rowid,title,contents,year,author,author_slug,published,url,topic
182,Breaking Out The Edges of The Browser,"HTML5 contains more than just the new entities for a more meaningful document, it also contains an arsenal of JavaScript APIs. So many in fact, that some APIs have outgrown the HTML5 spec’s backyard and have been sent away to grow up all on their own and been given the prestigious honour of being specs in their own right.
So when I refer to (bendy finger quote) “HTML5”, I mean the HTML5 specification and a handful of other specifications that help us authors build web applications.
Examples of those specs I would include in the umbrella term would be: geolocation, web storage, web databases, web sockets and web workers, to name a few.
For all you guys and gals, on this special 2009 series of 24 ways, I’m just going to focus on data storage and offline applications: boldly taking your browser where no browser has gone before!
Web Storage
The Web Storage API is basically cookies on steroids, a unhealthy dosage of steroids. Cookies are always a pain to work with. First of all you have the problem of setting, changing and deleting them. Typically solved by Googling and blindly relying on PPK’s solution. If that wasn’t enough, there’s the 4Kb limit that some of you have hit when you really don’t want to.
The Web Storage API gets around all of the hoops you have to jump through with cookies. Storage supports around 5Mb of data per domain (the spec’s recommendation, but it’s open to the browsers to implement anything they like) and splits in to two types of storage objects:
sessionStorage – available to all pages on that domain while the window remains open
localStorage – available on the domain until manually removed
Support
Ignoring beta browsers for our support list, below is a list of the major browsers and their support for the Web Storage API:
Latest: Internet Explorer, Firefox, Safari (desktop & mobile/iPhone)
Partial: Google Chrome (only supports localStorage)
Not supported: Opera (as of 10.10)
Usage
Both sessionStorage and localStorage support the same interface for accessing their contents, so for these examples I’ll use localStorage.
The storage interface includes the following methods:
setItem(key, value)
getItem(key)
key(index)
removeItem(key)
clear()
In the simple example below, we’ll use setItem and getItem to store and retrieve data:
localStorage.setItem('name', 'Remy');
alert( localStorage.getItem('name') );
Using alert boxes can be a pretty lame way of debugging. Conveniently Safari (and Chrome) include database tab in their debugging tools (cmd+alt+i), so you can get a visual handle on the state of your data:
Viewing localStorage
As far as I know only Safari has this view on stored data natively in the browser. There may be a Firefox plugin (but I’ve not found it yet!) and IE… well that’s just IE.
Even though we’ve used setItem and getItem, there’s also a few other ways you can set and access the data.
In the example below, we’re accessing the stored value directly using an expando and equally, you can also set values this way:
localStorage.name = ""Remy"";
alert( localStorage.name ); // shows ""Remy""
The Web Storage API also has a key method, which is zero based, and returns the key in which data has been stored. This should also be in the same order that you set the keys, for example:
alert( localStorage.getItem(localStorage.key(0)) );
// shows ""Remy""
I mention the key() method because it’s not an unlikely name for a stored value. This can cause serious problems though.
When selecting the names for your keys, you need to be sure you don’t take one of the method names that are already on the storage object, like key, clear, etc. As there are no warnings when you try to overwrite the methods, it means when you come to access the key() method, the call breaks as key is a string value and not a function.
You can try this yourself by creating a new stored value using localStorage.key = ""foo"" and you’ll see that the Safari debugger breaks because it relies on the key() method to enumerate each of the stored values.
Usage Notes
Currently all browsers only support storing strings. This also means if you store a numeric, it will get converted to a string:
localStorage.setItem('count', 31);
alert(typeof localStorage.getItem('count'));
// shows ""string""
This also means you can’t store more complicated objects natively with the storage objects. To get around this, you can use Douglas Crockford’s JSON parser (though Firefox 3.5 has JSON parsing support baked in to the browser – yay!) json2.js to convert the object to a stringified JSON object:
var person = {
name: 'Remy',
height: 'short',
location: 'Brighton, UK'
};
localStorage.setItem('person', JSON.stringify(person));
alert( JSON.parse(localStorage.getItem('person')).name );
// shows ""Remy""
Alternatives
There are a few solutions out there that provide storage solutions that detect the Web Storage API, and if it’s not available, fall back to different technologies (for instance, using a flash object to store data). One comprehensive version of this is Dojo’s storage library. I’m personally more of a fan of libraries that plug missing functionality under the same namespace, just as Crockford’s JSON parser does (above).
For those interested it what that might look like, I’ve mocked together a simple implementation of sessionStorage. Note that it’s incomplete (because it’s missing the key method), and it could be refactored to not using the JSON stringify (but you would need to ensure that the values were properly and safely encoded):
// requires json2.js for all browsers other than Firefox 3.5
if (!window.sessionStorage && JSON) {
window.sessionStorage = (function () {
// window.top.name ensures top level, and supports around 2Mb
var data = window.top.name ? JSON.parse(window.top.name) : {};
return {
setItem: function (key, value) {
data[key] = value+""""; // force to string
window.top.name = JSON.stringify(data);
},
removeItem: function (key) {
delete data[key];
window.top.name = JSON.stringify(data);
},
getItem: function (key) {
return data[key] || null;
},
clear: function () {
data = {};
window.top.name = '';
}
};
})();
}
Now that we’ve cracked the cookie jar with our oversized Web Storage API, let’s have a look at how we take our applications offline entirely.
Offline Applications
Offline applications is (still) part of the HTML5 specification. It allows developers to build a web app and have it still function without an internet connection. The app is access via the same URL as it would be if the user were online, but the contents (or what the developer specifies) is served up to the browser from a local cache. From there it’s just an everyday stroll through open web technologies, i.e. you still have access to the Web Storage API and anything else you can do without a web connection.
For this section, I’ll refer you to a prototype demo I wrote recently of a contrived Rubik’s cube (contrived because it doesn’t work and it only works in Safari because I’m using 3D transforms).
Offline Rubik’s cube
Support
Support for offline applications is still fairly limited, but the possibilities of offline applications is pretty exciting, particularly as we’re seeing mobile support and support in applications such as Fluid (and I would expect other render engine wrapping apps).
Support currently, is as follows:
Latest: Safari (desktop & mobile/iPhone)
Sort of: Firefox‡
Not supported: Internet Explorer, Opera, Google Chrome
‡ Firefox 3.5 was released to include offline support, but in fact has bugs where it doesn’t work properly (certainly on the Mac), Minefield (Firefox beta) has resolved the bug.
Usage
The status of the application’s cache can be tested from the window.applicationCache object. However, we’ll first look at how to enable your app for offline access.
You need to create a manifest file, which will tell the browser what to cache, and then we point our web page to that cache:
For the manifest to be properly read by the browser, your server needs to serve the .manifest files as text/manifest by adding the following to your mime.types:
text/cache-manifest manifest
Next we need to populate our manifest file so the browser can read it:
CACHE MANIFEST
/demo/rubiks/index.html
/demo/rubiks/style.css
/demo/rubiks/jquery.min.js
/demo/rubiks/rubiks.js
# version 15
The first line of the manifest must read CACHE MANIFEST. Then subsequent lines tell the browser what to cache.
The HTML5 spec recommends that you include the calling web page (in my case index.html), but it’s not required. If I didn’t include index.html, the browser would cache it as part of the offline resources.
These resources are implicitly under the CACHE namespace (which you can specify any number of times if you want to).
In addition, there are two further namespaces: NETWORK and FALLBACK.
NETWORK is a whitelist namespace that tells the browser not to cache this resource and always try to request it through the network.
FALLBACK tells the browser that whilst in offline mode, if the resource isn’t available, it should return the fallback resource.
Finally, in my example I’ve included a comment with a version number. This is because once you include a manifest, the only way you can tell the browser to reload the resources is if the manifest contents changes. So I’ve included a version number in the manifest which I can change forcing the browser to reload all of the assets.
How it works
If you’re building an app that makes use of the offline cache, I would strongly recommend that you add the manifest last. The browser implementations are very new, so can sometimes get a bit tricky to debug since once the resources are cached, they really stick in the browser.
These are the steps that happen during a request for an app with a manifest:
Browser: sends request for your app.html
Server: serves all associated resources with app.html – as normal
Browser: notices that app.html has a manifest, it re-request the assets in the manifest
Server: serves the requested manifest assets (again)
Browser: window.applicationCache has a status of UPDATEREADY
Browser: reloads
Browser: only request manifest file (which doesn’t show on the net requests panel)
Server: responds with 304 Not Modified on the manifest file
Browser: serves all the cached resources locally
What might also add confusion to this process, is that the way the browsers work (currently) is if there is a cache already in place, it will use this first over updated resources. So if your manifest has changed, the browser will have already loaded the offline cache, so the user will only see the updated on the next reload.
This may seem a bit convoluted, but you can also trigger some of this manually through the applicationCache methods which can ease some of this pain.
If you bind to the online event you can manually try to update the offline cache. If the cache has then updated, swap the updated resources in to the cache and the next time the app loads it will be up to date. You could also prompt your user to reload the app (which is just a refresh) if there’s an update available.
For example (though this is just pseudo code):
addEvent(applicationCache, 'updateready', function () {
applicationCache.swapCache();
tellUserToRefresh();
});
addEvent(window, 'online', function () {
applicationCache.update();
});
Breaking out of the Browser
So that’s two different technologies that you can use to break out of the traditional browser/web page model and get your apps working in a more application-ny way.
There’s loads more in the HTML5 and non-HTML5 APIs to play with, so take your Christmas break to check them out!",2009,Remy Sharp,remysharp,2009-12-02T00:00:00+00:00,https://24ways.org/2009/breaking-out-the-edges-of-the-browser/,code
177,"HTML5: Tool of Satan, or Yule of Santa?","It would lead to unseasonal arguments to discuss the title of this piece here, and the arguments are as indigestible as the fourth turkey curry of the season, so we’ll restrict our article to the practical rather than the philosophical: what HTML5 can you reasonably expect to be able to use reliably cross-browser in the early months of 2010?
The answer is that you can use more than you might think, due to the seasonal tinsel of feature-detection and using the sparkly pixie-dust of IE-only VML (but used in a way that won’t damage your Elf).
Canvas
canvas is a 2D drawing API that defines a blank area of the screen of arbitrary size, and allows you to draw on it using JavaScript. The pictures can be animated, such as in this canvas mashup of Wolfenstein 3D and Flickr. (The difference between canvas and SVG is that SVG uses vector graphics, so is infinitely scalable. It also keeps a DOM, whereas canvas is just pixels so you have to do all your own book-keeping yourself in JavaScript if you want to know where aliens are on screen, or do collision detection.)
Previously, you needed to do this using Adobe Flash or Java applets, requiring plugins and potentially compromising keyboard accessibility. Canvas drawing is supported now in Opera, Safari, Chrome and Firefox. The reindeer in the corner is, of course, Internet Explorer, which currently has zero support for canvas (or SVG, come to that).
Now, don’t pull a face like all you’ve found in your Yuletide stocking is a mouldy satsuma and a couple of nuts—that’s not the end of the story. Canvas was originally an Apple proprietary technology, and Internet Explorer had a similar one called Vector Markup Language which was submitted to the W3C for standardisation in 1998 but which, unlike canvas, was not blessed with retrospective standardisation.
What you need, then, is some way for Internet Explorer to translate canvas to VML on-the-fly, while leaving the other, more standards-compliant browsers to use the HTML5. And such a way exists—it’s a JavaScript library called excanvas. It’s downloadable from http://code.google.com/p/explorercanvas/ and it’s simple to include it via a conditional comment in the head for IE:
Simply include this, and your canvas will be natively supported in the modern browsers (and the library won’t even be downloaded) whereas IE will suddenly render your canvas using its own VML engine. Be sure, however, to check it carefully, as the IE JavaScript engine isn’t so fast and you’ll need to be sure that performance isn’t too degraded to use.
Forms
Since the beginning of the Web, developers have been coding forms, and then writing JavaScript to check whether an input is a correctly formed email address, URL, credit card number or conforms to some other pattern. The cumulative labour of the world’s developers over the last 15 years makes whizzing round in a sleigh and delivering presents seem like popping to the corner shop in comparison.
With HTML5, that’s all about to change. As Yaili began to explore on Day 3, a host of new attributes to the input element provide built-in validation for email address formats (input type=email), URLs (input type=url), any pattern that can be expressed with a JavaScript-syntax regex (pattern=""[0-9][A-Z]{3}"") and the like. New attributes such as required, autofocus, input type=number min=3 max=50 remove much of the tedious JavaScript from form validation.
Other, really exciting input types are available (see all input types). The datalist is reminiscent of a select box, but allows the user to enter their own text if they don’t want to choose one of the pre-defined options. input type=range is rendered as a slider, while input type=date pops up a date picker, all natively in the browser with no JavaScript required at all.
Currently, support is most complete in an experimental implementation in Opera and a number of the new attributes in Webkit-based browsers. But don’t let that stop you! The clever thing about the specification of the new Web Forms is that all the new input types are attributes (rather than elements). input defaults to input type=text, so if a browser doesn’t understand a new HTML5 type, it gracefully degrades to a plain text input.
So where does that leave validation in those browsers that don’t support Web Forms? The answer is that you don’t retire your pre-existing JavaScript validation just yet, but you leave it as a fallback after doing some feature detection. To detect whether (say) input type=email is supported, you make a new input type=email with JavaScript but don’t add it to the page. Then, you interrogate your new element to find out what its type attribute is. If it’s reported back as “email”, then the browser supports the new feature, so let it do its work and don’t bring in any JavaScript validation. If it’s reported back as “text”, it’s fallen back to the default, indicating that it’s not supported, so your code should branch to your old validation routines. Alternatively, use the small (7K) Modernizr library which will do this work for you and give you JavaScript booleans like Modernizr.inputtypes[email] set to true or false.
So what does this buy you? Well, first and foremost, you’re future-proofing your code for that time when all browsers support these hugely useful additions to forms. Secondly, you buy a usability and accessibility win. Although it’s tempting to style the stuffing out of your form fields (which can, incidentally, lead to madness), whatever your branding people say, it’s better to leave forms as close to the browser defaults as possible. A browser’s slider and date pickers will be the same across different sites, making it much more comprehensible to users. And, by using native controls rather than faking sliders and date pickers with JavaScript, your forms are much more likely to be accessible to users of assistive technology.
HTML5 DOCTYPE
You can use the new DOCTYPE !doctype html now and – hey presto – you’re writing HTML5, as it’s pretty much a superset of HTML4. There are some useful advantages to doing this. The first is that the HTML5 validator (I use http://html5.validator.nu) also validates ARIA information, whereas the HTML4 validator doesn’t, as ARIA is a new spec developed after HTML4. (Actually, it’s more accurate to say that it doesn’t validate your ARIA attributes, but it doesn’t automatically report them as an error.)
Another advantage is that HTML5 allows tabindex as a global attribute (that is, on any element). Although originally designed as an accessibility bolt-on, I ordinarily advise you don’t use it; a well-structured page should provide a logical tab order through links and form fields already.
However, tabindex=""-1"" is a legal value in HTML5 as it allows for the element to be programmatically focussable by JavaScript. It’s also very useful for correcting a bug in Internet Explorer when used with a keyboard; in-page links go nowhere if the destination doesn’t have a proprietary property called hasLayout set or a tabindex of -1.
So, whether it is the tool of Satan or yule of Santa, HTML5 is just around the corner. Some you can use now, and by the end of 2010 I predict you’ll be able to use a whole lot more as new browser versions are released.",2009,Bruce Lawson,brucelawson,2009-12-05T00:00:00+00:00,https://24ways.org/2009/html5-tool-of-satan-or-yule-of-santa/,code
188,Don't Lose Your :focus,"For many web designers, accessibility conjures up images of blind users with screenreaders, and the difficulties in making sites accessible to this particular audience. Of course, accessibility covers a wide range of situations that go beyond the extreme example of screenreader users. And while it’s true that making a complex site accessible can often be a daunting prospect, there are also many small things that don’t take anything more than a bit of judicious planning, are very easy to test (without having to buy expensive assistive technology), and can make all the difference to certain user groups.
In this short article we’ll focus on keyboard accessibility and how careless use of CSS can potentially make your sites completely unusable.
Keyboard Access
Users who for whatever reason can’t use a mouse will employ a keyboard (or keyboard-like custom interface) to navigate around web pages. By default, they will use TAB and SHIFT + TAB to move from one focusable element (links, form controls and area) of a page to the next.
Note: in OS X, you’ll first need to turn on full keyboard access under System Preferences > Keyboard and Mouse > Keyboard Shortcuts. Safari under Windows needs to have the option Press Tab to highlight each item on a webpage in Preferences > Advanced enabled. Opera is the odd one out, as it has a variety of keyboard navigation options – the most relevant here being spatial navigation via Shift+Down, Shift+Up, Shift+Left, and Shift+Right).
But I Don’t Like Your Dotted Lines…
To show users where they are within a page, browsers place an outline around the element that currently has focus. The “problem” with these default outlines is that some browsers (Internet Explorer and Firefox) also display them when a user clicks on a focusable element with the mouse. Particularly on sites that make extensive use of image replacement on links with “off left” techniques this can create very unsightly outlines that stretch from the replaced element all the way to the left edge of the browser.
Outline bleeding off to the left (image-replacement example from carsonified.com)
There is a trivial workaround to prevent outlines from “spilling over” by adding a simple overflow:hidden, which keeps the outline in check around the clickable portion of the image-replaced element itself.
Outline tamed with overflow:hidden
But for many designers, even this is not enough. As a final solution, many actively suppress outlines altogether in their stylesheets. Controversially, even Eric Meyer’s popular reset.css – an otherwise excellent set of styles that levels the playing field of varying browser defaults – suppresses outlines.
html, body, div, span, applet, object, iframe ... {
...
outline: 0;
...
}
/* remember to define focus styles! */
:focus {
outline: 0;
}
Yes, in his explanation (and in the CSS itself) Eric does remind designers to define relevant styles for :focus… but judging by the number of sites that seem to ignore this (and often remove the related comment from the stylesheet altogether), the message doesn’t seem to have sunk in.
Anyway… hurrah! No more unsightly dotted lines on our lovely design. But what about keyboard users? Although technically they can still TAB from one element to the next, they now get no default cue as to where they are within the page (one notable exception here is Opera, where the outline is displayed regardless of stylesheets)… and if they’re Safari users, they won’t even get an indication of a link’s target in the status bar, like they would if they hovered over it with the mouse.
Only Suppress outline For Mouse Users
Is there a way to allow users navigating with the keyboard to retain the standard outline behaviour they’ve come to expect from their browser, while also ensuring that it doesn’t show display for mouse users?
Testing some convoluted style combinations
After playing with various approaches (see Better CSS outline suppression for more details), the most elegant solution also seemed to be the simplest: don’t remove the outline on :focus, do it on :active instead – after all, :active is the dynamic pseudo-class that deals explicitly with the styles that should be applied when a focusable element is clicked or otherwise activated.
a:active { outline: none; }
The only minor issues with this method: if a user activates a link and then uses the browser’s back button, the outline becomes visible. Oh, and old versions of Internet Explorer notoriously get confused by the exact meaning of :focus, :hover and :active, so this method fails in IE6 and below. Personally, I can live with both of these.
Note: at the last minute before submitting this article, I discovered a fatal flaw in my test. It appears that outline still manages to appear in the time between activating a link and the link target loading (which in hindsight is logical – after activation, the link does indeed receive focus). As my test page only used in-page links, this issue never came up before. The slightly less elegant solution is to also suppress the outline on :hover.
a:hover, a:active { outline: none; }
In Conclusion
Of course, many web designers may argue that they know what’s best, even for their keyboard-using audience. Maybe they’ve removed the default outline and are instead providing some carefully designed :focus styles. If they know for sure that these custom styles are indeed a reliable alternative for their users, more power to them… but, at the risk of sounding like Jakob “blue underlined links” Nielsen, I’d still argue that sometimes the default browser behaviours are best left alone. Complemented, yes (and if you’re already defining some fancy styles for :hover, by all means feel free to also make them display on :focus)… but not suppressed.",2009,Patrick Lauke,patricklauke,2009-12-09T00:00:00+00:00,https://24ways.org/2009/dont-lose-your-focus/,code
171,Rock Solid HTML Emails,"At some stage in your career, it’s likely you’ll be asked by a client to design a HTML email. Before you rush to explain that all the cool kids are using social media, keep in mind that when done correctly, email is still one of the best ways to promote you and your clients online. In fact, a recent survey showed that every dollar spent on email marketing this year generated more than $40 in return. That’s more than any other marketing channel, including the cool ones.
There are a whole host of ingredients that contribute to a good email marketing campaign. Permission, relevance, timeliness and engaging content are all important. Even so, the biggest challenge for designers still remains building an email that renders well across all the popular email clients.
Same same, but different
Before getting into the details, there are some uncomfortable facts that those new to HTML email should be aware of. Building an email is not like building for the web. While web browsers continue their onward march towards standards, many email clients have stubbornly stayed put. Some have even gone backwards. In 2007, Microsoft switched the Outlook rendering engine from Internet Explorer to Word. Yes, as in the word processor. Add to this the quirks of the major web-based email clients like Gmail and Hotmail, sprinkle in a little Lotus Notes and you’ll soon realize how different the email game is.
While it’s not without its challenges, rest assured it can be done. In my experience the key is to focus on three things. First, you should keep it simple. The more complex your email design, the more likely is it to choke on one of the popular clients with poor standards support. Second, you need to take your coding skills back a good decade. That often means nesting tables, bringing CSS inline and following the coding guidelines I’ll outline below. Finally, you need to test your designs regularly. Just because a template looks nice in Hotmail now, doesn’t mean it will next week.
Setting your lowest common denominator
To maintain your sanity, it’s a good idea to decide exactly which email clients you plan on supporting when building a HTML email. While general research is helpful, the email clients your subscribers are using can vary significantly from list to list. If you have the time there are a number of tools that can tell you specifically which email clients your subscribers are using. Trust me, if the testing shows almost none of them are using a client like Lotus Notes, save yourself some frustration and ignore it altogether.
Knowing which email clients you’re targeting not only makes the building process easier, it can save you lots of time in the testing phase too. For the purpose of this article, I’ll be sharing techniques that give the best results across all of the popular clients, including the notorious ones like Gmail, Lotus Notes 6 and Outlook 2007. Just remember that pixel perfection in all email clients is a pipe dream.
Let’s get started.
Use tables for layout
Because clients like Gmail and Outlook 2007 have poor support for float, margin and padding, you’ll need to use tables as the framework of your email. While nested tables are widely supported, consistent treatment of width, margin and padding within table cells is not. For the best results, keep the following in mind when coding your table structure.
Set the width in each cell, not the table
When you combine table widths, td widths, td padding and CSS padding into an email, the final result is different in almost every email client. The most reliable way to set the width of your table is to set a width for each cell, not for the table itself.
Never assume that if you don’t specify a cell width the email client will figure it out. It won’t. Also avoid using percentage based widths. Clients like Outlook 2007 don’t respect them, especially for nested tables. Stick to pixels. If you want to add padding to each cell, use either the cellpadding attribute of the table or CSS padding for each cell, but never combine the two.
Err toward nesting
Table nesting is far more reliable than setting left and right margins or padding for table cells. If you can achieve the same effect by table nesting, that will always give you the best result across the buggier email clients.
Use a container table for body background colors
Many email clients ignore background colors specified in your CSS or the tag. To work around this, wrap your entire email with a 100% width table and give that a background color.
Your email code goes here.
|
You can use the same approach for background images too. Just remember that some email clients don’t support them, so always provide a fallback color.
Avoid unnecessary whitespace in table cells
Where possible, avoid whitespace between your tags. Some email clients (ahem, Yahoo! and Hotmail) can add additional padding above or below the cell contents in some scenarios, breaking your design for no apparent reason.
CSS and general font formatting
While some email designers do their best to avoid CSS altogether and rely on the dreaded tag, the truth is many CSS properties are well supported by most email clients. See this comprehensive list of CSS support across the major clients for a good idea of the safe properties and those that should be avoided.
Always move your CSS inline
Gmail is the culprit for this one. By stripping the CSS from the and of any email, we’re left with no choice but to move all CSS inline. The good news is this is something you can almost completely automate. Free services like Premailer will move all CSS inline with the click of a button. I recommend leaving this step to the end of your build process so you can utilize all the benefits of CSS.
Avoid shorthand for fonts and hex notation
A number of email clients reject CSS shorthand for the font property. For example, never set your font styles like this.
p {
font:bold 1em/1.2em georgia,times,serif;
}
Instead, declare the properties individually like this.
p {
font-weight: bold;
font-size: 1em;
line-height: 1.2em;
font-family: georgia,times,serif;
}
While we’re on the topic of fonts, I recently tested every conceivable variation of @font-face across the major email clients. The results were dismal, so unfortunately it’s web-safe fonts in email for the foreseeable future.
When declaring the color property in your CSS, some email clients don’t support shorthand hexadecimal colors like color:#f60; instead of color:#ff6600;. Stick to the longhand approach for the best results.
Paragraphs
Just like table cell spacing, paragraph spacing can be tricky to get a consistent result across the board. I’ve seen many designers revert to using double or DIVs with inline CSS margins to work around these shortfalls, but recent testing showed that paragraph support is now reliable enough to use in most cases (there was a time when Yahoo! didn’t support the paragraph tag at all).
The best approach is to set the margin inline via CSS for every paragraph in your email, like so:
p {
margin: 0 0 1.6em 0;
}
Again, do this via CSS in the head when building your email, then use Premailer to bring it inline for each paragraph later.
If part of your design is height-sensitive and calls for pixel perfection, I recommend avoiding paragraphs altogether and setting the text formatting inline in the table cell. You might need to use table nesting or cellpadding / CSS to get the desired result. Here’s an example:
| your height sensitive text |
Links
Some email clients will overwrite your link colors with their defaults, and you can avoid this by taking two steps. First, set a default color for each link inline like so:
this is a link
Next, add a redundant span inside the a tag.
this is a link
To some this may be overkill, but if link color is important to your design then a superfluous span is the best way to achieve consistency.
Images in HTML emails
The most important thing to remember about images in email is that they won’t be visible by default for many subscribers. If you start your design with that assumption, it forces you to keep things simple and ensure no important content is suppressed by image blocking.
With this in mind, here are the essentials to remember when using images in HTML email:
Avoid spacer images
While the combination of spacer images and nested tables was popular on the web ten years ago, image blocking in many email clients has ruled it out as a reliable technique today. Most clients replace images with an empty placeholder in the same dimensions, others strip the image altogether. Given image blocking is on by default in most email clients, this can lead to a poor first impression for many of your subscribers. Stick to fixed cell widths to keep your formatting in place with or without images.
Always include the dimensions of your image
If you forget to set the dimensions for each image, a number of clients will invent their own sizes when images are blocked and break your layout. Also, ensure that any images are correctly sized before adding them to your email. Some email clients will ignore the dimensions specified in code and rely on the true dimensions of your image.
Avoid PNGs
Lotus Notes 6 and 7 don’t support 8-bit or 24-bit PNG images, so stick with the GIF or JPG formats for all images, even if it means some additional file size.
Provide fallback colors for background images
Outlook 2007 has no support for background images (aside from this hack to get full page background images working). If you want to use a background image in your design, always provide a background color the email client can fall back on. This solves both the image blocking and Outlook 2007 problem simultaneously.
Don’t forget alt text
Lack of standards support means email clients have long destroyed the chances of a semantic and accessible HTML email. Even still, providing alt text is important from an image blocking perspective. Even with images suppressed by default, many email clients will display the provided alt text instead. Just remember that some email clients like Outlook 2007, Hotmail and Apple Mail don’t support alt text at all when images are blocked.
Use the display hack for Hotmail
For some inexplicable reason, Windows Live Hotmail adds a few pixels of additional padding below images. A workaround is to set the display property like so.
img {display:block;}
This removes the padding in Hotmail and still gives you the predicable result in other email clients.
Don’t use floats
Both Outlook 2007 and earlier versions of Notes offer no support for the float property. Instead, use the align attribute of the img tag to float images in your email.
If you’re seeing strange image behavior in Yahoo! Mail, adding align=“top” to your images can often solve this problem.
Video in email
With no support for JavaScript or the object tag, video in email (if you can call it that) has long been limited to animated gifs. However, some recent research I did into the HTML5 video tag in email showed some promising results.
Turns out HTML5 video does work in many email clients right now, including Apple Mail, Entourage 2008, MobileMe and the iPhone. The real benefit of this approach is that if the video isn’t supported, you can provide reliable fallback content such as an animated GIF or a clickable image linking to the video in the browser.
Of course, the question of whether you should add video to email is another issue altogether. If you lean toward the “yes” side check out the technique with code samples.
What about mobile email?
The mobile email landscape was a huge mess until recently. With the advent of the iPhone, Android and big improvements from Palm and RIM, it’s becoming less important to think of mobile as a different email platform altogether.
That said, there are a few key pointers to keep in mind when coding your emails to get a decent result for your more mobile subscribers.
Keep the width less than 600 pixels
Because of email client preview panes, this rule was important long before mobile email clients came of age. In truth, the iPhone and Pre have a viewport of 320 pixels, the Droid 480 pixels and the Blackberry models hover around 360 pixels. Sticking to a maximum of 600 pixels wide ensures your design should still be readable when scaled down for each device. This width also gives good results in desktop and web-based preview panes.
Be aware of automatic text resizing
In what is almost always a good feature, email clients using webkit (such as the iPhone, Pre and Android) can automatically adjust font sizes to increase readability. If testing shows this feature is doing more harm than good to your design, you can always disable it with the following CSS rule:
-webkit-text-size-adjust: none;
Don’t forget to test
While standards support in email clients hasn’t made much progress in the last few years, there has been continual change (for better or worse) in some email clients. Web-based providers like Yahoo!, Hotmail and Gmail are notorious for this. On countless occasions I’ve seen a proven design suddenly stop working without explanation.
For this reason alone it’s important to retest your email designs on a regular basis. I find a quick test every month or so does the trick, especially in the web-based clients. The good news is that after designing and testing a few HTML email campaigns, you will find that order will emerge from the chaos. Many of these pitfalls will become quite predictable and your inbox-friendly designs will take shape with them in mind.
Looking ahead
Designing HTML email can be a tough pill for new designers and standardistas to swallow, especially given the fickle and retrospective nature of email clients today. With HTML5 just around the corner we are entering a new, uncertain phase. Will email client developers take the opportunity to repent on past mistakes and bring email clients into the present? The aim of groups such as the Email Standards Project is to make much of the above advice as redundant as the long-forgotten