This data as JSON, CSV (advanced)
| Link | rowid | title | contents | year | author | author_slug | published | url | topic |
|---|---|---|---|---|---|---|---|---|---|
| 198 | 198 | Is Your Website Accidentally Sexist? | Women make up 51% of the world’s population. More importantly, women make 85% of all purchasing decisions about consumer goods, 75% of the decisions about buying new homes, and 81% of decisions about groceries. The chances are, you want your website to be as attractive to women as it is to men. But we are all steeped in a male-dominated culture that subtly influences the design and content decisions we make, and some of those decisions can result in a website that isn’t as welcoming to women as it could be. Typography tells a story Studies show that we make consistent judgements about whether a typeface is masculine or feminine: Masculine typography has a square or geometric form with hard corners and edges, and is emphatically either blunt or spiky. Serif fonts are also considered masculine, as is bold type and capitals. Feminine typography favours slim lines, curling or flowing shapes with a lot of ornamentation and embellishment, and slanted letters. Sans-serif, cursive and script fonts are seen as feminine, as are lower case letters. The effect can be so subtle that even choosing between bold and regular styles within a single font family can be enough to indicate masculinity or femininity. If you want to appeal to both men and women, search for fonts that are gender neutral, or at least not too masculine. When you’re choosing groups of fonts that need to work harmoniously together, consider which fonts you are prioritising in your design. Is the biggest word on the page in a masculine or feminine font? What about the smallest words? Is there an imbalance between the prominence of masculine and feminine fonts, and what does this imply? Typography is a language in and of itself, so be careful what you say with it. Colour me unsurprised Colour also has an obvious gender bias. We associate pinks and purples, especially in combination, with girls and women, and a soft pink has become especially strongly related to breast cancer awareness campaigns. On the other hand, pale blue is strongly associated with boy… | 2017 | Suw Charman-Anderson | suwcharmananderson | 2017-12-20T00:00:00+00:00 | https://24ways.org/2017/is-your-website-accidentally-sexist/ | content |
CREATE TABLE [articles] (
[title] TEXT ,
[contents] TEXT ,
[year] TEXT ,
[author] TEXT ,
[author_slug] TEXT ,
[published] TEXT ,
[url] TEXT ,
[topic] TEXT
)