rowid,title,contents,year,author,author_slug,published,url,topic
167,Back To The Future of Print,"By now we have weathered the storm that was the early days of web development, a dangerous time when we used tables, inline CSS and separate pages for print only versions. We can reflect in a haggard old sea-dog manner (“yarrr… I remember back in the browser wars…”) on the bad practices of the time. We no longer need convincing that print stylesheets are the way to go1, though some of the documentation for them is a little outdated now.

I am going to briefly cover 8 tips and 4 main gotchas when creating print stylesheets in our more enlightened era.

Getting started

As with regular stylesheets, print CSS can be included in a number of ways2, for our purposes we are going to be using the link
element.

<link rel=""stylesheet"" type=""text/css"" media=""print"" href=""print.css"">

This is still my favourite way of linking to CSS files, its easy to see what files are being included and to what media they are being applied to. Without the media attribute specified the link element defaults to the media type ‘all’ which means that the styles within then apply to print and screen alike. The media type ‘screen’ only applies to the screen and wont be picked up by print, this is the best way of hiding styles from print.

Make sure you include your print styles after all your other CSS, because you will need to override certain rules and this is a lot easier if you are flowing with the cascade than against it!

Another thing you should be thinking is ‘does it need to be printed’. Consider the context3, if it is not a page that is likely to be printed, such as a landing page or a section index then the print styles should resemble the way the page looks on the screen.

Context is really important for the design of your print stylesheet, all the tips and tricks that follow should be taken in the context of the page. If for example you are designing a print stylesheet for an item in a shopping cart, it is irrelevant for the user to know the exact url of the link that takes them to your checkout.

Tips and tricks

During these tip’s we are going to build up print styles for a textileRef:11112857385470b854b8411:linkStartMarker:“simple
example”:/examples/back-to-the-future-of-print/demo-1.html

1. Remove the cruft

First things first, navigation, headers and most page furniture are pretty much useless and dead space in print so they will need to be removed, using display:none;.

2. Linearise your content

Content doesn’t work so well in columns in print, especially if the content columns are long and intend to stretch over multiple columns (as mentioned in the gotcha section below). You might want to consider Lineariseing the content to flow down the page. If you have your source order in correct priority this will make things a lot easier4.

3. Improve your type

Once you have removed all the useless cruft and jiggled things about a bit, you can concentrate more on the typography of the page.

Typography is a complex topic5, but simply put serif-ed fonts such as Georgia work better on print and sans serif-ed fonts such as Verdana are more appropriate for screen use. You will probably want to increase font size and line height and change from px to pt (which is specifically a print measurement).

4. Go wild on links

There are some incredibly fun things you can do with links in print using CSS. There are two schools of thought, one that consider it is best to disguise inline links as body text because they are not click-able on paper. Personally I believe it is useful to know for reference that the document did link to somewhere originally.

When deciding which approach to take, consider the context of your document, do people need to know where they would have gone to? will it help or hinder them to know this information? Also for an alternative to the below, take a look at Aaron Gustafson’s article on generating footnotes for print6.

Using some clever selector trickery and CSS generated content you can have the location of the link generated after the link itself.

HTML:

<p>I wish <a href=""http://www.google.com/"">Google</a> could find <a href=""/photoOfMyKeys.jpg"">my keys</a></p>

CSS:

a:link:after,
a:visited:after,
a:hover:after,
a:active:after {
	content: "" <"" attr(href) ""> "";
}

But this is not perfect, in the above example the content of the href is just naively plonked after the link text:

I wish Google <http://www.google.com/> would find my keys </photoOfMyKeys.jpg>

As looking back over this printout the user is not immediately aware of the location of the link, a better solution is to use even more crazy selectors to deal with relative links. We can also add a style to the generated content so it is distinguishable from the link text itself.

CSS:

a:link:after,
a:visited:after,
a:hover:after,
a:active:after {
	content: "" <"" attr(href) ""> "";
	color: grey;
	font-style: italic;
	font-weight: normal;
}
a[href^=""/""]:after {
	content: "" <http://www.example.com""attr(href)""> "";
}

The output is now what we were looking for (you will need to replace example.com with your own root URL):

I wish Google <http://www.google.com/> would find my keys <http://www.example.com/photoOfMyKeys.jpg>

Using regular expressions on the attribute selectors, one final thing you can do is to suppress the generated content on mailto: links, if for example you know the link text always reflects the email address. Eg:

HTML:

<a href=""mailto:me@example.com"">me@example.com</a>

CSS:

a[href^=""mailto""]:after {
	content: """";
}

This example shows the above in action.

Of course with this clever technique, there are the usual browser support issues. While it won’t look as intended in browsers such as Internet Explorer 6 and 7 (IE6 and IE7) it will not break either and will just degrade gracefully because IE cannot do generated content. To the best of my knowledge Safari 2+ and Opera 9.X support a colour set on generated content whereas Firefox 2 & Camino display this in black regardless of the link or inherited text colour.

5. Jazz your headers for print

This is more of a design consideration, don’t go too nuts though; there are a lot more limitations in print media than on screen. For this example we are going to go for is having a bottom border on h2’s and styling other headings with graduating colors or font sizes.

And here is the example complete with jazzy headers.

6. Build in general hooks

If you are building a large site with many different types of page, you may find it useful to build into your CSS structure, classes that control what is printed (e.g. noprint and printonly). This may not be semantically ideal, but in the past I have found it really useful for maintainability of code across large and varied sites

7. For that extra touch of class

When printing pages from a long URL, even if the option is turned on to show the location of the page in the header, browsers may still display a truncated (and thus useless) version.

Using the above tip (or just simply setting to display:none in screen and display:block in print) you can insert the URL of the page you are currently on for print only, using JavaScript’s window.location.href variable.

function addPrintFooter() {
	var p = document.createElement('p');
	p.className = 'print-footer';
	p.innerHTML = window.location.href;
	document.body.appendChild(p);
}

You can then call this function using whichever onload or ondomready handler suits your fancy. Here is our familiar demo to show all the above in action

8. Tabular data across pages

If you are using tabled data in your document there are a number of things you can do to increase usability of long tables over several pages. If you use the <thead> element this should repeat your table headers on the next page should your table be split. You will need to set thead {display: table-header-group;} explicitly for IE even though this should be the default value.

Also if you use tr {page-break-inside: avoid;} this should (browser support depending) stop your table row from breaking across two pages. For more information on styling tables for print please see the CSS discuss wiki7.

Gotchas

1. Where did all my content go?

Absolutely the most common mistake I see with print styles is the truncated content bug. The symptom of this is that only the first page of a div’s content will be printed, the rest will look truncated after this.

Floating long columns may still have this affect, as mentioned in Eric Meyer’s article on ‘A List Apart’ article from 20028; though in testing I am no longer able to replicate this. Using overflow:hidden on long content in Firefox however still causes this truncation. Overflow hidden is commonly used to clear floats9.

A simple fix can be applied to resolve this, if the column is floated you can override this with float:none similarly overflow:hidden can be overridden with overflow:visible or the offending rules can be banished to a screen only stylesheet.

Using position:absolute on long columns also has a very similar effect in truncating the content, but can be overridden in print with position:static;

Whilst I only recommend having a print stylesheet for content pages on your site; do at least check other landing pages, section indexes and your homepage. If these are inaccessible in print possibly due to the above gotcha, it might be wise to provide a light dusting of print styles or move the offending overflow / float rules to a screen only stylesheet to fix the issues.

2. Damn those background browser settings

One of the factors of life you now need to accept is that you can’t control the user’s browser settings, no more than you can control whether or not they use IE6. Most browsers by default will not print background colours or images unless explicitly told to by the user.

Naturally this causes a number of problems, for starters you will need to rethink things like branding. At this point it helps if you are doing the print styles early in the project so that you can control the logo not being a background image for example.

Where colour is important to the meaning of the document, for example a status on an invoice, bear in mind that a textural representation will also need to be supplied as the user may be printing in black and white. Borders will print however regardless of setting, so assuming the user is printing in colour you can always use borders to indicate colour.

Check the colour contrast of the text against white, this may need to be altered without backgrounds. You should check how your page looks with backgrounds turned on too, for consistency with the default browser settings you may want to override your background anyway.

One final issue with backgrounds being off is list items. It is relatively common practice to suppress the list-style-type and replace with a background image to finely control the bullet positioning. This technique doesn’t translate to print, you will need to disable this background bullet and re-instate your trusty friend the list-style-type.

3. Using JavaScript in your CSS? … beware IE6

Internet explorer has an issue that when Javascript is used in a stylesheet it applies this to all media types even if only applied to screen. For example, if you happen to be using expressions to set a width for IE, perhaps to mimic min-width, a simple width:100% !important rule can overcome the effects the expression has on your print styles10.

4. De-enhance your Progressive enhancements

Quite a classic “doh” moment is when you realise that, of course paper doesn’t support Javascript. If you have any dynamic elements on the page, for example a document collapsed per section, you really should have been using Progressive enhancement techniques11 and building for browsers without Javascript first, adding in the fancy stuff later.

If this is the case it should be trivial to override your wizzy JS styles in your print stylesheet, to display all your content and make it accessible for print, which is by far the best method of achieving this affect.

And Finally…

I refer you back to the nature of the document in hand, consider the context of your site and the page. Use the tips here to help you add that extra bit of flair to your printed media.

Be careful you don’t get caught out by the common gotchas, keep the design simple, test cross browser and relish in the medium of print.

Further Reading

1 For more information constantly updated, please see the CSS discuss wiki on print stylesheets

2 For more information on media types and ways of including CSS please refer to the CSS discuss wiki on Media Stylesheets

3 Eric Meyer talks to ThinkVitamin about the importance of context when designing your print strategy.

4 Mark Boulton describes how he applies a newspaper like print stylesheet to an article in the Guardian website. Mark also has some persuasive arguments that print should not be left to last

5 Richard Rutter Has a fantastic resource on typography which also applies to print.

6 Aaron Gustafson has a great solution to link problem by creating footnotes at the end of the page.

7 The CSS discuss wiki has more detailed information on printing tables and detailed browser support

8 This ‘A List Apart’ article is dated May 10th 2002 though is still mostly relevant

9 Float clearing technique using ‘overflow:hidden’

10 Autistic Cuckoo describes the interesting insight with regards to expressions specified for screen in IE6 remaining in print

11 Wikipedia has a good article on the definition of progressive enhancement

12 For a really neat trick involving a dynamically generated column to displaying <abbr> and <dfn> meanings (as well as somewhere for the user to write notes), try print previewing on Brian Suda’s site",2007,Natalie Downe,nataliedowne,2007-12-09T00:00:00+00:00,https://24ways.org/2007/back-to-the-future-of-print/,design
217,Beyond Web Mechanics – Creating Meaningful Web Design,"It was just over three years ago when I embarked on becoming a web designer, and the first opinion piece about the state of web design I came across was a conference talk by Elliot Jay Stocks called ‘Destroy the Web 2.0 Look’. Elliot’s presentation was a call to arms, a plea to web designers the world over to stop the endless reproductions of the so called ‘Web 2.0 look’.

Three and a half years on from Elliot’s talk, what has changed? Well, from an aesthetic standpoint, not a whole lot. The Web 2.0 look has evolved, but it’s still with us and much of the web remains filled with cookie cutter websites that bear a striking resemblance to one another. This wouldn’t matter so much if these websites were selling comparable services or products, but they’re not. They look similar, they follow the same web design trends; their aesthetic style sends out a very similar message, yet they’re selling completely different services or products. How can you be communicating effectively with your users when your online book store is visually indistinguishable from an online cosmetic store? This just doesn’t make sense. 

I don’t want to belittle the current version of the Web 2.0 look for the sake of it. I want to talk about the opportunity we have as web designers to create more meaningful experiences for the people using our websites. Using design wisely gives us the ability to communicate messages, ideas and attitudes that our users will understand and connect with.

Being human

As human beings we respond emotionally to everything around us – people, objects, posters, packaging or websites. We also respond in different ways to different kinds of aesthetic design and style. We care about style and aesthetics deeply, whether we realise it or not. Aesthetic design has the power to attract or repel. We often make decisions based purely on aesthetics and style – and don’t retailers the world over know it! We connect attitudes and strongly held beliefs to style. Individuals will proudly associate themselves with a certain style or aesthetic because it’s an expression of who they are. You know that old phrase, ‘Don’t judge a book by its cover’?  Well, the problem is that people do, so it’s important we get the cover right.

Much is made of how to structure web pages, how to create a logical information hierarchy, how to use layout and typography to clearly communicate with your users. It’s important, however, not to mistake clarity of information or legibility with getting your message across. Few users actually read websites word by word: it’s far more likely they’ll just scan the page. If the page is copy-heavy and nothing grabs their attention, they may well just move on. This is why it’s so important to create a visual experience that actually means something to the user. 

Meaningful design

When we view a poster or website, we make split-second assessments and judgements of what is in front of us. Our first impressions of what a website does or who it is aimed at are provoked by the style and aesthetic of the website. For example, with clever use of colour, typography, graphic design and imagery we can communicate to users that an organisation is friendly, edgy, compassionate, fun or environmentally conscious.

Using a certain aesthetic we can convey the personality of that organisation, target age ranges, different sexes or cultural groups, communicate brand attributes, and more. We can make our users feel like they’re part of something and, perhaps even more importantly, we can make new users want to be a part of something. And we can achieve all this before the user has read a single word. 

By establishing a website’s aesthetic and creating a meaningful visual language, a design is no longer just a random collection of pretty gradients that have been plucked out of thin air. There can be a logic behind the design decisions we make. So, before you slap another generic piece of ribbon or an ultra shiny icon into the top-left corner of your website, think about why you are doing it. If you can’t come up with a reason better than “I saw it on another website”, it’s probably a poor application of style.

Design and style

There are a number of reasons why the web suffers from a lack meaningful design. Firstly, there are too many preconceptions of what a website should look like. It’s too easy for designers to borrow styles from other websites, thereby limiting the range of website designs we see on the web. Secondly, many web designers think of aesthetic design as of secondary importance, which shouldn’t be the case. Designing websites that are accessible and easy to use is, of course, very important but this is the very least a web designer should be delivering. Easy to use websites should come as standard – it’s equally important to create meaningful, compelling and beautiful experiences for everyone who uses our websites. The aesthetics of your site are part of the design, and to ignore this and play down the role of aesthetic design is just a wasted opportunity. 

No compromise necessary

Easy to use, accessible websites and beautiful, meaningful aesthetics are not mutually exclusive. The key is to apply style and aesthetic design appropriately. We need to think about who and what we’re designing for and ask ourselves why we’re applying a certain kind of aesthetic style to our design. If you do this, there’s no reason why effective, functional design should come at the expense of jaw-dropping, meaningful aesthetics.

Web designers need to understand the differences between functional design and aesthetic design but, even more importantly, they need to know how to make them work together.  It’s combining these elements of design successfully that makes for the best web design in the world.",2010,Mike Kus,mikekus,2010-12-05T00:00:00+00:00,https://24ways.org/2010/beyond-web-mechanics-creating-meaningful-web-design/,design
58,Beyond the Style Guide,"Much like baking a Christmas cake, designing for the web involves creating an experience in layers. Starting with a solid base that provides the core experience (the fruit cake), we can add further layers, each adding refinement (the marzipan) and delight (the icing).
Don’t worry, this isn’t a misplaced cake recipe, but an evaluation of modular design and the role style guides can play in acknowledging these different concerns, be they presentational or programmatic.
The auteur’s style guide
Although trained as a graphic designer, it was only when I encountered the immediacy of the web that I felt truly empowered as a designer. Given a desire to control every aspect of the resulting experience, I slowly adopted the role of an auteur, exploring every part of the web stack: front-end to back-end, and everything in between. A few years ago, I dreaded using the command line. Today, the terminal is a permanent feature in my Dock.
In straddling the realms of graphic design and programming, it’s the point at which they meet that I find most fascinating, with each dicipline valuing the creation of effective systems, be they for communication or code efficiency. Front-end style guides live at this intersection, demonstrating both the modularity of code and the application of visual design.
Painting by numbers
In our rush to build modular systems, design frameworks have grown in popularity. While enabling quick assembly, these come at the cost of originality and creative expression – perhaps one reason why we’re seeing the homogenisation of web design.
In editorial design, layouts should accentuate content and present it in an engaging manner. Yet on the web we see a practice that seeks templated predictability. In ‘Design Machines’ Travis Gertz argued that (emphasis added):

Design systems still feel like a novelty in screen-based design. We nerd out over grid systems and modular scales and obsess over style guides and pattern libraries. We’re pretty good at using them to build repeatable components and site-wide standards, but that’s sort of where it ends. […] But to stop there is to ignore the true purpose and potential of a design system.

Unless we consider how interface patterns fully embrace the design systems they should be built upon, style guides may exacerbate this paint-by-numbers approach, encouraging conformance and suppressing creativity.
Anatomy of a button
Let’s take a look at that most canonical of components, the button, and consider what we might wish to document and demonstrate in a style guide.
The different layers of our button component.
Content
The most variable aspect of any component. Content guidelines will exert the most influence here, dictating things like tone of voice (whether we should we use stiff, formal language like ‘Submit form’, or adopt a more friendly tone, perhaps ‘Send us your message’) and appropriate language. For an internationalised interface, this may also impact word length and text direction or orientation.
Structure
HTML provides a limited vocabulary which we can use to structure content and add meaning. For interactive elements, the choice of element can also affect its behaviour, such as whether a button submits form data or links to another page:
<button type=""submit"">Button text</button>
<a href=""/index.html"">Button text</a>
Note: One of the reasons I prefer to use <button> instead of <input type=“button”>, besides allowing the inclusion of content other than text, is that it has a markup structure similar to links, therefore keeping implementation differences to a minimum.
We should also think about each component within the broader scope of our particular product. For this we can employ a further vocabulary, which can be expressed by adding values to the class attribute. For a newspaper, we might use names like lede, standfirst and headline, while a social media application might see us reach for words like stream, action or avatar.
Presentation
The appearance of a component can never be considered in isolation. Informed by its relationship to other elements, style guides may document different stylistic variations of a component, even if the underlying function remains unchanged: primary and secondary button styles, for example.
Behaviour
A component can exhibit various states: blank, loading, partial, error and ideal, and a style guide should reflect that. Our button component is relatively simple, yet even here we need to consider hover, focused, active and disabled states.
Transcending layers
This overview reinforces Ethan’s note from earlier in this series:

I’ve found that thinking about my design as existing in broad experience tiers – in layers – is one of the best ways of designing for the modern web.

While it’s tempting to describe a component as series of layers, certain aspects will transcend several of these. The accessibility of a component, for example, may influence the choice of language, the legibility of text, colour contrast and which affordances are provided in different states.
Visual design language: documenting the missing piece
Even given this small, self-contained component, we can see several concerns at play, and in reviewing our button it seems we have most things covered. However, a few questions remain unanswered. Why does it have a blue background? Why are the borders 2px thick, with a radius of 4px? Why are we using that font, at that size and with that weight?
These questions can be answered by our visual design language. More than a set of type choices and colour palettes, a design language can dicate common measures, ratios and the resulting grid(s) these influence. Ideally governed by a set of broader design principles, it can also inform an illustration style, the type of photography sourced or commissioned, and the behaviour of any animations.
Whereas a style guide ensures conformity, having it underpinned by an effective design language will allow for flexibility; only by knowing the rules can you know how to break them!
Type pairings in the US Web Design Standards guide.
For a style guide to thoroughly articulate a visual design system, the spectrum of choices it allows for should be acknowledged. A fantastic example of this can be found in the US Web Design Standards. By virtue of being a set of standards designed to apply to a number of different sites, this guide offers a range of type pairings (that take into account performance considerations) and provides primary, secondary and tertiary palette relationships, with shades and tones thereof:
Colour palettes in the US Web Design Standards guide.
A visual language in code form
Properly documenting our design language in a style guide is a good start, yet even better if it can be expressed in code. This is where CSS preprocessors become a powerful ally.
In Sass, methods like mixins and maps can help us represent relationships between values. Variables (and CSS variables) extend the vocabulary provided natively by CSS, meaning we can describe patterns in terms of our own visual language. These tools effectively become an interface to our design system. Furthermore, they help maintain a separation of concerns, with visual presentation remaining where it should be: in our style sheets.
Take this simple example, an article summary on a website counting down the best Christmas movies:
The design for our simple component example.
Our markup is as follows, using appropriate semantic HTML elements and incorporating the vocabulary from our collection of design patterns (expressed using the BEM methodology):
<article class=""summary"">
    <h1 class=""summary__title"">
        <a href=""scrooged.html"">
            <span class=""summary__position"">12</span>
            Scrooged (1988)
        </a>
    </h1>

    <div class=""summary__body"">
        <p>It’s unlikely that Bill Murray could ever have got through his career without playing a version of Scrooge…</p>
    </div>

    <footer class=""summary__meta"">
        <strong>Director:</strong> Richard Donner<br/>
        <strong>Stars:</strong> Bill Murray, Buddy Hackett, Karen Allen
    </footer>
</article>
We can then describe the presentation of this HTML by using Sass maps to define our palettes, mixins to include predefined font metrics, and variables to recall common measurements:
.summary {
    margin-bottom: ($baseline * 4)
}

.summary__title {
    @include font-family(display-serif);
    @include font-size(title);
    color: palette(neutral, dark);
    margin-bottom: ($baseline * 4);
    border-top: $rule-height solid palette(primary, purple);
    padding-top: ($baseline * 2);
}

.summary__position {
    @include font-family(display-sans, 300);
    color: palette(neutral, mid);
}

.summary__body {
    @include font-family(text-serif);
    @include font-size(body);
    margin-bottom: ($baseline * 2);
}

.summary__meta {
    @include font-family(text-sans);
    @include font-size(caption);
}
Of course, this is a simplistic example for the purposes of demonstration. However, such thinking was employed at a much larger scale at the Guardian. Using a set of Sass components, complex patterns could be described using a language familar to everyone on the product team, be they a designer, developer or product owner:
The design of a component on the Guardian website, described in terms of its Sass-powered design system.
Unlocking possibility
Alongside tools like preprocessors, newer CSS layout modules like flexbox and grid layout mean the friction we’ve long been accustomed to when creating layouts on the web is no longer present, and the full separation of presentation from markup is now possible. Now is the perfect time for graphic designers to advocate design systems that these developments empower, and ensure they’re fully represented in both documentation and code. That way, together, we can build systems that allow for greater visual expression. After all, there’s more than one way to bake a Christmas cake.",2015,Paul Lloyd,paulrobertlloyd,2015-12-16T00:00:00+00:00,https://24ways.org/2015/beyond-the-style-guide/,design
152,CSS for Accessibility,"CSS is magical stuff. In the right hands, it can transform the plainest of (well-structured) documents into a visual feast. But it’s not all fur coat and nae knickers (as my granny used to say). Here are some simple ways you can use CSS to improve the usability and accessibility of your site. 

Even better, no sexy visuals will be harmed by the use of these techniques. Promise.

Nae knickers

This is less of an accessibility tip, and more of a reminder to check that you’ve got your body background colour specified.

If you’re sitting there wondering why I’m mentioning this, because it’s a really basic thing, then you might be as surprised as I was to discover that from a sample of over 200 sites checked last year, 35% of UK local authority websites were missing their body background colour.

Forgetting to specify your body background colour can lead to embarrassing gaps in coverage, which are not only unsightly, but can prevent your users reading the text on your site if they use a different operating system colour scheme.

All it needs is the following line to be added to your CSS file:

body {background-color: #fff;}

If you pair it with 

color: #000;

… you’ll be assured of maintaining contrast for any areas you inadvertently forget to specify, no matter what colour scheme your user needs or prefers.

Even better, if you’ve got standard reset CSS you use, make sure that default colours for background and text are specified in it, so you’ll never be caught with your pants down. At the very least, you’ll have a white background and black text that’ll prompt you to change them to your chosen colours.

Elbow room

Paying attention to your typography is important, but it’s not just about making it look nice. 

Careful use of the line-height property can make your text more readable, which helps everyone, but is particularly helpful for those with dyslexia, who use screen magnification or simply find it uncomfortable to read lots of text online. 

When lines of text are too close together, it can cause the eye to skip down lines when reading, making it difficult to keep track of what you’re reading across. 

So, a bit of room is good.

That said, when lines of text are too far apart, it can be just as bad, because the eye has to jump to find the next line. That not only breaks up the reading rhythm, but can make it much more difficult for those using Screen Magnification (especially at high levels of magnification) to find the beginning of the next line which follows on from the end of the line they’ve just read.

Using a line height of between 1.2 and 1.6 times normal can improve readability, and using unit-less line heights help take care of any pesky browser calculation problems.

For example: 

p {
	font-family: ""Lucida Grande"", Lucida, Verdana, Helvetica, sans-serif;
	font-size: 1em;
	line-height: 1.3;
}

or if you want to use the shorthand version:

p {
	font: 1em/1.3 ""Lucida Grande"", Lucida, Verdana, Helvetica, sans-serif;
}

View some examples of different line-heights, based on default text size of 100%/1em.

Further reading on Unitless line-heights from Eric Meyer.

Transformers: Initial case in disguise

Nobody wants to shout at their users, but there are some occasions when you might legitimately want to use uppercase on your site.

Avoid screen-reader pronunciation weirdness (where, for example, CONTACT US would be read out as Contact U S, which is not the same thing – unless you really are offering your users the chance to contact the United States) caused by using uppercase by using title case for your text and using the often neglected text-transform property to fake uppercase.

For example:

.uppercase {
	text-transform: uppercase
}    

Don’t overdo it though, as uppercase text is harder to read than normal text, not to mention the whole SHOUTING thing.

Linky love

When it comes to accessibility, keyboard only users (which includes those who use voice recognition software) who can see just fine are often forgotten about in favour of screen reader users.

This Christmas, share the accessibility love and light up those links so all of your users can easily find their way around your site.

The link outline

AKA: the focus ring, or that dotted box that goes around links to show users where they are on the site.

The techniques below are intended to supplement this, not take the place of it. You may think it’s ugly and want to get rid of it, especially since you’re going to the effort of tarting up your links.

Don’t. 

Just don’t.

The non-underlined underline

If you listen to Jacob Nielsen, every link on your site should be underlined so users know it’s a link.

You might disagree with him on this (I know I do), but if you are choosing to go with underlined links, in whatever state, then remove the default underline and replacing it with a border that’s a couple of pixels away from the text. 

The underline is still there, but it’s no longer cutting off the bottom of letters with descenders (e.g., g and y) which makes it easier to read.

This is illustrated in Examples 1 and 2.

You can modify the three lines of code below to suit your own colour and border style preferences, and add it to whichever link state you like.

text-decoration: none;
border-bottom: 1px #000 solid;
padding-bottom: 2px;

Standing out from the crowd

Whatever way you choose to do it, you should be making sure your links stand out from the crowd of normal text which surrounds them when in their default state, and especially in their hover or focus states.

A good way of doing this is to reverse the colours when on hover or focus.

Well-focused

Everyone knows that you can use the :hover pseudo class to change the look of a link when you mouse over it, but, somewhat ironically, people who can see and use a mouse are the group who least need this extra visual clue, since the cursor handily (sorry) changes from an arrow to a hand.

So spare a thought for the non-pointing device users that visit your site and take the time to duplicate that hover look by using the :focus pseudo class.

Of course, the internets being what they are, it’s not quite that simple, and predictably, Internet Explorer is the culprit once more with it’s frustrating lack of support for :focus. Instead it applies the :active pseudo class whenever an anchor has focus.

What this means in practice is that if you want to make your links change on focus as well as on hover, you need to specify focus, hover and active.

Even better, since the look and feel necessarily has to be the same for the last three states, you can combine them into one rule.

So if you wanted to do a simple reverse of colours for a link, and put it together with the non-underline underlines from before, the code might look like this:

a:link {
	background: #fff;
	color: #000;
	font-weight: bold;
	text-decoration: none; 
	border-bottom: 1px #000 solid; 
	padding-bottom: 2px;
}
a:visited {
	background: #fff;
	color: #800080;
	font-weight: bold;
	text-decoration: none; 
	border-bottom: 1px #000 solid; 
	padding-bottom: 2px;
}
a:focus, a:hover, a:active {
	background: #000;
	color: #fff;
	font-weight: bold;
	text-decoration: none; 
	border-bottom: 1px #000 solid; 
	padding-bottom: 2px;
}

Example 3 shows what this looks like in practice.

Location, Location, Location

To take this example to it’s natural conclusion, you can add an id of current (or something similar) in appropriate places in your navigation, specify a full set of link styles for current, and have a navigation which, at a glance, lets users know which page or section they’re currently in.

Example navigation using location indicators.

and the source code

Conclusion

All the examples here are intended to illustrate the concepts, and should not be taken as the absolute best way to format links or style navigation bars – that’s up to you and whatever visual design you’re using at the time.

They’re also not the only things you should be doing to make your site accessible. 

Above all, remember that accessibility is for life, not just for Christmas.",2007,Ann McMeekin,annmcmeekin,2007-12-13T00:00:00+00:00,https://24ways.org/2007/css-for-accessibility/,design
77,Colour Accessibility,"Here’s a quote from Josef Albers:

In visual perception a colour is almost never seen as it really is[…] This fact makes colour the most relative medium in art.Josef Albers, Interaction of Color, 1963

Albers was a German abstract painter and teacher, and published a very famous course on colour theory in 1963. Colour is very relative — not just in the way that it appears differently across different devices due to screen quality and colour management, but it can also be seen differently by different people — something we really need to be more mindful of when designing.

What is colour blindness?

Colour blindness very rarely means that you can’t see any colour at all, or that people see things in greyscale. It’s actually a decreased ability to see colour, or a decreased ability to tell colours apart from one another. 

How does it happen?

Inside the typical human retina, there are two types of receptor cells — rods and cones. Rods are the cells that allow us to see dark and light, and shape and movement. Cones are the cells that allow us to perceive colour. There are three types of cones, each responsible for absorbing blue, red, and green wavelengths in the spectrum.

Problems with colour vision occur when one or more of these types of cones are defective or absent entirely, and these problems can either be inherited through genetics, or acquired through trauma, exposure to ultraviolet light, degeneration with age, an effect of diabetes, or other factors.

Colour blindness is a sex-linked trait and it’s much more common in men than in women. The most common type of colour blindness is called deuteranomaly which occurs in 7% of males, but only 0.5% of females. That’s a pretty significant portion of the population if you really stop and think about it — we can’t ignore this demographic.

What does it look like?

People with the most common types of colour blindness, like protanopia and deuteranopia, have difficulty discriminating between red and green hues. There are also forms of colour blindness like tritanopia, which affects perception of blue and yellow hues. Below, you can see what a colour wheel might look like to these different people.



What can we do?

Here are some things you can do to make your websites and apps more accessible to people with all types of colour blindness.

Include colour names and show examples

One of the most common annoyances I’ve heard from people who are colour-blind is that they often have difficulty purchasing clothing and they will sometimes need to ask another person for a second opinion on what the colour of the clothing might actually be. While it’s easier to shop online than in a physical store, there are still accessibility issues to consider on shopping websites.

Let’s say you’ve got a website that sells T-shirts. If you only show a photo of the shirt, it may be impossible for a person to tell what colour the shirt really is. For clarification, be sure to reference the name of the colour in the description of the product.



United Pixelworkers does a great job of following this rule. The St. John’s T-shirt has a quirky palette inspired by the unofficial pink, white and green Newfoundland flag, and I can imagine many people not liking it.

Another common problem occurs when a colour filter has been added to a product search. Here’s an example from a clothing website with unlabelled colour swatches, and how that might look to someone with deuteranopia-type colour blindness.



The colour search filter below, from the H&M website, is much better since it uses names instead.



At first glance, Urban Outfitters also uses unlabelled colour swatches on product pages (below), but on closer inspection, the colour name is displayed on hover. This isn’t an ideal solution, because although it’ll work on a desktop browser, it won’t work on a touchscreen device where hovering isn’t an option. 



Using overly fancy colour names, like the ones you might find labelling high-end interior paint can be just as confusing as not using a colour name at all. Names like grape instead of purple don’t really give the viewer any useful information about what the colour actually is on a colour wheel. Is grape supposed to be purple, or could it refer to red grapes or even green? Stick with hue names as much as possible.

Avoid colour-specific instructions

When designing forms, avoid labelling required fields only with coloured text. It’s safer to use a symbol cue like the asterisk which is colour-independent. 



A similar example would be directing a user to click a green button to purchase a product. Label your buttons clearly and reference them in the site copy by function, not colour, to avoid confusion.

Don’t rely on colour coding

Designing accessible maps and infographics can be much more challenging. 

Don’t rely on colour coding alone — try to use a combination of colour and texture or pattern, along with precise labels, and reflect this in the key or legend. Combine a blue background with a crosshatched pattern, or a pink background with a stippled dot — your users will always have two pieces of information to work with.



The map of the London subway system is an iconic image not just in London, but around the world. Unfortunately, it contains some colours that are indistinguishable from each other to a person with a vision problem. This is true not only for the London underground, but also for any other wayfinding system that relies on colour coding as the only key in a legend. 



There are printable versions of the map available online in black and white, using patterns and shades of black and grey that are distinguishable, but the point is that there would be no need for such a map if it were designed with accessibility in mind from the beginning. And, if you’re a person who has a physical disability as well as a vision problem, the “Step-Free” guide map which shows stations is based on the original coloured map. 



Provide alternatives and customization

While it’s best to consider these issues and design your app to be accessible by default, sometimes this might not be possible. Providing alternative styles or allowing users to edit their own colours is a feature to keep in mind.

The developers of the game Faster Than Light created an alternate colour-blind mode and asked for public feedback to make sure that it passed the test. Not much needed to be done, but you can see they added stripes to the red zones and changed some outlines to blue.



iChat is also a good example. Although by default it uses coloured bubbles to indicate a user’s status (available for chat, away or idle, or busy), included in the preferences is a “User Shapes to Indicate Status” option, which changes the shape of the standard circles to green circles, yellow triangles and red squares.



Pay attention to contrast  

Colours that are similar in value but different in hue may be easy to distinguish between for a user with good vision, but a person who suffers from colour blindness may not be able to tell them apart at all. Proofing your work in greyscale is a quick way to tell if there’s enough contrast between the most important information in your design.

Check with a simulator

There are many tools out there for simulating different types of colour blindness, and it’s worth checking your design to catch any potential problems up front. 

One is called Sim Daltonism and it’s available for Mac OS X. It’ll show a pop-up preview next to your cursor and you can choose which type of colour blindness you want to test from a drop-down menu. 



You can also proof for the two most common types of colour blindness right in Photoshop or Illustrator (CS4 and later) while you’re designing. 



The colour contrast check tool from designer and developer Jonathan Snook gives you the option to enter a colour code for a background, and a colour code for text, and it’ll tell you if the colour contrast ratio meets the Web Content Accessibility Guidelines 2.0. You can use the built-in sliders to adjust your colours until they meet the compliant contrast ratios. This is a great tool to test your palette before going live.



For live websites, you can use the accessibility tool called WAVE, which also has a contrast checker. It’s important to keep in mind, though, that while WAVE can identify contrast errors in text, other things can slip through, so a site that passes the test does not automatically mean it’s accessible in reality.

For example, the contrast checker here doesn’t notice that our red link in the introduction isn’t underlined, and therefore could blend into the surrounding paragraph text. 



I know that once I started getting into the habit of checking my work in a simulator, I became more mindful of any potential problem areas and it was easier to avoid them up front. It’s also made me question everything I see around me and it sends red flags off in my head if I think it’s a serious colour blindness fail. Understanding that colour is relative in the planning stages and following these tips will help us make more accessible design for all.",2012,Geri Coady,gericoady,2012-12-04T00:00:00+00:00,https://24ways.org/2012/colour-accessibility/,design
141,Compose to a Vertical Rhythm,"“Space in typography is like time in music. It is infinitely divisible, but a few proportional intervals can be much more useful than a limitless choice of arbitrary quantities.” So says the typographer Robert Bringhurst, and just as regular use of time provides rhythm in music, so regular use of space provides rhythm in typography, and without rhythm the listener, or the reader, becomes disorientated and lost.

On the Web, vertical rhythm – the spacing and arrangement of text as the reader descends the page – is contributed to by three factors: font size, line height and margin or padding. All of these factors must calculated with care in order that the rhythm is maintained. 

The basic unit of vertical space is line height. Establishing a suitable line height that can be applied to all text on the page, be it heading, body copy or sidenote, is the key to a solid dependable vertical rhythm, which will engage and guide the reader down the page. To see this in action, I’ve created an example with headings, footnotes and sidenotes. 

Establishing a suitable line height

The easiest place to begin determining a basic line height unit is with the font size of the body copy. For the example I’ve chosen 12px. To ensure readability the body text will almost certainly need some leading, that is to say spacing between the lines. A line-height of 1.5em would give 6px spacing between the lines of body copy. This will create a total line height of 18px, which becomes our basic unit. Here’s the CSS to get us to this point:

body {
	font-size: 75%; 
}
html>body {
	font-size: 12px; 
}
p {
	line-height 1.5em; 
}

There are many ways to size text in CSS and the above approach provides and accessible method of achieving the pixel-precision solid typography requires. By way of explanation, the first font-size reduces the body text from the 16px default (common to most browsers and OS set-ups) down to the 12px we require. This rule is primarily there for Internet Explorer 6 and below on Windows: the percentage value means that the text will scale predictably should a user bump the text size up or down. The second font-size sets the text size specifically and is ignored by IE6, but used by Firefox, Safari, IE7, Opera and other modern browsers which allow users to resize text sized in pixels.

Spacing between paragraphs

With our rhythmic unit set at 18px we need to ensure that it is maintained throughout the body copy. A common place to lose the rhythm is the gaps set between margins. The default treatment by web browsers of paragraphs is to insert a top- and bottom-margin of 1em. In our case this would give a spacing between the paragraphs of 12px and hence throw the text out of rhythm. If the rhythm of the page is to be maintained, the spacing of paragraphs should be related to the basic line height unit. This is achieved simply by setting top- and bottom-margins equal to the line height.

In order that typographic integrity is maintained when text is resized by the user we must use ems for all our vertical measurements, including line-height, padding and margins.

p {
	font-size:1em;
	margin-top: 1.5em;
	margin-bottom: 1.5em; 
}

Browsers set margins on all block-level elements (such as headings, lists and blockquotes) so a way of ensuring that typographic attention is paid to all such elements is to reset the margins at the beginning of your style sheet. You could use a rule such as:

body,div,dl,dt,dd,ul,ol,li,h1,h2,h3,h4,h5,h6,pre,form,fieldset,p,blockquote,th,td {  
	margin:0; 
	padding:0; 
}

Alternatively you could look into using the Yahoo! UI Reset style sheet which removes most default styling, so providing a solid foundation upon which you can explicitly declare your design intentions.

Variations in text size

When there is a change in text size, perhaps with a heading or sidenotes, the differing text should also take up a multiple of the basic leading. This means that, in our example, every diversion from the basic text size should take up multiples of 18px. This can be accomplished by adjusting the line-height and margin accordingly, as described following.

Headings

Subheadings in the example page are set to 14px. In order that the height of each line is 18px, the line-height should be set to 18 ÷ 14 = 1.286. Similarly the margins above and below the heading must be adjusted to fit. The temptation is to set heading margins to a simple 1em, but in order to maintain the rhythm, the top and bottom margins should be set at 1.286em so that the spacing is equal to the full 18px unit.

h2 {
	font-size:1.1667em;
	line-height: 1.286em;
	margin-top: 1.286em;
	margin-bottom: 1.286em; 
}

One can also set asymmetrical margins for headings, provided the margins combine to be multiples of the basic line height. In our example, a top margin of 1½ lines is combined with a bottom margin of half a line as follows:

h2 {
	font-size:1.1667em;
	line-height: 1.286em;
	margin-top: 1.929em;
	margin-bottom: 0.643em; 
}

Also in our example, the main heading is given a text size of 18px, therefore the line-height has been set to 1em, as has the margin:

h1 {
	font-size:1.5em;
	line-height: 1em;
	margin-top: 0;
	margin-bottom: 1em; 
}

Sidenotes

Sidenotes (and other supplementary material) are often set at a smaller size to the basic text. To keep the rhythm, this smaller text should still line up with body copy, so a calculation similar to that for headings is required. In our example, the sidenotes are set at 10px and so their line-height must be increased to 18 ÷ 10 = 1.8.

.sidenote {
	font-size:0.8333em;
	line-height:1.8em; 
}

Borders

One additional point where vertical rhythm is often lost is with the introduction of horizontal borders. These effectively act as shims pushing the subsequent text downwards, so a two pixel horizontal border will throw out the vertical rhythm by two pixels. A way around this is to specify horizontal lines using background images or, as in our example, specify the width of the border in ems and adjust the padding to take up the slack. 

The design of the footnote in our example requires a 1px horizontal border. The footnote contains 12px text, so 1px in ems is 1 ÷ 12 = 0.0833. I have added a margin of 1½ lines above the border (1.5 × 18 ÷ 12 = 2.5ems), so to maintain the rhythm the border + padding must equal a ½ (9px). We know the border is set to 1px, so the padding must be set to 8px. To specify this in ems we use the familiar calculation: 8 ÷ 12 = 0.667.

Hit me with your rhythm stick

Composing to a vertical rhythm helps engage and guide the reader down the page, but it takes typographic discipline to do so. It may seem like a lot of fiddly maths is involved (a few divisions and multiplications never hurt anyone) but good type setting is all about numbers, and it is this attention to detail which is the key to success.",2006,Richard Rutter,richardrutter,2006-12-12T00:00:00+00:00,https://24ways.org/2006/compose-to-a-vertical-rhythm/,design
285,"Composing the New Canon: Music, Harmony, Proportion","Ohne Musik wäre das Leben ein Irrtum
—Friedrich NIETZSCHE, Götzen-Dämmerung, Sprüche und Pfeile 33, 1889


Somehow, music is hardcoded in human beings. It is something we understand and respond to without prior knowledge. Music exercises the emotions and our imaginative reflex, not just our hearing. It behaves so much like our emotions that music can seem to symbolize them, to bear them from one person to another. Not surprisingly, it conjures memories: the word music derives from Greek μουσική (mousike), art of the Muses, whose mythological mother was Mnemosyne, memory. But it can also summon up the blood, console the bereaved, inspire fanaticism, bolster governments and dissenters alike, help us learn, and make web designers dance. And what would Christmas be without music?

Music moves us, often in ways we can’t explain. By some kind of alchemy, music frees us from the elaborate nuisance and inadequacy of words. Across the world and throughout recorded history – and no doubt well before that – people have listened and made (and made out to) music.


	[I]t appears probable that the progenitors of man, either the males or females or both sexes, before acquiring the power of expressing their mutual love in articulate language, endeavoured to charm each other with musical notes and rhythm.
—Charles DARWIN, The Descent of Man, and Selection in Relation to Sex, 1871


It’s so integral to humankind, we’ve sent it into space as a totem for who we are. (Who knows? It might be important.) Music is essential, a universal compulsion; as Nietzsche wrote, without music life would be a mistake.

Music, design and web design

There are some obvious and notable similarities between music and visual design. Both can convey mood and evoke emotion but, even under close scrutiny, how they do that remains to a great extent mysterious. Each has formal qualities or parts that can be abstracted, analysed and discussed, often using the same terminology: composition, harmony, rhythm, repetition, form, theme; even colour, texture and tone.

A possible reason for these shared aspects is that both visual design and music are means to connect with people in deep and lasting ways. Furthermore, I believe the connections to be made can complement direct emotional appeal. Certain aesthetic qualities in music work on an unconscious and, it could be argued, universal level. Using musical principles in our designs, then, can help provide the connectedness between content, device and user that we now seek as web designers.

Yet, when we talk about music and web design, the conversation is almost always about the music designers listen to while working, a theme finding its apotheosis in Designers.MX. Sometimes, articles in that dreary list format seek inspiration from music industry websites. There’s even a service offering pre-templated web designs for bands, and at least one book surveyed the landscape back in 2006. Occasionally, discussions broaden somewhat into whether and how different kinds of music can inspire and influence the design work we produce.

Such enquiries, it seems to me, are beside the point. Do I really design differently when I listen to Bach rather than Bacharach? Will the barely restrained energy of Count Basie’s The Kid from Red Bank mean I choose a lively colour palette, and rural, autumnal shades when inspired by Fleet Foxes? Mahler means a thirteen-column layout? Gillian Welch leads to distressed black and white photography? While reflecting the importance we place in music and how it seems to help us in our work, surveys on musical taste and lists of favourite artists fail to recognize that some of the fundamental aesthetic characteristics of music can be adapted and incorporated into modern web design.

Antiphonal geometry

Over recent years, web designers have embraced grid systems as powerful tools to help create good-looking and intuitive user experiences. With the advent of responsive design, these grids and their contents must adapt to the different screen sizes and properties of all kinds of user devices. Finding and using grid values that can scale well and retain or enhance their proportions and relationships while making the user experience meaningful in several different contexts is more important than ever.

In print, this challenge has always started with the dimensions and proportions of the page. Content can thereby be made to belong inside the page and be bound to it. And music has been used for centuries to further this aim. As Robert Bringhurst says in The Elements of Typographical Style:


	Indeed, one of the simplest of all systems of page proportions is based on the familiar intervals of the diatonic scale. Pages that embody these basic musical proportions have been in common use in Europe for more than a thousand years.


Very well. But while he goes on to list (from the full chromatic scale, rather than just diatonic) the proportions and the musical intervals they’re based on, Bringhurst fails to mention what they’re ratios of or their potential effects. Shame. In his favour, however, he later touches on how proportions in print might be considered to work:


	The page is a piece of paper. It is also a visible and tangible proportion, silently sounding the thoroughbass of the book. On it lies the textblock, which must answer to the page. The two together – page and textblock – produce an antiphonal geometry. That geometry alone can bond the reader to the book. Or conversely, it can put the reader to sleep, or put the reader’s nerves on edge, or drive the reader away.


So what does Bringhurst mean by antiphonal geometry, a phrase that marries the musical to the spatial? By stating that the textblock “must answer to the page”, the implication is that the relationship between the proportions of the page and the shape of the textblock printed on it embodies a spatial (geometrical) call-and-response (antiphony) that can be appealing or not.

Boulton’s new canon

But, as Mark Boulton has pointed out, on the web “there are no edges. There are no ‘pages’. We’ve made them up.” So, what is to be done? In January 2011 at the New Adventures in Web Design conference, Boulton presented his vision of a new canon of web design, a set of principles to guide us as we design the web. There are three overlapping tenets:


	design from the content out
	create connectedness between the different content elements
	bind the content to the web device


Rather than design from the edges in, we need to design layout systems from the content out. To this end, Boulton asserts that grid system design should begin with a constraint, and he suggests we use the size of a fixed content element, such as an advertising unit or image, as a starting point for online grid calculations. Khoi Vinh advocates the same approach in his book, Ordering Disorder: Grid Principles for Web Design.

Boulton’s second and third tenets, however, are more complex and overlap significantly with each other. Connecting the different parts of the content and binding the content to the device share many characteristics and solutions:


	adopting ems and percentages as units of size for layout elements
	altering text size, line length and line height for different viewport dimensions
	providing higher resolution images for devices with greater pixel densities
	fluid layout grids, flexible images and responsive design


All can help relate the presentation of the content to its delivery in a certain context.

But how do we determine the relationship between one element of a layout and another? How can we avoid making arbitrary decisions about the relative sizes of parts of our designs? What can we use to connect the parts of our design to one another, and how can we bind the presentation of the content to the user’s device?

Tim Brown’s application of modular typographic scales hints at an answer. In the very useful tool he created for calculating such scales, Brown includes two musical ratios: the perfect fifth (2:3); and the perfect fourth (3:4). Why? Where do they come from? And what do they mean?

Harmonies musical and visual

Fundamental to music are rhythm and harmony.

As any drummer will tell you, without rhythm there is no music. Even when there’s no regular beat, any tune follows a rhythm, however irregular, simply because a change of note is a point of change in the music. Although rhythm, timing and pacing are all relevant to interaction design, right now it’s harmony we’re interested in.

Sometimes harmony is called the vertical aspect of music, and melody the horizontal. But this conceit overlooks the fact that harmony is both vertical and horizontal. A single melodic line, as it is played, implies various sets of harmonies on which it is grounded, whether or not those harmonies are played. So, harmony doesn’t just sit vertically beneath the horizontal melody, but moves horizontally as well, through harmonic progression.

To stretch this arrangement pixel-thin, we could argue that in onscreen design melody is the content, and the layout and arrangement of the content is the harmony. We sometimes say a design is harmonious when the interplay of different elements of a design is pleasing or balanced or in proportion, and the content (the melody) is set off or conveyed well by or appropriate to the design.

We seem to know instinctively whether a layout is harmonious…

In the design of The Great Discontent, the relationships between different elements combine to form a balanced whole.

…or not.

There’s no harmony in the Department for Education’s website because the different parts of the content don’t feel related to one another.

What is it that makes one design harmonious and another dissonant? It’s not just whether things line up, though that’s a start. I believe there are much deeper aesthetic forces at work, forces we can tap into in our onscreen designs. Now, I’m not going start a difficult discussion about aesthetics. For our purposes, we just need to know that it’s the branch of philosophy dealing with the nature of beauty, and the creation and perception of beauty. And among the key components in the perception of beauty are harmony and proportion. These have been part of traditional western aesthetics since Plato (about 2,500 years).

One of the ways we appreciate the beauty of music is through the harmonic intervals we hear. A musical interval is a combination of two notes and it describes the distance between the two pitches. For example, the distance between C and the G above it (if we take C as the tonic or root) is called a perfect fifth.

Left: C to G, a perfect fifth. Right: C and G, not a perfect fifth.

 

And, to get superficially scientific for a moment, each musical interval can be expressed as a ratio of the wavelength frequencies of the notes; for our perfect fifth, with every two wavelengths of C, there are three of G. And what is a ratio, if not a proportion of one thing to another?

So, simple musical harmony (using what’s known as just intonation1) affords us a set of proportions, expressed as ratios. Where better to apply these ideas of harmony and proportion from music in web design, than grid systems?

A digression: whither φ?

Quite often in our discussions of pure design and aesthetics, we mention the golden ratio and regurgitate the same justifications for its use: roots in antiquity; embodied in classical and Renaissance architecture and art; occurrence in nature; the New Twitter, and so forth (oh, really?).

Yet the ratios of musical intervals from just intonation are equally venerable and much more widespread: described by Pythagorus; employed in Palladian architecture, and printing, books and art from the Renaissance onwards; in modern times, film and television dimensions; standard international paper sizes (ISO 216, the A and B series); and, again and again, screen dimensions – chances are that screen you’re probably looking at right now has the proportions 2:3 (iPhone and iPod Touch), 3:4 (iPad and Kindle), 3:5 (many smartphones), 5:8 or 16:9 (many widescreen monitors), all ratios of musical intervals.

Back to our theme…

Musical interval ratios

Let’s take a look at most of the ratios within a couple of octaves and crunch some numbers to generate some percentages and other values that we can use in our designs. First, the intervals and their ratios in just intonation and expressed as ratios of one:


		
			Name 
			Interval in C 
			Ratio 
			Ratio (1:x) 
		
		
			 unison 
			 C→C 
			 1:1 
			 1:1 
		
		
			 minor second 
			 C→D♭ 
			 15:16 
			 1:1.067 
		
		
			 major second 
			 C→D 
			 8:9 
			 1:1.125 
		
		
			 minor third 
			 C→E♭ 
			 5:6 
			 1:1.2 
		
		
			 major third 
			 C→E 
			 4:5 
			 1:1.25 
		
		
			 perfect fourth 
			 C→F 
			 3:4 
			 1:1.333 
		
		
			 augmented fourth 
or diminished fifth 
			 C→F♯/G♭ 
			 1:√2 
			 1:1.414 
		
		
			 perfect fifth 
			 C→G 
			 2:3 
			 1:1.5 
		
		
			 minor sixth 
			 C→A♭ 
			 5:8 
			 1:1.6 
		
		
			 major sixth 
			 C→A 
			 3:5 
			 1:1.667 
		
		
			 minor seventh 
			 C→B♭ 
			 9:16 
			 1:1.778 
		
		
			 major seventh 
			 C→B 
			 8:15 
			 1:1.875 
		
		
			 octave 
			 C→C↑ 
			 1:2 
			 1:2 
		
		
			 major tenth 
			 C→E↑ 
			 2:5 
			 1:2.5 
		
		
			 major eleventh 
			 C→F↑ 
			 3:8 
			 1:2.667 
		
		
			 major twelfth 
			 C→G↑ 
			 1:3 
			 1:3 
		
		
			 double octave 
			 C→C↑ 
			 1:4 
			 1:4 
		
		
			Name 
			Interval in C 
			Ratio 
			Ratio (1:x) 
		


And now as percentages, of both the larger and smaller values in the ratios:


		
			Name 
			Ratio 
			% of larger value 
			% of smaller value 
		
		
			 unison 
			 1:1 
			 100% 
			 100% 
		
		
			 minor second 
			 15:16 
			 93.75% 
			 106.667% 
		
		
			 major second 
			 8:9 
			 88.889% 
			 112.5% 
		
		
			 minor third 
			 5:6 
			 83.333% 
			 120% 
		
		
			 major third 
			 4:5 
			 80% 
			 125% 
		
		
			 perfect fourth 
			 3:4 
			 75% 
			 133.333% 
		
		
			 augmented fourth 
or diminished fifth 
			 1:√2 
			 70.711% 
			 141.421% 
		
		
			 perfect fifth 
			 2:3 
			 66.667% 
			 150% 
		
		
			 minor sixth 
			 5:8 
			 62.5% 
			 160% 
		
		
			 major sixth 
			 3:5 
			 60% 
			 166.667% 
		
		
			 minor seventh 
			 9:16 
			 56.25% 
			 177.778% 
		
		
			 major seventh 
			 8:15 
			 53.333% 
			 187.5% 
		
		
			 octave 
			 1:2 
			 50% 
			 200% 
		
		
			 major tenth 
			 2:5 
			 40% 
			 250% 
		
		
			 major eleventh 
			 3:8 
			 37.5% 
			 266.667% 
		
		
			 major twelfth 
			 1:3 
			 33.333% 
			 300% 
		
		
			 double octave 
			 1:4 
			 25% 
			 400% 
		
		
			Name 
			Ratio 
			% of larger value 
			% of smaller value 
		


As you can see, the simple musical intervals are expressed as ratios of small whole numbers (integers). We can then normalize them as ratios of one, as well as derive percentage values, both in terms of the smaller value to the larger, and vice versa. These are the numbers we can incorporate into our designs. If you’ve ever written something like body { font: 100%/1.5 ""Museo Sans"", Helvetica, sans-serif; } in your CSS, you’re already using a musical ratio: the perfect fifth.

Modular scales allow us to generate a set of numbers based on a musical interval that can be used for all kinds of typographic and layout decisions to create harmony in a visual design for the web. As Tim Brown said at the 2010 Build conference:


	I think that from that most atomic unit – type – whole experiences can resonate, whole experiences can be harmonious. And whole experiences can have a purpose suited to our design intentions.


Once more, with feeling: connectedness

As well as modular scales, there are other methods of incorporating musical interval ratios into our work. Setting the ratio of font size to line height in CSS is one such example. We could also create a typographic hierarchy using the same principle and combining several ratios that we know harmonize well musically in a chord:

body { font-size: 75%; } /* =12px = base size or tonic */

h1 { font-size: 32px; font-size: 2.667rem; }
   /* =32px = 3:8 = major eleventh (C→F↑) */

h2 { font-size: 24px; font-size: 2rem; }
   /* =24px = 1:2 = octave (C→C↑) */

h3 { font-size: 20px; font-size: 1.667rem; }
   /* =20px = 3:5 = major sixth (C→A) */

figcaption, small { font-size: 9px; font-size : 0.75rem }
   /* =9px = 3:4 = perfect fourth (C→F) */

Whoa! Hold your reindeer, Santa! How can we know what interval combinations work well together to form chords? Well, I’m a classically trained musician, so perhaps I have an advantage. To avoid a long, technically complex digression into musical harmony, here are a few basic combinations of intervals that are harmonious in one way or another:


	unison; major third; perfect fifth; octave
	unison; perfect fourth; major sixth; octave
	unison; minor third; minor sixth; octave
	unison; minor third; diminished fifth; major sixth; octave


This isn’t to say that other combinations can’t be used to interesting effect and particular purpose – they surely can – but I have to make sure there’s something left for you to experiment with in the wee small hours over the holiday. Bear in mind, though, were I to play you two notes from the same scale to form a minor second, for example, you’d probably say it was dissonant and maybe that quality of the 15:16 ratio would be translated to the design.

 

In the typographic hierarchy above, you’ll notice I used an interval in the higher octave, which affords a broader range of ratios while retaining the harmony. Thus, a perfect fifth (2:3) becomes a major twelfth (1:3), or a major sixth (3:5) becomes a major thirteenth (3:10).

The harmonic ratios can obviously be used as proportions for layout as well, in several different ways:


	image width and height (for example, 450×800px = 9:16 = minor seventh)
	main content to page width (67%:100% = 2:3 = perfect fifth)
	page width to viewport width (80%:100% = 4:5 = major third)


One great benefit of using such ratios in web design work is that they can be applied in responsive web design. Proportional values, based on percentages or equivalent em units, will scale with changing viewports, so your layout and image proportions can be maintained or deliberately changed, as we’re about to find out, across devices.

Small speakers, tall speakers: binding to the device

The musical interval ratios also provide an opportunity, not only to create connectedness between the parts of a layout, but to bind the content to a device – that elusive antiphonal geometry. Just as a textblock and page resonate together, so too can web content and the screen. Earlier, I mentioned that several common screen aspect ratios match musical interval ratios. It would seem, then, that we have a set of proportions that we can use in different ways to establish and retain a sense of harmony that can be based on and change with those contexts. Using musical interval ratios, we can bind the display of our content to the device it’s displayed on.

If you haven’t met already, let me introduce you to the device-aspect-ratio property of CSS media queries.

@media only screen and (device-aspect-ratio: 3/4) { }
@media only screen and (device-aspect-ratio: 480/640) { }
@media only screen and (device-aspect-ratio: 600/800) { }
@media only screen and (device-aspect-ratio: 768/1024) { }

Regardless of the precise pixel values, each of these media queries would apply to devices whose display area has an aspect ratio of 3:4. It works by comparing the device-width with the device-height. (It’s not to be confused with aspect-ratio, which is defined by the width and height of the browser within the device.) The values in the media query are always presented as width/height, with portrait being the default orientation for smartphones and tablets; that is, to match an iPhone screen, you’d use device-aspect-ratio: 2/3, not 3/2, which won’t work.

Here’s a table of the musical intervals with their corresponding screens.


		
			Name 
			device-aspect-ratio 
			Screens 
			Common resolutions (pixels) 
		
		
			 major third 
			 5/4 
			 TFT LCD computer screens 
			 1,280×1,024 
		
		
			 perfect fourth 
			 3/4 or 4/3 
			 iPad, Kindle and other tablets, PDAs 
			 320×240, 768×1,024 
		
		
			 perfect fifth 
			 2/3 
			 iPhone, iPod Touch 
			 320×480, 640×960 
		
		
			 minor sixth 
			 8/5 (16/10) 
			 Many widescreens 
			 1,152×720, 1,440×900, 1,920×1,200 
		
		
			 major sixth 
			 3/5 
			 Many smartphones 
			 240×400, 480×800 
		
		
			 minor seventh 
			 16/9 or 9/16 
			 Many widescreens and some smartphones 
			 720×1,280, 1,366×768, 1,920×1,080, 2,560×1,440 
		


[You might argue that I’m playing fast and loose with the ratios. I suppose, mathematically speaking, 9:16 is not the same as 16:9: I’m no expert. But let’s not throw the baby out with the bath water, particularly at Christmas.]

With this in mind, we can begin to write media queries that will influence various typographic and layout values in line with the aspect ratios of specific screens and in combination with em-based min-width queries that work from smaller, mobile screens to larger, desktop screens.

Here’s a very simple demo page with only some text, an image with a caption and a little basic layout: no seasonal overindulgence here.

Demo: Sample page using device-aspect-ratio media queries based on musical interval ratios

Our initial styles for all devices are based on the perfect fifth, with the major third and octave rounding things out into a harmonious whole, whether or not media queries are supported. For example:

html { font-size: 100%; line-height: 1.5; }
   /* font-size:line-height = 16:24 = 2:3 = perfect fifth */

h1 { font-size: 32px; font-size: 2rem; line-height: 1.25; }
   /* font-size:line-height = 32:40 = 4:5 = major third
      body:h1 = 16:32 = 1:2 = octave */

While we should really consider methods of delivering images appropriate to the screen size, let’s just stick to a single image for all devices. But why don’t we change its aspect ratio from 4:3 to 3:2, to fit with our harmonic scheme? It’s easy enough to do with overflow:hidden on the <figure> element to hide a part of the image, and a negative margin fudge:

figure img { margin: -8.5% 0 0 0; width: 100%; max-width: 100%; }

Our first break point targets devices 320 pixels wide with an aspect ratio of 2:3, namely the iPhone and iPod Touch:

/* 320px = 20×16 */
@media only screen and (min-width: 20em) and (device-aspect-ratio: 2/3) { }

We’re actually already there, of course, as the intervals we’ve chosen resonate with this aspect ratio – the content is already bound to the device.

Our next media query, then, will make some changes to match a different ratio, the major sixth (3:5), which is same as that of many smartphones:

/* 480px = 30×16 */
@media only screen and (min-width: 30em) and (device-aspect-ratio: 3/5) { }

A different aspect ratio might require a change in harmony. For devices with these proportions, we’ll now use the perfect fourth (3:4) and the major sixth (3:5) along with the octave we already have to create a new resonating harmony. For instance, a slightly wider screen means we can increase the  line-height to aid the legibility of longer lines:

html { line-height: 1.667; }
   /* font-size:line-height = 16:26.672 = 3:5 = major sixth */

h1 { font-size: 32px; font-size: 2rem; line-height: 1.667; }
   /* font-size:line-height = 32:53.333 = 3:5 = major sixth
      body:h1 = 16:32 = 1:2 = octave */

and we can remove the negative margin to display our 4:3 image in its entirety.

Each screen displays content styled using relationships related to its own proportions. On the left, an iPhone 4 (2:3); on the right, a Samsung Nexus S (3:5). Your mileage may vary.

Another device, another media query. At 768 pixels, screens are wide enough to add columns. The ratios we’ve used for the 3:5 screens include the perfect fourth (3:4) so we don’t need to change any of the font measurements, but we can base the proportions of the columns on the major sixth interval:

article { float: left; width: 56%; }
   /* width of main column 3:5 (60% of 100%, major sixth)
      incorporating gutter width */

aside { float : right; width : 36%; }

On devices with a 3:4 aspect ratio, this works even better in landscape orientation.

While not every screen over 768 pixels wide will have 3:4 proportions, the range of intervals informing the design ensure harmonious relationships between the different parts of the layout.

For wide screens proper (break point at 1,280 pixels) we can employ a new set of harmonious intervals. Many laptop and desktop screens have a 16:10 aspect ratio, which boils down to 8:5, equivalent to the minor sixth (5:8). Combined with a minor third (5:6) and the octave (1:2), this creates a new harmony appropriate to these devices. Let’s increase the font size and change the image’s aspect ratio to match:

html { font-size: 120%; line-height: 1.6; }
   /* font-size increased for wider screens from 16px to 19.2px
      (5:6 = minor third)
      font-size:line-height = 19.2:30.72 = 5:8 = minor sixth */

figure img { margin: -12.5% 0 0 ; }	
   /* using -ve margin combined with overflow:hidden
      on the figure element
      to crop the image from 4:3 to 8:5 = minor sixth */

A wide screen with a 8:5 (16:10) aspect ratio and an image to match.

With more pixels at our disposal, we can also now use the musical interval ratios to determine the width of the layout, and change the column proportions as well:

section { margin: 0 auto; width: 83.333%; }
   /* content width:screen width = 5:6 = minor third */

article { width: 60%; }
   /* width of main column 5:8 (62.5% of 100%, minor sixth)
      incorporating gutter width */

aside { width: 35%; }

With some carefully targeted media queries, we can begin to reach towards fulfilling the second and third tenets of Boulton’s new canon for web design: connecting the parts of content through relationships embodied in the layout design; and binding the content to the devices people use to access it.

Coda

Musical interval ratios and screen aspect ratios reveal more than convenient correspondence. These proportions work on a deep aesthetic level. Much is claimed for the golden ratio φ, but none of the screens pervading our lives use it. Perhaps that’s an accident of technology, but can making screens to φ’s proportions be more difficult or expensive than 2:3 or 3:4 or 16:10? Here, then, is not just one but a set of proportions with a uniquely human focus, originating in nature, recognized in antiquity, fundamental still.

We find music to be an art steeped with meaning, yet, unlike literary and representational arts, purely instrumental music has no obvious semantic content. It boasts an ability to express emotions while remaining an abstract art in some sense, which makes it very like design. These days, we’re rightly encouraged to design for emotion, to make our users’ experience meaningful, seductive, delightful. Using musical ideas and principles in our designs can help achieve those ends.

Let’s not be naïve, of course; designing web pages is even less like composing music than it’s like designing for print. In visual design, the eye will always be sovereign to the ear; following these principles will only get us so far. We cannot truly claim that a carefully composed web page layout will have the same qualities and effect as any musical patterns that inform it. In music, a set of intervals is always harmonious in relation to other sets of intervals: music rarely stands still. What aspect ratios will future screens take? Already today there is great variation in devices and support for media queries (and within that, support for device-aspect-ratio). And what of non-western musical traditions? Or rhythm, form, tempo and dynamics? What I’ve demonstrated above is only a suggestion, a tentative exploration of one possible way forward.

But as our discipline matures and we become more articulate about what we do, we must look longer and deeper into areas of human endeavour already rich with value. Music is a fertile ground to explore and has the potential to yield up new approaches for web design.

Footnotes

 
 Just intonation is a system of tuning that uses small integers to describe the musical intervals, based initially on the perfect fifth, that most consonant of intervals. Simple instruments such as vibrating strings and natural horns, as well as unaccompanied voices, tend to fall into just intonation naturally.",2011,Owen Gregory,owengregory,2011-12-09T00:00:00+00:00,https://24ways.org/2011/composing-the-new-canon/,design
13,Data-driven Design with an Annual Survey,"Too often, we base designs on assumptions that don’t match customer perspectives. Why? Because the data we need to make informed decisions isn’t available.

Imagine starting off the year with a treasure trove of user data that can be filtered, sliced, and diced to inform new UI designs, help you discover where users struggle the most, and expose emerging trends in your customers’ needs that could lead to new features. Why, that would be useful indeed. And it’s easy to obtain by conducting an annual survey.

Annual surveys may seem as exciting as receiving socks and undies for Christmas, but they’re the gift that keeps on giving all year long (just like fresh socks and undies). I’m not ashamed to admit it: I love surveys! Each time my design research team runs a survey, we learn so much about customer motivations, interests, and behaviors. 

Surveys provide an aggregate snapshot of your users that can’t easily be obtained by other research methods, and they can be conducted quickly too. You can build a survey in a few hours, run a pilot test in a day, and have real results streaming in the following day. Speed is essential if design research is going to keep pace with a busy product release schedule. 

Surveys are also an invaluable springboard for customer interviews, which provide deep perspectives on user behavior. If you play your cards right as you construct your survey, you can capture a user ID and an email address for each respondent, making it easy to get in touch with customers whose feedback is particularly intriguing. No more recruiting customers for your research via Twitter or through a recruiting company charging a small fortune. You can filter survey responses and isolate the exact customers to talk with in moments, not months.

I love this connected process of sending targeted surveys, filtering the results, and then — with surgical precision — selecting just the right customers to interview. Not only is it fast and cheap, but it lets design researchers do quantitative and qualitative research in a coordinated way. Aggregate survey responses help you quantify the perspectives of different user segments, and interviews help you get into the heads of your customers.

An annual survey can give your team the data needed to make more informed designs in the new year. It all starts with a plan.

Planning your survey

Before you start jotting down questions to ask users, spend some time thinking about the work your team will be doing in the coming year. Are you planning new mobile apps or a responsive redesign? Then questions about devices used and behaviors around mobile devices might be in order. Rethinking your content strategy? Then you might want to ask a few questions about how your customers consume content.

You can’t predict all of the projects you’ll be working on in the coming year, but tuck a couple of sections in your survey about the projects you’re certain about. This will give you the research you need to start new projects with solid foundational data.

Google Drive is a great place to start collaboratively building survey questions with colleagues. Questions that seem crystal clear in your head get challenged, refined, or even expanded quickly when the entire team can chime in. 

As you craft your survey, try to consider how you’ll filter it once all of the data is compiled. Do you need to see responses by industry, by age of an account, by devices used, or by size of company? Adding the right filter questions can help you discover fascinating patterns in user segments. Filtering on responses to a few questions can surface insights like: customers in non-profit companies with more than 100 employees are 17% more likely to use an Android phone and are most attracted to features A, D, and F. A designer working on the landing page for a non-profit would love to have concrete information like this. Filter questions are key, so consider them carefully. But don’t go overboard — too many of them and you’ll start to hurt your survey response rate.

Multiple choice questions are the heart of most surveys because respondents can complete them quickly, which increases response rate, and researchers can analyze them without a lot of manual categorization. Open text field questions are valuable too, but be careful not to add too many to your survey. You’ll hate yourself after the survey’s done and you have to sort through and tag thousands of open responses so patterns become visible. Oy vey!

An open-ended question works well towards the end of the survey. At this point respondents have a lot of topics swirling around in their head and tend to say weird things that will pique your interest. This is where you’ll find the outliers who are using your product. They’ll be fascinating to interview, and on occasion will help you see your work in a brand new way.

Conclude your survey with a question asking permission to get in touch for a followup interview so you don’t pester people who want to be left alone. 

With your questions nailed down, it’s time to build out that survey and get it ready for sending!

Building your survey

There are dozens of apps you could use to build your survey, but SurveyMonkey is the one that I prefer. It lets you pass in variables for each respondent such as user ID and email address. Metadata about respondents is essential if you’re going to do any follow-up interviews with your customers in the coming year. SurveyMonkey also makes it easy to set up question logic, showing questions to customers only if they responded in a certain way to a prior question. This helps you avoid asking irrelevant questions to some respondents.

Determining survey recipients

Once you’ve chosen a survey tool and entered all of your questions, you need to gather a list of recipients. Your first instinct will be to send it to everyone. You might say, “I need maximum response and metric shit tons of data!” But this is rarely the best approach — broad distribution almost always leads to lower response rates, increased noise, and decreased signal in your data. Are there subsets of customers you could send to, like only those who are active, those who are paying, or have been with you for a certain length of time? Talk to the keepers of your customer database and see how they can segment it so you can be certain you’re talking to just the people who will have the most relevant responses for your needs. 

If you want to get super nerdy when finding the right customer sample to survey, use a [sample size calculator]. Sampling is a deep subject best explored in other articles. 

Crafting your survey email

After focusing your energies on writing and building your survey, the email asking your customers to respond seems almost trivial, but it will greatly influence your response rate. Take great care when writing your subject line and the body of the email. If you can pull it off, A/B testing subject lines can greatly improve the open rate of your email and click-through to your survey. My design research team has seen a ~10% increase in open and click rates when we A/B tested. We’ve found that personalizing subject lines and greetings with the recipients name (ie. “Hey, Aarron. How can we make our app work better for you?”) gave us the best response rates. Your mileage may vary.

The tone of your email is important — be friendly, honest, and to the point. Those that are passionate about your product will be happy to share their perspective. Writing a survey email that people will actually respond to ain’t easy — in fact, they’re almost always annoying. But Ben Chestnut found a non-annoying way to send a survey email and improve response rates.

The email sent for the 2013 MailChimp survey let customers know what we’d been up to in the previous year, and invited feedback on what we should work on in the coming year.

The link to your survey should be a clear call to action. A big button with a label like “Answer a few questions” generally does the trick. The URL linking to the survey will need to include some variables like user ID and email. It might look something like this if you’re using SurveyMonkey:

http://surveymonkey.com/s/somesurveyid/?uid=*|UID|*&email=*|email|*

As each email is sent, the proper data will be populated in the variables, passing it on to the survey app for inclusion in each response. This is the magic that will help you pinpoint customers to interview down the road, so take special care to test that all is working before sending to all recipients. How you construct the survey link will vary depending on what survey tool and email service provider you use, so don’t take my example as gospel. You’ll need to read the documentation for your survey and email apps to set things up properly.

Pilot before sending

By now, you’ve whipped yourself into a fever pitch over your brilliant survey and the data you hope to collect. Your finger is on the send button, poised for action, but there’s one very important thing to do before you send to the entire list of customers: send a pilot email. How do you know if your questions are clear, your form logic is sound, and you’re passing variables from the email to the survey properly? You won’t, unless you send to a small segment of your recipients first. 

The data collected in your pilot will make plain where your survey needs refinement. This data won’t be used in your final analysis, as you’re probably going to make a few changes to your questions.

Send the pilot survey to enough people that you can really stress test the clarity of the questions and data you’re gathering, while considering how much data can you comfortably throw out. If you’re sending your final survey to a few thousand people, you might find a couple of hundred recipients for your pilot will give you enough insight into what to improve while leaving the vast majority of the recipients for your final survey.

After you’ve sent your pilot, made your survey adjustments, and ensured the variables are being passed from your email into the survey app, you’re ready to send to the remainder of your customers. This is your moment of glory!

Analyzing your results

After a couple of weeks you can probably safely close the survey so no other responses come in as you transition from data gathering to data analysis. Any survey app worth its salt will chart responses to your multiple choice questions. Reviewing these charts is a great place to start your analysis. Is there anything particularly interesting that stands out? Jot down some of your observations. I like to print screenshots of the charts for each question, highlighting areas of interest. These prints become a particularly handy reference point for the next step in your analysis. 

Printing results from a survey makes comparing different customers easy.

Viewing aggregate data about all responses is interesting, but the deltas between different types of customers are where the real revelations happen. Remember those filter questions you added to your survey? They’re the tool that’ll help you compare customer segments.

Most survey apps will let you filter the data based on response to a question. If the one you’re using doesn’t, you can always export your data and create pivot tables in Excel. Try filtering your data based on one of your filter questions, such as industry, company size, or devices used. Now compare those printed screenshots of baseline responses to the filtered data. Chances are you’ll see some significant differences in how each group responded to your questions, giving you clues about the variance in interests and motivations in customer segments and a leg up as you work on future design projects. 

Open-ended responses are equally interesting, but much more time-consuming to analyze. Yes, you need to read through thousands of responses, some of which are constructive and some of which are not. Taking the time to tag each open response will help you see trends and filter out the responses that are unhelpful.

Unlike questions with predefined answers, open-ended responses let users express unique ideas and use cases you may not be looking for. The tedium of reading thousands of response is always cut by eureka moments when users tell you something fascinating that changes your perspective on your app. These are the folks you want to pull out for follow-up interviews. Because you’ve already captured their email addresses when you set up your survey and your email, getting in touch will be a piece of cake.

Filter, compare, interview, and summarize; then share your findings with your colleagues. Reports are great for head honchos, but if you want to really inform and inspire, create a video, a poster series, or even a comic to communicate what you’ve learned. Want to get really fancy? Store your survey results in a centrally accessible location so anyone in your company can research and discover the insights they need to make more informed designs. 

Good design researchers discover valuable insights. Great design researchers turn those insights into stories.

Conclusion

As we enter the new year, it’s a great time to reflect on the work we’ve done in the past and how we can do better in the future. Without a doubt, designers working with a foundation of insights about customers can make more effective UIs. But designers aren’t the only ones who stand to gain from the data collected in an annual survey—anyone who makes things for or communicates with customers will find themselves empowered to do better work when they know more about the people they serve. The data you collect with your survey is a fantastic holiday gift to your colleagues, one that they’ll appreciate throughout the year.",2013,Aarron Walter,aarronwalter,2013-12-13T00:00:00+00:00,https://24ways.org/2013/data-driven-design-with-an-annual-survey/,design
93,Design Systems,"The most important part of responsive web design is that, no matter what the viewport width, the content is accessible in an optimum display. The best responsive designs are those that allow you to go from one optimised display to another, but with the feeling that these experiences are part of a greater product whole.

Responsive design: where we’ve been going wrong

Responsive web design was a shock to my web designer system. Those of us who had already been designing sites for mobile probably had the biggest leap to make. We might have been detecting user agents in order to deliver a mobile-specific site, or using the slightly more familiar Bushido technique to deliver sites optimised for device type and viewport size, but either way our focus was on devices. A site was optimised for either a mobile phone or a desktop.

Responsive web design brought us back to pre-table layout fluid sites that expanded or contracted to fit the viewport. This was a big difference to get our heads around when we were so used to designing for fixed-width layouts. Suddenly, an element could be any width or, at least, we needed to consider its maximum and minimum widths. Pixel perfection, while pretty, became wholly unrealistic, and a whole load of designers who prided themselves in detailed and precise designs got a bit scared.

Hanging on to our previous processes and typical deliverables led us to continue to optimise our sites for particular devices and provide pixel-perfect mockups for those device widths.

With all this we were concentrating on devices, not content, deliverables and not process, and making assumptions about users and their devices based on nothing but the width of the viewport.

I don’t think this is a crime, I think it was inevitable.

We can be up to date with our principles and ideals, but it’s never as easy in practice. That’s why it’s more important than ever to share our successful techniques and processes. Let’s drag each other into modern web design.

Design systems: the principles

What are design systems?

A visual design system is built out of the core components of typography, layout, shape or form, and colour. When considering the design of a whole product, a design system should also include patterns in user flow, content strategy, copy, and tone of voice. These concepts, design decisions or rules, created around the core components are used consistently across your product to create a cohesive feel, whether it’s from one element to another, page to page, or viewport width to viewport width.

Responsive design is one of the most important considerations in the components of a design system. For each component, you must decide what will unite the design across the viewports to maintain that consistent feel, and what parts of the design will differentiate in order to provide a flexible and optimal experience for different viewport sizes.

Components you might keep the same across viewports


	typeface
	base unit
	colour
	shape/form


Components you might differentiate across viewports


	grids
	layout
	font size
	measure (line length)
	leading (line height)


Content: it must always be the same

The focus of a design system is the optimum display of content. As Mark Boulton put it, designing “content out, not canvas in.” Chris Armstrong puts the emphasis on not designing for viewports but for content – “we need to build on what we do know: content.” In order to do this, we must share the same content across all devices and focus on how best to display and represent content through design system components.

The practical: core visual components

Typography first

When you work with a lot of text content, typography is the easiest way to set the visual tone of the design across all viewport widths. It’s likely that you’ll choose one or two typefaces to use across the whole system, but you might change the most legible font size, balanced with the most comfortable measure, as the viewport width changes.

Where typography meets layout

The unit on which you choose to base the grid and layout design, font sizes and leading could be based on the typeface, an optimal reading size, or something more arbitrary. Sometimes I’ll choose a unit based on multiples of ten because it makes the maths in the CSS easier. Tim Brown suggests trying a modular scale. Chris Armstrong suggests basing it on your ideal measure, or the width of a fixed item of content such as an ad unit.

Grids and layouts

Sensible grid design can be a flexible yet solid foundation for your design system layout component. But you must be wary in responsive design that a grid might not work across all widths: even four columns could make for very cramped content and one-word measures on smaller screens.

Maybe the grid columns are something you differentiate across widths, but you can keep the concept of the grid consistent. If the content has blocks in groups of three, you might decide on a three-column grid which folds down to one column for narrow viewports. If the grid focuses on the idea of symmetry and has a four-column grid on larger viewports, it might fold down to two columns for narrower viewports. These consistencies may seem subtle, not at all obvious to many except the designer, but it’s all these little constants and patterns across the whole of the design system that makes design decisions easier to make (as they adhere to the guiding concepts of your system), and give the product a uniform feel no matter what the device.

Shape or form

The shape or form components are concepts you already use in fixed-width web design for a strong, consistent look and feel. 

Since CSS border-radius became widely supported by browsers, a lot of designs feature circle themes. These are very distinctive and can be used across viewport widths giving them the same united feel, even if they’re not used in the same way. This could also apply to border styles, consistent shadows and any number of decorative details and textures. These are the elements that make up the shape or form of a design system.

Colour

Colour is the most basic way to reinforce a brand and unite experiences across viewports. The same hex colour used system-wide is instantly recognisable, no matter what the viewport width.

The process

While using a design system isn’t necessarily attached to any particular process, it does lend itself to some process ideals.

Detaching design considerations from viewport widths

A design system allows you to focus separately on the components that make up the system, disconnecting the look and feel from the layout. This helps prevent us getting stuck in the rut of the Apple breakpoints (brilliantly coined by Simon Foster) of mobile, tablet and desktop. It also forces us to design for variation in viewport experiences side by side, not one after the other.

Design in the browser

I can’t start off designing in the browser – it just doesn’t seem to bring out my creative side (and I’m incredibly envious of you if you can; I just have to start on paper) – but static mock-ups aren’t the only alternative. Style guides and style tiles are perfect for expressing the concepts of your design system. Pattern libraries could also work well.

Mock-ups and breakpoints

At some point, whether it’s to test your system ideas, or because a client needs help visualising how your system might work, you may end up producing some static mock-ups. It’s not the end of the world, but you must ensure that these consider all the viewports, not just those of the iDevices, or even the devices currently on the market. You need to decide the breakpoints where the states of your design change. The blocks within your content will always have optimum points for their display (based on their hierarchy, density, width, or type of interaction) and so your breakpoints should be based around these points.

These are probably the ideal points at which to produce static mockups; treat them as snapshots. They’re not necessarily mock-ups, so much as a way of capturing how your design system would be interpreted when frozen at that particular viewport width.

The future

Creating design systems will give us the flexibility we need for working with the unknown devices of the future. It may be a change in process, but it shouldn’t be too much of a difference in thinking. The pioneers in responsive design have a hard job. Some of these problems may have already been solved in other technologies or industries, but it’s up to the pioneers to find those connections and help us formulate solutions and standards that will make responsive design the best it can possibly be. We need to keep experimenting and communicating, particularly in the area of design, as good user experiences are the true sign of whether our products are a success.",2012,Laura Kalbag,laurakalbag,2012-12-12T00:00:00+00:00,https://24ways.org/2012/design-systems/,design
72,Designing with Contrast,"When an appetite for aesthetics over usability becomes the bellwether of user interface design, it’s time to reconsider who we’re designing for.
Over the last few years, we have questioned the signifiers that gave obvious meaning to the function of interface elements. Strong textures, deep shadows, gradients — imitations of physical objects — were discarded. And many, rightfully so. Our audiences are now more comfortable with an experience that feels native to the technology, so we should respond in kind.
Yet not all of the changes have benefitted users. Our efforts to simplify brought with them a trend of ultra-minimalism where aesthetics have taken priority over legibility, accessibility and discoverability. The trend shows no sign of losing popularity — and it is harming our experience of digital content.

A thin veneer
We are in a race to create the most subdued, understated interface. Visual contrast is out. In its place: the thinnest weights of a typeface and white text on bright color backgrounds. Headlines, text, borders, backgrounds, icons, form controls and inputs: all grey.
While we can look back over the last decade and see minimalist trends emerging on the web, I think we can place a fair share of the responsibility for the recent shift in priorities on Apple. The release of iOS 7 ushered in a radical change to its user interface. It paired mobile interaction design to the simplicity and eloquence of Apple’s marketing and product design. It was a catalyst. We took what we saw, copied and consumed the aesthetics like pick-and-mix.
New technology compounds this trend. Computer monitors and mobile devices are available with screens of unprecedented resolutions. Ultra-light type and subtle hues, difficult to view on older screens, are more legible on these devices. It would be disingenuous to say that designers have always worked on machines representative of their audience’s circumstances, but the gap has never been as large as it is now. We are running the risk of designing VIP lounges where the cost of entry is a Mac with a Retina display.
Minimalist expectations
Like progressive enhancement in an age of JavaScript, many good and sensible accessibility practices are being overlooked or ignored. We’re driving unilateral design decisions that threaten accessibility. We’ve approached every problem with the same solution, grasping on to the integrity of beauty, focusing on expression over users’ needs and content. 
Someone once suggested to me that a client’s website should include two states. The first state would be the ideal experience, with low color contrast, light font weights and no differentiation between links and text. It would be the default. The second state would be presented in whatever way was necessary to meet accessibility standards. Users would have to opt out of the default state via a toggle if it wasn’t meeting their needs. A sort of first-class, upper deck cabin equivalent of graceful degradation. That this would divide the user base was irrelevant, as the aesthetics of the brand were absolute. 
It may seem like an unusual anecdote, but it isn’t uncommon to see this thinking in our industry. Again and again, we place the burden of responsibility to participate in a usable experience on others. We view accessibility and good design as mutually exclusive. Taking for granted what users will tolerate is usually the forte of monopolistic services, but increasingly we apply the same arrogance to our new products and services.

Imitation without representation
All of us are influenced in one way or another by one another’s work. We are consciously and unconsciously affected by the visual and audible activity around us. This is important and unavoidable. We do not produce work in a vacuum. We respond to technology and culture. We channel language and geography. We absorb the sights and sounds of film, television, news. To mimic and copy is part and parcel of creating something an audience of many can comprehend and respond to. Our clients often look first to their competitors’ products to understand their success.
However, problems arise when we focus on style without context; form without function; mimicry as method. Copied and reused without any of the ethos of the original, stripped of deliberate and informed decision-making, the so-called look and feel becomes nothing more than paint on an empty facade.
The typographic and color choices so in vogue today with our popular digital products and services have little in common with the brands they are meant to represent.

For want of good design, the message was lost
The question to ask is: does the interface truly reflect the product? Is it an accurate characterization of the brand and organizational values? Does the delivery of the content match the tone of voice?
The answer is: probably not. Because every organization, every app or service, is unique. Each with its own personality, its own values and wonderful quirks. Design is communication. We should do everything in our role as professionals to use design to give voice to the message. Our job is to clearly communicate the benefits of a service and unreservedly allow access to information and content. To do otherwise, by obscuring with fashionable styles and elusive information architecture, does a great disservice to the people who chose to engage with and trust our products.
We can achieve hierarchy and visual rhythm without resorting to extreme reduction. We can craft a beautiful experience with fine detail and curiosity while meeting fundamental standards of accessibility (and strive to meet many more).
Standards of excellence
It isn’t always comfortable to step back and objectively question our design choices. We get lost in the flow of our work, using patterns and preferences we’ve tried and tested before. That our decisions often seem like second nature is a gift of experience, but sometimes it prevents us from finding our blind spots.
I was first caught out by my own biases a few years ago, when designing an interface for the Bank of England. After deciding on the colors for the typography and interactive elements, I learned that the site had to meet AAA accessibility standards. My choices quickly fell apart. It was eye-opening. I had to start again with restrictions and use size, weight and placement instead to construct the visual hierarchy.
Even now, I make mistakes. On a recent project, I used large photographs on an organization’s website to promote their products. Knowing that our team had control over the art direction, I felt confident that we could compose the photographs to work with text overlays. Despite our best effort, the cropped images weren’t always consistent, undermining the text’s legibility. If I had the chance to do it again, I would separate the text and image.
So, what practical things can we consider to give our users the experience they deserve?
Put guidelines in place

Think about your brand values. Write down keywords and use them as a framework when choosing a typeface. Explore colors that convey the organization’s personality and emotional appeal.
Define a color palette that is web-ready and meets minimum accessibility standards. Note which colors are suitable for use with text. Only very dark hues of grey are consistently legible so keep them for non-essential text (for example, as placeholders in form inputs).
Find which background colors you can safely use with white text, and consider integrating contrast checks into your workflow.
Use roman and medium weights for body copy. Reserve lighter weights of a typeface for very large text. Thin fonts are usually the first to break down because of aliasing differences across platforms and screens.
Check that the size, leading and length of your type is always legible and readable. Define lower and upper limits. Small text is best left for captions and words in uppercase.
Avoid overlaying text on images unless it’s guaranteed to be legible. If it’s necessary to optimize space in the layout, give the text a container. Scrims aren’t always reliable: the text will inevitably overlap a part of the photograph without a contrasting ground.

Test your work

Review legibility and contrast on different devices. It’s just as important as testing the layout of a responsive website. If you have a local device lab, pay it a visit.
Find a computer monitor near a window when the sun is shining. Step outside the studio and try to read your content on a mobile device with different brightness levels. 
Ask your friends and family what they use at home and at work. It’s one way of making sure your feedback isn’t always coming from a closed loop.

Push your limits

You define what the user sees. If you’ve inherited brand guidelines, question them. If you don’t agree with the choices, make the case for why they should change.
Experiment with size, weight and color to find contrast. Objects with low contrast appear similar to one another and undermine the visual hierarchy. Weak relationships between figure and ground diminish visual interest. A balanced level of contrast removes ambiguity and creates focal points. It captures and holds our attention.
If you’re lost for inspiration, look to graphic design in print. We have a wealth of history, full of examples that excel in using contrast to establish visual hierarchy.
Embrace limitations. Use boundaries as an opportunity to explore possibilities.

More than just a facade
Designing with standards encourages legibility and helps to define a strong visual hierarchy. Design without exclusion (through neither negligence or intent) gets around discussions of demographics, speaks to a larger audience and makes good business sense. Following the latest trends not only weakens usability but also hinders a cohesive and distinctive brand.
Users will make means when they need to, by increasing browser font sizes or enabling system features for accessibility. But we can do our part to take as much of that burden off of the user and ask less of those who need it most.
In architecture, it isn’t buildings that mimic what is fashionable that stand the test of time. Nor do we admire buildings that tack on separate, poorly constructed extensions to meet a bare minimum of safety regulations. We admire architecture that offers well-considered, remarkable, usable spaces with universal access.
Perhaps we can take inspiration from these spaces. Let’s give our buildings a bold voice and make sure the doors are open to everyone.",2015,Mark Mitchell,markmitchell,2015-12-13T00:00:00+00:00,https://24ways.org/2015/designing-with-contrast/,design
73,How to Make Your Site Look Half-Decent in Half an Hour,"Programmers like me are often intimidated by design – but a little effort can give a huge return on investment. Here are one coder’s tips for making any site quickly look more professional. 

I am a programmer. I am not a designer. I have a degree in computer science, and I don’t mind Comic Sans. (It looks cheerful. Move on.)

But although I am a programmer, I want to make my sites look attractive. This is partly out of vanity, and partly realism. Vanity because I want people to think my work is good, and realism because the research shows that people won’t think a site is credible unless it also looks attractive.

For a very long time after I became a programmer, I was scared of design. Design seemed to consist of complicated rules that weren’t written down anywhere, plus an unlearnable sense of taste, possessed only by a black-clad elite. 

But a little while ago, I decided to do my best to hack what it took to make my own projects look vaguely attractive. And although this doesn’t come close to the effect a professional designer could achieve, gathering these resources for improving a site’s look and feel has been really helpful. 

If I hadn’t figured out some basic design shortcuts, it’s unlikely that a weekend hack of mine would have ended up on page three of the Daily Mail. And too often now, I see excellent programming projects that don’t reach the audience they deserve, simply because their design doesn’t match their execution. 

So, if you are a developer, my Christmas present to you is this: my own collection of hacks that, used rightly, can make your personal programming projects look professional, quickly. None are hard to learn, most are free, and they let you focus on writing code.

One thing to note about these tips, though. They are a personal, pragmatic compilation. They are suggestions, not a definitive guide. You will definitely get better results by working with a professional designer, and by studying design more deeply. 

If you are a designer, I would love to hear your suggestions for the best tools that I’ve missed, and I’d love to know how we programmers can do things better.

With that, on to the tools…

1. Use Bootstrap

If you’re not already using Bootstrap, start now. I really think that Bootstrap is one of the most significant technical achievements of the last few years: it democratizes the whole process of web design. 

Essentially, Bootstrap is a a grid system, with a bunch of common elements. So you can lay your site out how you want, drop in simple elements like forms and tables, and get a good-looking, consistent result, without spending hours fiddling with CSS. You just need HTML. 

Another massive upside is that it makes it easy to make any site responsive, so you don’t have to worry about writing media queries. Go, get Bootstrap and check out the examples. To keep your site lightweight, you can customize your download to include only the elements you want.  

If you have more time, then Mark Otto’s article on why and how Bootstrap was created at Twitter is well worth a read. 

2. Pimp Bootstrap

Using Bootstrap is already a significant advance on not using Bootstrap, and massively reduces the tedium of front-end development. But you also run the risk of creating Yet Another Bootstrap Site, or Hack Day Design, as it’s known. 

If you’re really pressed for time, you could buy a theme from Wrap Bootstrap. These are usually created by professional designers, and will give a polish that we can’t achieve ourselves. Your site won’t be unique, but it will look good quickly. 

Luckily, it’s pretty easy to make Bootstrap not look too much like Bootstrap – using fonts, CSS effects, background images, colour schemes and so on. Most of the rest of this article covers different ways to achieve this. 

We are going to customize this Bootstrap example page.

This already has some custom CSS in the <head>. We’ll pull it all out, and create a new CSS file, custom.css. Then we add a reference to it in the header. Now we’re ready to start customizing things.



3. Fonts

Web fonts are one of the quickest ways to make your site look distinctive, modern, and less Bootstrappy, so we’ll start there. 

First, we can add some sweet fonts, from Google Web Fonts. The intimidating bit is choosing fonts that look nice together. Luckily, there are plenty of suggestions around the web: we’re going to use one of DesignShack’s suggested free Google Fonts pairings. Our fonts are Corben (for headings) and Nobile (for body copy). 

Then we add these files to our <head>. 

<link href=""http://fonts.googleapis.com/css?family=Corben:bold"" rel=""stylesheet"" type=""text/css"">
 <link href=""http://fonts.googleapis.com/css?family=Nobile"" rel=""stylesheet"" type=""text/css"">

…and this to custom.css: 

h1, h2, h3, h4, h5, h6 {
    font-family: 'Corben', Georgia, Times, serif;
}
p, div {
    font-family: 'Nobile', Helvetica, Arial, sans-serif;
}

Now our example looks like this. It’s not going to win any design awards, but it’s immediately better:



I also recommend the web font services Fontdeck, or Typekit – these have a wider selection of fonts, and are worth the investment if you regularly need to make sites look good. For more font combinations, Just My Type suggests appealing pairings from Typekit. Finally, you can experiment with type pairing ideas at Type Connection. For the design background on pairing fonts, Typekit’s post is worth a read. 

4. Textures

An instant way to make a site look classy is to use textures. You know the grey, stripy, indefinably elegant background on 24ways.org? That.

If only there was a superb resource listing attractive, free, ready-to-use textures… Oh wait, there’s Atle Mo’s Subtle Patterns. 

We’re going to use Cream Dust, for an effect that can only be described as subtle. We download the file to a new /img/ directory, then add this to the CSS file:

body { 
    background: url(/img/cream_dust.png) repeat 0 0;
}

Bang:



For some design background on patterns, I recommend reading through Smashing Magazine’s guidelines on textures. (TL;DR version: use textures to enhance beauty, and clarify the information architecture of your site; but don’t overdo it, or inadvertently obscure your text.)

Still more to do, though. Onwards. 

5. Icons

Last year’s 24 ways taught us to use icon fonts for our site icons. 

This is great for the time-pressed coder, because icon fonts don’t just cut down on HTTP requests – they’re a lot quicker to set up than image-based icons, too. 

Bootstrap ships with an extensive, free for commercial use icon set in the shape of Font Awesome. Its icons are safe for screen readers, and can even be made to work in IE7 if needed (we’re not going to bother here). 

To start using these icons, just download Font Awesome, and add the /fonts/ directory to your site and the font-awesome.css file into your /css/ directory. Then add a reference to the CSS file in your header:

<link rel=""stylesheet"" href=""/css/font-awesome.css"">

Finally, we’ll add a truck icon to the main action button, as follows. Why a truck? Why not?

<a class=""btn btn-large btn-success"" href=""#""><i class=""icon-truck""></i> Sign up today</a>

We’ll also tweak our CSS file to stop the icon nudging up against the button text:

.jumbotron .btn i { 
    margin-right: 8px;  
}

And this is how it looks:



Not the most exciting change ever, but it livens up the page a bit. The licence is CC-BY-3.0, so we also include a mention of Font Awesome and its URL in the source code. 

If you’d like something a little more distinctive, Shifticons lets you pay a few cents for individual icons, with the bonus that you only have to serve the icons you actually use, which is more efficient. Its icons are also friendly to screen readers, but won’t work in IE7. 

6. CSS3

The next thing you could do is add some CSS3 goodness. It can really help the key elements of the site stand out. 

If you are pressed for time, just adding box-shadow and text-shadow to emphasize headings and standouts can be useful: 

h1 { 
    text-shadow: 1px 1px 1px #ccc;
}
.div-that-you want-to-stand-out { 
    box-shadow: 0 0 1em 1em #ccc;
}

We have a little more time though, so we’re going to do something more subtle. We’ll add a radial gradient behind the main heading, using an online gradient editor. 

The output is hefty, but you can see it in the CSS. Note that we also need to add the following to our HTML, for IE9 support: 

<!--[if gte IE 9]>
  <style type=""text/css"">
    .gradient {
       filter: none;
    }
  </style>
<![endif]-->

And the effect – I don’t know what a designer would think, but I like the way it makes the heading pop.



For a crash course in useful modern CSS effects, I highly recommend CodeSchool’s online course in Functional HTM5 and CSS3. It costs money ($25 a month to subscribe), but it’s worth it for the time you’ll save. As a bonus, you also get access to some excellent JavaScript, Ruby and GitHub courses. 

(Incidentally, if you find yourself fighting with basic float and display attributes in CSS – and there’s no shame in it, CSS layout is not intuitive – I recommend the CSS Cross-Country course at CodeSchool.)

7. Add a twist

We could leave it there, but we’re going to add a background image, and give the site some personality. 

This is the area of design that I think many programmers find most intimidating. How do we create the graphics and photographs that a designer would use? The answer is iStockPhoto and its competitors – online image libraries where you can find and pay for images. They won’t be unique, but for our purposes, that’s fine. 

We’re going to use a Christmassy image. For a twist, we’re going to use Backstretch to make it responsive. 

We must pay for the image, then download it to our /img/ directory. Then, we set it as our <body>’s background-image, by including a JavaScript file with just the following line: 

$.backstretch(""/img/winter.jpg"");

We also reset the subtle pattern to become the background for our container image. It would look much better transparent, so we can use this technique in GIMP to make it see-through:

.container-narrow {
    background: url(/img/cream_dust_transparent.png) repeat 0 0;
}

We also fiddle with the padding on body and .container-narrow a bit, and this is the result: 



(Aside: If this were a real site, I’d want to buy images in multiple sizes and ensure that Backstretch chose the most appropriately sized image for our screen, perhaps using responsive images.)

How to find the effects that make a site interesting? I keep a set of bookmarks for interesting JavaScript and CSS effects I might want to use someday, from realistic shadows to animating grids. The JavaScript Weekly newsletter is a great source of ideas. 

8. Colour schemes

We’re just about getting there – though we’re probably past half an hour now – but that button and that menu still both look awfully Bootstrappy. 

Real sites, with real designers, have a colour palette, carefully chosen to harmonize and match the brand profile. For our purposes, we’re just going to borrow some colours from the image. We use Gimp’s colour picker tool to identify the hex values of the blue of the snow. Then we can use Color Scheme Designer to find contrasting, but complementary, colours. 

Finally, we use those colours for our central button. There are lots of tools to help us do this, such as Bootstrap Buttons. The new HTML is quite long, so I won’t paste it all here, but you can find it in the CSS file. 

We also reset the colour of the pills in the navigation menu, which is a bit easier: 

.nav-pills > .active > a, .nav-pills > .active > a:hover {
    background-color: #FF9473;
}

I’m not sure if the result is great to be honest, but at least we’ve lost those Bootstrap-blue buttons:



Another way to do it, if you didn’t have an image to match, would be to borrow an attractive colour scheme. Colourlovers is a community where people create and share ready-made colour palettes. 

The key thing is to find a palette with an open licence, so you can legitimately use it. Unfortunately, you can’t search for palettes by licence type, but many do have open licences. Here’s a popular palette with a CC-BY-SA licence that allows reuse with attribution.  

As above, you can use the hex values from the palette in your custom CSS, and bask in the newly colourful results.

9. Read on

With the above techniques, you can make a site that is starting to look slightly more professional, pretty quickly. 

If you have the time to invest, it’s well worth learning some design principles, if only so that design seems less intimidating and more like fun. As part of my design learning, I read a few introductory design books aimed at coders. The best I found was David Kadavy’s Design for Hackers: Reverse-Engineering Beauty, which explains the basic principles behind choosing colours, fonts, typefaces and layout.

In the introduction to his book, David writes: 


	No group stands to gain more from design literacy than hackers do… The one subject that is exceedingly frustrating for hackers to try to learn is design. Hackers know that in order to compete against corporate behemoths with just a few lines of code, they need to have good, clear design, but the resources with which to learn design are simply hard to find.


Well said. If you have half a day to invest, rather than half an hour, I recommend getting hold of David’s book.

And the journey is over. Perhaps that took slightly more than half an hour, but with practice, using the above techniques can become second nature. What useful tools have I missed? Designers, how would you improve on the above? I would love to know, so please give me your views in the comments.",2012,Anna Powell-Smith,annapowellsmith,2012-12-16T00:00:00+00:00,https://24ways.org/2012/how-to-make-your-site-look-half-decent/,design
248,How to Use Audio on the Web,"I know what you’re thinking. I never never want to hear sound anywhere near a browser, ever ever, wow! 🙉
You’re having flashbacks, flashbacks to the days of yore, when we had a <bgsound> element and yup did everyone think that was the most rad thing since <blink>. I mean put those two together with a <marquee>, only use CSS colour names, make sure your borders were all set to ridge and you’ve got yourself the neatest website since 1998.
The sound played when the website loaded and you could play a MIDI file as well! Everyone could hear that wicked digital track you chose. Oh, surfing was gnarly back then.
Yes it is 2018, the end of in fact, soon to be 2019. We are certainly living in the future. Hoverboards self driving cars, holodecks VR headsets, rocket boots drone racing, sound on websites get real, Ruth.
We can’t help but be jaded, even though the <bgsound> element is depreciated, and the autoplay policy appeared this year. Although still in it’s infancy, the policy “controls when video and audio is allowed to autoplay”, which should reduce the somewhat obtrusive playing of sound when a website or app loads in the future.
But then of course comes the question, having lived in a muted present for so long, where and why would you use audio?
✨ Showcase Time ✨
There are some incredible uses of audio on websites today. This is my personal favourite futurelibrary.no, a site from Norway chronicling books that have been published from a forest of trees planted precisely for the books themselves. The sound effects are lovely, adding to the overall experience.
futurelibrary.no
Another site that executes this well is pottermore.com. The Hogwarts WebGL simulation uses both sound effects and ambient background music and gives a great experience. The button hovers are particularly good.
pottermore.com
Eighty-six and a half years is a beautiful narrative site, documenting the musings of an eighty-six and a half year old man. The background music playing on this site is not offensive, it adds to the experience.
Eighty-six and a half years
Sound can be powerful and in some cases useful. Last year I wrote about using them to help validate forms. Audiochart is a library which “allows the user to explore charts on web pages using sound and the keyboard”. Ben Byford recorded voice descriptions of the pages on his website for playback should you need or want it. There is a whole area of accessibility to be explored here.
Then there’s education. Fancy beginning with some piano in the new year? flowkey.com is a website which allows you to play along and learn at the same time. Need to brush up on your music theory? lightnote.co takes you through lessons to do just that, all audio enhanced. Electronic music more your thing? Ableton has your back with learningmusic.ableton.com, a site which takes you through the process of composing electronic music. A website, all made possible through the powers with have with the Web Audio API today.
lightnote.co
learningmusic.ableton.com
Considerations
Yes, tis the season, let’s be more thoughtful about our audios. There are some user experience patterns to begin with. 86andahalfyears.com tells the user they are about to ‘enter’ the site and headphones are recommended. This is a good approach because it a) deals with the autoplay policy (audio needs to be instigated by a user gesture) and b) by stating headphones are recommended you are setting the users expectations, they will expect sound, and if in a public setting can enlist the use of a common electronic device to cause less embarrassment.
Eighty-six and a half years
Allowing mute and/or volume control clearly within the user interface is a good idea. It won’t draw the user out of the experience, it’ll give more control to the user about what audio they want to hear (they may not want to turn down the volume of their entire device), and it’s less thought to reach for a very visible volume than to fumble with device settings.
Indicating that sound is playing is also something to consider. Browsers do this by adding icons to tabs, but this isn’t always the first place to look for everyone.
To The Future
So let’s go!
We see amazing demos built with Web Audio, and I’m sure, like me, they make you think, oh wow I wish I could do that / had thought of that / knew the first thing about audio to begin to even conceive that.
But audio doesn’t actually need to be all bells and whistles (hey, it’s Christmas). Starting, stopping and adjusting simple panning and volume might be all you need to get started to introduce some good sound design in your web design.
Isn’t it great then that there’s a tutorial just for that! Head on over to the MDN Web Audio API docs where the Using the Web Audio API article takes you through playing and pausing sounds, volume control and simple panning (moving the sound from left to right on stereo speakers).
This year I believe we have all experienced the web as a shopping mall more than ever. It’s shining store fronts, flashing adverts, fast food, loud noises.
Let’s use 2019 to create more forests to explore, oceans to dive and mountains to climb.",2018,Ruth John,ruthjohn,2018-12-22T00:00:00+00:00,https://24ways.org/2018/how-to-use-audio-on-the-web/,design
26,Integrating Contrast Checks in Your Web Workflow,"It’s nearly Christmas, which means you’ll be sure to find an overload of festive red and green decorating everything in sight—often in the ugliest ways possible. 

While I’m not here to battle holiday tackiness in today’s 24 ways, it might just be the perfect reminder to step back and consider how we can implement colour schemes in our websites and apps that are not only attractive, but also legible and accessible for folks with various types of visual disabilities.

 This simulated photo demonstrates how red and green Christmas baubles could appear to a person affected by protanopia-type colour blindness—not as festive as you might think. Source: Derek Bruff

I’ve been fortunate to work with Simply Accessible to redesign not just their website, but their entire brand. Although the new site won’t be launching until the new year, we’re excited to let you peek under the tree and share a few treats as a case study into how we tackled colour accessibility in our project workflow. Don’t worry—we won’t tell Santa!

Create a colour game plan

A common misconception about accessibility is that meeting compliance requirements hinders creativity and beautiful design—but we beg to differ. Unfortunately, like many company websites and internal projects, Simply Accessible has spent so much time helping others that they had not spent enough time helping themselves to show the world who they really are. This was the perfect opportunity for them to practise what they preached.

After plenty of research and brainstorming, we decided to evolve the existing Simply Accessible brand. Or, rather, salvage what we could. There was no established logo to carry into the new design (it was a stretch to even call it a wordmark), and the Helvetica typography across the site lacked any character. The only recognizable feature left to work with was colour. It was a challenge, for sure: the oranges looked murky and brown, and the blues looked way too corporate for a company like Simply Accessible. We knew we needed to inject a lot of personality.

The old Simply Accessible website and colour palette.

After an audit to round up every colour used throughout the site, we dug in deep and played around with some ideas to bring some new life to this palette. 

Choose effective colours

Whether you’re starting from scratch or evolving an existing brand, the first step to having an effective and legible palette begins with your colour choices. While we aren’t going to cover colour message and meaning in this article, it’s important to understand how to choose colours that can be used to create strong contrast—one of the most important ways to create hierarchy, focus, and legibility in your design.

There are a few methods of creating effective contrast.

Light and dark colours

The contrast that exists between light and dark colours is the most important attribute when creating effective contrast.

Try not to use colours that have a similar lightness next to each other in a design.



The red and green colours on the left share a similar lightness and don’t provide enough contrast on their own without making some adjustments. Removing colour and showing the relationship in greyscale reveals that the version on the right is much more effective. 

It’s important to remember that red and green colour pairs cause difficulty for the majority of colour-blind people, so they should be avoided wherever possible, especially when placed next to each other. 

Complementary contrast



Effective contrast can also be achieved by choosing complementary colours (other than red and green), that are opposite each other on a colour wheel.

These colour pairs generally work better than choosing adjacent hues on the wheel.

Cool and warm contrast

Contrast also exists between cool and warm colours on the colour wheel.

Imagine a colour wheel divided into cool colours like blues, purples, and greens, and compare them to warm colours like reds, oranges and yellows.



Choosing a dark shade of a cool colour, paired with a light tint of a warm colour will provide better contrast than two warm colours or two cool colours. 

Develop colour concepts

After much experimentation, we settled on a simple, two-colour palette of blue and orange, a cool-warm contrast colour scheme. We added swatches for call-to-action messaging in green, error messaging in red, and body copy and form fields in black and grey. Shades and tints of blue and orange were added to illustrations and other design elements for extra detail and interest.

First stab at a new palette.

We introduced the new palette for the first time on an internal project to test the waters before going full steam ahead with the website. It gave us plenty of time to get a feel for the new design before sharing it with the public.

Putting the test palette into practice with an internal report

It’s important to be open to changes in your palette as it might need to evolve throughout the design process. Don’t tell your client up front that this palette is set in stone. If you need to tweak the colour of a button later because of legibility issues, the last thing you want is your client pushing back because it’s different from what you promised.

As it happened, we did tweak the colours after the test run, and we even adjusted the logo—what looked great printed on paper looked a little too light on screens.

Consider how colours might be used

Don’t worry if you haven’t had the opportunity to test your palette in advance. As long as you have some well-considered options, you’ll be ready to think about how the colour might be used on the site or app. 

Obviously, in such early stages it’s unlikely that you’re going to know every element or feature that will appear on the site at launch time, or even which design elements could be introduced to the site later down the road. There are, of course, plenty of safe places to start.

For Simply Accessible, I quickly mocked up these examples in Illustrator to get a handle on the elements of a website where contrast and legibility matter the most: text colours and background colours. While it’s less important to consider the contrast of decorative elements that don’t convey essential information, it’s important for a reader to be able to discern elements like button shapes and empty form fields.

A basic list of possible colour combinations that I had in mind for the Simply Accessible website

Run initial tests

Once these elements were laid out, I manually plugged in the HTML colour code of each foreground colour and background colour on Lea Verou’s Contrast Checker. I added the results from each colour pair test to my document so we could see at a glance which colours needed adjustment or which colours wouldn’t work at all.

Note: Read more about colour accessibility and contrast requirements





As you can see, a few problems were revealed in this test. To meet the minimum AA compliance, we needed to slightly darken the green, blue, and orange background colours for text—an easy fix. A more complicated problem was apparent with the button colours. I had envisioned some buttons appearing over a blue background, but the contrast ratios were well under 3:1. Although there isn’t a guide in WCAG for contrast requirements of two non-text elements, the ISO and ANSI standard for visible contrast is 3:1, which is what we decided to aim for.

We also checked our colour combinations in Color Oracle, an app that simulates the most extreme forms of colour blindness. It confirmed that coloured buttons over blue backgrounds was simply not going to work. The contrast was much too low, especially for the more common deuteranopia and protanopia-type deficiencies.

How our proposed colour pairs could look to people with three types of colour blindness

Make adjustments if necessary



As a solution, we opted to change all buttons to white when used over dark coloured backgrounds. In addition to increasing contrast, it also gave more consistency to the button design across the site instead of introducing a lot of unnecessary colour variants.

Putting more work into getting compliant contrast ratios at this stage will make the rest of implementation and testing a breeze. When you’ve got those ratios looking good, it’s time to move on to implementation.

Implement colours in style guide and prototype

Once I was happy with my contrast checks, I created a basic style guide and added all the colour values from my colour exploration files, introduced more tints and shades, and added patterned backgrounds. I created examples of every panel style we were planning to use on the site, with sample text, links, and buttons—all with working hover states. Not only does this make it easier for the developer, it allows you to check in the browser for any further contrast issues.





Run a final contrast check

During the final stages of testing and before launch, it’s a good idea to do one more check for colour accessibility to ensure nothing’s been lost in translation from design to code. Unless you’ve introduced massive changes to the design in the prototype, it should be fairly easy to fix any issues that arise, particularly if you’ve stayed on top of updating any revisions in the style guide.

One of the more well-known evaluation tools, WAVE, is web-based and will work in any browser, but I love using Chrome’s Accessibility Tools. Not only are they built right in to the Inspector, but they’ll work if your site is password-protected or private, too.

Chrome’s Accessibility Tools audit feature shows that there are no immediate issues with colour contrast in our prototype 

The human touch

Finally, nothing beats a good round of user testing. Even evaluation tools have their flaws. Although they’re great at catching contrast errors for text and backgrounds, they aren’t going to be able to find errors in non-text elements, infographics, or objects placed next to each other where discernible contrast is important. 



Our final palette, compared with our initial ideas, was quite different, but we’re proud to say it’s not just compliant, but shows Simply Accessible’s true personality. Who knows, it may not be final at all—there are so many opportunities down the road to explore and expand it further.



Accessibility should never be an afterthought in a project. It’s not as simple as adding alt text to images, or running your site through a compliance checker at the last minute and assuming that a pass means everything is okay. Considering how colour will be used during every stage of your project will help avoid massive problems before launch, or worse, launching with serious issues. 

If you find yourself working on a personal project over the Christmas break, try integrating these checks into your workflow and make colour accessibility a part of your New Year’s resolutions.",2014,Geri Coady,gericoady,2014-12-22T00:00:00+00:00,https://24ways.org/2014/integrating-contrast-checks-in-your-web-workflow/,design
27,Putting Design on the Map,"The web can leave us feeling quite detached from the real world. Every site we make is really just a set of abstract concepts manifested as tools for communication and expression. At any minute, websites can disappear, overwritten by a newfangled version or simply gone. I think this is why so many of us have desires to create a product, write a book, or play with the internet of things. We need to keep in touch with the physical world and to prove (if only to ourselves) that we do make real things.

I could go on and on about preserving the web, the challenges of writing a book, or thoughts about how we can deal with the need to make real things. Instead, I’m going to explore something that gives us a direct relationship between a website and the physical world – maps.


	A map does not just chart, it unlocks and formulates meaning; it forms bridges between here and there, between disparate ideas that we did not know were previously connected.
Reif Larsen, The Selected Works of T.S. Spivet


The simplest form of map on a website tends to be used for showing where a place is and often directions on how to get to it. That’s an incredibly powerful tool. So why is it, then, that so many sites just plonk in a default Google Map and leave it as that? You wouldn’t just use dark grey Helvetica on every site, would you? Where’s the personality? Where’s the tailored experience? Where is the design?

Jumping into design

Let’s keep this simple – we all want to be better web folk, not cartographers. We don’t need to go into the history, mathematics or technology of map making (although all of those areas are really interesting to research). For the sake of our sanity, I’m going to gloss over some of the technical areas and focus on the practical concepts.

Tiles

If you’ve ever noticed a map loading in sections, it’s because it uses tiles that are downloaded individually instead of requiring the user to download everything that they might need. These tiles come in many styles and can be used for anything that covers large areas, such as base maps and data. You’ve seen examples of alternative base maps when you use Google Maps as Google provides both satellite imagery and road maps, both of which are forms of base maps. They are used to provide context for the real world, or any other world for that matter. A marker on a blank page is useless.

The tiles are representations of the physical; they do not have to be photographic imagery to provide context. This means you can design the map itself. The easiest way to conceive this is by comparing Google’s road maps with Ordnance Survey road maps. Everything about the two maps is different: the colours, the label fonts and the symbols used. Yet they still provide the exact same context (other maps may provide different context such as terrain contours).

 Comparison of Google Maps (top) and the Ordnance Survey (bottom).

Carefully designing the base map tiles is as important as any other part of the website. The most obvious, yet often overlooked, aspect are aesthetics and branding. Maps could fit in with the rest of the site; for example, by matching the colours and line weights, they can enhance the full design rather than inhibiting it. You’re also able to define the exact purpose of the map, so instead of showing everything you could specify which symbols or labels to show and hide.

I’ve not done any real research on the accessibility of base maps but, having looked at some of the available options, I think a focus on the typography of labels and the colour of the various elements is crucial. While you can choose to hide labels, quite often they provide the data required to make sense of the map. Therefore, make sure each zoom level is not too cluttered and shows enough to give context. Also be as careful when choosing the typeface as you are in any other design work. As for colour, you need to pay closer attention to issues like colour-blindness when using colour to convey information. Quite often a spectrum of colour will be used to show data, or to show the topography, so you need to be aware that some people struggle to see colour differences within a spectrum.

A nice example of a customised base map can be found on Michael K Owens’ check-in pages:

 One of Michael K Owens’ check-in pages.

As I’ve already mentioned, tiles are not just for base maps: they are also for data. In the screenshot below you can see how Plymouth Marine Laboratory uses tiles to show data with a spectrum of colour.

 A map from the Marine Operational Ecology data portal, showing data of adult cod in the North Sea.

Technical

You’re probably wondering how to design the base layers. I will briefly explain the concepts here and give you tools to use at the end of the article. If you’re worried about the time it takes to design the maps, don’t be – you can automate most of it. You don’t need to manually draw each tile for the entire world!

We’ve learned the importance of web standards the hard way, so you’ll be glad (and I won’t have to explain the advantages) of the standard for web mapping from the Open Geospatial Consortium (OGC) called the Web Map Service (WMS). You can use conventional file formats for the imagery but you need a way to query for the particular tiles to show for the area and zoom level, that is what WMS does.

Features

Tiles are great for covering large areas but sometimes you need specific smaller areas. We call these features and they usually consist of polygons, lines or points. Examples include postcode boundaries and routes between places, or even something more dynamic such as borders of nations changing over time.

Showing features on a map presents interesting design challenges. If the colour or shape conveys some kind of data beyond geographical boundaries then it needs to be made obvious. This is actually really hard, without building complicated user interfaces. For example, in the image below, is it obvious that there is a relationship between the colours? Does it need a way of showing what the colours represent?

 Choropleth map showing ranked postcode areas, using ViziCities.


	Features are represented by means of lines or colors; and the effective use of lines or colors requires more than knowledge of the subject – it requires artistic judgement.
Erwin Josephus Raisz, cartographer (1893–1968)


Where lots of boundaries are small and close together (such as a high street or shopping centre) will it be obvious where the boundaries are and what they represent? When designing maps, the hardest challenge is dealing with how the data is represented and how it is understood by the user.

Technical

As you probably gathered, we use WMS for tiles and another standard called the web feature service (WFS) for specific features. I need to stress that the difference between the two is that WMS is for tiling, whereas WFS is for specific features. Both can use similar file formats but should be used for their particular use cases. You may be wondering why you can’t just use a vector format such as KML, GeoJSON (or even SVG) – and you can – but the issue is the same as for WMS: you need a way to query the data to get the correct area and zoom level.

User interface

There is of course never a correct way to design an interface as there are so many different factors to take into consideration for each individual project. Maps can be used in a variety of ways, to provide simple information about directions or for complex visualisations to explain large amounts of data. I would like to just touch on matters that need to be taken into account when working with maps.

As I mentioned at the beginning, there are so many Google Maps on the web that people seem to think that its UI is the only way you can use a map. To some degree we don’t want to change that, as people know how to use them; but does every map require a zoom slider or base map toggle? In fact, does the user need to zoom at all? The answer to that one is generally yes, zooming does provide more context to where the map is zoomed in on.

In some cases you will need to let users choose what goes on the map (such as data layers or directions), so how do they show and hide the data? Does a simple drop-down box work, or do you need search? Google’s base map toggle is quite nice since it doesn’t offer many options yet provides very different contexts and styling.

It isn’t until we get to this point that we realise just plonking a quick Google map is really quite ridiculous, especially when compared to the amount of effort we make in other areas such as colour, typography or how the CSS is written. Each of these is important but we need to make sure the whole site is designed, and that includes the maps as much as any other content.

Putting it into practice

I could ramble on for ages about what we can do to customise maps to fit a site’s personality and correctly represent the data. I wanted to focus on concepts and standards because tools constantly change and it is never good to just rely on a tool to do the work. That said, there are a large variety of tools that will help you turn these concepts into reality. This is not a comparison; I just want to show you a few of the many options you have for maps on the web.

Google

OK, I’ve been quite critical so far about Google Maps but that is only because there is such a large amount of the default maps across the web. You can style them almost as much as anything else. They may not allow you to use custom WMS layers but Google Maps does have its own version, called styled maps. Using an array of map features (in the sense of roads and lakes and landmarks rather than the kind WFS is used for), you can style the base map with JavaScript. It even lets you toggle visibility, which helps to avoid the issue of too much clutter on the map. As well as lacking WMS, it doesn’t support WFS, but it does support GeoJSON and KML so you can still show the features on the map. You should also check out Google Maps Engine (the new version of My Maps), which provides an interface for creating more advanced maps with a selection of different base maps. A premium version is available, essentially for creating map-based visualisations, and it provides a step up from the main Google Maps offering. A useful feature in some cases is that it gives you access to many datasets.

Leaflet

You have probably seen Leaflet before. It isn’t quite as popular as Google Maps but it is definitely used often and for good reason. Leaflet is a lightweight open source JavaScript library. It is not a service so you don’t have to worry about API throttling and longevity. It gives you two options for tiling, the ability to use WMS, or to directly get the file using variables in the filename such as /{z}/{x}/{y}.png. I would recommend using WMS over dynamic file names because it is a standard, but the ability to use variables in a file name could be useful in some situations. Leaflet has a strong community and a well-documented API.

Mapbox

As a freemium service, Mapbox may not be perfect for every use case but it’s definitely worth looking into. The service offers incredible customisation tools as well as lots of data sources and hosting for the maps. It also provides plenty of libraries for the various platforms, so you don’t have to only use the maps on the web.

Mapbox is a service, though its map design tool is open source. Mapbox Studio is a vector-only version of their previous tool called Tilemill. Earlier I wrote about how typography and colour are as important to maps as they are to the rest of a website; if you thought, “Yes, but how on earth can I design those parts of a map?” then this is the tool for you. It is incredibly easy to use. Essentially each map has a stylesheet.

If you do not want to open a paid-for Mapbox account, then you can export the tiles (as PNG, SVG etc.) to use with other map tools.

OpenLayers

After a long wait, OpenLayers 3 has been released. It is similar to Leaflet in that it is a library not a service, but it has a much broader scope. During the last year I worked on the GIS portal at Plymouth Marine Laboratory (which I used to show the data tiles earlier), it essentially used OpenLayers 2 to create a web-based geographic information system, taking a large amount of data and permitting analysis (such as graphs) without downloading entire datasets and complicated software. OpenLayers 3 has improved greatly on the previous version in both performance and accessibility. It is the ideal tool for complex map-based web apps, though it can be used for the simple use cases too.

OpenStreetMap

I couldn’t write an article about maps on the web without at least mentioning OpenStreetMap. It is the place to go for crowd-sourced data about any location, with complete road maps and a strong API.

ViziCities

The newest project on this list is ViziCities by Robin Hawkes and Peter Smart. It is a open source 3-D visualisation tool, currently in the very early stages of development. The basic example shows 3-D buildings around the world using OpenStreetMap data. Robin has used it to create some incredible demos such as real-time London underground trains, and planes landing at an airport. Edward Greer and I are currently working on using ViziCities to show ideal housing areas based on particular personas. We chose it because the 3-D aspect gives us interesting possibilities for the data we are able to visualise (such as bar charts on the actual map instead of in the UI). Despite not being a completely stable, fully featured system, ViziCities is worth taking a look at for some use cases and is definitely going to go from strength to strength.



So there you have it – a whistle-stop tour of how maps can be customised. Now please stop plonking in maps without thinking about it and design them as you design the rest of your content.",2014,Shane Hudson,shanehudson,2014-12-11T00:00:00+00:00,https://24ways.org/2014/putting-design-on-the-map/,design
84,Responsive Responsive Design,"Now more than ever, we’re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to “design for the ebb and flow of things.”


With those two sentences, Ethan closed the article that introduced the web to responsive design. Since then, responsive design has taken the web by storm. Seemingly every day, some company is touting their new responsive redesign. Large brands such as Microsoft, Time and Disney are getting in on the action, blowing away the once common criticism that responsive design was a technique only fit for small blogs.

Certainly, this is a good thing. As Ethan and John Allsopp before him, were right to point out, the inherent flexibility of the web is a feature, not a bug. The web’s unique ability to be consumed and interacted with on any number of devices, with any number of input methods is something to be embraced.

But there’s one part of the web’s inherent flexibility that seems to be increasingly overlooked: the ability for the web to be interacted with on any number of networks, with a gradient of  bandwidth constraints and latency costs, on devices with varying degrees of hardware power.

A few months back, Stephanie Rieger tweeted


	“Shoot me now…responsive design has seemingly become confused with an opportunity to reduce performance rather than improve it.”


I would love to disagree, but unfortunately the evidence is damning. Consider the size and number of requests for four highly touted responsive sites that were launched this year:


	74 requests, 1,511kb
	114 requests, 1,200kb
	99 requests, 1,298kb
	105 requests, 5,942kb


And those numbers were for the small screen versions of each site!

These sites were praised for their visual design and responsive nature, and rightfully so. They’re very easy on the eyes and a lot of thought went into their appearance. But the numbers above tell an inconvenient truth: for all the time spent ensuring the visual design was airtight, seemingly very little (if any) attention was given to their performance.

It would be one thing if these were the exceptions, but unfortunately they’re not. Guy Podjarny, who has done a lot of research around responsive performance, discovered that 86% of the responsive sites he tested were either the same size or larger on the small screen as they were on the desktop.

The reality is that high performance should be a requirement on any web project, not an afterthought. Poor performance has been tied to a decrease in revenue, traffic, conversions, and overall user satisfaction. Case study after case study shows that improving performance, even marginally, will impact the bottom line. The situation is no different on mobile where 71% of people say they expect sites to load as quickly or faster on their phone when compared to the desktop.

The bottom line: performance is a fundamental component of the user experience.

So, given it’s extreme importance in the success of any web project, why is it that we’re seeing so many bloated responsive sites?

First, I adamantly disagree with the belief that poor performance is inherent to responsive design. That’s not a rule – it’s a cop-out. It’s an example of blaming the technique when we should be blaming the implementation. This argument also falls flat because it ignores the fact that the trend of fat sites is increasing on the web in general. While some responsive sites are the worst offenders, it’s hardly an issue resigned to one technique.

To fix the issue, we need to stop making excuses and start making improvements instead. Here, then, are some things we can do to start improving the state of responsive performance, and performance in general, right now.

Create a culture of performance

If you understand just how important performance is to the success of a project, the natural next step is to start creating a culture where high performance is a key consideration. 

One of the things you can do is set a baseline. Determine the maximum size and number of requests you are going to allow, and don’t let a page go live if either of those numbers is exceeded. The BBC does this with its responsive mobile site.

A variation of that, which Steve Souders discussed in a recent podcast is to create a performance budget based on those numbers. Once you have that baseline set, if someone comes along and wants to add a something to the page, they have to make sure the page remains under budget. If it exceeds the budget, you have three options:


	Optimize an existing feature or asset on the page
	Remove an existing feature or asset from the page
	Don’t add the new feature or asset


The idea here is that you make performance part of the process instead of something that may or may not get tacked on at the end.

Embrace the pain

This troubling trend of web bloat can be blamed in part on the lack of pain associated with poor performance. Most of us work on high-speed connections with low latency. When we fire up a 4Mb site, it doesn’t feel so bad. 

When I tested the previously mentioned 5,942kb site on a 3G network, it took over 93 seconds to load. A minute and a half just staring at a white screen. Had anyone working on that project experienced that, you can bet the site wouldn’t have launched in that state.

Don’t just crunch numbers. Fire up your site on a slower network and see what it feels like to wait. If you don’t have access to a slow network, simulate one using a tool like Slowy, Throttle or the Network Conditioner found in Mac OS X 10.7.

Watch for low-hanging fruit

There are a bunch of general performance improvements that apply to any site (responsive or not) but often aren’t made. A great starting point is to refer to Yahoo!‘s list of rules.

Some of this might sound complicated or intimidating, but it doesn’t have to be. You can grab an .htaccess file from HTML 5 Boilerplate or use Sergey Chernyshev’s drop-in .htaccess file. You can use tools like SpriteMe to simplify the creation of sprites, and ImageOptim to compress images.

Just by implementing these simple optimizations you will achieve a noticeable improvement in terms of weight and page load time.

Be careful with images

The most common offender for poor responsive performance is downloading unnecessarily large images, or worse yet, multiple sizes of the same image. 

For background images, simply being careful with where and how you include the image can ensure you don’t get caught in the trap of multiple background images being downloaded without being used. Don’t count on display:none to help. While it may hide elements from displaying on screen, those images will still be requested and downloaded.

Content images can be a little trickier. Whatever you do, don’t serve a large image that works on a large screen display to small screens. It’s wasteful, not only in terms of adding weight to the page, but also in wasting precious memory. Instead, use a tool like Adaptive Images or src.sencha.io to make sure only appropriately sized images are being downloaded. 

The new <picture> element that has been so often discussed is another excellent solution if you’re feeling particularly future-oriented. A picture polyfill exists so that you can start using the element now without any worries about support.

Conditional loading

Don’t load any more than you absolutely need to. If a script isn’t needed at certain sizes, use the matchMedia polyfill to ensure it only loads when needed. Use eCSSential to do the same for unnecessary CSS files.

Last year on 24 ways, Jeremy Keith wrote an article about conditional loading of content in a responsive design based on the screen width. The technique was later refined by the Filament Group into what they dubbed the Ajax-Include Pattern. It’s a powerful and simple way to lighten the load on small screens as well as reduce clutter.

Go vanilla?

If you take a look at the HTTP Archive you’ll see that other than image size, JavaScript is the heaviest asset on a page weighing in at 215kb on average. It also boasts the fifth highest correlation to load time as well as the second highest correlation to render time. 

Much of the weight can be attributed to our industry’s increasing reliance on frameworks. This is especially a concern on mobile devices. PPK recently exclaimed that current JavaScript libraries are just “too heavy for mobile”. “Research from Stoyan Stefanov on parse times supports this. On some Android and iOS devices, it can take as long as 200-300ms just to parse jQuery.

There’s nothing wrong about using a framework, but the problem is that they’ve become the default. Before dropping another framework or plugin into a page, we should stop to consider the value it adds and whether we could accomplish what we need to do using a combination of vanilla JavaScript and CSS instead. (This is a great example of a scenario where a performance budget could help.)

Start thinking beyond visual aesthetics

We love to tout the web’s universality when discussing the need for responsive design. But that universality is not limited simply to screen size. Networks and hardware capabilities must factor in as well.

The web is an incredibly dynamic and interactive medium, and designing for it demands that we consider more than just visual aesthetics. Let’s not forget to give those other qualities the attention they deserve.",2012,Tim Kadlec,timkadlec,2012-12-05T00:00:00+00:00,https://24ways.org/2012/responsive-responsive-design/,design
74,Should We Be Reactive?,"Evolution

Looking at the evolution of the web and the devices we use should help remind us that the times we’re adjusting to are just another step on a journey. These times seem to be telling us that we need to embrace flexibility.

Imagine an HTML file containing nothing but text. It’s viewable on any web-capable device and reasonably readable: the notion of the universality of the web was very much a founding principle. Right from the beginning, browser vendors understood that we’d want text to reflow (why wouldn’t we?), so I consider the first websites to have been fluid. 

As we attempted to exert more control through our designs in the early days of the web, debates about whether we should produce fixed or fluid sites raged. We could create fluid designs using tables, but what we didn’t have then was a wide range of web capable devices or the ability to control this fluidity. The biggest changes occurred when stats showed enough people using a different screen resolution we could cater for.

To me, the techniques of responsive web design provide the control we were missing. Combining new approaches to layout and images with media queries empowered us to learn how to embrace the inherent flexibility of the web in ways to suit our work and the devices used by our audience.

Perhaps another kind of flexibility might be found in how we use context to affect how we present our content; to consider how we might use the information we can access from people, browsers and devices to provide web experiences – effectively creating sites that react to initial or changing circumstances in the relationship between people and our content.

Embracing flexibility

So what is context? Put simply, you could think of it as a secondary piece of information that helps clarify the meaning of the first. It helps set a scene or describe circumstances. I think that Cennydd Bowles has summed it up really well through talks he’s given recently, in which he’s arrived at the acronym DETAILS (Device, Environment, Time, Activity, Individual, Location, Social) – I encourage you to keep an eye out for his next book due in the new year where he’ll explore this idea much further. This clarity over what context could mean in terms of what we do on the web is fundamental, directing us towards ways we might use it.

When you stop to think about it, we’ve been using some basic pieces of this information right from the beginning, like bits of JavaScript or Java applets that serve an appropriate greeting to your site’s visitors, or show their location, or even local weather. But what if we think of this from the beginning of our projects?

We should think about our content first. Once we know this and have a direction, perhaps then we can think about what context, or even multiple contexts, might help us to communicate more effectively.

The real world

There’s always been a disconnect between the real world and the web, which is to be expected. But the world around us is a sea of data; every fundamental building block: people, places, events and things have information waiting to be explored. 

For sites based around physical objects or locations, this divide is really apparent. We don’t ordinarily take the time to describe in code the properties of a place, or consider whether your relationship to the place in the real world should have any impact on your relationship with a site about it.

When I think about local businesses, they have such rich properties to draw on and yet we don’t really explore them in any meaningful way, even through something as simple as opening hours.

Now we have data…

We’ve long had access to the current time both on server- and client-sides. The use of geolocation is easier than ever, but when we look at the range of information we could glean to help us make some choices, maybe there’s some help on the horizon from projects like the W3C Device APIs Working Group. This might prove useful to help make us aware of network and battery conditions of a device, along with the potential to gain data from other sensors, which could tell us about lighting conditions, ambient noise levels and temperature depending on the capabilities of the device.

It may be that our sites have some form of login or access to your profile from another site. Along with data from our devices and browsers, this should give us a sense of how best to talk to our audience in certain situations. We don’t necessarily need to know any personal details, just enough to make decisions about how to present our sites.

The reactive web?

So why reactive web design? I’m hoping that a name might help us to have a common vocabulary not only about what we mean when we talk about context, but how it could be considered through our projects, right from the early stages. How could this manifest itself?

A simple example might be a location-aware panel on your site. Perhaps the space is a little down in your content hierarchy but serves a perfectly valid purpose by default. To visitors outside the country perhaps this works fine, but within your country maybe this panel could be used to communicate more effectively. Further still, if we knew the visitors were in the vicinity, we could talk to them more directly. 

What if both time and location were relevant? This space could work as before but you could consider how time could intersect with your local audience. If you know they’re local and it’s a certain time of day, you could communicate directly with them.

This example isn’t beyond what banner ads often do and uses easily accessible information. There are more unusual combinations we may be able to find, such as movement and presence. Perhaps a site that tells a story, which changes design and content based on whether you’re moving, how long you’ve been on the site and how far you’ve travelled. This isn’t what we typically expect from websites, but we should bear in mind that what websites are now will not be what they become in the future.

You could do much of this contextual presentation through native apps, of course. The Silent History, an app novel written and designed for iPad and iPhone, uses an exploration element, providing “hundreds of location-based stories across the U.S. and around the world. These can be read only when your device’s GPS matches the coordinates of the specified location.” But considering the universality of the web, we could redefine what web-based experiences should be like. Not all methods would work well on the web, but that’s a decision that has to be made for a specific project.

By thinking more broadly about any web-capable device, we can use what we know to provide relevant experiences for our site’s visitors. We need to be sure what we mean by relevant, of course!

Reality bites

While there are incredible possibilities, from a simple panel on a site to something bordering on living sites that evolve and change with our circumstances, we need to act with a degree of pragmatism and understand how much of what we could do is based on assumptions and the bias of our own experiences.

We could go wild with changing the way our content is presented based on contextual information, but if we’re not careful what we end up with confuses and could provide a very fractured experience. As much as possible we need to think more ethnographically, observe and question people in the situations we think may be relevant, and test our assumptions as early as we can. Even on small projects, there may be ways we can validate our assumptions and test with our audience. The key to applying contextual content or cues is not to break the experience between contextual views (as I think we now wouldn’t when hiding content on a mobile view). 

It’s another instance of progressive enhancement – as we know certain pieces of information, we can enhance the experience. Also, if you do change content, how can you not make a more cumbersome experience for your visitors?

It’s all about communication

Content is at the core of what we do, but if we consider context we need to understand the impact on that. The effect could be as subtle as an altered hierarchy, involve swapping out panels of content, or in extreme instances perhaps all of your content might change. In some ways, this extends the notion of adaptive content that Karen McGrane has been talking about, to how we write and store the content we create. Thinking about the the impact of context may require us to re-evaluate our site structure, too. Whatever we decide, we have to be clear what will happen and manage the expectations of our users.

The bottom line

What I’m proposing isn’t that we go crazy and end up with a confused, disjointed set of experiences across the web. What I hope is that starting right from the beginning of a project, we think about what context is and could be, and see what relevance it might have to what we’re trying to communicate. This strategic process leads us to think about design.

We are slowly adapting to what it means to be flexible through responsive and adaptive processes. What does thinking about contextual states mean to us (or designing for state in general)? Does this highlight again how difficult it’ll be for our tools to keep up with our processes and output?

In terms of code, the vast majority of this data comes from the client-side through JavaScript. While we can progressively enhance, this could lead to a lot of code bloat through feature or capability detection, and potentially a lot of conditional loading of scripts. It’s a real shame we don’t get much we can rely on from the server-side – we know how unreliable user agents are!

We need to understand why we’d do this. Are we trying to communicate well and be useful, or doing it to show off? Underneath it all, what do we base our decisions on? Do we have actual insight or are we proceeding from our assumptions and the bias of our own experiences? Scott Jenson summed it up best for me: (to paraphrase) the pain we put people through has to be greatly outweighed by the value we offer.

I see that this could be another potential step in our evolution on the web; continuing this exploration of the flexibility the web allows us. It’s amazing we can do such incredible things from what is essentially a set of disparate, linked documents.",2012,Dan Donald,dandonald,2012-12-09T00:00:00+00:00,https://24ways.org/2012/should-we-be-reactive/,design
67,What I Learned about Product Design This Year,"2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. 
The work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users.
I had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I’ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it’s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I’d like to share a few of those lessons.
Product design is very different from marketing design
The majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love.
Product design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I’ve created for our marketing materials, but big gradients, textures, and display fonts made no sense in this new context.
That’s because the product isn’t about us, and it isn’t about telling our story. Product design is about getting out of the way so people can do their job. The visual design is there to create a pleasant atmosphere for people to work in, and to help support the user experience. Learning to take “us” out of the equation took some work after years of creating gorgeous imagery and content for the sales-driven side of businesses.
I’ve learned it’s very valuable to design both sides of the experience, because marketing and product design flex different muscles. If you’re currently in an environment where the two are separate, consider switching teams in 2016. Designing for product when you’ve mostly done marketing, or vice versa, will deepen your knowledge as a designer overall. You’ll face new unexpected challenges, which is the only way to grow.
Product design can not start with what looks good on Dribbble
I have an embarrassing confession: when I began the redesign, I had a secret goal of making something that would look gorgeous in my portfolio. I have a collection of product shots that I admire on Dribbble; examples of beautiful dashboards and widgets and UI elements that look good enough to frame. I wanted people to feel the same way about the final outcome of our redesign. Mistakenly, this was a factor in my initial work. I opened Photoshop and crafted pixel-perfect static buttons and form elements and color palettes that — when applied to our actual product — looked like a toddler beauty pageant. It added up to a lot of unusable shininess, noise, and silliness.
I was disappointed; these elements seemed so lovely in isolation, but in context, they felt tacky and overblown. I realized: I’m not here to design the world’s most beautiful drop down menu. Good design has nothing to do with ego, but in my experience designers are, at least a little bit, secret divas. I’m no exception. I had to remind myself that I am not working in service of a bigger Dribbble following or to create the most Pinterest-ing work. My function is solely to serve the users — to make life a little better for the good people who keep my company in business.
This meant letting go of pixel-level beauty to create something bigger and harder: a system of elements that work together in harmony in many contexts. The visual style exists to guide the users. When done well, it becomes a language that users understand, so when they encounter a new feature or have a new goal, they already feel comfortable navigating it. This meant stripping back my gorgeous animated menu into something that didn’t detract from important neighboring content, and could easily fit in other parts of the app. In order to know what visual style would support the users, I had to take a wider view of the product as a whole.
Just accept that designing a great product – like many worthwhile pursuits – is initially laborious and messy
Once I realized I couldn’t start by creating the most Dribbble-worthy thing, I knew I’d have to begin with the unglamorous, frustrating, but weirdly wonderful work of mapping out how the product’s content could better be structured. Since we’re redesigning an existing product, I assumed this would be fairly straightforward: the functionality was already in place, and my job was just to structure it in a more easily navigable way.
I started by handing off a few wireframes of the key screens to the developer, and that’s when the questions began rolling in: “If we move this content into a modal, how will it affect this similar action here?” “What happens if they don’t add video tags, but they do add a description?” “What if the user has a title that is 500 characters long?” “What if they want their video to be private to some users, but accessible to others?”.
How annoying (but really, fantastic) that people use our product in so many ways. Turns out, product design isn’t about laying out elements in the most ideal scenario for the user that’s most convenient for you. As product designers, we have to foresee every outcome, and anticipate every potential user need.
Which brings me to another annoying epiphany: if you want to do it well, and account for every user, product design is so much more snarly and tangled than you’d expect going in. I began with a simple goal: to improve the experience on just one of our key product pages. However, every small change impacts every part of the product to some degree, and that impact has to be accounted for. Every decision is based on assumptions that have to be tested; I test my assumptions by observing users, talking to the team, wireframing, and prototyping. Many of my assumptions are wrong. There are days when it’s incredibly frustrating, because an elegant solution for users with one goal will complicate life for users with another goal. It’s vital to solve as many scenarios as possible, even though this is slow, sometimes mind-bending work.
As a side bonus, wireframing and prototyping every potential state in a product is tedious, but your developers will thank you for it. It’s not their job to solve what happens when there’s an empty state, error, or edge case. Showing you’ve accounted for these scenarios will win a developer’s respect; failing to do so will frustrate them.
When you’ve created and tested a system that supports user needs, it will be beautiful
Remember what I said in the beginning about wanting to create a Dribbble-worthy product? When I stopped focusing on the visual details of the design (color, spacing, light and shadow, font choices) and focused instead on structuring the content to maximize usability and delight, a beautiful design began to emerge naturally.
I began with grayscale, flat wireframes as a strategy to keep me from getting pulled into the visual style before the user experience was established. As I created a system of elements that worked in harmony, the visual style choices became obvious. Some buttons would need to be brighter and sit off the page to help the user spot important actions. Some elements would need line separators to create a hierarchy, where others could stand on their own as an emphasized piece of content. As the user experience took shape, the visual style emerged naturally to support it. The result is a product that feels beautiful to use, because I was thoughtful about the experience first.

A big takeaway from this process has been that my assumptions will often be proven wrong. My assumptions about how to design a great product, and how users will interact with that product, have been tested and revised repeatedly. At SproutVideo we’re about to undertake the biggest test of our work; we’re going to launch a small part of the product redesign to our users. If I’ve learned anything, it’s that I will continue to be humbled by the ongoing effort of making the best product I can, which is a wonderful thing.
Next year, I hope you all get to do work that takes you out of our comfort zone. Be regularly confounded and embarrassed by your wrong assumptions, learn from them, and come back and tell us what you learned in 2016.",2015,Meagan Fisher,meaganfisher,2015-12-14T00:00:00+00:00,https://24ways.org/2015/what-i-learned-about-product-design-this-year/,design
1,Why Bother with Accessibility?,"Web accessibility (known in other fields as inclusive design or universal design) is the degree to which a website is available to as many people as possible. Accessibility is most often used to describe how people with disabilities can access the web.

How we approach accessibility

In the web community, there’s a surprisingly inconsistent approach to accessibility. There are some who are endlessly dedicated to accessible web design, and there are some who believe it so intrinsic to the web that it shouldn’t be considered a separate topic. Still, of those who are familiar with accessibility, there’s an overwhelming number of designers, developers, clients and bosses who just aren’t that bothered.

Over the last few months I’ve spoken to a lot of people about accessibility, and I’ve heard the same reasons to ignore it over and over again. Let’s take a look at the most common excuses.

Excuse 1: “People with disabilities don’t really use the web”

Accessibility will make your site available to more people — the inclusion case

In the same way that the accessibility of a building isn’t just about access for wheelchair users, web accessibility isn’t just about blind users and screen readers. We can affect positively the lives of many people by making their access to the web easier.

There are four main types of disability that affect use of the web:


	Visual
	Blindness, low vision and colour-blindness
	Auditory
	Profoundly deaf and hard of hearing
	Motor
	The inability to use a mouse, slow response time, limited fine motor control
	Cognitive
	Learning difficulties, distractibility, the inability to focus on large amounts of information


None of these disabilities are completely black and white

Examining deafness, it’s clear from the medical scale that there are many grey areas between full hearing and total deafness:


	mild
	moderate
	moderately severe
	severe
	profound
	totally deaf


For eyesight, and brain conditions that affect what users see, there is a huge range of conditions and challenges:


	astigmatism
	colour blindness
	akinetopsia (motion blindness)
	scotopic visual sensitivity (visual stress related to light)
	visual agnosia (impaired recognition or identification of objects)


While we might have medical and government-recognised definitions that tell us what makes a disability, day-to-day life is not so straightforward. People experience varying degrees of different conditions, and often one or more conditions at a time, creating a false divide when you view disability in terms of us and them.

Impairments aren’t always permanent

As we age, we’re more likely to experience different levels of visual, auditory, motor and cognitive impairments. We might have an accident or illness that affects us temporarily. We might struggle more earlier or later in the day. There are so many little physiological factors that affect the way people interact with the web that we can’t afford to make any assumptions based on our own limited experiences.

Impairments might be somewhere between the user and the website

There are also impairments that aren’t directly related to the user. Environmental factors have a huge effect on the way people interact with the web. These could be:


	Low bandwidth, or intermittent internet connection
	Bright light, rain, or other weather-based conditions
	Noisy environments, or a location where the user doesn’t want to disturb their neighbours with sound
	Browsing with mobile devices, games consoles and other non-desktop devices
	Browsing with legacy browsers or operating systems


Such environmental factors show that it’s not just those with physical impairments who benefit from more accessible websites. We started designing responsive websites so we could be more future-friendly, and with a shared goal of better optimised experiences, accessibility should be at the core of responsive web design.

Excuse 2: “We don’t want to affect the experience for the majority of our users”

Accessibility will improve your site for all your users — the usability case

On a basic level, the different disability groups, as shown in the inclusion case, equate to simple usability goals:


	Visual – make it easy to read
	Auditory – make it easy to hear
	Motor – make it easy to interact
	Cognitive – make it easy to understand and focus


Taking care to ensure good usability in these areas will also have an impact on accessibility. Unless your site is catering specifically to a particular disability, where extreme optimisation is most beneficial, taking care to design with accessibility in mind will rarely negatively affect the experience of your wider audience.

Excuse 3: “We don’t have the budget for accessibility”

Accessibility will make you money — the business case

By reducing your audience through ignoring accessibility, you’re potentially excluding the income from those users. Designing with accessibility in mind from the beginning of a project makes it easier to make small inexpensive optimisations as part of the design and development process, rather than bolting on costly updates to increase your potential audience later on.

The following are excerpts from a white paper about companies that increased the accessibility of their websites to comply with government regulation.


	Improvements in accessibility doubled Legal and General’s life insurance sales online.



	Improvements in accessibility increased Tesco’s grocery home delivery sales by £13 million in 2005… To their surprise they found that many normal visitors preferred the ease of navigation and improved simplicity of the [parallel] accessible site and switched to use it. Tesco have replaced their ‘normal’ site with their accessible version and expect a further increase in revenues.



	Improvements in accessibility increased Virgin.net sales by 68%.


Statistics all from WSI white paper: Improve your website’s usability and accessibility to increase sales (PDF).

Excuse 4: “Accessible websites are ugly”

Accessibility won’t stop your site from being beautiful — the beauty case

Many people use ugly accessible websites as proof that all accessible websites are ugly. This just isn’t the case. I’ve compiled some examples of beautiful and accessible websites with screenshots of how they look through the Color Oracle simulator and how they perform when run through Webaim’s Wave accessibility checker tool.

While automated tools are no substitute for real users, they can help you learn more about good practices, and give you guidance on where your site needs improvements to make it more accessible.

Amazon.co.uk

It may not be a decorated beauty, but Amazon is often first in functional design. It’s a huge website with a lot of interactive content, but it generates just five errors on the Wave test, and is easy to read under a Color Oracle filter.

 Screenshot of Amazon website
 Screenshot of Amazon’s Wave results – five errors
 Screenshot of Amazon through a Color Oracle filter

24 ways

When Tim Van Damme redesigned 24 ways back in 2007, it was a striking and unusual design that showed what could be achieved with CSS and some imagination. Despite the complexity of the design, it gets an outstanding zero errors on the Wave test, and is still readable under a Color Oracle filter.

 Screenshot of pre-2013 24 ways website design
 Screenshot of 24 ways Wave results – zero errors
 Screenshot of 24ways through a Color Oracle filter

Opera’s Shiny Demos

Demos and prototypes are notorious for ignoring accessibility, but Opera’s Shiny Demos site shows how exploring new technologies doesn’t have to exclude anyone. It only gets one error on the Wave test, and looks fine under a Color Oracle filter.

 Screenshot of Opera’s Shiny Demos website
 Screenshot of Opera’s Shiny Demos Wave results – 1 error
 Screenshot of Opera’s Shiny Demos through a Color Oracle filter

SoundCloud

When a site is more app-like, relying on more interaction from the user, accessibility can be more challenging. However, SoundCloud only gets one error on the Wave test, and the colour contrast holds up well under a Color Oracle filter.

 Screenshot of SoundCloud website
 Screenshot of SoundCloud’s Wave results – one error
 Screenshot of SoundCloud through a Color Oracle filter

Education and balance

As with most web design, doing accessibility well is about combining your knowledge of accessibility with your project’s context to create a balance that serves your users’ needs. Your types of content and interactions will dictate one set of constraints. Your users’ needs and goals will dictate another. In broad terms, web design as a practice is finding the equilibrium between these constraints.

And then there’s just caring. The web as a platform is open, affordable and available to many. Accessibility is our way to ensure that nobody gets shut out.",2013,Laura Kalbag,laurakalbag,2013-12-10T00:00:00+00:00,https://24ways.org/2013/why-bother-with-accessibility/,design
28,Why You Should Design for Open Source,"Let’s be honest. Most designers don’t like working for nothing. We rally against spec work and make a stand for contracts and getting paid. That’s totally what you should do as a professional designer in the industry. It’s your job. It’s your hard-working skill. It’s your bread and butter. Get paid.

However, I’m going to make a case for why you could also consider designing for open source. First, I should mention that not all open source work is free work. Some companies hire open source contributors to work on their projects full-time, usually because that project is used by said company. There are other companies that encourage open source contribution and even offer 20%-time for these projects (where you can spend one day a week contributing to open source). These are super rad situations to be in. However, whether you’re able to land a gig doing this type of work, or you’ve decided to volunteer your time and energy, designing for open source can be rewarding in many other ways.

Portfolio building

New designers often find themselves in a catch-22 situation: they don’t have enough work experience showcased in their portfolio, which leads to them not getting much work because their portfolio is bare. These new designers often turn to unsolicited redesigns to fill their portfolio. An unsolicited redesign is a proof of concept in which a designer attempts to redesign a popular website. You can see many of these concepts on sites like Dribbble and Behance and there are even websites dedicated to showcasing these designs, such as Uninvited Designs. There’s even a subreddit for them.

There are quite a few negative opinions on unsolicited redesigns, though some people see things from both sides. If you feel like doing one or two of these to fill your portfolio, that’s of course up to you. But here’s a better suggestion. Why not contribute design for an open source project instead?

You can easily find many projects in great need of design work, from branding to information design, documentation, and website or application design. The benefits to doing this are far better than an unsolicited redesign. You get a great portfolio piece that actually has greater potential to get used (especially if the core team is on board with it). It’s a win-win situation.

Not all designers are in need of portfolio filler, but there are other benefits to contributing design.

Giving back to the community

My first experience with voluntary work was when I collaborated with my friend, Vineet Thapar, on a pro bono project for the W3C’s Web Accessibility Initiative redesign project back in 2004. I was very excited to contribute CSS to a website that would get used by the W3C! Unfortunately, it decided to go a different direction and my work did not get used. However, it was still pretty exciting to have the opportunity, and I don’t regret a moment of that work. I learned a lot about accessibility from this experience and it helped me land some of the jobs I’ve had since.

Almost a decade later, I got super into Sass. One of the core maintainers, Chris Eppstein, lamented on Twitter one day that the Sass website and brand was in dire need of design help. That led to the creation of an open source task force, Team Sass Design, and we revived the brand and the website, which launched at SassConf in 2013.

It helped me in my current job. I showed it during my portfolio review when I interviewed for the role. Then I was able to use inspiration from a technique I’d tried on the Sass website to help create the more feature-rich design system that my team at work is building. But most importantly, I soon learned that it is exhilarating to be a part of the Sass community. This is the biggest benefit of all. It feels really good to give back to the technology I love and use for getting my work done.

Ben Werdmuller writes about the need for design in open source. It’s great to see designers contributing to open source in awesome ways. When A List Apart’s website went open source, Anna Debenham contributed by helping build its pattern library. Bevan Stephens worked with FontForge on the design of its website. There are also designers who have created their own open source projects. There’s Dan Cederholm’s Pears, which shares common patterns in markup and style. There’s also Brad Frost’s Pattern Lab, which shares his famous method of atomic design and applies it to a design system. These systems and patterns have been used in real-world projects, such as RetailMeNot, so designers have contributed to the web in an even larger way simply by putting their work out there for others to use. That’s kind of fun to think about.

How to get started

So are you stoked about getting into the open source community? That’s great!

Initially, you might get worried or uncomfortable in getting involved. That’s okay. But first consider that the project is open source for a reason. Your contribution (no matter how large or small) can help in a big way.

If you find a project you’re interested in helping, make sure you do your research. Sometimes project team members will be attached to their current design. Is there already a designer on the core team? Reach out to that designer first. Don’t be too aggressive with why you think your design is better than theirs. Rather, offer some constructive feedback and a proposal of what would make the design better. Chances are, if the designer cares about the project, and you make a strong case, they’ll be up for it.

Are there contribution guidelines? It’s proper etiquette to read these and follow the community’s rules. You’ll have a better chance of getting your work accepted, and it shows that you take the time to care and add to the overall quality of the project. Does the project lack guidelines? Consider starting a draft for that before getting started in the design.

When contributing to open source, use your initiative to solve problems in a manageable way. Huge pull requests are hard to review and will often either get neglected or rejected. Work in small, modular, and iterative contributions.

So this is my personal take on what I’ve learned from my experience and why I love open source. I’d love to hear from you if you have your own experience in doing this and what you’ve learned along the way as well. Please share in the comments!

Thanks Drew McLellan, Eric Suzanne, Kyle Neath for sharing their thoughts with me on this!",2014,Jina Anne,jina,2014-12-19T00:00:00+00:00,https://24ways.org/2014/why-you-should-design-for-open-source/,design