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29 What It Takes to Build a Website In 1994 we lost Kurt Cobain and got the world wide web as a weird consolation prize. In the years that followed, if you’d asked me if I knew how to build a website I’d have said yes, I know HTML, so I know how to build a website. If you’d then asked me what it takes to build a website, I’d have had to admit that HTML would hardly feature. Among the design nerdery and dev geekery it’s easy to think that the nuts and bolts of building a page just need to be multiplied up and Ta-da! There’s your website. That can certainly be true with weekend projects and hackery for fun. It works for throwing something together on GitHub or experimenting with ideas on your personal site. But what about working professionally on client projects? The web is important, so we need to build it right. It’s 2015 – your job involves people paying you money for building websites. What does it take to build a website and to do it right? What practices should we adopt to make really great, successful and professional web projects in 2015? I put that question to some friends and 24 ways authors to see what they thought. Getting the tech right Inevitably, it all starts with the technology. We work in a technical medium, after all. From Notepad and WinFTP through to continuous integration and deployment – how do you build sites? Create a stable development environment There’s little more likely to send a web developer into a wild panic and a client into a wild rage than making a new site live and things just not working. That’s why it’s important to have realistic development and staging environments that mimic the live server as closely as possible. Are you in the habit of developing new sites right on the client’s server? Or maybe in a subfolder on your local machine? It’s time to reconsider. Charlie Perrins writes: Don’t work on a live server – this feels like one of those gear-changing moments for a developer’s growth. Build something that works just as well locally on your own machine as it does on a live server, and capture th… 2014 Drew McLellan drewmclellan 2014-12-01T00:00:00+00:00 https://24ways.org/2014/what-it-takes-to-build-a-website/ business
40 Don’t Push Through the Pain In 2004, I lost my web career. In a single day, it was gone. I was in too much pain to use a keyboard, a Wacom tablet (I couldn’t even click the pen), or a trackball. Switching my mouse to use my left (non-dominant) hand only helped a bit; then that hand went, too. I tried all the easy-to-find equipment out there, except for expensive gizmos with foot pedals. I had tingling in my fingers—which, when I was away from the computer, would rhythmically move as if some other being controlled them. I worried about Parkinson’s because the movements were so dramatic. Pen on paper was painful. Finally, I discovered one day that I couldn’t even turn a doorknob. The only highlight was that I couldn’t dust, scrub, or vacuum. We were forced to hire someone to come in once a week for an hour to whip through the house. You can imagine my disappointment. My injuries had gradually slithered into my life without notice. I’d occasionally have sore elbows, or my wrist might ache for a day, or my shoulders feel tight. But nothing to keyboard home about. That’s the critical bit of news. One day, you’re pretty fine. The next day, you don’t have your job—or any job that requires the use of your hands and wrists. I had to walk away from the computer for over four months—and partially for several months more. That’s right: no income. If I hadn’t found a gifted massage therapist, the right book of stretches, the equipment I should have been using all along, and learned how to pay attention to my body—even just a little bit more—I quite possibly wouldn’t be writing this article today. I wouldn’t be writing anything, anywhere. Most of us have heard of (and even claimed to have read all of) Mihaly Csikszentmihalyi, author of Flow: The Psychology of Optimal Experience, who describes the state of flow—the place our minds go when we are fully engaged and in our element. This lovely state of highly focused activity is deeply satisfying, often creative, and quite familiar to many of us on the web who just can’t quit until the copy sings or t… 2014 Carolyn Wood carolynwood 2014-12-06T00:00:00+00:00 https://24ways.org/2014/dont-push-through-the-pain/ business
60 What’s Ahead for Your Data in 2016? Who owns your data? Who decides what can you do with it? Where can you store it? What guarantee do you have over your data’s privacy? Where can you publish your work? Can you adapt software to accommodate your disability? Is your tiny agency subject to corporate regulation? Does another country have rights over your intellectual property? If you aren’t the kind of person who is interested in international politics, I hate to break it to you: in 2016 the legal foundations which underpin our work on the web are being revisited in not one but three major international political agreements, and every single one of those questions is up for grabs. These agreements – the draft EU Data Protection Regulation (EUDPR), the Trans-Pacific Partnership (TPP), and the draft Transatlantic Trade and Investment Partnership (TTIP) – stand poised to have a major impact on your data, your workflows, and your digital rights. While some proposed changes could protect the open web for the future, other provisions would set the internet back several decades. In this article we will review the issues you need to be aware of as a digital professional. While each of these agreements covers dozens of topics ranging from climate change to food safety, we will focus solely on the aspects which pertain to the work we do on the web. The Trans-Pacific Partnership The Trans-Pacific Partnership (TPP) is a free trade agreement between the US, Japan, Malaysia, Vietnam, Singapore, Brunei, Australia, New Zealand, Canada, Mexico, Chile and Peru – a bloc comprising 40% of the world’s economy. The agreement is expected to be signed by all parties, and thereby to come into effect, in 2016. This agreement is ostensibly about the bloc and its members working together for their common interests. However, the latest draft text of the TPP, which was formulated entirely in secret, has only been made publicly available on a Medium blog published by the U.S. Trade Representative which features a patriotic banner at the top proclaiming “TPP: Made in America.” The m… 2015 Heather Burns heatherburns 2015-12-21T00:00:00+00:00 https://24ways.org/2015/whats-ahead-for-your-data-in-2016/ business
156 Mobile 2.0 Thinking 2.0 As web geeks, we have a thick skin towards jargon. We all know that “Web 2.0” has been done to death. At Blue Flavor we even have a jargon bucket to penalize those who utter such painfully overused jargon with a cash deposit. But Web 2.0 is a term that has lodged itself into the conscience of the masses. This is actually a good thing. The 2.0 suffix was able to succinctly summarize all that was wrong with the Web during the dot-com era as well as the next evolution of an evolving media. While the core technologies actually stayed basically the same, the principles, concepts, interactions and contexts were radically different. With that in mind, this Christmas I want to introduce to you the concept of Mobile 2.0. While not exactly a new concept in the mobile community, it is relatively unknown in the web community. And since the foundation of Mobile 2.0 is the web, I figured it was about time for you to get to know each other. It’s the Carriers’ world. We just live in it. Before getting into Mobile 2.0, I thought first I should introduce you to its older brother. You know the kind, the kid with emotional problems that likes to beat up on you and your friends for absolutely no reason. That is the mobile of today. The mobile ecosystem is a very complicated space often and incorrectly compared to the Web. If the Web was a freewheeling hippie — believing in freedom of information and the unity of man through communities — then Mobile is the cutthroat capitalist — out to pillage and plunder for the sake of the almighty dollar. Where the Web is relatively easy to publish to and ultimately make a buck, Mobile is wrought with layers of complexity, politics and obstacles. I can think of no better way to summarize these challenges than the testimony of Jason Devitt to the United States Congress in what is now being referred to as the “iPhone Hearing.” Jason is the co-founder and CEO of SkyDeck a new wireless startup and former CEO of Vindigo an early pioneer in mobile content. As Jason points out, th… 2007 Brian Fling brianfling 2007-12-21T00:00:00+00:00 https://24ways.org/2007/mobile-2-0/ business
224 Go Forth and Make Awesomeness We’ve all dreamed of being a superhero: maybe that’s why we’ve ended up on the web—a place where we can do good deeds and celebrate them on a daily basis. Wear your dreams At age four, I wore my Wonder Woman Underoos around my house, my grandparents’ house, our neighbor’s house, and even around the yard. I wanted to be a superhero when I grew up. I was crushed to learn that there is no school for superheroes—no place to earn a degree in how to save the world from looming evil. Instead, I—like everyone else—was destined to go to ordinary school to focus on ABCs and 123s. Even still, I want to save the world. Intend your goodness Random acts of kindness make a difference. Books, films, and advertising campaigns tout random acts of kindness and the positive influence they can have on the world. But why do acts of kindness have to be so random? Why can’t we intend to be kind? A true superhero wakes each morning intending to perform selfless acts for the community. Why can’t we do the same thing? As a child, my mother taught me to plan to do at least three good deeds each day. And even now, years later, I put on my invisible cape looking for ways to do good. Here are some examples: slowing down to allow another driver in before me from the highway on-ramp bringing a co-worker their favorite kind of coffee or tea sharing my umbrella on a rainy day holding a door open for someone with full hands listening intently when someone shares a story complimenting someone on a job well done thanking someone for a job well done leaving a constructive, or even supportive comment on someone’s blog As you can see, these acts are simple. Doing good and being kind is partially about being aware—aware of the words we speak and the actions we take. Like superheroes, we create our own code of conduct to live by. Hopefully, we choose to put the community before ourselves (within reason) and to do our best not to damage it as we move through our lives. Take a bite out of the Apple With some thought, we can weave this ty… 2010 Leslie Jensen-Inman lesliejenseninman 2010-12-04T00:00:00+00:00 https://24ways.org/2010/go-forth-and-make-awesomeness/ business
268 Getting the Most Out of Google Analytics Something a bit different for today’s 24 ways article. For starters, I’m not a designer or a developer. I’m an evil man who sells things to people on the internet. Second, this article will likely be a little more nebulous than you’re used to, since it covers quite a number of points in a relatively short space. This isn’t going to be the complete Google Analytics Conversion University IQ course compressed into a single article, obviously. What it will be, however, is a primer on setting up and using Google Analytics in real life, and a great deal of what I’ve learned using Google Analytics nearly every working day for the past six (crikey!) years. Also, to be clear, I’ll be referencing new Google Analytics here; old Google Analytics is for loooosers (and those who want reliable e-commerce conversion data per site search term, natch). You may have been running your Analytics account for several years now, dipping in and out, checking traffic levels, seeing what’s popular… and that’s about it. Google Analytics provides so much more than that, but the number of reports available can often intimidate users, and documentation and case studies on their use are minimal at best. Let’s start! Setting up your Analytics profile Before we plough on, I just want to run through a quick checklist that some basic settings have been enabled for your profile. If you haven’t clicked it, click the big cog on the top-right of Google Analytics and we’ll have a poke about. If you have an e-commerce site, e-commerce tracking has been enabled
 If your site has a search function, site search tracking has been enabled. Query string parameters that you do not want tracked as separate pages have been excluded (for example, any parameters needed for your platform to function, otherwise you’ll get multiple entries for the same page appearing in your reports) Filters have been enabled on your main profile to exclude your office IP address and any IPs of people who frequently access the site for work purposes. In decent numbers the… 2011 Matt Curry mattcurry 2011-12-18T00:00:00+00:00 https://24ways.org/2011/getting-the-most-out-of-google-analytics/ business
328 Swooshy Curly Quotes Without Images The problem Take a quote and render it within blockquote tags, applying big, funky and stylish curly quotes both at the beginning and the end without using any images – at all. The traditional way Feint background images under the text, or an image in the markup housed in a little float. Often designers only use the opening curly quote as it’s just too difficult to float a closing one. Why is the traditional way bad? Well, for a start there are no actual curly quotes in the text (unless you’re doing some nifty image replacement). Thus with CSS disabled you’ll only have default blockquote styling to fall back on. Secondly, images don’t resize, so scaling text will have no affect on your graphic curlies. The solution Use really big text. Then it can be resized by the browser, resized using CSS, and even be restyled with a new font style if you fancy it. It’ll also make sense when CSS is unavailable. The problem Creating “Drop Caps” with CSS has been around for a while (Big Dan Cederholm discusses a neat solution in that first book of his), but drop caps are normal characters – the A to Z or 1 to 10 – and these can all be pulled into a set space and do not serve up a ton of whitespace, unlike punctuation characters. Curly quotes aren’t like traditional characters. Like full stops, commas and hashes they float within the character space and leave lots of dead white space, making it bloody difficult to manipulate them with CSS. Styles generally fit around text, so cutting into that character is tricky indeed. Also, all that extra white space is going to push into the quote text and make it look pretty uneven. This grab highlights the actual character space: See how this is emphasized when we add a normal alphabetical character within the span. This is what we’re dealing with here: Then, there’s size. Call in a curly quote at less than 300% font-size and it ain’t gonna look very big. The white space it creates will be big enough, but the curlies will be way too small. We need more like 700% (as in this … 2005 Simon Collison simoncollison 2005-12-21T00:00:00+00:00 https://24ways.org/2005/swooshy-curly-quotes-without-images/ business

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