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| Link | rowid | title | contents | year | author | author_slug | published | url | topic |
|---|---|---|---|---|---|---|---|---|---|
| 158 | 158 | 10 Ways To Get Design Approval | One of the most challenging parts of the web design process is getting design sign off. It can prove time consuming, demoralizing and if you are not careful can lead to a dissatisfied client. What is more you can end up with a design that you are ashamed to include in your portfolio. How then can you ensure that the design you produce is the one that gets built? How can you get the client to sign off on your design? Below are 10 tips learnt from years of bitter experience. 1. Define the role of the client and designer Many of the clients you work with will not have been involved in a web project before. Even if they have they may have worked in a very different way to what you would expect. Take the time at the beginning of the project to explain their role in the design of the site. The best approach is to emphasis that their job is to focus on the needs of their users and business. They should concentrate on the broad issues, while you worry about the details of layout, typography and colour scheme. By clarifying what you expect from the client, you help them to provide the right kind of input throughout the process. 2. Understand the business Before you open up Photoshop or put pen to paper, take the time to make sure you properly understand not only the brief but the organization behind the site. By understanding their business objectives, organizational structure and marketing strategy your design decisions will be better informed. You cannot rely upon the brief to provide all of the information you need. It is important to dig deeper and get as good an understanding of their business as possible. This information will prove invaluable when justifying your design decisions. 3. Understand the users We all like to think of ourselves as user centric designers, but exactly how much effort do you put into knowing your users before beginning the design process? Take the time to really understand them the best you can. Try to meet with some real prospective users and get to know their needs. Failing that… | 2007 | Paul Boag | paulboag | 2007-12-10T00:00:00+00:00 | https://24ways.org/2007/10-ways-to-get-design-approval/ | business |
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