| 72 |
Designing with Contrast |
When an appetite for aesthetics over usability becomes the bellwether of user interface design, it’s time to reconsider who we’re designing for.
Over the last few years, we have questioned the signifiers that gave obvious meaning to the function of interface elements. Strong textures, deep shadows, gradients — imitations of physical objects — were discarded. And many, rightfully so. Our audiences are now more comfortable with an experience that feels native to the technology, so we should respond in kind.
Yet not all of the changes have benefitted users. Our efforts to simplify brought with them a trend of ultra-minimalism where aesthetics have taken priority over legibility, accessibility and discoverability. The trend shows no sign of losing popularity — and it is harming our experience of digital content.
A thin veneer
We are in a race to create the most subdued, understated interface. Visual contrast is out. In its place: the thinnest weights of a typeface and white text on bright color backgrounds. Headlines, text, borders, backgrounds, icons, form controls and inputs: all grey.
While we can look back over the last decade and see minimalist trends emerging on the web, I think we can place a fair share of the responsibility for the recent shift in priorities on Apple. The release of iOS 7 ushered in a radical change to its user interface. It paired mobile interaction design to the simplicity and eloquence of Apple’s marketing and product design. It was a catalyst. We took what we saw, copied and consumed the aesthetics like pick-and-mix.
New technology compounds this trend. Computer monitors and mobile devices are available with screens of unprecedented resolutions. Ultra-light type and subtle hues, difficult to view on older screens, are more legible on these devices. It would be disingenuous to say that designers have always worked on machines representative of their audience’s circumstances, but the gap has never been as large as it is now. We are running the risk of designing VIP lounges where the cost of entry is a Mac with a Retina display.
Minimalist expectations
Like progressive enhancement in an age of JavaScript, many good and sensible accessibility practices are being overlooked or ignored. We’re driving unilateral design decisions that threaten accessibility. We’ve approached every problem with the same solution, grasping on to the integrity of beauty, focusing on expression over users’ needs and content.
Someone once suggested to me that a client’s website should include two states. The first state would be the ideal experience, with low color contrast, light font weights and no differentiation between links and text. It would be the default. The second state would be presented in whatever way was necessary to meet accessibility standards. Users would have to opt out of the default state via a toggle if it wasn’t meeting their needs. A sort of first-class, upper deck cabin equivalent of graceful degradation. That this would divide the user base was irrelevant, as the aesthetics of the brand were absolute.
It may seem like an unusual anecdote, but it isn’t uncommon to see this thinking in our industry. Again and again, we place the burden of responsibility to participate in a usable experience on others. We view accessibility and good design as mutually exclusive. Taking for granted what users will tolerate is usually the forte of monopolistic services, but increasingly we apply the same arrogance to our new products and services.
Imitation without representation
All of us are influenced in one way or another by one another’s work. We are consciously and unconsciously affected by the visual and audible activity around us. This is important and unavoidable. We do not produce work in a vacuum. We respond to technology and culture. We channel language and geography. We absorb the sights and sounds of film, television, news. To mimic and copy is part and parcel of creating something an audience of many can comprehend and respond to. Our clients often look first to their competitors’ products to understand their success.
However, problems arise when we focus on style without context; form without function; mimicry as method. Copied and reused without any of the ethos of the original, stripped of deliberate and informed decision-making, the so-called look and feel becomes nothing more than paint on an empty facade.
The typographic and color choices so in vogue today with our popular digital products and services have little in common with the brands they are meant to represent.
For want of good design, the message was lost
The question to ask is: does the interface truly reflect the product? Is it an accurate characterization of the brand and organizational values? Does the delivery of the content match the tone of voice?
The answer is: probably not. Because every organization, every app or service, is unique. Each with its own personality, its own values and wonderful quirks. Design is communication. We should do everything in our role as professionals to use design to give voice to the message. Our job is to clearly communicate the benefits of a service and unreservedly allow access to information and content. To do otherwise, by obscuring with fashionable styles and elusive information architecture, does a great disservice to the people who chose to engage with and trust our products.
We can achieve hierarchy and visual rhythm without resorting to extreme reduction. We can craft a beautiful experience with fine detail and curiosity while meeting fundamental standards of accessibility (and strive to meet many more).
Standards of excellence
It isn’t always comfortable to step back and objectively question our design choices. We get lost in the flow of our work, using patterns and preferences we’ve tried and tested before. That our decisions often seem like second nature is a gift of experience, but sometimes it prevents us from finding our blind spots.
I was first caught out by my own biases a few years ago, when designing an interface for the Bank of England. After deciding on the colors for the typography and interactive elements, I learned that the site had to meet AAA accessibility standards. My choices quickly fell apart. It was eye-opening. I had to start again with restrictions and use size, weight and placement instead to construct the visual hierarchy.
Even now, I make mistakes. On a recent project, I used large photographs on an organization’s website to promote their products. Knowing that our team had control over the art direction, I felt confident that we could compose the photographs to work with text overlays. Despite our best effort, the cropped images weren’t always consistent, undermining the text’s legibility. If I had the chance to do it again, I would separate the text and image.
So, what practical things can we consider to give our users the experience they deserve?
Put guidelines in place
Think about your brand values. Write down keywords and use them as a framework when choosing a typeface. Explore colors that convey the organization’s personality and emotional appeal.
Define a color palette that is web-ready and meets minimum accessibility standards. Note which colors are suitable for use with text. Only very dark hues of grey are consistently legible so keep them for non-essential text (for example, as placeholders in form inputs).
Find which background colors you can safely use with white text, and consider integrating contrast checks into your workflow.
Use roman and medium weights for body copy. Reserve lighter weights of a typeface for very large text. Thin fonts are usually the first to break down because of aliasing differences across platforms and screens.
Check that the size, leading and length of your type is always legible and readable. Define lower and upper limits. Small text is best left for captions and words in uppercase.
Avoid overlaying text on images unless it’s guaranteed to be legible. If it’s necessary to optimize space in the layout, give the text a container. Scrims aren’t always reliable: the text will inevitably overlap a part of the photograph without a contrasting ground.
Test your work
Review legibility and contrast on different devices. It’s just as important as testing the layout of a responsive website. If you have a local device lab, pay it a visit.
Find a computer monitor near a window when the sun is shining. Step outside the studio and try to read your content on a mobile device with different brightness levels.
Ask your friends and family what they use at home and at work. It’s one way of making sure your feedback isn’t always coming from a closed loop.
Push your limits
You define what the user sees. If you’ve inherited brand guidelines, question them. If you don’t agree with the choices, make the case for why they should change.
Experiment with size, weight and color to find contrast. Objects with low contrast appear similar to one another and undermine the visual hierarchy. Weak relationships between figure and ground diminish visual interest. A balanced level of contrast removes ambiguity and creates focal points. It captures and holds our attention.
If you’re lost for inspiration, look to graphic design in print. We have a wealth of history, full of examples that excel in using contrast to establish visual hierarchy.
Embrace limitations. Use boundaries as an opportunity to explore possibilities.
More than just a facade
Designing with standards encourages legibility and helps to define a strong visual hierarchy. Design without exclusion (through neither negligence or intent) gets around discussions of demographics, speaks to a larger audience and makes good business sense. Following the latest trends not only weakens usability but also hinders a cohesive and distinctive brand.
Users will make means when they need to, by increasing browser font sizes or enabling system features for accessibility. But we can do our part to take as much of that burden off of the user and ask less of those who need it most.
In architecture, it isn’t buildings that mimic what is fashionable that stand the test of time. Nor do we admire buildings that tack on separate, poorly constructed extensions to meet a bare minimum of safety regulations. We admire architecture that offers well-considered, remarkable, usable spaces with universal access.
Perhaps we can take inspiration from these spaces. Let’s give our buildings a bold voice and make sure the doors are open to everyone. |
2015 |
Mark Mitchell |
markmitchell |
2015-12-13T00:00:00+00:00 |
https://24ways.org/2015/designing-with-contrast/ |
design |
| 197 |
Designing for Mobile Performance |
Last year, some colleagues at Google ran a research study titled “The Need for Mobile Speed” to find out what the impact of performance and perception of speed had on the way people use the web on their mobile devices.
That’s not a trivial distinction; when considering performance, how fast something feels is often more important than how fast it actually is. When dealing with sometimes underpowered mobile devices and slow mobile networks, designing experiences that feel fast is exceptionally important.
One of the most startling numbers we found in the study was that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
We wanted to find out more, so following on from this study, we conducted research to define what the crucial elements of speed are. We took into consideration the user experience (UX), overall perception of speed, and how differing contexts the user finds themselves in can alter how fast a user thinks something loaded.
To understand speed and load times first we must understand that user mobile web behaviour is broken down into three buckets;
Intention
Location
State of mind
Let’s look at each of those in turn.
Intention
Users browse sites on a mobile device for many different reasons. To be able to effectively design a performant user experience for them, it’s important to understand what those reasons might be. When asked to describe their reason for visiting a site, approximately 30% of people asked by the study claimed that they were simply browsing without a particular purpose in mind. Looking deeper, we found that this number increased slightly (34%) for retail sites. 30% said they were just there to find out some information for a future task or action, such as booking a flight.
Interestingly, the research shows that users are actually window shopping using their mobile browser. Only 29% actually said they had a specific goal or intent in mind, and this number increases significantly for financial services like banking sites (57%). This goes against a traditionally held view of users wanting to perform simple actions efficiently on their mobile device. Sure, some users are absolutely doing that, but many are just browsing around without a goal in mind, just like they would on a desktop browser.
This gives great insight into the user’s intentions. It tells us that users are actively using sites on their mobile, but a large majority do not intend to do anything instantly. There’s no goal they’re under pressure to achieve. If a site’s performance is lousy or janky, this will only reaffirm to the user to that they can hold off on completing a task, so they might just give up.
However, if a site is quick to load, sophisticated in expressing its value proposition quickly, and enables the user to perform their actions seamlessly, then turning that “browsing user” into a “buying user” becomes all that much easier. When the user has no goal, there’s more opportunity to convert, and you stand a greater chance of doing that if the performance is good enough so they stick around.
Location
Obviously, mobile devices by their nature can be used in many different locations. This is an interesting consideration, because it’s not something we traditionally need to take into account designing experiences for static platforms like desktop computers.
The in the study, we found that 82% of users browse the web on their mobile phone while in their home. In contrast, only 7% do the same while at work. This might come across as a bit of a shock, but when you look at mobile usage – in particular app usage – most of the apps being used are either a social network or some sort of entertainment or media app. Due to the unreliability of network connections, users will often alternate between these two types of apps.
The consequence being that if a site doesn’t work offline, or otherwise compensate for bad network connectivity in some way by providing opportunities to allow users to browse their site, then it becomes a self-fulfilling prophecy as to why users mostly view the mobile web from the comfort of their homes where there is a strong WiFi connection. They’re using mobile devices, but they’re not actually mobile themselves.
Another thing to bear in mind is how users alternate between devices, a study by comScore found that 80% of transactions take place on desktop while 69% of the browsing takes place on mobile. Any given user might access from more than one location - they might visit one day from a bus queue on their phone, and then next day from a laptop at home.
State of mind
One more thing we need to take into consideration is the user’s state of mind. Whilst browsing at home, users tend to be more relaxed, and in the research 76% stated they were generally calmer at home. The user’s state of mind can have quite a big impact on how they perceive things. The calmer they are, the quicker a site might appear to load. If the user is anxious and impatiently drumming their fingers on the table, things seem to take longer, and even a small wait can feel like an eternity.
This is quite key. Over 40% of sites take longer than 4 seconds to load for users who are are out and about and using a mobile data connection. Coupled with our perception, and amplified by a potentially less-than-calm state of mind, this can seem like an age.
What does this all mean?
I think we can all agree that users prefer strong, steady connections and comfort when completing transactions. It seems like common sense when we say it out loud. Recreating these feelings and sensations of comfort and predictability under all circumstances therefore becomes paramount. Equally, when asked in the study, users all claimed that speed was the most important factor impacting their mobile web usage. Over 40%, in fact, said it was the most important UX feature of a site, and nobody asked considered it to be of no importance at all.
The meaning of speed
When it comes to performance, speed is measured in two ways – real speed; as measured on a clock, and perceived speed; how responsive an interaction feels. We can, of course, improve how quickly a site loads by simply making files smaller. Even then, the study showed that 32% of users felt a site can feel slow even when it loads in less than 4 seconds. This gets even worse when you look at it by age group, with 50% if young people (18-24 year olds) thinking a site was slower than it actually was. When you add to the mix that users think a site loaded faster when they are sitting compared to when they are standing up, then you are in a world of trouble if your site doesn’t have any clear indicators to let the user know the loading state of you website or app.
So what can we do about this to improve our designs?
How to fix / hack user perception
There are some golden rules of speed, the first thing is hacking response time. If a page takes more than 3 seconds to load, you will certainly start to lose your users. However, if that slowness is part of a UX flow such as processing information, the user understands it might take a little time. Under those circumstances, a load time of under 5 seconds is acceptable, but even then, you should take caution. Anything above 8 seconds and you are in very real danger of losing your audience completely.
Load time
User impression
200 ms
Feels instant
1 s
Feels it is performing smoothly
5 s
Part of user flow
8 s
Lose attention
Remove the tap delay
Mobile browsers often use a 300-350ms delay between the triggering of the touchend and click events. This delay was added so the browser could determine if there was going to be a double-tap triggered or not, since double-tap is a common gesture used to zoom into text. This delay can have the side effect of making interactions feel laggy, and therefore giving the user the impression that the site is slow, even if it’s their own browser causing the problem.
Fortunately there’s a way to remove the delay. Add following in the <head> of your page, and the delay no longer takes effect:
<meta name="viewport" content="width=device-width">
You can also use touch-action: manipulation in newer browsers to eliminate click delay. For old browsers, FastClick by FT Labs uses touch events to trigger clicks faster and remove the double-tap gesture.
Make use of Skeleton Screens
A skeleton layout is a wireframe version of your app that displays while content is being loaded. This demonstrates to the user that content is about to be loaded, giving the impression that something is happening more quickly than it really is. Consider also using a preloader UI as well, with a text label informing the user that the app is loading. One example would be to pulsate the wireframe content giving the app the feeling that it is alive and loading. This reassures the user that something is happening and helps prevent resubmissions or refreshes of your app. Razvan Caliman created a Codepen example of how to create this effect in purely CSS.
One thing to consider though, if data doesn’t load then you might need to create a fallback 404 or error page to let the user know what happened.
Example by Owen-Campbell Moore
Responsive Touch Feedback
Carefully designing the process by which items load is one aspect of increasing the perceived speed of your page, but reassuring the user that an action they have taken is in process is another. At Google we use something called a Ripple, which is is animating dot that expands or ripples in order to confirm to the user that their input has been triggered. This happens immediately, expanding outward from the point of touch. This reaffirms to the user that their input has been received and is being acted on, even before the site has had a chance to process or respond to the action. From the user’s point of view, they’ve tapped and the page has responded immediately, so it feels really quick and satisfying.
You can mimic this same behavior using our Material Design Components Web GitHub repo.
Progress bars
These UI elements have existed for a very long time, but research conducted by Chris Harrison and published in New Scientist found that the style of a progress bar can alter the perception of speed drastically. As a matter of fact, progress bars with ripples that animate towards the left appear like they are loading faster by at least 11% percent. So when including them in your site, take into consideration that ripples and progress bars that pulsate faster as they get to the end will make your sites seem quicker.
Faster Progress Bars: Manipulating Perceived Duration with Visual Augmentations
Navigation
The speed with which a user can locate navigational items or call to actions adds to their perceived performance of a site. If the user’s next action is quick to spot on the screen, they don’t spend time hunting around the interface with their eyes and fingers. So no matter how quickly your code runs, hiding items behind a nav bar will make a site feel slower than it actually is.
Facebook found that switching to using bottom navigation saw an increase in engagement, satisfaction, revenue, speed, and importantly, perception of speed. If the user sees the navigation items they’re looking for quickly, the interaction feels fast. What’s more, end-to-end task completion is quicker too, as the interface not only feels quicker, but actually measures quicker as well. Similar reactions were found with Spotify and Redbooth.
Luke Wroblewski gave a talk last year in Ireland titled “Obvious Always Wins” which he demonstrated through the work he did with Google+. Luke’s message is that by making the core features of your app obvious to your user, you will see engagement go up. This again seems obvious, right? However, it is important to note that adding bottom navigation doesn’t just mean a black bar at the bottom of your screen like some kind of performance magic bullet. The goal is to make the items clear to the user so they know what they need to be doing, and how you achieve that could be different from one interface to the next. Google keeps experimenting with different navigation styles, but finally settled with the below when they conducted user research and testing.
Conclusion
By utilizing a collection of UI patterns and speed optimisation techniques, you can improve not only the actual speed of a site, but the perception of how quickly a user thinks your site is loading. It is critical to remember that users will not always be using your site in a calm and relaxed manner and that even their age can impact how they will use or not use your site. By improving your site’s stability, you increase the likelihood of positive user engagement and task completion.
You can learn more about techniques to hack user perception and improve user speed by taking a look at an E-Book we published with Awwwards.com called Speed Matters: Design for Mobile Performance. |
2017 |
Mustafa Kurtuldu |
mustafakurtuldu |
2017-12-18T00:00:00+00:00 |
https://24ways.org/2017/designing-for-mobile-performance/ |
ux |
| 246 |
Designing Your Site Like It’s 1998 |
It’s 20 years to the day since my wife and I started Stuff & Nonsense, our little studio and my outlet for creative ideas on the web. To celebrate this anniversary—and my fourteenth contribution to 24 ways— I’d like to explain how I would’ve developed a design for Planes, Trains and Automobiles, one of my favourite Christmas films.
My design for Planes, Trains and Automobiles is fixed at 800px wide.
Developing a <frameset> framework
I’ll start by using frames to set up the framework for this new website. Frames are individual pages—one for navigation, the other for my content—pulled together to form a frameset. Space is limited on lower-resolution screens, so by using frames I can ensure my navigation always remains visible. I can include any number of frames inside a <frameset> element.
I add two rows to my <frameset>; the first is for my navigation and is 50px tall, the second is for my content and will resize to fill any available space. As I don’t want frame borders or any space between my frames, I set frameborder and framespacing attributes to 0:
<frameset frameborder="0" framespacing="0" rows="50,*">
[…]
</frameset>
Next I add the source of my two frame documents. I don’t want people to be able to resize or scroll my navigation, so I add the noresize attribute to that frame:
<frameset frameborder="0" framespacing="0" rows="50,*">
<frame noresize scrolling="no" src="nav.html">
<frame src="content.html">
</frameset>
I do want links from my navigation to open in the content frame, so I give each <frame> a name so I can specify where I want links to open:
<frameset frameborder="0" framespacing="0" rows="50,*">
<frame name="navigation" noresize scrolling="no" src="nav.html">
<frame name="content" src="content.html">
</frameset>
The framework for this website is simple as it contains only two horizontal rows. Should I need a more complex layout, I can nest as many framesets—and as many individual documents—as I need:
<frameset rows="50,*">
<frame name="navigation">
<frameset cols="25%,*">
<frame name="sidebar">
<frame name="content">
</frameset>
</frameset>
Letterbox framesets were common way to deal with multiple screen sizes. In a letterbox, the central frameset had a fixed height and width, while the frames on the top, right, bottom, and left expanded to fill any remaining space.
Handling older browsers
Sadly not every browser supports frames, so I should send a helpful message to people who use older browsers asking them to upgrade. Happily, I can do that using noframes content:
<noframes>
<body>
<p>This page uses frames, but your browser doesn’t support them.
Please upgrade your browser.</p>
</body>
</noframes>
Forcing someone back into a frame
Sometimes, someone may follow a link to a page from a portal or search engine, or they might attempt to open it in a new window or tab. If that page properly belongs inside a <frameset>, people could easily miss out on other parts of a design. This short script will prevent this happening and because it’s vanilla Javascript, it doesn’t require a library such as jQuery:
<script type="text/javascript">
if (top == self) {
location = 'frameset.html';
}
</script>
Laying out my page
Before starting my layout, I add a few basic background and colour styles. I must include these attributes in every page on my website:
<body background="img/container.jpg" bgcolor="#fef7fb"
link="#245eab" alink="#245eab" vlink="#3c146e" text="#000000">
I want absolute control over how people experience my design and don’t want to allow it to stretch, so I first need a <table> which limits the width of my layout to 800px. The align attribute will keep this <table> in the centre of someone’s screen:
<table width="800" align="center">
<tr>
<td>[…]</td>
</tr>
</table>
Although they were developed for displaying tabular information, the cells and rows which make up the <table> element make it ideal for the precise implementation of a design. I need several tables—often nested inside each other—to implement my design. These include tables for a banner and three rows of content:
<table width="800" align="center">
<table>[…]</table>
<table>
<table>
<table>[…]</table>
</table>
</table>
<table>[…]</table>
<table>[…]</table>
</table>
The width of the first table—used for my banner—is fixed to match the logo it contains. As I don’t need borders, padding, or spacing between these cells, I use attributes to remove them:
<table border="0" cellpadding="0" cellspacing="0" width="587" align="center">
<tr>
<td><img src="logo.gif" border="0" width="587" alt="Logo"></td>
</tr>
</table>
The next table—which contains the largest image, introduction, and a call-to-action—is one of the most complex parts of my design, so I need to ensure its layout is pixel perfect. To do that I add an extra row at the top of this table and fill each of its cells with tiny transparent images:
<tr>
<td><img src="spacer.gif" width="593" height="1"></td>
<td><img src="spacer.gif" width="207" height="1"></td>
</tr>
The height and width of these “shims” or “spacers” is only 1px but they will stretch to any size without increasing their weight on the page. This makes them perfect for performant website development.
For the hero of this design, I splice up the large image into three separate files and apply each slice as a background to the table cells. I also match the height of those cells to the background images:
<tr>
<td background="slice-1.jpg" height="473"> </td>
<td background="slice-2.jpg" height="473">[…]</td>
</tr>
<tr>
<td background="slice-3.jpg" height="388"> </td>
</tr>
I use tables and spacer images throughout the rest of this design to lay out the various types of content with perfect precision. For example, to add a single-pixel border around my two columns of content, I first apply a blue background to an outer table along with 1px of cellspacing, then simply nest an inner table—this time with a white background—inside it:
<table border="0" cellpadding="1" cellspacing="0">
<tr>
<td>
<table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0">
[…]
</table>
</td>
</tr>
</table>
Adding details
Tables are fabulous tools for laying out a page, but they’re also useful for implementing details on those pages. I can use a table to add a gradient background, rounded corners, and a shadow to the button which forms my “Buy the DVD” call-to-action. First, I splice my button graphic into three slices; two fixed-width rounded ends, plus a narrow gradient which stretches and makes this button responsive. Then, I add those images as backgrounds and use spacers to perfectly size my button:
<table border="0" cellpadding="0" cellspacing="0">
<tr>
<td background="btn-1.jpg" border="0" height="48" width="30"><img src="spacer.gif" width="30" height="1"></td>
<td background="btn-2.jpg" border="0" height="48">
<center>
<a href="" target="_blank"><b>Buy the DVD</b></a>
</center>
</td>
<td background="btn-3.jpg" border="0" height="48" width="30"><img src="spacer.gif" width="30" height="1"></td>
</tr>
</table>
I use those same elements to add details to headlines and lists too. Adding a “bullet” to each item in a list needs only two additional table cells, a circular graphic, and a spacer:
<table border="0" cellpadding="0" cellspacing="0">
<tr>
<td width="10"><img src="li.gif" border="0" width="8" height="8"> </td>
<td><img src="spacer.gif" width="10" height="1"> </td>
<td>Directed by John Hughes</td>
</tr>
</table>
Implementing a typographic hierarchy
So far I’ve explained how to use frames, tables, and spacers to develop a layout for my content, but what about styling that content? I use <font> elements to change the typeface from the browser’s default to any font installed on someone’s device:
<font face="Arial">Planes, Trains and Automobiles is a comedy film […]</font>
To adjust the size of those fonts, I use the size attribute and a value between the smallest (1) and the largest (7) where 3 is the browser’s default. I use a size of 4 for this headline and 2 for the text which follows:
<font face="Arial" size="4"><b>Steve Martin</b></font>
<font face="Arial" size="2">An American actor, comedian, writer, producer, and musician.</font>
When I need to change the typeface, perhaps from a sans-serif like Arial to a serif like Times New Roman, I must change the value of the face attribute on every element on all pages on my website.
NB: I use as many <br> elements as needed to create space between headlines and paragraphs.
View the final result (and especially the source.)
My modern day design for Planes, Trains and Automobiles.
I can imagine many people reading this and thinking “This is terrible advice because we don’t develop websites like this in 2018.” That’s true.
We have the ability to embed any number of web fonts into our products and websites and have far more control over type features, leading, ligatures, and sizes:
font-variant-caps: titling-caps;
font-variant-ligatures: common-ligatures;
font-variant-numeric: oldstyle-nums;
Grid has simplified the implementation of even the most complex compound grid down to just a few lines of CSS:
body {
display: grid;
grid-template-columns: 3fr 1fr 2fr 2fr 1fr 3fr;
grid-template-rows: auto;
grid-column-gap: 2vw;
grid-row-gap: 1vh;
}
Flexbox has made it easy to develop flexible components such as navigation links:
nav ul { display: flex; }
nav li { flex: 1; }
Just one line of CSS can create multiple columns of fluid type:
main { column-width: 12em; }
CSS Shapes enable text to flow around irregular shapes including polygons:
[src*="main-img"] {
float: left;
shape-outside: polygon(…);
}
Today, we wouldn’t dream of using images and a table to add a gradient, rounded corners, and a shadow to a button or link, preferring instead:
.btn {
background: linear-gradient(#8B1212, #DD3A3C);
border-radius: 1em;
box-shadow: 0 2px 4px 0 rgba(0,0,0,0.50), inset 0 -1px 1px 0 rgba(0,0,0,0.50);
}
CSS Custom Properties, feature and media queries, filters, pseudo-elements, and SVG; the list of advances in HTML, CSS, and other technologies goes on. So does our understanding of how best to use them by separating content, structure, presentation, and behaviour. As 2018 draws to a close, we’re certain we know how to design and develop products and websites better than we did at the end of 1998.
Strange as it might seem looking back, in 1998 we were also certain our techniques and technologies were the best for the job. That’s why it’s dangerous to believe with absolute certainty that the frameworks and tools we increasingly rely on today—tools like Bootstrap, Bower, and Brunch, Grunt, Gulp, Node, Require, React, and Sass—will be any more relevant in the future than <font> elements, frames, layout tables, and spacer images are today.
I have no prediction for what the web will be like twenty years from now. However, I want to believe we’ll build on what we’ve learned during these past two decades about the importance of accessibility, flexibility, and usability, and that the mistakes we made while infatuated by technologies won’t be repeated.
Head over to my website if you’d like to read about how I’d implement my design for ‘Planes, Trains and Automobiles’ today. |
2018 |
Andy Clarke |
andyclarke |
2018-12-23T00:00:00+00:00 |
https://24ways.org/2018/designing-your-site-like-its-1998/ |
code |
| 194 |
Design Systems and Hybrids |
The other day on Twitter, I saw a thread started by Dorian Taylor about why design systems are so hot right now. In the thread, he made the case that they’ve been around for ages and some folks were just slow to catch up. It was an interesting thread, and not the first time I’ve seen folks discuss this. “Design systems are so hot right now” was even used recently in this very publication.
And yes it’s true that they’ve been around for ages. Design artefact collectors’ obsession with reprints of old graphic standards manuals of the past are a reminder. Sometimes old things become new again, either through a rediscovery or awakening (wow, that sounds really deep). But I think that’s definitely what happened here.
Some very opinionated answers that come to mind for me are:
The need for them has increased with the needs of software development. With the increasing number of devices (phones, tablets, watches, etc.), scaling design has required the need to double down on systems thinking and processes.
Investments with huge cost-saving returns. The time investment it takes to onboard new people as you staff up large teams (and the time it takes to fix bugs and inconsistencies) could be better spent building up a system that lets you ship at a faster pace. It also gives you more time to focus on the bigger picture instead of what color a button border is.
If you do have to onboard new designers, the design system is a great educational resource to get up to speed quickly on your organization’s design principles, materials/tools, and methods.
“Here’s the simple truth: you can’t innovate on products without first innovating the way you build them.”
— Alex Schleifer, The Way We Build
These are just some of the reasons. But there is another answer, and a personal conclusion that I’ve reached. It relates to the way I work and what I love working on, but I don’t see it talked about much.
Hybrids Have a Home
I’m a hybrid designer. I code in HTML & CSS (with a preference for Sass). But I don’t call myself a frontend developer. I used to back in the day (I was a UI frontend developer at Apple over a decade ago, but all I wrote was HTML & CSS). I identify with designer because that’s my training and interest, but the ideas of what a frontend developer can do has changed quite a ton over the years. Setting things up in build tools and processes are not my skill. And I know a lot of designers who share this experience with me.
There are also hybrid developers who identify as developers, but have excellent design skills. Buddies like my pal Brandon Ferrua who was on my team at Salesforce is a great example of this. And we worked fantastically together.
Sometimes, companies don’t know how to deal with hybrids. I’ve been told to choose a side, and have even been made to join a development team simply because I could code my designs (and then when I couldn’t deliver the same type of code my teammates could, and I felt like I wasn’t able to use my talents in the most effective way).
There are a lot more folks out there I know of who identify as a hybrid, and many have found ourselves working on design systems. Una Kravets recently had a thread discussing this as well. At Clarity, this came up a lot in hallway conversations, breaks, and the after parties. I think that this job is a haven for folks who often find themselves in the middle.
For companies that get it, these people find joy in getting to use a wider variety of skills and being bridges; advocates that can speak to designers and developers, helping bring
unity to an organization. They can wireframe, throw together a prototype, create color systems, architect naming conventions for design tokens. Design systems are their perfect home. I think this has contributed to the uptick in discussions and interest on this subject (in addition to the team- and company-focused reasons).
Keep Design Systems Teams Cross-Functional
Speaking of teams, something some larger companies fall prey to is creating walls and silos where they need not be. If you place all your visual designers in one place, all your coders in another, and so on, you’re not doing yourselves any favors. Meanwhile, your hybrids are caught in the middle not knowing exactly where they belong. Design systems teams should have representatives (whether on a core team, or a virtual/federated team) that bring different skillsets. Design, code, writing, accessibility, product management, and so on. You’ll have a stronger vision on where to take your design system and to make it succeed. Siloing defeats the whole purpose of what design systems are meant for.
Happy holidays, and may the force be with you.
Further Reading
Why Design Systems Fail
Design Systems are for People
Design Systems Handbook |
2017 |
Jina Anne |
jina |
2017-12-22T00:00:00+00:00 |
https://24ways.org/2017/design-systems-and-hybrids/ |
process |
| 93 |
Design Systems |
The most important part of responsive web design is that, no matter what the viewport width, the content is accessible in an optimum display. The best responsive designs are those that allow you to go from one optimised display to another, but with the feeling that these experiences are part of a greater product whole.
Responsive design: where we’ve been going wrong
Responsive web design was a shock to my web designer system. Those of us who had already been designing sites for mobile probably had the biggest leap to make. We might have been detecting user agents in order to deliver a mobile-specific site, or using the slightly more familiar Bushido technique to deliver sites optimised for device type and viewport size, but either way our focus was on devices. A site was optimised for either a mobile phone or a desktop.
Responsive web design brought us back to pre-table layout fluid sites that expanded or contracted to fit the viewport. This was a big difference to get our heads around when we were so used to designing for fixed-width layouts. Suddenly, an element could be any width or, at least, we needed to consider its maximum and minimum widths. Pixel perfection, while pretty, became wholly unrealistic, and a whole load of designers who prided themselves in detailed and precise designs got a bit scared.
Hanging on to our previous processes and typical deliverables led us to continue to optimise our sites for particular devices and provide pixel-perfect mockups for those device widths.
With all this we were concentrating on devices, not content, deliverables and not process, and making assumptions about users and their devices based on nothing but the width of the viewport.
I don’t think this is a crime, I think it was inevitable.
We can be up to date with our principles and ideals, but it’s never as easy in practice. That’s why it’s more important than ever to share our successful techniques and processes. Let’s drag each other into modern web design.
Design systems: the principles
What are design systems?
A visual design system is built out of the core components of typography, layout, shape or form, and colour. When considering the design of a whole product, a design system should also include patterns in user flow, content strategy, copy, and tone of voice. These concepts, design decisions or rules, created around the core components are used consistently across your product to create a cohesive feel, whether it’s from one element to another, page to page, or viewport width to viewport width.
Responsive design is one of the most important considerations in the components of a design system. For each component, you must decide what will unite the design across the viewports to maintain that consistent feel, and what parts of the design will differentiate in order to provide a flexible and optimal experience for different viewport sizes.
Components you might keep the same across viewports
typeface
base unit
colour
shape/form
Components you might differentiate across viewports
grids
layout
font size
measure (line length)
leading (line height)
Content: it must always be the same
The focus of a design system is the optimum display of content. As Mark Boulton put it, designing “content out, not canvas in.” Chris Armstrong puts the emphasis on not designing for viewports but for content – “we need to build on what we do know: content.” In order to do this, we must share the same content across all devices and focus on how best to display and represent content through design system components.
The practical: core visual components
Typography first
When you work with a lot of text content, typography is the easiest way to set the visual tone of the design across all viewport widths. It’s likely that you’ll choose one or two typefaces to use across the whole system, but you might change the most legible font size, balanced with the most comfortable measure, as the viewport width changes.
Where typography meets layout
The unit on which you choose to base the grid and layout design, font sizes and leading could be based on the typeface, an optimal reading size, or something more arbitrary. Sometimes I’ll choose a unit based on multiples of ten because it makes the maths in the CSS easier. Tim Brown suggests trying a modular scale. Chris Armstrong suggests basing it on your ideal measure, or the width of a fixed item of content such as an ad unit.
Grids and layouts
Sensible grid design can be a flexible yet solid foundation for your design system layout component. But you must be wary in responsive design that a grid might not work across all widths: even four columns could make for very cramped content and one-word measures on smaller screens.
Maybe the grid columns are something you differentiate across widths, but you can keep the concept of the grid consistent. If the content has blocks in groups of three, you might decide on a three-column grid which folds down to one column for narrow viewports. If the grid focuses on the idea of symmetry and has a four-column grid on larger viewports, it might fold down to two columns for narrower viewports. These consistencies may seem subtle, not at all obvious to many except the designer, but it’s all these little constants and patterns across the whole of the design system that makes design decisions easier to make (as they adhere to the guiding concepts of your system), and give the product a uniform feel no matter what the device.
Shape or form
The shape or form components are concepts you already use in fixed-width web design for a strong, consistent look and feel.
Since CSS border-radius became widely supported by browsers, a lot of designs feature circle themes. These are very distinctive and can be used across viewport widths giving them the same united feel, even if they’re not used in the same way. This could also apply to border styles, consistent shadows and any number of decorative details and textures. These are the elements that make up the shape or form of a design system.
Colour
Colour is the most basic way to reinforce a brand and unite experiences across viewports. The same hex colour used system-wide is instantly recognisable, no matter what the viewport width.
The process
While using a design system isn’t necessarily attached to any particular process, it does lend itself to some process ideals.
Detaching design considerations from viewport widths
A design system allows you to focus separately on the components that make up the system, disconnecting the look and feel from the layout. This helps prevent us getting stuck in the rut of the Apple breakpoints (brilliantly coined by Simon Foster) of mobile, tablet and desktop. It also forces us to design for variation in viewport experiences side by side, not one after the other.
Design in the browser
I can’t start off designing in the browser – it just doesn’t seem to bring out my creative side (and I’m incredibly envious of you if you can; I just have to start on paper) – but static mock-ups aren’t the only alternative. Style guides and style tiles are perfect for expressing the concepts of your design system. Pattern libraries could also work well.
Mock-ups and breakpoints
At some point, whether it’s to test your system ideas, or because a client needs help visualising how your system might work, you may end up producing some static mock-ups. It’s not the end of the world, but you must ensure that these consider all the viewports, not just those of the iDevices, or even the devices currently on the market. You need to decide the breakpoints where the states of your design change. The blocks within your content will always have optimum points for their display (based on their hierarchy, density, width, or type of interaction) and so your breakpoints should be based around these points.
These are probably the ideal points at which to produce static mockups; treat them as snapshots. They’re not necessarily mock-ups, so much as a way of capturing how your design system would be interpreted when frozen at that particular viewport width.
The future
Creating design systems will give us the flexibility we need for working with the unknown devices of the future. It may be a change in process, but it shouldn’t be too much of a difference in thinking. The pioneers in responsive design have a hard job. Some of these problems may have already been solved in other technologies or industries, but it’s up to the pioneers to find those connections and help us formulate solutions and standards that will make responsive design the best it can possibly be. We need to keep experimenting and communicating, particularly in the area of design, as good user experiences are the true sign of whether our products are a success. |
2012 |
Laura Kalbag |
laurakalbag |
2012-12-12T00:00:00+00:00 |
https://24ways.org/2012/design-systems/ |
design |
| 31 |
Dealing with Emergencies in Git |
The stockings were hung by the chimney with care,
In hopes that version control soon would be there.
This summer I moved to the UK with my partner, and the onslaught of the Christmas holiday season began around the end of October (October!). It does mean that I’ve had more than a fair amount of time to come up with horrible Git analogies for this article. Analogies, metaphors, and comparisons help the learner hook into existing mental models about how a system works. They only help, however, if the learner has enough familiarity with the topic at hand to make the connection between the old and new information.
Let’s start by painting an updated version of Clement Clarke Moore’s Christmas living room. Empty stockings are hung up next to the fireplace, waiting for Saint Nicholas to come down the chimney and fill them with small treats. Holiday treats are scattered about. A bowl of mixed nuts, the holiday nutcracker, and a few clementines. A string of coloured lights winds its way up an evergreen.
Perhaps a few of these images are familiar, or maybe they’re just settings you’ve seen in a movie. It doesn’t really matter what the living room looks like though. The important thing is to ground yourself in your own experiences before tackling a new subject. Instead of trying to brute-force your way into new information, as an adult learner constantly ask yourself: ‘What is this like? What does this remind me of? What do I already know that I can use to map out this new territory?’ It’s okay if the map isn’t perfect. As you refine your understanding of a new topic, you’ll outgrow the initial metaphors, analogies, and comparisons.
With apologies to Mr. Moore, let’s give it a try.
Getting Interrupted in Git
When on the roof there arose such a clatter!
You’re happily working on your software project when all of a sudden there are freaking reindeer on the roof! Whatever you’ve been working on is going to need to wait while you investigate the commotion.
If you’ve got even a little bit of experience working with Git, you know that you cannot simply change what you’re working on in times of emergency. If you’ve been doing work, you have a dirty working directory and you cannot change branches, or push your work to a remote repository while in this state.
Up to this point, you’ve probably dealt with emergencies by making a somewhat useless commit with a message something to the effect of ‘switching branches for a sec’. This isn’t exactly helpful to future you, as commits should really contain whole ideas of completed work. If you get interrupted, especially if there are reindeer on the roof, the chances are very high that you weren’t finished with what you were working on.
You don’t need to make useless commits though. Instead, you can use the stash command. This command allows you to temporarily set aside all of your changes so that you can come back to them later. In this sense, stash is like setting your book down on the side table (or pushing the cat off your lap) so you can go investigate the noise on the roof. You aren’t putting your book away though, you’re just putting it down for a moment so you can come back and find it exactly the way it was when you put it down.
Let’s say you’ve been working in the branch waiting-for-st-nicholas, and now you need to temporarily set aside your changes to see what the noise was on the roof:
$ git stash
After running this command, all uncommitted work will be temporarily removed from your working directory, and you will be returned to whatever state you were in the last time you committed your work.
With the book safely on the side table, and the cat safely off your lap, you are now free to investigate the noise on the roof. It turns out it’s not reindeer after all, but just your boss who thought they’d help out by writing some code on the project you’ve been working on. Bless. Rolling your eyes, you agree to take a look and see what kind of mischief your boss has gotten themselves into this time.
You fetch an updated list of branches from the remote repository, locate the branch your boss had been working on, and checkout a local copy:
$ git fetch
$ git branch -r
$ git checkout -b helpful-boss-branch origin/helpful-boss-branch
You are now in a local copy of the branch where you are free to look around, and figure out exactly what’s going on.
You sigh audibly and say, ‘Okay. Tell me what was happening when you first realised you’d gotten into a mess’ as you look through the log messages for the branch.
$ git log --oneline
$ git log
By using the log command you will be able to review the history of the branch and find out the moment right before your boss ended up stuck on your roof.
You may also want to compare the work your boss has done to the main branch for your project. For this article, we’ll assume the main branch is named master.
$ git diff master
Looking through the commits, you may be able to see that things started out okay but then took a turn for the worse.
Checking out a single commit
Using commands you’re already familiar with, you can rewind through history and take a look at the state of the code at any moment in time by checking out a single commit, just like you would a branch.
Using the log command, locate the unique identifier (commit hash) of the commit you want to investigate. For example, let’s say the unique identifier you want to checkout is 25f6d7f.
$ git checkout 25f6d7f
Note: checking out '25f6d7f'.
You are in 'detached HEAD' state. You can look around,
make experimental changes and commit them, and you can
discard any commits you make in this state without
impacting any branches by performing another checkout.
If you want to create a new branch to retain commits you create, you may do so (now or later) by using @-b@ with the checkout command again. Example:
$ git checkout -b new_branch_name
HEAD is now at 25f6d7f... Removed first paragraph.
This is usually where people start to panic. Your boss screwed something up, and now your HEAD is detached. Under normal circumstances, these words would be a very good reason to panic.
Take a deep breath. Nothing bad is going to happen. Being in a detached HEAD state just means you’ve temporarily disconnected from a known chain of events. In other words, you’re currently looking at the middle of a story (or branch) about what happened – and you’re not at the endpoint for this particular story.
Git allows you to view the history of your repository as a timeline (technically it’s a directed acyclic graph). When you make commits which are not associated with a branch, they are essentially inaccessible once you return to a known branch. If you make commits while you’re in a detached HEAD state, and then try to return to a known branch, Git will give you a warning and tell you how to save your work.
$ git checkout master
Warning: you are leaving 1 commit behind, not connected to
any of your branches:
7a85788 Your witty holiday commit message.
If you want to keep them by creating a new branch, this may be a good time to do so with:
$ git branch new_branch_name 7a85788
Switched to branch 'master'
Your branch is up-to-date with 'origin/master'.
So, if you want to save the commits you’ve made while in a detached HEAD state, you simply need to put them on a new branch.
$ git branch saved-headless-commits 7a85788
With this trick under your belt, you can jingle around in history as much as you’d like. It’s not like sliding around on a timeline though. When you checkout a specific commit, you will only have access to the history from that point backwards in time. If you want to move forward in history, you’ll need to move back to the branch tip by checking out the branch again.
$ git checkout helpful-boss-branch
You’re now back to the present. Your HEAD is now pointing to the endpoint of a known branch, and so it is no longer detached. Any changes you made while on your adventure are safely stored in a new branch, assuming you’ve followed the instructions Git gave you. That wasn’t so scary after all, now, was it?
Back to our reindeer problem.
If your boss is anything like the bosses I’ve worked with, chances are very good that at least some of their work is worth salvaging. Depending on how your repository is structured, you’ll want to capture the good work using one of several different methods.
Back in the living room, we’ll use our bowl of nuts to illustrate how you can rescue a tiny bit of work.
Saving just one commit
About that bowl of nuts. If you’re like me, you probably had some favourite kinds of nuts from an assorted collection. Walnuts were generally the most satisfying to crack open. So, instead of taking the entire bowl of nuts and dumping it into a stocking (merging the stocking and the bowl of nuts), we’re just going to pick out one nut from the bowl. In Git terms, we’re going to cherry-pick a commit and save it to another branch.
First, checkout the main branch for your development work. From this branch, create a new branch where you can copy the changes into.
$ git checkout master
$ git checkout -b rescue-the-boss
From your boss’s branch, helpful-boss-branch locate the commit you want to keep.
$ git log --oneline helpful-boss-branch
Let’s say the commit ID you want to keep is e08740b. From your rescue branch, use the command cherry-pick to copy the changes into your current branch.
$ git cherry-pick e08740b
If you review the history of your current branch again, you will see you now also have the changes made in the commit in your boss’s branch.
At this point you might need to make a few additional fixes to help your boss out. (You’re angling for a bonus out of all this. Go the extra mile.) Once you’ve made your additional changes, you’ll need to add that work to the branch as well.
$ git add [filename(s)]
$ git commit -m "Building on boss's work to improve feature X."
Go ahead and test everything, and make sure it’s perfect. You don’t want to introduce your own mistakes during the rescue mission!
Uploading the fixed branch
The next step is to upload the new branch to the remote repository so that your boss can download it and give you a huge bonus for helping you fix their branch.
$ git push -u origin rescue-the-boss
Cleaning up and getting back to work
With your boss rescued, and your bonus secured, you can now delete the local temporary branches.
$ git branch --delete rescue-the-boss
$ git branch --delete helpful-boss-branch
And settle back into your chair to wait for Saint Nicholas with your book, your branch, and possibly your cat.
$ git checkout waiting-for-st-nicholas
$ git stash pop
Your working directory has been returned to exactly the same state you were in at the beginning of the article.
Having fun with analogies
I’ve had a bit of fun with analogies in this article. But sometimes those little twists on ideas can really help someone pick up a new idea (git stash: it’s like when Christmas comes around and everyone throws their fashion sense out the window and puts on a reindeer sweater for the holiday party; or git bisect: it’s like trying to find that one broken light on the string of Christmas lights). It doesn’t matter if the analogy isn’t perfect. It’s just a way to give someone a temporary hook into a concept in a way that makes the concept accessible while the learner becomes comfortable with it. As the learner’s comfort increases, the analogies can drop away, making room for the technically correct definition of how something works.
Or, if you’re like me, you can choose to never grow old and just keep mucking about in the analogies. I’d argue it’s a lot more fun to play with a string of Christmas lights and some holiday cheer than a directed acyclic graph anyway. |
2014 |
Emma Jane Westby |
emmajanewestby |
2014-12-02T00:00:00+00:00 |
https://24ways.org/2014/dealing-with-emergencies-in-git/ |
code |
| 13 |
Data-driven Design with an Annual Survey |
Too often, we base designs on assumptions that don’t match customer perspectives. Why? Because the data we need to make informed decisions isn’t available.
Imagine starting off the year with a treasure trove of user data that can be filtered, sliced, and diced to inform new UI designs, help you discover where users struggle the most, and expose emerging trends in your customers’ needs that could lead to new features. Why, that would be useful indeed. And it’s easy to obtain by conducting an annual survey.
Annual surveys may seem as exciting as receiving socks and undies for Christmas, but they’re the gift that keeps on giving all year long (just like fresh socks and undies). I’m not ashamed to admit it: I love surveys! Each time my design research team runs a survey, we learn so much about customer motivations, interests, and behaviors.
Surveys provide an aggregate snapshot of your users that can’t easily be obtained by other research methods, and they can be conducted quickly too. You can build a survey in a few hours, run a pilot test in a day, and have real results streaming in the following day. Speed is essential if design research is going to keep pace with a busy product release schedule.
Surveys are also an invaluable springboard for customer interviews, which provide deep perspectives on user behavior. If you play your cards right as you construct your survey, you can capture a user ID and an email address for each respondent, making it easy to get in touch with customers whose feedback is particularly intriguing. No more recruiting customers for your research via Twitter or through a recruiting company charging a small fortune. You can filter survey responses and isolate the exact customers to talk with in moments, not months.
I love this connected process of sending targeted surveys, filtering the results, and then — with surgical precision — selecting just the right customers to interview. Not only is it fast and cheap, but it lets design researchers do quantitative and qualitative research in a coordinated way. Aggregate survey responses help you quantify the perspectives of different user segments, and interviews help you get into the heads of your customers.
An annual survey can give your team the data needed to make more informed designs in the new year. It all starts with a plan.
Planning your survey
Before you start jotting down questions to ask users, spend some time thinking about the work your team will be doing in the coming year. Are you planning new mobile apps or a responsive redesign? Then questions about devices used and behaviors around mobile devices might be in order. Rethinking your content strategy? Then you might want to ask a few questions about how your customers consume content.
You can’t predict all of the projects you’ll be working on in the coming year, but tuck a couple of sections in your survey about the projects you’re certain about. This will give you the research you need to start new projects with solid foundational data.
Google Drive is a great place to start collaboratively building survey questions with colleagues. Questions that seem crystal clear in your head get challenged, refined, or even expanded quickly when the entire team can chime in.
As you craft your survey, try to consider how you’ll filter it once all of the data is compiled. Do you need to see responses by industry, by age of an account, by devices used, or by size of company? Adding the right filter questions can help you discover fascinating patterns in user segments. Filtering on responses to a few questions can surface insights like: customers in non-profit companies with more than 100 employees are 17% more likely to use an Android phone and are most attracted to features A, D, and F. A designer working on the landing page for a non-profit would love to have concrete information like this. Filter questions are key, so consider them carefully. But don’t go overboard — too many of them and you’ll start to hurt your survey response rate.
Multiple choice questions are the heart of most surveys because respondents can complete them quickly, which increases response rate, and researchers can analyze them without a lot of manual categorization. Open text field questions are valuable too, but be careful not to add too many to your survey. You’ll hate yourself after the survey’s done and you have to sort through and tag thousands of open responses so patterns become visible. Oy vey!
An open-ended question works well towards the end of the survey. At this point respondents have a lot of topics swirling around in their head and tend to say weird things that will pique your interest. This is where you’ll find the outliers who are using your product. They’ll be fascinating to interview, and on occasion will help you see your work in a brand new way.
Conclude your survey with a question asking permission to get in touch for a followup interview so you don’t pester people who want to be left alone.
With your questions nailed down, it’s time to build out that survey and get it ready for sending!
Building your survey
There are dozens of apps you could use to build your survey, but SurveyMonkey is the one that I prefer. It lets you pass in variables for each respondent such as user ID and email address. Metadata about respondents is essential if you’re going to do any follow-up interviews with your customers in the coming year. SurveyMonkey also makes it easy to set up question logic, showing questions to customers only if they responded in a certain way to a prior question. This helps you avoid asking irrelevant questions to some respondents.
Determining survey recipients
Once you’ve chosen a survey tool and entered all of your questions, you need to gather a list of recipients. Your first instinct will be to send it to everyone. You might say, “I need maximum response and metric shit tons of data!” But this is rarely the best approach — broad distribution almost always leads to lower response rates, increased noise, and decreased signal in your data. Are there subsets of customers you could send to, like only those who are active, those who are paying, or have been with you for a certain length of time? Talk to the keepers of your customer database and see how they can segment it so you can be certain you’re talking to just the people who will have the most relevant responses for your needs.
If you want to get super nerdy when finding the right customer sample to survey, use a [sample size calculator]. Sampling is a deep subject best explored in other articles.
Crafting your survey email
After focusing your energies on writing and building your survey, the email asking your customers to respond seems almost trivial, but it will greatly influence your response rate. Take great care when writing your subject line and the body of the email. If you can pull it off, A/B testing subject lines can greatly improve the open rate of your email and click-through to your survey. My design research team has seen a ~10% increase in open and click rates when we A/B tested. We’ve found that personalizing subject lines and greetings with the recipients name (ie. “Hey, Aarron. How can we make our app work better for you?”) gave us the best response rates. Your mileage may vary.
The tone of your email is important — be friendly, honest, and to the point. Those that are passionate about your product will be happy to share their perspective. Writing a survey email that people will actually respond to ain’t easy — in fact, they’re almost always annoying. But Ben Chestnut found a non-annoying way to send a survey email and improve response rates.
The email sent for the 2013 MailChimp survey let customers know what we’d been up to in the previous year, and invited feedback on what we should work on in the coming year.
The link to your survey should be a clear call to action. A big button with a label like “Answer a few questions” generally does the trick. The URL linking to the survey will need to include some variables like user ID and email. It might look something like this if you’re using SurveyMonkey:
http://surveymonkey.com/s/somesurveyid/?uid=*|UID|*&email=*|email|*
As each email is sent, the proper data will be populated in the variables, passing it on to the survey app for inclusion in each response. This is the magic that will help you pinpoint customers to interview down the road, so take special care to test that all is working before sending to all recipients. How you construct the survey link will vary depending on what survey tool and email service provider you use, so don’t take my example as gospel. You’ll need to read the documentation for your survey and email apps to set things up properly.
Pilot before sending
By now, you’ve whipped yourself into a fever pitch over your brilliant survey and the data you hope to collect. Your finger is on the send button, poised for action, but there’s one very important thing to do before you send to the entire list of customers: send a pilot email. How do you know if your questions are clear, your form logic is sound, and you’re passing variables from the email to the survey properly? You won’t, unless you send to a small segment of your recipients first.
The data collected in your pilot will make plain where your survey needs refinement. This data won’t be used in your final analysis, as you’re probably going to make a few changes to your questions.
Send the pilot survey to enough people that you can really stress test the clarity of the questions and data you’re gathering, while considering how much data can you comfortably throw out. If you’re sending your final survey to a few thousand people, you might find a couple of hundred recipients for your pilot will give you enough insight into what to improve while leaving the vast majority of the recipients for your final survey.
After you’ve sent your pilot, made your survey adjustments, and ensured the variables are being passed from your email into the survey app, you’re ready to send to the remainder of your customers. This is your moment of glory!
Analyzing your results
After a couple of weeks you can probably safely close the survey so no other responses come in as you transition from data gathering to data analysis. Any survey app worth its salt will chart responses to your multiple choice questions. Reviewing these charts is a great place to start your analysis. Is there anything particularly interesting that stands out? Jot down some of your observations. I like to print screenshots of the charts for each question, highlighting areas of interest. These prints become a particularly handy reference point for the next step in your analysis.
Printing results from a survey makes comparing different customers easy.
Viewing aggregate data about all responses is interesting, but the deltas between different types of customers are where the real revelations happen. Remember those filter questions you added to your survey? They’re the tool that’ll help you compare customer segments.
Most survey apps will let you filter the data based on response to a question. If the one you’re using doesn’t, you can always export your data and create pivot tables in Excel. Try filtering your data based on one of your filter questions, such as industry, company size, or devices used. Now compare those printed screenshots of baseline responses to the filtered data. Chances are you’ll see some significant differences in how each group responded to your questions, giving you clues about the variance in interests and motivations in customer segments and a leg up as you work on future design projects.
Open-ended responses are equally interesting, but much more time-consuming to analyze. Yes, you need to read through thousands of responses, some of which are constructive and some of which are not. Taking the time to tag each open response will help you see trends and filter out the responses that are unhelpful.
Unlike questions with predefined answers, open-ended responses let users express unique ideas and use cases you may not be looking for. The tedium of reading thousands of response is always cut by eureka moments when users tell you something fascinating that changes your perspective on your app. These are the folks you want to pull out for follow-up interviews. Because you’ve already captured their email addresses when you set up your survey and your email, getting in touch will be a piece of cake.
Filter, compare, interview, and summarize; then share your findings with your colleagues. Reports are great for head honchos, but if you want to really inform and inspire, create a video, a poster series, or even a comic to communicate what you’ve learned. Want to get really fancy? Store your survey results in a centrally accessible location so anyone in your company can research and discover the insights they need to make more informed designs.
Good design researchers discover valuable insights. Great design researchers turn those insights into stories.
Conclusion
As we enter the new year, it’s a great time to reflect on the work we’ve done in the past and how we can do better in the future. Without a doubt, designers working with a foundation of insights about customers can make more effective UIs. But designers aren’t the only ones who stand to gain from the data collected in an annual survey—anyone who makes things for or communicates with customers will find themselves empowered to do better work when they know more about the people they serve. The data you collect with your survey is a fantastic holiday gift to your colleagues, one that they’ll appreciate throughout the year. |
2013 |
Aarron Walter |
aarronwalter |
2013-12-13T00:00:00+00:00 |
https://24ways.org/2013/data-driven-design-with-an-annual-survey/ |
design |
| 320 |
DOM Scripting Your Way to Better Blockquotes |
Block quotes are great. I don’t mean they’re great for indenting content – that would be an abuse of the browser’s default styling. I mean they’re great for semantically marking up a chunk of text that is being quoted verbatim. They’re especially useful in blog posts.
<blockquote>
<p>Progressive Enhancement, as a label for a strategy for Web design,
was coined by Steven Champeon in a series of articles and presentations
for Webmonkey and the SxSW Interactive conference.</p>
</blockquote>
Notice that you can’t just put the quoted text directly between the <blockquote> tags. In order for your markup to be valid, block quotes may only contain block-level elements such as paragraphs.
There is an optional cite attribute that you can place in the opening <blockquote> tag. This should contain a URL containing the original text you are quoting:
<blockquote cite="http://en.wikipedia.org/wiki/Progressive_Enhancement">
<p>Progressive Enhancement, as a label for a strategy for Web design,
was coined by Steven Champeon in a series of articles and presentations
for Webmonkey and the SxSW Interactive conference.</p>
</blockquote>
Great! Except… the default behavior in most browsers is to completely ignore the cite attribute. Even though it contains important and useful information, the URL in the cite attribute is hidden.
You could simply duplicate the information with a hyperlink at the end of the quoted text:
<blockquote cite="http://en.wikipedia.org/wiki/Progressive_Enhancement">
<p>Progressive Enhancement, as a label for a strategy for Web design,
was coined by Steven Champeon in a series of articles and presentations
for Webmonkey and the SxSW Interactive conference.</p>
<p class="attribution">
<a href="http://en.wikipedia.org/wiki/Progressive_Enhancement">source</a>
</p>
</blockquote>
But somehow it feels wrong to have to write out the same URL twice every time you want to quote something. It could also get very tedious if you have a lot of quotes.
Well, “tedious” is no problem to a programming language, so why not use a sprinkling of DOM Scripting? Here’s a plan for generating an attribution link for every block quote with a cite attribute:
Write a function called prepareBlockquotes.
Begin by making sure the browser understands the methods you will be using.
Get all the blockquote elements in the document.
Start looping through each one.
Get the value of the cite attribute.
If the value is empty, continue on to the next iteration of the loop.
Create a paragraph.
Create a link.
Give the paragraph a class of “attribution”.
Give the link an href attribute with the value from the cite attribute.
Place the text “source” inside the link.
Place the link inside the paragraph.
Place the paragraph inside the block quote.
Close the for loop.
Close the function.
Here’s how that translates to JavaScript:
function prepareBlockquotes() {
if (!document.getElementsByTagName || !document.createElement || !document.appendChild) return;
var quotes = document.getElementsByTagName("blockquote");
for (var i=0; i<quotes.length; i++) {
var source = quotes[i].getAttribute("cite");
if (!source) continue;
var para = document.createElement("p");
var link = document.createElement("a");
para.className = "attribution";
link.setAttribute("href",source);
link.appendChild(document.createTextNode("source"));
para.appendChild(link);
quotes[i].appendChild(para);
}
}
Now all you need to do is trigger that function when the document has loaded:
window.onload = prepareBlockquotes;
Better yet, use Simon Willison’s handy addLoadEvent function to queue this function up with any others you might want to execute when the page loads.
That’s it. All you need to do is save this function in a JavaScript file and reference that file from the head of your document using <script> tags.
You can style the attribution link using CSS. It might look good aligned to the right with a smaller font size.
If you’re looking for something to do to keep you busy this Christmas, I’m sure that this function could be greatly improved. Here are a few ideas to get you started:
Should the text inside the generated link be the URL itself?
If the block quote has a title attribute, how would you take its value and use it as the text inside the generated link?
Should the attribution paragraph be placed outside the block quote? If so, how would you that (remember, there is an insertBefore method but no insertAfter)?
Can you think of other instances of useful information that’s locked away inside attributes? Access keys? Abbreviations? |
2005 |
Jeremy Keith |
jeremykeith |
2005-12-05T00:00:00+00:00 |
https://24ways.org/2005/dom-scripting-your-way-to-better-blockquotes/ |
code |
| 290 |
Creating a Weekly Research Cadence |
Working on a product team, it’s easy to get hyper-focused on building features and lose sight of your users and their daily challenges. User research can be time-consuming to set up, so it often becomes ad-hoc and irregular, only performed in response to a particular question or concern. But without frequent touch points and opportunities for discovery, your product will stagnate and become less and less relevant. Setting up an efficient cadence of weekly research conversations will re-focus your team on user problems and provide a steady stream of insights for product development.
As my team transitioned into a Lean process earlier this year, we needed a way to get more feedback from users in a short amount of time. Our users are internet marketers—always busy and often difficult to reach. Scheduling research took days of emailing back and forth to find mutually agreeable times, and juggling one-off conversations made it difficult to connect with more than one or two people per week. The slow pace of research was allowing additional risk to creep into our product development.
I wanted to find a way for our team to test ideas and validate assumptions sooner and more often—but without increasing the administrative burden of scheduling. The solution: creating a regular cadence of research and testing that required a minimum of effort to coordinate.
Setting up a weekly user research cadence accelerated our learning and built momentum behind strategic experiments. By dedicating time every week to talk to a few users, we made ongoing research a painless part of every weekly sprint. But increasing the frequency of our research had other benefits as well. With only five working days between sessions, a weekly cadence forced us to keep our work small and iterative. Committing to testing something every week meant showing work earlier and more often than we might have preferred—pushing us out of your comfort zone into a process of more rapid experimentation.
Best of all, frequent conversations with users helped us become more customer-focused. After just a few weeks in a consistent research cadence, I noticed user feedback weaving itself through our planning and strategy sessions. Comments like “Remember what Jenna said last week, about not being able to customize her lists?” would pop up as frequent reference points to guide our decisions. As discussions become less about subjective opinions and more about responding to user needs, we saw immediate improvement in the quality of our solutions.
Establishing an efficient recruitment process
The key to creating a regular cadence of ongoing user research is an efficient recruitment and scheduling process—along with a commitment to prioritize the time needed for research conversations. This is an invaluable tool for product teams (whether or not they follow a Lean process), but could easily be adapted for content strategy teams, agency teams, a UX team of one, or any other project that would benefit from short, frequent conversations with users.
The process I use requires a few hours of setup time at the beginning, but pays off in better learning and better releases over the long run. Almost any team could use this as a starting point and adapt it to their own needs.
Pick a dedicated time each week for research
In order to make research a priority, we started by choosing a time each week when everyone on the product team was available. Between stand-ups, grooming sessions, and roadmap reviews, it wasn’t easy to do! Nevertheless, it’s important to include as many people as possible in conversations with your users. Getting a second-hand summary of research results doesn’t have the same impact as hearing someone describe their frustrations and concerns first-hand. The more people in the room to hear those concerns, the more likely they are to become priorities for your team.
I blocked off 2 hours for research conversations every Thursday afternoon. We make this time sacred, and never schedule other meetings or work across those hours.
Divide your time into several research slots
After my weekly cadence was set, I divided the time into four 20-minute time slots. Twenty minutes is long enough for us to ask several open-ended questions or get feedback on a prototype, without being a burden on our users’ busy schedules. Depending on your work, you may need schedule longer sessions—but beware the urge to create blocks that last an hour or more. A weekly research cadence is designed to facilitate rapid, ongoing feedback and testing; it should force you to talk to users often and to keep your work small and iterative. Projects that require longer, more in-depth testing will probably need a dedicated research project of their own.
I used the scheduling software Calendly to create interview appointments on a calendar that I can share with users, and customized the confirmation and reminder emails with information about how to access our video conferencing software. (Most of our research is done remotely, but this could be set up with details for in-person meetings as well.) Automating these emails and reminders took a little bit of time to set up, but was worth it for how much faster it made the process overall.
Invite users to sign up for a time that’s convenient for them
With a calendar set up and follow-up emails automated, it becomes incredibly easy to schedule research conversations. Each week, I send a short email out to a small group of users inviting them to participate, explaining that this is a chance to provide feedback that will improve our product or occasionally promoting the opportunity to get a sneak peek at new features we’re working on. The email includes a link to the Calendly appointments, allowing users who are interested to opt in to a time that fits their schedule.
Setting up appointments the first go around involved a bit of educated guessing. How many invitations would it take to fill all four of my weekly slots? How far in advance did I need to recruit users? But after a few weeks of trial and error, I found that sending 12-16 invitations usually allows me to fill all four interview slots. Our users often have meetings pop up at short notice, so we get the best results when I send the recruiting email on Tuesday, two days before my research block.
It may take a bit of experimentation to fine tune your process, but it’s worth the effort to get it right. (The worst thing that’s happened since I began recruiting this way was receiving emails from users complaining that there were no open slots available!) I can now fill most of an afternoon with back-to-back user research sessions just by sending just one or two emails each week, increasing our research pace while leaving plenty time to focus on discovery and design.
Getting the most out of your research sessions
As you get comfortable with the rhythm of talking to users each week, you’ll find more and more ways to get value out of your conversations. At first, you may prefer to just show work in progress—such as mockups or a simple prototype—and ask open-ended questions to measure user reaction. When you begin new projects, you may want to use this time to research behavior on existing features—either watching participants as they use part of your product or asking them to give an account of a recent experience in your app. You may even want to run more abstracted Lean experiments, if that’s the best way to validate the assumptions your team is working from.
Whatever you do, plan some time a day or two later to come back together and review what you’ve learned each week. Synthesizing research outcomes as a group will help keep your team in alignment and allow each person to highlight what they took away from each conversation.
Over time, you may find that the pace of weekly user research becomes more exhausting than energizing, especially if the responsibility for scheduling and planning falls on just one person. Don’t allow yourself to get burned out; a healthy research cadence should also include time to rest and reflect if the pace becomes too rapid to sustain. Take breaks as needed, then pick up the pace again as soon as you’re ready. |
2016 |
Wren Lanier |
wrenlanier |
2016-12-02T00:00:00+00:00 |
https://24ways.org/2016/creating-a-weekly-research-cadence/ |
ux |
| 57 |
Cooking Up Effective Technical Writing |
Merry Christmas! May your preparations for this festive season of gluttony be shaping up beautifully. By the time you read this I hope you will have ordered your turkey, eaten twice your weight in Roses/Quality Street (let’s not get into that argument), and your Christmas cake has been baked and is now quietly absorbing regular doses of alcohol.
Some of you may be reading this and scoffing Of course! I’ve also made three batches of mince pies, a seasonal chutney and enough gingerbread men to feed the whole street! while others may be laughing Bake? Oh no, I can’t cook to save my life.
For beginners, recipes are the step-by-step instructions that hand-hold us through the cooking process, but even as a seasoned expert you’re likely to refer to a recipe at some point. Recipes tell us what we need, what to do with it, in what order, and what the outcome will be. It’s the documentation behind our ideas, and allows us to take the blueprint for a tasty morsel and to share it with others so they can recreate it. In fact, this is a little like the open source documentation and tutorials that we put out there, similarly aiming to guide other developers through our creations.
The ‘just’ification of documentation
Lately it feels like we’re starting to consider the importance of our words, and the impact they can have on others. Brad Frost warned us of the dangers of “Just” when it comes to offering up solutions to queries:
“Just use this software/platform/toolkit/methodology…”
“Just” makes me feel like an idiot. “Just” presumes I come from a specific background, studied certain courses in university, am fluent in certain technologies, and have read all the right books, articles, and resources. “Just” is a dangerous word.
“Just” by Brad Frost
I can really empathise with these sentiments. My relationship with code started out as many good web tales do, with good old HTML, CSS and JavaScript. University years involved some time with Perl, PHP, Java and C. In my first job I worked primarily with ColdFusion, a bit of ActionScript, some classic ASP and pinch of Java. I’d do a bit of PHP outside work every now and again. .NET came in, but we never really got on, and eventually I started learning some Ruby, Python and Node. It was a broad set of learnings, and I enjoyed the similarities and differences that came with new languages. I don’t develop day in, day out any more, and my interests and work have evolved over the years, away from full-time development and more into architecture and strategy. But I still make things, and I still enjoy learning.
I have often found myself bemoaning the lack of tutorials or courses that cater for the middle level – someone who may be learning a new language, but who has enough programming experience under their belt to not need to revise the concepts of how loops or objects work, and is perfectly adept at googling the syntax for getting a substring. I don’t want snippets out of context; I want an understanding of architectural principles, of the strengths and weaknesses, of the type of applications that work well with the language.
I’m caught in the place between snoozing off when ‘Using the Instagram API with Ruby’ hand-holds me through what REST is, and feeling like I’m stupid and need to go back to dev school when I can’t get my environment and dependencies set up, let alone work out how I’m meant to get any code to run.
It’s seems I’m not alone with this – Erin McKean seems to have been here too:
“Some tutorials (especially coding tutorials) like to begin things in media res. Great for a sense of dramatic action, bad for getting to “Step 1” without tears. It can be really discouraging to fire up a fresh terminal window only to be confronted by error message after error message because there were obligatory steps 0.1.0 through 0.9.9 that you didn’t even know about.”
“Tips for Learning What You Don’t Know You Don’t Know” by Erin McKean
I’m sure you’ve been here too. Many tutorials suffer badly from the fabled ‘how to draw an owl’-itis.
It’s the kind of feeling you can easily get when sifting through recipes as well as with code. Far from being the simple instructions that let us just follow along, they too can be a minefield. Fall in too low and you may be skipping over an explanation of what simmering is, or set your sights too high and you may get stuck at the point where you’re trying to sous vide a steak using your bathtub and a Ziploc bag.
Don’t be a turkey, use your loaf!
My mum is a great cook in my eyes (aren’t all mums?). I love her handcrafted collection of gathered recipes from over the years, including the one below, which is a great example of how something may make complete sense to the writer, but could be impermeable to a reader.
Depending on your level of baking knowledge, you may ask: What’s SR flour? What’s a tsp? Should I use salted or unsalted butter? Do I use sticks of cinnamon or ground? Why is chopped chocolate better? How do I cream things? How big should the balls be? How well is “well spaced”? How much leeway do I have for “(ish!!)”? Does the “20” on the other cookie note mean I’ll end up with twenty? At any point, making a wrong call could lead to rubbish cookies, and lead to someone heading down the path of an I can’t cook mentality.
You may be able to cook (or follow recipes), but you may not understand the local terms for ingredients, may not be able to acquire something and need to know what kind of substitutes you can use, or may need to actually do some prep before you jump into the main bit.
However, if we look at good examples of recipes, I think there’s a lot we can apply when it comes to technical writing on the web. I’ve written before about the benefit of breaking documentation into small, reusable parts, and this will help us, but we can also take it a bit further. Here are my five top tips for better technical writing.
1. Structure and standardise your information
Think of the structure of a recipe. We very often have some common elements and they usually follow roughly the same format. We have standards and conventions that allow us to understand very quickly what a recipe is and how it should be used.
Great recipes help their chefs know what they need to get ready in advance, both in terms of buying ingredients and putting together their kit. They then talk through the process, using appropriate language, and without making assumptions that the person can fill in any gaps for themselves; they explain why things are done the way they are. The best recipes may also suggest how you can take what you’ve done and put your own spin on it. For instance, a good recipe for the simple act of boiling an egg will explain cooking time in relation to your preference for yolk gooiness. There are also different flavour combinations to try, accompaniments, or presentation suggestions.
By breaking down your technical writing into similar sections, you can help your audience understand the elements they’ll be working with, what they need to do once they have these, and how they can move on from your self-contained illustration.
Title
Ensure your title is suitably descriptive and representative of the result. Getting Started with Python perhaps isn’t as helpful as Learn Python: General Syntax and Basics.
Result
Many recipes include a couple of lines as an overview of what you’ll end up with, and many include a photo of the finished dish. With our technical writing we can do the same:
In this tutorial we’re going to learn how to set up our development environment, and we’ll then undertake some exercises to explore the general syntax, finishing by building a mini calculator.
Ingredients
What are the components we’ll be working with, whether in terms of versions, environment, languages or the software packages and libraries you’ll need along the way? Listing these up front gives the reader a great summary of the things they’ll be using, and any gotchas.
Being able to provide a small amount of supporting information will also help less experienced users. Ideally, explain briefly what things are and why we’re using it.
Prep
As we heard from Erin above, not fully understanding the prep needed can be a huge source of frustration. Attempting to run a code snippet without context will often lead to failure when the prerequisites and process aren’t clear. Be sure to include information around any environment set-up, installation or config you’ll need to have done before you start.
Stu Robson’s Simple Sass documentation aims to do this before getting into specifics, although ideally this would also include setting up Sass itself.
Instructions
The body of the tutorial itself is the whole point of our writing. The next four tips will hopefully make your tutorial much more successful.
Variations
Like our ingredients section, as important as explaining why we’re using something in this context is, it’s also great to explain alternatives that could be used instead, and the impact of doing so.
Perhaps go a step further, explaining ways that people can change what you have done in your tutorial/readme for use in different situations, or to provide further reading around next steps. What happens if they want to change your static array of demo data to use JSON, for instance? By giving some thought to follow-up questions, you can better support your readers.
While not in a separate section, the source code for GreenSock’s GSAP JS basics explains:
We’ll use a window.onload for simplicity, but typically it is best to use either jQuery’s $(document).ready() or $(window).load() or cross-browser event listeners so that you’re not limited to one.
Keep in mind to both:
Explain what variations are possible.
Explain why certain options may be more desirable than others in different situations.
2. Small, reusable components
Reusable components are for life, not just for Christmas, and they’re certainly not just for development. If you start to apply the structure above to your writing, you’re probably going to keep coming across the same elements: Do I really have to explain how to install Sass and Node.js again, Sally? The danger with more clarity is that our writing becomes bloated and overly convoluted for advanced readers, those who don’t need to be told how to beat an egg for the hundredth time.
Instead, by making our writing reusable and modular, and by creating smaller, central resources, we can provide context and extra detail where needed without diluting our core message. These could be references we create, or those already created well by others.
This recipe for katsudon makes use of this concept. Rather than explaining how to make tonkatsu or dashi stock, these each have their own page. Once familiar, more advanced readers will likely skip over the instructions for the component parts.
3. Provide context to aid accessibility
Here I’m talking about accessibility in the broadest sense. Small, isolated snippets can be frustrating to those who don’t fully understand the wider context of how our examples work.
Showing an exciting standalone JavaScript function is great, but giving someone the full picture of how and when this is called, and how it should be included in relation to other HTML and CSS is even better. Giving your readers the ability to view a big picture version, and ideally the ability to download a full version of the source, will help to reduce some of the frustrations of trying to get your component to work in their set-up.
4. Be your own tech editor
A good editor can be invaluable to your work, and wherever possible I’d recommend that you try to get a neutral party to read over your writing. This may not always be possible, though, and you may need to rely on yourself to cast a critical eye over your work.
There are many tips out there around general editing, including printing out your work onto paper, or changing the font size: both will force your eyes to review it in a new light. Beyond this, I’d like to encourage you to think about the following:
Explain what things are. For example, instead of referencing Grunt, in the first instance perhaps reference “Grunt (a JavaScript task runner that minimises repetitive activities through automation).”
Explain how you get things, even if this is a link to official installers and documentation. Don’t leave your readers having to search.
Why are you using this approach/technology over other options?
What happens if I use something else? What depends on this?
Avoid exclusionary lingo or acronyms.
Airbnb’s JavaScript Style Guide includes useful pointers around their reasoning:
Use computed property names when creating objects with dynamic property names.
Why? They allow you to define all the properties of an object in one place.
The language we use often makes assumptions, as we saw with “just”. An article titled “ES6 for Beginners” is hugely ambiguous: is this truly for beginner coders, or actually for people who have a good pre-existing understanding of JavaScript but are new to these features? Review your writing with different types of readers in mind. How might you confuse or mislead them? How can you better answer their questions?
This doesn’t necessarily mean supporting everyone – your audience may need to have advanced skills – but even if you’re providing low-level, deep-dive, reference material, trying not to make assumptions or take shortcuts will hopefully lead to better, clearer writing.
5. A picture is worth a thousand words…
…or even better: use a thousand pictures, stitched together into a quick video or animated GIF. People learn in different ways. Just as recipes often provide visual references or a video to work along with, providing your technical information with alternative demonstrations can really help get your point across. Your audience will be able to see exactly what you’re doing, what they should expect as interaction responses, and what the process looks like at different points.
There are many, many options for recording your screen, including QuickTime Player on Mac OS X (File → New Screen Recording), GifGrabber, or Giffing Tool on Windows.
Paul Swain, a UX designer, uses GIFs to provide additional context within his documentation, improving communication:
“My colleagues (from across the organisation) love animated GIFs. Any time an interaction is referenced, it’s accompanied by a GIF and a shared understanding of what’s being designed. The humble GIF is worth so much more than a thousand words; and it’s great for cats.”
Paul Swain
Next time you’re cooking up some instructions for readers, think back to what we can learn from recipes to help make your writing as accessible as possible. Use structure, provide reusable bitesize morsels, give some context, edit wisely, and don’t scrimp on the GIFs. And above all, have a great Christmas! |
2015 |
Sally Jenkinson |
sallyjenkinson |
2015-12-18T00:00:00+00:00 |
https://24ways.org/2015/cooking-up-effective-technical-writing/ |
content |
| 275 |
Context First: Web Strategy in Four Handy Ws |
Many, many years ago, before web design became my proper job, I trained and worked as a journalist. I studied publishing in London and spent three fun years learning how to take a few little nuggets of information and turn them into a story. I learned a bunch of stuff that has all been a huge help to my design career. Flatplanning, layout, typographic theory. All of these disciplines have since translated really well to web design, but without doubt the most useful thing I learned was how to ask difficult questions.
Pretty much from day one of journalism school they hammer into you the importance of the Five Ws. Five disarmingly simple lines of enquiry that eloquently manage to provide the meat of any decent story. And with alliteration thrown in too. For a young journo, it’s almost too good to be true.
Who? What? Where? When? Why? It seems so obvious to almost be trite but, fundamentally, any story that manages to answer those questions for the reader is doing a pretty good job. You’ll probably have noticed feeling underwhelmed by certain news pieces in the past – disappointed, like something was missing. Some irritating oversight that really lets the story down. No doubt it was one of the Ws – those innocuous little suckers are generally only noticeable by their absence, but they sure get missed when they’re not there.
Question everything
I’ve always been curious. An inveterate tinkerer with things and asker of dopey questions, often to the point of abject annoyance for anyone unfortunate enough to have ended up in my line of fire. So, naturally, the Five Ws started drifting into other areas of my life. I’d scrutinize everything, trying to justify or explain my rationale using these Ws, but I’d also find myself ripping apart the stuff that clearly couldn’t justify itself against the same criteria.
So when I started working as a designer I applied the same logic and, sure enough, the Ws pretty much mapped to the exact same needs we had for gathering requirements at the start of a project. It seemed so obvious, such a simple way to establish the purpose of a product. What was it for? Why we were making it? And, of course, who were we making it for? It forced clients to stop and think, when really what they wanted was to get going and see something shiny. Sometimes that was a tricky conversation to have, but it’s no coincidence that those who got it also understood the value of strategy and went on to have good solid products, while those that didn’t often ended up with arrogantly insular and very shiny but ultimately unsatisfying and expendable products. Empty vessels make the most noise and all that…
Content first
I was both surprised and pleased when the whole content first idea started to rear its head a couple of years back. Pleased, because without doubt it’s absolutely the right way to work. And surprised, because personally it’s always been the way I’ve done it – I wasn’t aware there was even an alternative way. Content in some form or another is the whole reason we were making the things we were making. I can’t even imagine how you’d start figuring out what a site needs to do, how it should be structured, or how it should look without a really good idea of what that content might be. It baffles me still that this was somehow news to a lot of people. What on earth were they doing? Design without purpose is just folly, surely?
It’s great to see the idea gaining momentum but, having watched it unfold, it occurred to me recently that although it’s fantastic to see a tangible shift in thinking – away from those bleak times, where making things up was somehow deemed an appropriate way to do things – there’s now a new bad guy in town.
With any buzzword solution of the moment, there’s always a catch, and it seems like some have taken the content first approach a little too literally. By which I mean, it’s literally the first thing they do. The project starts, there’s a very cursory nod towards gathering requirements, and off they go, cranking content. Writing copy, making video, commissioning illustrations.
All that’s happened is that the ‘making stuff up’ part has shifted along the line, away from layout and UI, back to the content.
Starting is too easy
I can’t remember where I first heard that phrase, but it’s a great sentiment which applies to so much of what we do on the web. The medium is so accessible and to an extent disposable; throwing things together quickly carries far less burden than in any other industry. We’re used to tweaking as we go, changing bits, iterating things into shape. The ubiquitous beta tag has become the ultimate caveat, and has made the unfinished and unpolished acceptable. Of course, that can work brilliantly in some circumstances. Occasionally, a product offers such a paradigm shift it’s beyond the level of deep planning and prelaunch finessing we’d ideally like. But, in the main, for most client sites we work on, there really is no excuse not to do things properly. To ask the tricky questions, to challenge preconceptions and really understand the Ws behind the products we’re making before we even start.
The four Ws
For product definition, only four of the five Ws really apply, although there’s a lot of discussion around the idea of when being an influencing factor. For example, the context of a user’s engagement with your product is something you can make a call on depending on the specifics of the project.
So, here’s my take on the four essential Ws. I’ll point out here that, of course, these are not intended to be autocratic dictums. Your needs may differ, your clients’ needs may differ, but these four starting points will get you pretty close to where you need to be.
Who
It’s surprising just how many projects start without a real understanding of the intended audience. Many clients think they have an idea, but without really knowing – it’s presumptive at best, and we all know what presumption is the mother of, right? Of course, we can’t know our audiences in the same way a small shop owner might know their customers. But we can at least strive to find out what type of people are likely to be using the product. I’m not talking about deep user research. That should come later.
These are the absolute basics. What’s the context for their visit? How informed are they? What’s their level of comprehension? Are they able to self-identify and relate to categories you have created? I could go on, and it changes on a per-project basis. You’ll only find this out by speaking to them, if not in person, then indirectly through surveys, questionnaires or polls. The mechanism is less important than actually reaching out and engaging with them, because without that understanding it’s impossible to start to design with any empathy.
What
Once you become deeply involved directly with a product or service, it’s notoriously difficult to see things as an outsider would. You learn the thing inside and out, you develop shortcuts and internal phraseology. Colloquialisms creep in. You become too close. So it’s no surprise when clients sometimes struggle to explain what it is their product actually does in a way that others can understand.
Often products are complex but, really, the core reasons behind someone wanting to use that product are very simple. There’s a value proposition for the customer and, if they choose to engage with it, there’s a value exchange. If that proposition or exchange isn’t transparent, then people become confused and will likely go elsewhere. Make sure both your client and you really understand what that proposition is and, in turn, what the expected exchange should be. In a nutshell: what is the intended outcome of that engagement? Often the best way to do this is strip everything back to nothing. Verbosity is rife on the web. Just because it’s easy to create content, that shouldn’t be a reason to do so. Figure out what the value proposition is and then reintroduce content elements that genuinely help explain or present that to a level that is appropriate for the audience.
Why
In advertising, they talk about the truths behind a product or service. Truths can be both tangible or abstract, but the most important part is the resonance those truths hit with a customer. In a digital product or service those truths are often exposed as benefits. Why is this what I need? Why will it work for me? Why should I trust you? The why is one of the more fluffy Ws, yet it’s such an important one to nail. Clients can get prickly when you ask them to justify the why behind their product, but it’s a fantastic way to make sure the value proposition is clear, realistic and meets with the expectations of both client and customer.
It’s our job as designers to question things: we’re not just a pair of hands for clients. Just recently I spoke to a potential client about a site for his business. I asked him why people would use his product and also why his product seemed so fractured in its direction. He couldnt answer that question so, instead of ploughing on regardless, he went back to his directors and is now re-evaluating that business. It was awkward but he thanked me and hopefully he’ll have a better product as a result.
Where
In this instance, where is not so much a geographical thing, although in some cases that level of context may indeed become a influencing factor… The where we’re talking about here is the position of the product in relation to others around it. By looking at competitors or similar services around the one you are designing, you can start to get a sense for many of the things that are otherwise hard to pin down or have yet to be defined. For example, in a collection of sites all selling cars, where does yours fit most closely? Where are the overlaps? How are they communicating to their customers? How is the product range presented or categorized?
It’s good to look around and see how others are doing it. Not in a quest for homogeneity but more to reference or to avoid certain patterns that may or may not make sense for your own particular product. Clients often strive to be different for the sake of it. They feel they need to provide distinction by going against the flow a bit. We know different. We know users love convention. They embrace familiar mental models. They’re comfortable with things that they’ve experienced elsewhere. By showing your client that position is a vital part of their strategy, you can help shape their product into something great.
To conclude
So there we have it – the four Ws. Each part tells a different and vital part of the story you need to be able to make a really good product. It might sound like a lot of work, particularly when the client is breathing down your neck expecting to see things, but without those pieces in place, the story you’re building your product on, and the content that you’re creating to form that product can only ever fit into one genre. Fiction. |
2011 |
Alex Morris |
alexmorris |
2011-12-10T00:00:00+00:00 |
https://24ways.org/2011/context-first/ |
content |
| 162 |
Conditional Love |
“Browser.” The four-letter word of web design.
I mean, let’s face it: on the good days, when things just work in your target browsers, it’s marvelous. The air smells sweeter, birds’ songs sound more melodious, and both your design and your code are looking sharp.
But on the less-than-good days (which is, frankly, most of them), you’re compelled to tie up all your browsers in a sack, heave them into the nearest river, and start designing all-imagemap websites. We all play favorites, after all: some will swear by Firefox, Opera fans are allegedly legion, and others still will frown upon anything less than the latest WebKit nightly.
Thankfully, we do have an out for those little inconsistencies that crop up when dealing with cross-browser testing: CSS patches.
Spare the Rod, Hack the Browser
Before committing browsercide over some rendering bug, a designer will typically reach for a snippet of CSS fix the faulty browser. Historically referred to as “hacks,” I prefer Dan Cederholm’s more client-friendly alternative, “patches”.
But whatever you call them, CSS patches all work along the same principle: supply the proper property value to the good browsers, while giving higher maintenance other browsers an incorrect value that their frustrating idiosyncratic rendering engine can understand.
Traditionally, this has been done either by exploiting incomplete CSS support:
#content {
height: 1%; // Let's force hasLayout for old versions of IE.
line-height: 1.6;
padding: 1em;
}
html>body #content {
height: auto; // Modern browsers get a proper height value.
}
or by exploiting bugs in their rendering engine to deliver alternate style rules:
#content p {
font-size: .8em;
/* Hide from Mac IE5 \*/
font-size: .9em;
/* End hiding from Mac IE5 */
}
We’ve even used these exploits to serve up whole stylesheets altogether:
@import url("core.css");
@media tty {
i{content:"\";/*" "*/}} @import 'windows-ie5.css'; /*";}
}/* */
The list goes on, and on, and on. For every browser, for every bug, there’s a patch available to fix some rendering bug.
But after some time working with standards-based layouts, I’ve found that CSS patches, as we’ve traditionally used them, become increasingly difficult to maintain. As stylesheets are modified over the course of a site’s lifetime, inline fixes we’ve written may become obsolete, making them difficult to find, update, or prune out of our CSS. A good patch requires a constant gardener to ensure that it adds more than just bloat to a stylesheet, and inline patches can be very hard to weed out of a decently sized CSS file.
Giving the Kids Separate Rooms
Since I joined Airbag Industries earlier this year, every project we’ve worked on has this in the head of its templates:
<link rel="stylesheet" href="-/css/screen/main.css" type="text/css" media="screen, projection" />
<!--[if lt IE 7]>
<link rel="stylesheet" href="-/css/screen/patches/win-ie-old.css" type="text/css" media="screen, projection" />
<![endif]-->
<!--[if gte IE 7]>
<link rel="stylesheet" href="-/css/screen/patches/win-ie7-up.css" type="text/css" media="screen, projection" />
<![endif]-->
The first element is, simply enough, a link element that points to the project’s main CSS file. No patches, no hacks: just pure, modern browser-friendly style rules. Which, nine times out of ten, will net you a design that looks like spilled eggnog in various versions of Internet Explorer.
But don’t reach for the mulled wine quite yet. Immediately after, we’ve got a brace of conditional comments wrapped around two other link elements. These odd-looking comments allow us to selectively serve up additional stylesheets just to the version of IE that needs them. We’ve got one for IE 6 and below:
<!--[if lt IE 7]>
<link rel="stylesheet" href="-/css/screen/patches/win-ie-old.css" type="text/css" media="screen, projection" />
<![endif]-->
And another for IE7 and above:
<!--[if gte IE 7]>
<link rel="stylesheet" href="-/css/screen/patches/win-ie7-up.css" type="text/css" media="screen, projection" />
<![endif]-->
Microsoft’s conditional comments aren’t exactly new, but they can be a valuable alternative to cooking CSS patches directly into a master stylesheet. And though they’re not a W3C-approved markup structure, I think they’re just brilliant because they innovate within the spec: non-IE devices will assume that the comments are just that, and ignore the markup altogether.
This does, of course, mean that there’s a little extra markup in the head of our documents. But this approach can seriously cut down on the unnecessary patches served up to the browsers that don’t need them. Namely, we no longer have to write rules like this in our main stylesheet:
#content {
height: 1%; // Let's force hasLayout for old versions of IE.
line-height: 1.6;
padding: 1em;
}
html>body #content {
height: auto; // Modern browsers get a proper height value.
}
Rather, we can simply write an un-patched rule in our core stylesheet:
#content {
line-height: 1.6;
padding: 1em;
}
And now, our patch for older versions of IE goes in—you guessed it—the stylesheet for older versions of IE:
#content {
height: 1%;
}
The hasLayout patch is applied, our design’s repaired, and—most importantly—the patch is only seen by the browser that needs it. The “good” browsers don’t have to incur any added stylesheet weight from our IE patches, and Internet Explorer gets the conditional love it deserves.
Most importantly, this “compartmentalized” approach to CSS patching makes it much easier for me to patch and maintain the fixes applied to a particular browser. If I need to track down a bug for IE7, I don’t need to scroll through dozens or hundreds of rules in my core stylesheet: instead, I just open the considerably slimmer IE7-specific patch file, make my edits, and move right along.
Even Good Children Misbehave
While IE may occupy the bulk of our debugging time, there’s no denying that other popular, modern browsers will occasionally disagree on how certain bits of CSS should be rendered. But without something as, well, pimp as conditional comments at our disposal, how do we bring the so-called “good browsers” back in line with our design?
Assuming you’re loving the “one patch file per browser” model as much as I do, there’s just one alternative: JavaScript.
function isSaf() {
var isSaf = (document.childNodes && !document.all && !navigator.taintEnabled && !navigator.accentColorName) ? true : false;
return isSaf;
}
function isOp() {
var isOp = (window.opera) ? true : false;
return isOp;
}
Instead of relying on dotcom-era tactics of parsing the browser’s user-agent string, we’re testing here for support for various DOM objects, whose presence or absence we can use to reasonably infer the browser we’re looking at. So running the isOp() function, for example, will test for Opera’s proprietary window.opera object, and thereby accurately tell you if your user’s running Norway’s finest browser.
With scripts such as isOp() and isSaf() in place, you can then reasonably test which browser’s viewing your content, and insert additional link elements as needed.
function loadPatches(dir) {
if (document.getElementsByTagName() && document.createElement()) {
var head = document.getElementsByTagName("head")[0];
if (head) {
var css = new Array();
if (isSaf()) {
css.push("saf.css");
} else if (isOp()) {
css.push("opera.css");
}
if (css.length) {
var link = document.createElement("link");
link.setAttribute("rel", "stylesheet");
link.setAttribute("type", "text/css");
link.setAttribute("media", "screen, projection");
for (var i = 0; i < css.length; i++) {
var tag = link.cloneNode(true);
tag.setAttribute("href", dir + css[0]);
head.appendChild(tag);
}
}
}
}
}
Here, we’re testing the results of isSaf() and isOp(), one after the other. For each function that returns true, then the name of a new stylesheet is added to the oh-so-cleverly named css array. Then, for each entry in css, we create a new link element, point it at our patch file, and insert it into the head of our template.
Fire it up using your favorite onload or DOMContentLoaded function, and you’re good to go.
Scripteat Emptor
At this point, some of the audience’s more conscientious ‘scripters may be preparing to lob figgy pudding at this author’s head. And that’s perfectly understandable; relying on JavaScript to patch CSS chafes a bit against the normally clean separation we have between our pages’ content, presentation, and behavior layers.
And beyond the philosophical concerns, this approach comes with a few technical caveats attached:
Browser detection? So un-133t.
Browser detection is not something I’d typically recommend. Whenever possible, a proper DOM script should check for the support of a given object or method, rather than the device with which your users view your content.
It’s JavaScript, so don’t count on it being available.
According to one site, roughly four percent of Internet users don’t have JavaScript enabled. Your site’s stats might be higher or lower than this number, but still: don’t expect that every member of your audience will see these additional stylesheets, and ensure that your content’s still accessible with JS turned off.
Be a constant gardener.
The sample isSaf() and isOp() functions I’ve written will tell you if the user’s browser is Safari or Opera. As a result, stylesheets written to patch issues in an old browser may break when later releases repair the relevant CSS bugs.
You can, of course, add logic to these simple little scripts to serve up version-specific stylesheets, but that way madness may lie. In any event, test your work vigorously, and keep testing it when new versions of the targeted browsers come out. Make sure that a patch written today doesn’t become a bug tomorrow.
Patching Firefox, Opera, and Safari isn’t something I’ve had to do frequently: still, there have been occasions where the above script’s come in handy. Between conditional comments, careful CSS auditing, and some judicious JavaScript, browser-based bugs can be handled with near-surgical precision.
So pass the ‘nog. It’s patchin’ time. |
2007 |
Ethan Marcotte |
ethanmarcotte |
2007-12-15T00:00:00+00:00 |
https://24ways.org/2007/conditional-love/ |
code |
| 285 |
Composing the New Canon: Music, Harmony, Proportion |
Ohne Musik wäre das Leben ein Irrtum
—Friedrich NIETZSCHE, Götzen-Dämmerung, Sprüche und Pfeile 33, 1889
Somehow, music is hardcoded in human beings. It is something we understand and respond to without prior knowledge. Music exercises the emotions and our imaginative reflex, not just our hearing. It behaves so much like our emotions that music can seem to symbolize them, to bear them from one person to another. Not surprisingly, it conjures memories: the word music derives from Greek μουσική (mousike), art of the Muses, whose mythological mother was Mnemosyne, memory. But it can also summon up the blood, console the bereaved, inspire fanaticism, bolster governments and dissenters alike, help us learn, and make web designers dance. And what would Christmas be without music?
Music moves us, often in ways we can’t explain. By some kind of alchemy, music frees us from the elaborate nuisance and inadequacy of words. Across the world and throughout recorded history – and no doubt well before that – people have listened and made (and made out to) music.
[I]t appears probable that the progenitors of man, either the males or females or both sexes, before acquiring the power of expressing their mutual love in articulate language, endeavoured to charm each other with musical notes and rhythm.
—Charles DARWIN, The Descent of Man, and Selection in Relation to Sex, 1871
It’s so integral to humankind, we’ve sent it into space as a totem for who we are. (Who knows? It might be important.) Music is essential, a universal compulsion; as Nietzsche wrote, without music life would be a mistake.
Music, design and web design
There are some obvious and notable similarities between music and visual design. Both can convey mood and evoke emotion but, even under close scrutiny, how they do that remains to a great extent mysterious. Each has formal qualities or parts that can be abstracted, analysed and discussed, often using the same terminology: composition, harmony, rhythm, repetition, form, theme; even colour, texture and tone.
A possible reason for these shared aspects is that both visual design and music are means to connect with people in deep and lasting ways. Furthermore, I believe the connections to be made can complement direct emotional appeal. Certain aesthetic qualities in music work on an unconscious and, it could be argued, universal level. Using musical principles in our designs, then, can help provide the connectedness between content, device and user that we now seek as web designers.
Yet, when we talk about music and web design, the conversation is almost always about the music designers listen to while working, a theme finding its apotheosis in Designers.MX. Sometimes, articles in that dreary list format seek inspiration from music industry websites. There’s even a service offering pre-templated web designs for bands, and at least one book surveyed the landscape back in 2006. Occasionally, discussions broaden somewhat into whether and how different kinds of music can inspire and influence the design work we produce.
Such enquiries, it seems to me, are beside the point. Do I really design differently when I listen to Bach rather than Bacharach? Will the barely restrained energy of Count Basie’s The Kid from Red Bank mean I choose a lively colour palette, and rural, autumnal shades when inspired by Fleet Foxes? Mahler means a thirteen-column layout? Gillian Welch leads to distressed black and white photography? While reflecting the importance we place in music and how it seems to help us in our work, surveys on musical taste and lists of favourite artists fail to recognize that some of the fundamental aesthetic characteristics of music can be adapted and incorporated into modern web design.
Antiphonal geometry
Over recent years, web designers have embraced grid systems as powerful tools to help create good-looking and intuitive user experiences. With the advent of responsive design, these grids and their contents must adapt to the different screen sizes and properties of all kinds of user devices. Finding and using grid values that can scale well and retain or enhance their proportions and relationships while making the user experience meaningful in several different contexts is more important than ever.
In print, this challenge has always started with the dimensions and proportions of the page. Content can thereby be made to belong inside the page and be bound to it. And music has been used for centuries to further this aim. As Robert Bringhurst says in The Elements of Typographical Style:
Indeed, one of the simplest of all systems of page proportions is based on the familiar intervals of the diatonic scale. Pages that embody these basic musical proportions have been in common use in Europe for more than a thousand years.
Very well. But while he goes on to list (from the full chromatic scale, rather than just diatonic) the proportions and the musical intervals they’re based on, Bringhurst fails to mention what they’re ratios of or their potential effects. Shame. In his favour, however, he later touches on how proportions in print might be considered to work:
The page is a piece of paper. It is also a visible and tangible proportion, silently sounding the thoroughbass of the book. On it lies the textblock, which must answer to the page. The two together – page and textblock – produce an antiphonal geometry. That geometry alone can bond the reader to the book. Or conversely, it can put the reader to sleep, or put the reader’s nerves on edge, or drive the reader away.
So what does Bringhurst mean by antiphonal geometry, a phrase that marries the musical to the spatial? By stating that the textblock “must answer to the page”, the implication is that the relationship between the proportions of the page and the shape of the textblock printed on it embodies a spatial (geometrical) call-and-response (antiphony) that can be appealing or not.
Boulton’s new canon
But, as Mark Boulton has pointed out, on the web “there are no edges. There are no ‘pages’. We’ve made them up.” So, what is to be done? In January 2011 at the New Adventures in Web Design conference, Boulton presented his vision of a new canon of web design, a set of principles to guide us as we design the web. There are three overlapping tenets:
design from the content out
create connectedness between the different content elements
bind the content to the web device
Rather than design from the edges in, we need to design layout systems from the content out. To this end, Boulton asserts that grid system design should begin with a constraint, and he suggests we use the size of a fixed content element, such as an advertising unit or image, as a starting point for online grid calculations. Khoi Vinh advocates the same approach in his book, Ordering Disorder: Grid Principles for Web Design.
Boulton’s second and third tenets, however, are more complex and overlap significantly with each other. Connecting the different parts of the content and binding the content to the device share many characteristics and solutions:
adopting ems and percentages as units of size for layout elements
altering text size, line length and line height for different viewport dimensions
providing higher resolution images for devices with greater pixel densities
fluid layout grids, flexible images and responsive design
All can help relate the presentation of the content to its delivery in a certain context.
But how do we determine the relationship between one element of a layout and another? How can we avoid making arbitrary decisions about the relative sizes of parts of our designs? What can we use to connect the parts of our design to one another, and how can we bind the presentation of the content to the user’s device?
Tim Brown’s application of modular typographic scales hints at an answer. In the very useful tool he created for calculating such scales, Brown includes two musical ratios: the perfect fifth (2:3); and the perfect fourth (3:4). Why? Where do they come from? And what do they mean?
Harmonies musical and visual
Fundamental to music are rhythm and harmony.
As any drummer will tell you, without rhythm there is no music. Even when there’s no regular beat, any tune follows a rhythm, however irregular, simply because a change of note is a point of change in the music. Although rhythm, timing and pacing are all relevant to interaction design, right now it’s harmony we’re interested in.
Sometimes harmony is called the vertical aspect of music, and melody the horizontal. But this conceit overlooks the fact that harmony is both vertical and horizontal. A single melodic line, as it is played, implies various sets of harmonies on which it is grounded, whether or not those harmonies are played. So, harmony doesn’t just sit vertically beneath the horizontal melody, but moves horizontally as well, through harmonic progression.
To stretch this arrangement pixel-thin, we could argue that in onscreen design melody is the content, and the layout and arrangement of the content is the harmony. We sometimes say a design is harmonious when the interplay of different elements of a design is pleasing or balanced or in proportion, and the content (the melody) is set off or conveyed well by or appropriate to the design.
We seem to know instinctively whether a layout is harmonious…
In the design of The Great Discontent, the relationships between different elements combine to form a balanced whole.
…or not.
There’s no harmony in the Department for Education’s website because the different parts of the content don’t feel related to one another.
What is it that makes one design harmonious and another dissonant? It’s not just whether things line up, though that’s a start. I believe there are much deeper aesthetic forces at work, forces we can tap into in our onscreen designs. Now, I’m not going start a difficult discussion about aesthetics. For our purposes, we just need to know that it’s the branch of philosophy dealing with the nature of beauty, and the creation and perception of beauty. And among the key components in the perception of beauty are harmony and proportion. These have been part of traditional western aesthetics since Plato (about 2,500 years).
One of the ways we appreciate the beauty of music is through the harmonic intervals we hear. A musical interval is a combination of two notes and it describes the distance between the two pitches. For example, the distance between C and the G above it (if we take C as the tonic or root) is called a perfect fifth.
Left: C to G, a perfect fifth. Right: C and G, not a perfect fifth.
And, to get superficially scientific for a moment, each musical interval can be expressed as a ratio of the wavelength frequencies of the notes; for our perfect fifth, with every two wavelengths of C, there are three of G. And what is a ratio, if not a proportion of one thing to another?
So, simple musical harmony (using what’s known as just intonation1) affords us a set of proportions, expressed as ratios. Where better to apply these ideas of harmony and proportion from music in web design, than grid systems?
A digression: whither φ?
Quite often in our discussions of pure design and aesthetics, we mention the golden ratio and regurgitate the same justifications for its use: roots in antiquity; embodied in classical and Renaissance architecture and art; occurrence in nature; the New Twitter, and so forth (oh, really?).
Yet the ratios of musical intervals from just intonation are equally venerable and much more widespread: described by Pythagorus; employed in Palladian architecture, and printing, books and art from the Renaissance onwards; in modern times, film and television dimensions; standard international paper sizes (ISO 216, the A and B series); and, again and again, screen dimensions – chances are that screen you’re probably looking at right now has the proportions 2:3 (iPhone and iPod Touch), 3:4 (iPad and Kindle), 3:5 (many smartphones), 5:8 or 16:9 (many widescreen monitors), all ratios of musical intervals.
Back to our theme…
Musical interval ratios
Let’s take a look at most of the ratios within a couple of octaves and crunch some numbers to generate some percentages and other values that we can use in our designs. First, the intervals and their ratios in just intonation and expressed as ratios of one:
Name
Interval in C
Ratio
Ratio (1:x)
unison
C→C
1:1
1:1
minor second
C→D♭
15:16
1:1.067
major second
C→D
8:9
1:1.125
minor third
C→E♭
5:6
1:1.2
major third
C→E
4:5
1:1.25
perfect fourth
C→F
3:4
1:1.333
augmented fourth
or diminished fifth
C→F♯/G♭
1:√2
1:1.414
perfect fifth
C→G
2:3
1:1.5
minor sixth
C→A♭
5:8
1:1.6
major sixth
C→A
3:5
1:1.667
minor seventh
C→B♭
9:16
1:1.778
major seventh
C→B
8:15
1:1.875
octave
C→C↑
1:2
1:2
major tenth
C→E↑
2:5
1:2.5
major eleventh
C→F↑
3:8
1:2.667
major twelfth
C→G↑
1:3
1:3
double octave
C→C↑
1:4
1:4
Name
Interval in C
Ratio
Ratio (1:x)
And now as percentages, of both the larger and smaller values in the ratios:
Name
Ratio
% of larger value
% of smaller value
unison
1:1
100%
100%
minor second
15:16
93.75%
106.667%
major second
8:9
88.889%
112.5%
minor third
5:6
83.333%
120%
major third
4:5
80%
125%
perfect fourth
3:4
75%
133.333%
augmented fourth
or diminished fifth
1:√2
70.711%
141.421%
perfect fifth
2:3
66.667%
150%
minor sixth
5:8
62.5%
160%
major sixth
3:5
60%
166.667%
minor seventh
9:16
56.25%
177.778%
major seventh
8:15
53.333%
187.5%
octave
1:2
50%
200%
major tenth
2:5
40%
250%
major eleventh
3:8
37.5%
266.667%
major twelfth
1:3
33.333%
300%
double octave
1:4
25%
400%
Name
Ratio
% of larger value
% of smaller value
As you can see, the simple musical intervals are expressed as ratios of small whole numbers (integers). We can then normalize them as ratios of one, as well as derive percentage values, both in terms of the smaller value to the larger, and vice versa. These are the numbers we can incorporate into our designs. If you’ve ever written something like body { font: 100%/1.5 "Museo Sans", Helvetica, sans-serif; } in your CSS, you’re already using a musical ratio: the perfect fifth.
Modular scales allow us to generate a set of numbers based on a musical interval that can be used for all kinds of typographic and layout decisions to create harmony in a visual design for the web. As Tim Brown said at the 2010 Build conference:
I think that from that most atomic unit – type – whole experiences can resonate, whole experiences can be harmonious. And whole experiences can have a purpose suited to our design intentions.
Once more, with feeling: connectedness
As well as modular scales, there are other methods of incorporating musical interval ratios into our work. Setting the ratio of font size to line height in CSS is one such example. We could also create a typographic hierarchy using the same principle and combining several ratios that we know harmonize well musically in a chord:
body { font-size: 75%; } /* =12px = base size or tonic */
h1 { font-size: 32px; font-size: 2.667rem; }
/* =32px = 3:8 = major eleventh (C→F↑) */
h2 { font-size: 24px; font-size: 2rem; }
/* =24px = 1:2 = octave (C→C↑) */
h3 { font-size: 20px; font-size: 1.667rem; }
/* =20px = 3:5 = major sixth (C→A) */
figcaption, small { font-size: 9px; font-size : 0.75rem }
/* =9px = 3:4 = perfect fourth (C→F) */
Whoa! Hold your reindeer, Santa! How can we know what interval combinations work well together to form chords? Well, I’m a classically trained musician, so perhaps I have an advantage. To avoid a long, technically complex digression into musical harmony, here are a few basic combinations of intervals that are harmonious in one way or another:
unison; major third; perfect fifth; octave
unison; perfect fourth; major sixth; octave
unison; minor third; minor sixth; octave
unison; minor third; diminished fifth; major sixth; octave
This isn’t to say that other combinations can’t be used to interesting effect and particular purpose – they surely can – but I have to make sure there’s something left for you to experiment with in the wee small hours over the holiday. Bear in mind, though, were I to play you two notes from the same scale to form a minor second, for example, you’d probably say it was dissonant and maybe that quality of the 15:16 ratio would be translated to the design.
In the typographic hierarchy above, you’ll notice I used an interval in the higher octave, which affords a broader range of ratios while retaining the harmony. Thus, a perfect fifth (2:3) becomes a major twelfth (1:3), or a major sixth (3:5) becomes a major thirteenth (3:10).
The harmonic ratios can obviously be used as proportions for layout as well, in several different ways:
image width and height (for example, 450×800px = 9:16 = minor seventh)
main content to page width (67%:100% = 2:3 = perfect fifth)
page width to viewport width (80%:100% = 4:5 = major third)
One great benefit of using such ratios in web design work is that they can be applied in responsive web design. Proportional values, based on percentages or equivalent em units, will scale with changing viewports, so your layout and image proportions can be maintained or deliberately changed, as we’re about to find out, across devices.
Small speakers, tall speakers: binding to the device
The musical interval ratios also provide an opportunity, not only to create connectedness between the parts of a layout, but to bind the content to a device – that elusive antiphonal geometry. Just as a textblock and page resonate together, so too can web content and the screen. Earlier, I mentioned that several common screen aspect ratios match musical interval ratios. It would seem, then, that we have a set of proportions that we can use in different ways to establish and retain a sense of harmony that can be based on and change with those contexts. Using musical interval ratios, we can bind the display of our content to the device it’s displayed on.
If you haven’t met already, let me introduce you to the device-aspect-ratio property of CSS media queries.
@media only screen and (device-aspect-ratio: 3/4) { }
@media only screen and (device-aspect-ratio: 480/640) { }
@media only screen and (device-aspect-ratio: 600/800) { }
@media only screen and (device-aspect-ratio: 768/1024) { }
Regardless of the precise pixel values, each of these media queries would apply to devices whose display area has an aspect ratio of 3:4. It works by comparing the device-width with the device-height. (It’s not to be confused with aspect-ratio, which is defined by the width and height of the browser within the device.) The values in the media query are always presented as width/height, with portrait being the default orientation for smartphones and tablets; that is, to match an iPhone screen, you’d use device-aspect-ratio: 2/3, not 3/2, which won’t work.
Here’s a table of the musical intervals with their corresponding screens.
Name
device-aspect-ratio
Screens
Common resolutions (pixels)
major third
5/4
TFT LCD computer screens
1,280×1,024
perfect fourth
3/4 or 4/3
iPad, Kindle and other tablets, PDAs
320×240, 768×1,024
perfect fifth
2/3
iPhone, iPod Touch
320×480, 640×960
minor sixth
8/5 (16/10)
Many widescreens
1,152×720, 1,440×900, 1,920×1,200
major sixth
3/5
Many smartphones
240×400, 480×800
minor seventh
16/9 or 9/16
Many widescreens and some smartphones
720×1,280, 1,366×768, 1,920×1,080, 2,560×1,440
[You might argue that I’m playing fast and loose with the ratios. I suppose, mathematically speaking, 9:16 is not the same as 16:9: I’m no expert. But let’s not throw the baby out with the bath water, particularly at Christmas.]
With this in mind, we can begin to write media queries that will influence various typographic and layout values in line with the aspect ratios of specific screens and in combination with em-based min-width queries that work from smaller, mobile screens to larger, desktop screens.
Here’s a very simple demo page with only some text, an image with a caption and a little basic layout: no seasonal overindulgence here.
Demo: Sample page using device-aspect-ratio media queries based on musical interval ratios
Our initial styles for all devices are based on the perfect fifth, with the major third and octave rounding things out into a harmonious whole, whether or not media queries are supported. For example:
html { font-size: 100%; line-height: 1.5; }
/* font-size:line-height = 16:24 = 2:3 = perfect fifth */
h1 { font-size: 32px; font-size: 2rem; line-height: 1.25; }
/* font-size:line-height = 32:40 = 4:5 = major third
body:h1 = 16:32 = 1:2 = octave */
While we should really consider methods of delivering images appropriate to the screen size, let’s just stick to a single image for all devices. But why don’t we change its aspect ratio from 4:3 to 3:2, to fit with our harmonic scheme? It’s easy enough to do with overflow:hidden on the <figure> element to hide a part of the image, and a negative margin fudge:
figure img { margin: -8.5% 0 0 0; width: 100%; max-width: 100%; }
Our first break point targets devices 320 pixels wide with an aspect ratio of 2:3, namely the iPhone and iPod Touch:
/* 320px = 20×16 */
@media only screen and (min-width: 20em) and (device-aspect-ratio: 2/3) { }
We’re actually already there, of course, as the intervals we’ve chosen resonate with this aspect ratio – the content is already bound to the device.
Our next media query, then, will make some changes to match a different ratio, the major sixth (3:5), which is same as that of many smartphones:
/* 480px = 30×16 */
@media only screen and (min-width: 30em) and (device-aspect-ratio: 3/5) { }
A different aspect ratio might require a change in harmony. For devices with these proportions, we’ll now use the perfect fourth (3:4) and the major sixth (3:5) along with the octave we already have to create a new resonating harmony. For instance, a slightly wider screen means we can increase the line-height to aid the legibility of longer lines:
html { line-height: 1.667; }
/* font-size:line-height = 16:26.672 = 3:5 = major sixth */
h1 { font-size: 32px; font-size: 2rem; line-height: 1.667; }
/* font-size:line-height = 32:53.333 = 3:5 = major sixth
body:h1 = 16:32 = 1:2 = octave */
and we can remove the negative margin to display our 4:3 image in its entirety.
Each screen displays content styled using relationships related to its own proportions. On the left, an iPhone 4 (2:3); on the right, a Samsung Nexus S (3:5). Your mileage may vary.
Another device, another media query. At 768 pixels, screens are wide enough to add columns. The ratios we’ve used for the 3:5 screens include the perfect fourth (3:4) so we don’t need to change any of the font measurements, but we can base the proportions of the columns on the major sixth interval:
article { float: left; width: 56%; }
/* width of main column 3:5 (60% of 100%, major sixth)
incorporating gutter width */
aside { float : right; width : 36%; }
On devices with a 3:4 aspect ratio, this works even better in landscape orientation.
While not every screen over 768 pixels wide will have 3:4 proportions, the range of intervals informing the design ensure harmonious relationships between the different parts of the layout.
For wide screens proper (break point at 1,280 pixels) we can employ a new set of harmonious intervals. Many laptop and desktop screens have a 16:10 aspect ratio, which boils down to 8:5, equivalent to the minor sixth (5:8). Combined with a minor third (5:6) and the octave (1:2), this creates a new harmony appropriate to these devices. Let’s increase the font size and change the image’s aspect ratio to match:
html { font-size: 120%; line-height: 1.6; }
/* font-size increased for wider screens from 16px to 19.2px
(5:6 = minor third)
font-size:line-height = 19.2:30.72 = 5:8 = minor sixth */
figure img { margin: -12.5% 0 0 ; }
/* using -ve margin combined with overflow:hidden
on the figure element
to crop the image from 4:3 to 8:5 = minor sixth */
A wide screen with a 8:5 (16:10) aspect ratio and an image to match.
With more pixels at our disposal, we can also now use the musical interval ratios to determine the width of the layout, and change the column proportions as well:
section { margin: 0 auto; width: 83.333%; }
/* content width:screen width = 5:6 = minor third */
article { width: 60%; }
/* width of main column 5:8 (62.5% of 100%, minor sixth)
incorporating gutter width */
aside { width: 35%; }
With some carefully targeted media queries, we can begin to reach towards fulfilling the second and third tenets of Boulton’s new canon for web design: connecting the parts of content through relationships embodied in the layout design; and binding the content to the devices people use to access it.
Coda
Musical interval ratios and screen aspect ratios reveal more than convenient correspondence. These proportions work on a deep aesthetic level. Much is claimed for the golden ratio φ, but none of the screens pervading our lives use it. Perhaps that’s an accident of technology, but can making screens to φ’s proportions be more difficult or expensive than 2:3 or 3:4 or 16:10? Here, then, is not just one but a set of proportions with a uniquely human focus, originating in nature, recognized in antiquity, fundamental still.
We find music to be an art steeped with meaning, yet, unlike literary and representational arts, purely instrumental music has no obvious semantic content. It boasts an ability to express emotions while remaining an abstract art in some sense, which makes it very like design. These days, we’re rightly encouraged to design for emotion, to make our users’ experience meaningful, seductive, delightful. Using musical ideas and principles in our designs can help achieve those ends.
Let’s not be naïve, of course; designing web pages is even less like composing music than it’s like designing for print. In visual design, the eye will always be sovereign to the ear; following these principles will only get us so far. We cannot truly claim that a carefully composed web page layout will have the same qualities and effect as any musical patterns that inform it. In music, a set of intervals is always harmonious in relation to other sets of intervals: music rarely stands still. What aspect ratios will future screens take? Already today there is great variation in devices and support for media queries (and within that, support for device-aspect-ratio). And what of non-western musical traditions? Or rhythm, form, tempo and dynamics? What I’ve demonstrated above is only a suggestion, a tentative exploration of one possible way forward.
But as our discipline matures and we become more articulate about what we do, we must look longer and deeper into areas of human endeavour already rich with value. Music is a fertile ground to explore and has the potential to yield up new approaches for web design.
Footnotes
Just intonation is a system of tuning that uses small integers to describe the musical intervals, based initially on the perfect fifth, that most consonant of intervals. Simple instruments such as vibrating strings and natural horns, as well as unaccompanied voices, tend to fall into just intonation naturally. |
2011 |
Owen Gregory |
owengregory |
2011-12-09T00:00:00+00:00 |
https://24ways.org/2011/composing-the-new-canon/ |
design |
| 141 |
Compose to a Vertical Rhythm |
“Space in typography is like time in music. It is infinitely divisible, but a few proportional intervals can be much more useful than a limitless choice of arbitrary quantities.” So says the typographer Robert Bringhurst, and just as regular use of time provides rhythm in music, so regular use of space provides rhythm in typography, and without rhythm the listener, or the reader, becomes disorientated and lost.
On the Web, vertical rhythm – the spacing and arrangement of text as the reader descends the page – is contributed to by three factors: font size, line height and margin or padding. All of these factors must calculated with care in order that the rhythm is maintained.
The basic unit of vertical space is line height. Establishing a suitable line height that can be applied to all text on the page, be it heading, body copy or sidenote, is the key to a solid dependable vertical rhythm, which will engage and guide the reader down the page. To see this in action, I’ve created an example with headings, footnotes and sidenotes.
Establishing a suitable line height
The easiest place to begin determining a basic line height unit is with the font size of the body copy. For the example I’ve chosen 12px. To ensure readability the body text will almost certainly need some leading, that is to say spacing between the lines. A line-height of 1.5em would give 6px spacing between the lines of body copy. This will create a total line height of 18px, which becomes our basic unit. Here’s the CSS to get us to this point:
body {
font-size: 75%;
}
html>body {
font-size: 12px;
}
p {
line-height 1.5em;
}
There are many ways to size text in CSS and the above approach provides and accessible method of achieving the pixel-precision solid typography requires. By way of explanation, the first font-size reduces the body text from the 16px default (common to most browsers and OS set-ups) down to the 12px we require. This rule is primarily there for Internet Explorer 6 and below on Windows: the percentage value means that the text will scale predictably should a user bump the text size up or down. The second font-size sets the text size specifically and is ignored by IE6, but used by Firefox, Safari, IE7, Opera and other modern browsers which allow users to resize text sized in pixels.
Spacing between paragraphs
With our rhythmic unit set at 18px we need to ensure that it is maintained throughout the body copy. A common place to lose the rhythm is the gaps set between margins. The default treatment by web browsers of paragraphs is to insert a top- and bottom-margin of 1em. In our case this would give a spacing between the paragraphs of 12px and hence throw the text out of rhythm. If the rhythm of the page is to be maintained, the spacing of paragraphs should be related to the basic line height unit. This is achieved simply by setting top- and bottom-margins equal to the line height.
In order that typographic integrity is maintained when text is resized by the user we must use ems for all our vertical measurements, including line-height, padding and margins.
p {
font-size:1em;
margin-top: 1.5em;
margin-bottom: 1.5em;
}
Browsers set margins on all block-level elements (such as headings, lists and blockquotes) so a way of ensuring that typographic attention is paid to all such elements is to reset the margins at the beginning of your style sheet. You could use a rule such as:
body,div,dl,dt,dd,ul,ol,li,h1,h2,h3,h4,h5,h6,pre,form,fieldset,p,blockquote,th,td {
margin:0;
padding:0;
}
Alternatively you could look into using the Yahoo! UI Reset style sheet which removes most default styling, so providing a solid foundation upon which you can explicitly declare your design intentions.
Variations in text size
When there is a change in text size, perhaps with a heading or sidenotes, the differing text should also take up a multiple of the basic leading. This means that, in our example, every diversion from the basic text size should take up multiples of 18px. This can be accomplished by adjusting the line-height and margin accordingly, as described following.
Headings
Subheadings in the example page are set to 14px. In order that the height of each line is 18px, the line-height should be set to 18 ÷ 14 = 1.286. Similarly the margins above and below the heading must be adjusted to fit. The temptation is to set heading margins to a simple 1em, but in order to maintain the rhythm, the top and bottom margins should be set at 1.286em so that the spacing is equal to the full 18px unit.
h2 {
font-size:1.1667em;
line-height: 1.286em;
margin-top: 1.286em;
margin-bottom: 1.286em;
}
One can also set asymmetrical margins for headings, provided the margins combine to be multiples of the basic line height. In our example, a top margin of 1½ lines is combined with a bottom margin of half a line as follows:
h2 {
font-size:1.1667em;
line-height: 1.286em;
margin-top: 1.929em;
margin-bottom: 0.643em;
}
Also in our example, the main heading is given a text size of 18px, therefore the line-height has been set to 1em, as has the margin:
h1 {
font-size:1.5em;
line-height: 1em;
margin-top: 0;
margin-bottom: 1em;
}
Sidenotes
Sidenotes (and other supplementary material) are often set at a smaller size to the basic text. To keep the rhythm, this smaller text should still line up with body copy, so a calculation similar to that for headings is required. In our example, the sidenotes are set at 10px and so their line-height must be increased to 18 ÷ 10 = 1.8.
.sidenote {
font-size:0.8333em;
line-height:1.8em;
}
Borders
One additional point where vertical rhythm is often lost is with the introduction of horizontal borders. These effectively act as shims pushing the subsequent text downwards, so a two pixel horizontal border will throw out the vertical rhythm by two pixels. A way around this is to specify horizontal lines using background images or, as in our example, specify the width of the border in ems and adjust the padding to take up the slack.
The design of the footnote in our example requires a 1px horizontal border. The footnote contains 12px text, so 1px in ems is 1 ÷ 12 = 0.0833. I have added a margin of 1½ lines above the border (1.5 × 18 ÷ 12 = 2.5ems), so to maintain the rhythm the border + padding must equal a ½ (9px). We know the border is set to 1px, so the padding must be set to 8px. To specify this in ems we use the familiar calculation: 8 ÷ 12 = 0.667.
Hit me with your rhythm stick
Composing to a vertical rhythm helps engage and guide the reader down the page, but it takes typographic discipline to do so. It may seem like a lot of fiddly maths is involved (a few divisions and multiplications never hurt anyone) but good type setting is all about numbers, and it is this attention to detail which is the key to success. |
2006 |
Richard Rutter |
richardrutter |
2006-12-12T00:00:00+00:00 |
https://24ways.org/2006/compose-to-a-vertical-rhythm/ |
design |
| 77 |
Colour Accessibility |
Here’s a quote from Josef Albers:
In visual perception a colour is almost never seen as it really is[…] This fact makes colour the most relative medium in art.Josef Albers, Interaction of Color, 1963
Albers was a German abstract painter and teacher, and published a very famous course on colour theory in 1963. Colour is very relative — not just in the way that it appears differently across different devices due to screen quality and colour management, but it can also be seen differently by different people — something we really need to be more mindful of when designing.
What is colour blindness?
Colour blindness very rarely means that you can’t see any colour at all, or that people see things in greyscale. It’s actually a decreased ability to see colour, or a decreased ability to tell colours apart from one another.
How does it happen?
Inside the typical human retina, there are two types of receptor cells — rods and cones. Rods are the cells that allow us to see dark and light, and shape and movement. Cones are the cells that allow us to perceive colour. There are three types of cones, each responsible for absorbing blue, red, and green wavelengths in the spectrum.
Problems with colour vision occur when one or more of these types of cones are defective or absent entirely, and these problems can either be inherited through genetics, or acquired through trauma, exposure to ultraviolet light, degeneration with age, an effect of diabetes, or other factors.
Colour blindness is a sex-linked trait and it’s much more common in men than in women. The most common type of colour blindness is called deuteranomaly which occurs in 7% of males, but only 0.5% of females. That’s a pretty significant portion of the population if you really stop and think about it — we can’t ignore this demographic.
What does it look like?
People with the most common types of colour blindness, like protanopia and deuteranopia, have difficulty discriminating between red and green hues. There are also forms of colour blindness like tritanopia, which affects perception of blue and yellow hues. Below, you can see what a colour wheel might look like to these different people.
What can we do?
Here are some things you can do to make your websites and apps more accessible to people with all types of colour blindness.
Include colour names and show examples
One of the most common annoyances I’ve heard from people who are colour-blind is that they often have difficulty purchasing clothing and they will sometimes need to ask another person for a second opinion on what the colour of the clothing might actually be. While it’s easier to shop online than in a physical store, there are still accessibility issues to consider on shopping websites.
Let’s say you’ve got a website that sells T-shirts. If you only show a photo of the shirt, it may be impossible for a person to tell what colour the shirt really is. For clarification, be sure to reference the name of the colour in the description of the product.
United Pixelworkers does a great job of following this rule. The St. John’s T-shirt has a quirky palette inspired by the unofficial pink, white and green Newfoundland flag, and I can imagine many people not liking it.
Another common problem occurs when a colour filter has been added to a product search. Here’s an example from a clothing website with unlabelled colour swatches, and how that might look to someone with deuteranopia-type colour blindness.
The colour search filter below, from the H&M website, is much better since it uses names instead.
At first glance, Urban Outfitters also uses unlabelled colour swatches on product pages (below), but on closer inspection, the colour name is displayed on hover. This isn’t an ideal solution, because although it’ll work on a desktop browser, it won’t work on a touchscreen device where hovering isn’t an option.
Using overly fancy colour names, like the ones you might find labelling high-end interior paint can be just as confusing as not using a colour name at all. Names like grape instead of purple don’t really give the viewer any useful information about what the colour actually is on a colour wheel. Is grape supposed to be purple, or could it refer to red grapes or even green? Stick with hue names as much as possible.
Avoid colour-specific instructions
When designing forms, avoid labelling required fields only with coloured text. It’s safer to use a symbol cue like the asterisk which is colour-independent.
A similar example would be directing a user to click a green button to purchase a product. Label your buttons clearly and reference them in the site copy by function, not colour, to avoid confusion.
Don’t rely on colour coding
Designing accessible maps and infographics can be much more challenging.
Don’t rely on colour coding alone — try to use a combination of colour and texture or pattern, along with precise labels, and reflect this in the key or legend. Combine a blue background with a crosshatched pattern, or a pink background with a stippled dot — your users will always have two pieces of information to work with.
The map of the London subway system is an iconic image not just in London, but around the world. Unfortunately, it contains some colours that are indistinguishable from each other to a person with a vision problem. This is true not only for the London underground, but also for any other wayfinding system that relies on colour coding as the only key in a legend.
There are printable versions of the map available online in black and white, using patterns and shades of black and grey that are distinguishable, but the point is that there would be no need for such a map if it were designed with accessibility in mind from the beginning. And, if you’re a person who has a physical disability as well as a vision problem, the “Step-Free” guide map which shows stations is based on the original coloured map.
Provide alternatives and customization
While it’s best to consider these issues and design your app to be accessible by default, sometimes this might not be possible. Providing alternative styles or allowing users to edit their own colours is a feature to keep in mind.
The developers of the game Faster Than Light created an alternate colour-blind mode and asked for public feedback to make sure that it passed the test. Not much needed to be done, but you can see they added stripes to the red zones and changed some outlines to blue.
iChat is also a good example. Although by default it uses coloured bubbles to indicate a user’s status (available for chat, away or idle, or busy), included in the preferences is a “User Shapes to Indicate Status” option, which changes the shape of the standard circles to green circles, yellow triangles and red squares.
Pay attention to contrast
Colours that are similar in value but different in hue may be easy to distinguish between for a user with good vision, but a person who suffers from colour blindness may not be able to tell them apart at all. Proofing your work in greyscale is a quick way to tell if there’s enough contrast between the most important information in your design.
Check with a simulator
There are many tools out there for simulating different types of colour blindness, and it’s worth checking your design to catch any potential problems up front.
One is called Sim Daltonism and it’s available for Mac OS X. It’ll show a pop-up preview next to your cursor and you can choose which type of colour blindness you want to test from a drop-down menu.
You can also proof for the two most common types of colour blindness right in Photoshop or Illustrator (CS4 and later) while you’re designing.
The colour contrast check tool from designer and developer Jonathan Snook gives you the option to enter a colour code for a background, and a colour code for text, and it’ll tell you if the colour contrast ratio meets the Web Content Accessibility Guidelines 2.0. You can use the built-in sliders to adjust your colours until they meet the compliant contrast ratios. This is a great tool to test your palette before going live.
For live websites, you can use the accessibility tool called WAVE, which also has a contrast checker. It’s important to keep in mind, though, that while WAVE can identify contrast errors in text, other things can slip through, so a site that passes the test does not automatically mean it’s accessible in reality.
For example, the contrast checker here doesn’t notice that our red link in the introduction isn’t underlined, and therefore could blend into the surrounding paragraph text.
I know that once I started getting into the habit of checking my work in a simulator, I became more mindful of any potential problem areas and it was easier to avoid them up front. It’s also made me question everything I see around me and it sends red flags off in my head if I think it’s a serious colour blindness fail. Understanding that colour is relative in the planning stages and following these tips will help us make more accessible design for all. |
2012 |
Geri Coady |
gericoady |
2012-12-04T00:00:00+00:00 |
https://24ways.org/2012/colour-accessibility/ |
design |
| 34 |
Collaborative Responsive Design Workflows |
Much has been written about workflow and designer-developer collaboration in web design, but many teams still struggle with this issue; either with how to adapt their internal workflow, or how to communicate the need for best practices like mobile first and progressive enhancement to their teams and clients. Christmas seems like a good time to have another look at what doesn’t work between us and how we can improve matters.
Why is it so difficult?
We’re still beginning to understand responsive design workflows, acknowledging the need to move away from static design tools and towards best practices in development. It’s not that we don’t want to change – so why is it so difficult?
Changing the way we do something that has become routine is always problematic, even with small things, and the changes today’s web environment requires from web design and development teams are anything but small.
Although developers also have a host of new skills to learn and things to consider, designers are probably the ones pushed furthest out of their comfort zones: as well as graphic design, a web designer today also needs an understanding of interaction design and ergonomics, because more and more websites are becoming tools rather than pages meant to be read like a book or magazine. In addition to that there are thousands of different devices and screen sizes on the market today that layout and interactions need to work on.
These aspects make it impossible to design in a static design tool, so beyond having to learn about new aspects of design, the designer has to either learn how to code or learn to work with a responsive design tool.
Why do it
That alone is enough to leave anyone overwhelmed, as learning a new skill takes time and slows you down in a project – and on most projects time is in short supply. Yet we have to make time or fall behind in the industry as others pitch better, interactive designs. For an efficient workflow, both designers and developers must familiarise themselves with new tools and techniques.
A designer has to be able to play with ideas, make small adjustments here and there, look at the result, go back to the settings and make further adjustments, and so on. You can only realistically do that if you are able to play with all the elements of a design, including interactivity, accessibility and responsiveness.
Figuring out the right breakpoints in a layout is one of the foremost reasons for designing in a responsive design tool. Even if you create layouts for three viewport sizes (i.e. smartphone, tablet and the most common desktop size), you’d only cover around 30% of visitors and you might miss problems like line breaks and padding at other viewport sizes.
Another advantage is consistency. In static design tools changes will not be applied across all your other layouts. A developer referring back to last week’s comps might work with outdated metrics. Furthermore, you cannot easily test what impact changes might have on previously designed areas. In a dynamic design tool such changes will be applied to the entire design and allow you to test things in site areas you had already finished.
No static design tool allows you to do this, and having somebody else produce a mockup from your static designs or wireframes will duplicate work and is inefficient.
How to do it
When working in a responsive design tool rather than in the browser, there is still the question of how and when to communicate with the developer. I have found that working with Sass in combination with a visual style guide is very efficient, but it does need careful planning: fundamental metrics for padding, margins and font sizes, but also design elements like sliders, forms, tabs, buttons and navigational elements, should be defined at the beginning of a project and used consistently across the site. Working with a grid can help you develop a consistent design language across your site.
Create a visual style guide that shows what the elements look like and how they behave across different screen sizes – and when interacted with. Put all metrics on paddings, margins, breakpoints, widths, colours and so on in a text document, ideally with names that your developer can use as Sass variables in the CSS. For example:
$padding-default-vertical: 1.5em;
Developers, too, need an efficient workflow to keep code maintainable and speed up the time needed for more complex interactions with an eye on accessibility and performance. CSS preprocessors like Sass allow you to work with variables and mixins for default rules, as well as style sheet partials for different site areas or design elements. Create your own boilerplate to use for your projects and then update your variables with the information from your designer for each individual project.
How to get buy-in
One obstacle when implementing responsive design, accessibility and content strategy is the logistics of learning new skills and iterating on your workflow. Another is how to sell it. You might expect everyone on a project (including the client) to want to design and develop the best website possible: ultimately, a great site will lead to more conversions. However, we often hear that people find it difficult to convince their teammates, bosses or clients to implement best practices.
Why is that? Well, I believe a lot of it is down to how we sell it. You will have experienced this yourself: some people you trust to know what they are talking about, and others you don’t. Think about why you trust that first person but don’t buy what the other one is telling you. It is likely because person A has a self-assured, calm and assertive demeanour, while person B seems insecure and apologetic. To sell our ideas, we need to become person A! For a timid designer or developer suffering from imposter syndrome (like many of us do in this industry) that is a difficult task. So how can we become more confident in selling our expertise?
Write
We need to become experts. And I mean not just in writing great code or coming up with beautiful designs but at explaining why we’re doing what we’re doing. Why do you code this way or that? Why is this the best layout? Why does a website have to be accessible and responsive? Write about it. Putting your thoughts down on paper or screen is a really efficient way of getting your head around a topic and learning to make a case for something. You may even find that you come up with new ideas as you are writing, so you’ll become a better designer or developer along the way.
Talk
Then, talk about it. Start out in front of your team, then do a lightning talk at a web event near you, then a longer talk or workshop. Having to talk about a topic is going to help you put into spoken words the argument that you’ve previously put together in writing. Writing comes more easily when you’re starting out but we use a different register when writing than talking and you need to learn how to speak your case. Do the talk a couple of times and after each talk make adjustments where you found it didn’t work well. By this time, you are more than ready to make your case to the client. In fact, you’ve been ready since that first talk in front of your colleagues ;)
Pitch
Pitches used to be based on a presentation of static layouts for for three to five typical pages and three different designs. But if we want to sell interactivity, structure, usability, accessibility and responsiveness, we need to demonstrate these things and I believe that it can only do us good. I have seen a few pitches sitting in the client’s chair and static layouts are always sort of dull. What makes a website a website is the fact that I can interact with it and smooth interactions or animations add that extra sparkle.
I can’t claim personal experience for this one but I’d be bold and go for only one design. One demo page matching the client’s corporate design but not any specific page for the final site. Include design elements like navigation, photography, typefaces, article layout (with real content), sliders, tabs, accordions, buttons, forms, tables (yes, tables) – everything you would include in a style tiles document, only interactive. Demonstrate how the elements behave when clicked, hovered and touched, and how they change across different screen sizes. You may even want to demonstrate accessibility features like tabbed navigation and screen reader use.
Obviously, there are many approaches that will work in different situations but don’t give up on finding a process that works for you and that ultimately allows you to build delightful, accessible, responsive user experiences for the web. Make time to try new tools and techniques and don’t just work on them on the side – start using them on an actual project. It is only when we use a tool or process in the real world that we become true experts. Remember your driving lessons: once the instructor had explained how to operate the car, you were sent to practise driving on the road in actual traffic! |
2014 |
Sibylle Weber |
sibylleweber |
2014-12-07T00:00:00+00:00 |
https://24ways.org/2014/collaborative-responsive-design-workflows/ |
process |
| 32 |
Cohesive UX |
With Yosemite, Apple users can answer iPhone calls on their MacBooks. This is weird. And yet it’s representative of a greater trend toward cohesion.
Shortly after upgrading to Yosemite, a call came in on my iPhone and my MacBook “rang” in parallel. And I was all, like, “Wut?” This was a new feature in Yosemite, and honestly it was a little bizarre at first.
Apple promotional image showing a phone call ringing simultaneously on multiple devices.
However, I had just spoken at a conference on the very topic you’re reading about now, and therefore I appreciated the underlying concept: the cohesion of user experience, the cohesion of screens.
This is just one of many examples I’ve encountered since beginning to speak about this topic months ago. But before we get ahead of ourselves, let’s look back at the past few years, specifically the role of responsive web design.
RWD != cohesive experience
I needn’t expound on the virtues of responsive web design (RWD). You’ve likely already encountered more than a career’s worth on the topic. This is a good thing. Count me in as one of its biggest fans.
However, if we are to sing the praises of RWD, we must also acknowledge its shortcomings. One of these is that RWD ends where the browser ends. For all its goodness, RWD really has no bearing on native apps or any other experiences that take place outside the browser. This makes it challenging, therefore, to create cohesion for multi-screen users if RWD is the only response to “let’s make it work everywhere.”
We need something that incorporates the spirit of RWD while unifying all touchpoints for the entire user experience—single device or several devices, in browser or sans browser, native app or otherwise.
I call this cohesive UX, and I believe it’s the next era of successful user experiences.
Toward a unified whole
Simply put, the goal of cohesive UX is to deliver a consistent, unified user experience regardless of where the experience begins, continues, and ends.
Two facets are vital to cohesive UX:
Function and form
Data symmetry
Let’s examine each of these.
Function AND form
Function over form, of course. Right? Not so fast, kiddo.
Consider Bruce Lawson’s dad. After receiving an Android phone for Christmas and thumbing through his favorite sites, he was puzzled why some looked different from their counterparts on the desktop. “When a site looked radically different,” Bruce observed, “he’d check the URL bar to ensure that he’d typed in the right address. In short, he found RWD to be confusing and it meant he didn’t trust the site.” A lack of cohesive form led to a jarring experience for Bruce’s dad.
Now, if I appear to be suggesting websites must look the same in every browser—you already learned they needn’t—know that I recognize the importance of context, especially in regards to mobile. I made a case for this more than seven years ago.
Rather, cohesive UX suggests that form deserves the same respect as function when crafting user experiences that span multiple screens or devices. And users are increasingly comfortable traversing media. For example, more than 40% of adults in the U.S. owning more than one device start an activity on one screen and finish it on another, according to a study commissioned by Facebook. I suspect that percentage will only increase in 2015, and I suspect the tech-affluent readers of 24 ways are among the 40%.
There are countless examples of cohesive form and function. Consider Gmail, which displays email conversations visually as a stack that can be expanded and collapsed like the bellows of an accordion. This visual metaphor has been consistent in virtually any instance of Gmail—website or app—since at least 2007 when I captured this screenshot on my Nokia 6680:
Screenshot captured while authoring Mobile Web Design (2007). Back then we didn’t call this an app, but rather a ‘smart client’.
When the holistic experience is cohesive as it is with Gmail, users’ mental models and even muscle memory are preserved.1 Functionality and aesthetics align with the expectations users have for how things should function and what they should look like. In other words, the experience is roughly the same across screens.
But don’t be ridiculous, peoples. Note that I said “roughly.” It’s important to avoid mindless replication of aesthetics and functionality for the sake of cohesion. Again, the goal is a unified whole, not a carbon copy. Affordances and concessions should be made as context and intuition require. For example, while Facebook users are accustomed to top-aligned navigation in the browser, they encounter bottom-aligned navigation in the iOS app as justified by user testing:
The iOS app model has held up despite many attempts to better it: http://t.co/rSMSAqeh9m pic.twitter.com/mBp36lAEgc— Luke Wroblewski (@lukew) December 10, 2014
Despite the (rather minor) lack of consistency in navigation placement, other elements such as icons, labels, and color theme work in tandem to produce a unified, holistic whole.
Data symmetry
Data symmetry involves the repetition, continuity, or synchronicity of data across screens, devices, and platforms. As regards cohesive UX, data includes not just the material (such as an article you’re writing on Medium) but also the actions that can be performed on or with that material (such as Medium’s authoring tools). That is to say, “sync verbs, not just nouns” (Josh Clark).
In my estimation, Amazon is an archetype of data symmetry, as is Rdio. When logged in, data is shared across virtually any device of any kind, irrespective of using a browser or native app. Add a product to your Amazon cart from your phone during the morning commute, and finish the transaction at work on your laptop. Easy peasy.
Amazon’s aesthetics are crazy cohesive, to boot:
Amazon web (left) and native app (right).
With Rdio, not only are playlists and listening history synced across screens as you would expect, but the cohesion goes even further. Rdio’s remote control feature allows you to control music playing on one device using another device, all in real time.
Rdio’s remote control feature, as viewed on my MacBook while music plays on my iMac.
At my office I often work from my couch using my MacBook, but my speakers are connected to my iMac. When signed in to Rdio on both devices, my MacBook serves as proxy for controlling Rdio on my iMac, much the same as any Yosemite-enabled device can serve as proxy for an incoming iPhone call.
Me, in my office. Note the iMac and speakers at far right.
This is a brilliant example of cohesive design, and it’s executed entirely via the cloud.
Things to consider
Consider the following when crafting cohesive experiences:
Inventory the elements that comprise your product experience, and cohesify them.2
Consider things such as copy, tone, typography, iconography, imagery, flow, placement, brand identification, account data, session data, user preferences, and so on. Then, create cohesion among these elements to the greatest extent possible, while adapting to context as needed.
Store session data in the cloud rather than locally.
For example, avoid using browser cookies to store shopping cart data, as cookies are specific to a single browser on a single device. Instead, store this data in the cloud so it can be accessed from other devices, as well as beyond the browser.
Consider using web views when developing your native app.
“You’re already using web apps in native wrappers without even noticing it,” Lukas Mathis contends. “The fact that nobody even notices, the fact that this isn’t a story, shows that, when it comes to user experience, web vs. native doesn’t matter anymore.” Web views essentially allow you to display HTML content inside a native wrapper. This can reduce the time and effort needed to make the overall experience cohesive. So whereas the navigation bar may be rendered by the app, for example, the remaining page display may be rendered via the web. There’s readily accessible documentation for using web views in C++, iOS, Android, and so forth.
Nature is calling
Returning to the example of Yosemite and sychronized phone calls, is it really that bizarre in light of cohesive UX? Perhaps at first. But I suspect that, over time, Yosemite’s cohesiveness — and the cohesiveness of other examples like the ones we’ve discussed here — will become not only more natural but more commonplace, too.
1 I browse Flipboard on my iPad nearly every morning as part of my breakfast routine. Swiping horizontally advances to the next page. Countless times I’ve done the same gesture in Flipboard for iPhone only to have it do nothing. This is because the gesture for advancing is vertical on phones. I’m so conditioned to the horizontal swipe that I often fail to make the switch to vertical swipe, and apparently others suffer from the same muscle memory, too.
2 Cohesify isn’t a thing. But chances are you understood what I meant. Yay neologism! |
2014 |
Cameron Moll |
cameronmoll |
2014-12-24T00:00:00+00:00 |
https://24ways.org/2014/cohesive-ux/ |
ux |
| 8 |
Coding Towards Accessibility |
“Can we make it AAA-compliant?” – does this question strike fear into your heart? Maybe for no other reason than because you will soon have to wade through the impenetrable WCAG documentation once again, to find out exactly what AAA-compliant means?
I’m not here to talk about that.
The Web Content Accessibility Guidelines are a comprehensive and peer-reviewed resource which we’re lucky to have at our fingertips. But they are also a pig to read, and they may have contributed to the sense of mystery and dread with which some developers associate the word accessibility.
This Christmas, I want to share with you some thoughts and some practical tips for building accessible interfaces which you can start using today, without having to do a ton of reading or changing your tools and workflow.
But first, let’s clear up a couple of misconceptions.
Dreary, flat experiences
I recently built a front-end framework for the Post Office. This was a great gig for a developer, but when I found out about my client’s stringent accessibility requirements I was concerned that I’d have to scale back what was quite a complex set of visual designs.
Sites like Jakob Neilsen’s old workhorse useit.com and even the pioneering GOV.UK may have to shoulder some of the blame for this. They put a premium on usability and accessibility over visual flourish. (Although, in fairness to Mr Neilsen, his new site nngroup.com is really quite a snazzy affair, comparatively.)
Of course, there are other reasons for these sites’ aesthetics — and it’s not because of the limitations of the form. You can make an accessible site look as glossy or as plain as you want it to look. It’s always our own ingenuity and attention to detail that are going to be the limiting factors.
Synecdoche
We must always guard against the tendency to assume that catering to screen readers means we have the whole accessibility ballgame covered.
There’s so much more to accessibility than assistive technology, as you know. And within the field of assistive technology there are plenty of other devices for us to consider.
Planning to accommodate all these users and devices can be daunting. When I first started working in this field I thought that the breadth of technology was prohibitive. I didn’t even know what a screen reader looked like. (I assumed they were big and heavy, perhaps like an old typewriter, and certainly they would be expensive and difficult to fathom.) This is nonsense, of course. Screen reader emulators are readily available as browser extensions and can be activated in seconds. Chromevox and Fangs are both excellent and you should download one or the other right now.
But the really good news is that you can emulate many other types of assistive technology without downloading a byte. And this is where we move from misconceptions into some (hopefully) useful advice.
The mouse trap
The simplest and most effective way to improve your abilities as a developer of accessible interfaces is to unplug your mouse.
Keyboard operation has its own WCAG chapter, because most users of assistive technology are navigating the web using only their keyboards. You can go some way towards putting yourself into their shoes so easily — just by ditching a peripheral.
Learning this was a lightbulb moment for me. When I build interfaces I am constantly flicking between code and the browser, testing or viewing the changes I have made. Now, instead of checking a new element once, I check it twice: once with my mouse and then again without.
Don’t just :hover
The reality is that when you first start doing this you can find your site becomes unusable straightaway. It’s easy to lose track of which element is in focus as you hit the tab key repeatedly.
One of the easiest changes you can make to your coding practice is to add :focus and :active pseudo-classes to every hover state that you write. I’m still amazed at how many sites fail to provide a decent focus state for links (and despite previous 24 ways authors in 2007 and 2009 writing on this same issue!).
You may find that in some cases it makes sense to have something other than, or in addition to, the hover state on focus, but start with the hover state that your designer has taken the time to provide you with. It’s a tiny change and there is no downside. So instead of this:
.my-cool-link:hover {
background-color: MistyRose ;
}
…try writing this:
.my-cool-link:hover,
.my-cool-link:focus,
.my-cool-link:active {
background-color: MistyRose ;
}
I’ve toyed with the idea of making a Sass mixin to take care of this for me, but I haven’t yet. I worry that people reading my code won’t see that I’m explicitly defining my focus and active states so I take the hit and write my hover rules out longhand.
JavaScript can play, too
This was another revelation for me. Keyboard-only navigation doesn’t necessitate a JavaScript-free experience, and up-to-date screen readers can execute JavaScript. So we’re able to create complex JavaScript-driven interfaces which all users can interact with.
Some of the hard work has already been done for us. First, there are already conventions around keyboard-driven interfaces. Think about the last time you viewed a photo album on Facebook. You can use the arrow keys to switch between photos, and the escape key closes whichever lightbox-y UI thing Facebook is showing its photos in this week. Arrow keys (up/down as well as left/right) for progression through content; Escape to back out of something; Enter or space bar to indicate a positive intention — these are established keyboard conventions which we can apply to our interfaces to improve their accessiblity.
Of course, by doing so we are improving our interfaces in general, giving all users the option to switch between keyboard and mouse actions as and when it suits them.
Second, this guy wants to help you out. Hans Hillen is a developer who has done a great deal of work around accessibility and JavaScript-powered interfaces. Along with The Paciello Group he has created a version of the jQuery UI library which has been fully optimised for keyboard navigation and screen reader use. It’s a fantastic reference which I revisit all the time
I’m not a huge fan of the jQuery UI library. It’s a pain to style and the code is a bit bloated. So I’ve not used this demo as a code resource to copy wholesale. I use it by playing with the various components and seeing how they react to keyboard controls. Each component is also fully marked up with the relevant ARIA roles to improve screen reader announcement where possible (more on this below).
Coding for accessibility promotes good habits
This is a another observation around accessibility and JavaScript. I noticed an improvement in the structure and abstraction of my code when I started adding keyboard controls to my interface elements.
Your code has to become more modular and event-driven, because any number of events could trigger the same interaction. A mouse-click, the Enter key and the space bar could all conceivably trigger the same open function on a collapsed accordion element. (And you want to keep things DRY, don’t you?)
If you aren’t already in the habit of separating out your interface functionality into discrete functions, you will be soon.
var doSomethingCool = function(){
// Do something cool here.
}
// Bind function to a button click - pretty vanilla
$('.myCoolButton').on('click', function(){
doSomethingCool();
return false;
});
// Bind the same function to a range of keypresses
$(document).keyup(function(e){
switch(e.keyCode) {
case 13: // enter
case 32: // spacebar
doSomethingCool();
break;
case 27: // escape
doSomethingElse();
break;
}
});
To be honest, if you’re doing complex UI stuff with JavaScript these days, or if you’ve been building any responsive interfaces which rely on JavaScript, then you are most likely working with an application framework such as Backbone, Angular or Ember, so an abstraced and event-driven application structure will be familar to you. It should be super easy for you to start helping out your keyboard-only users if you aren’t already — just add a few more event bindings into your UI layer!
Manipulating the tab order
So, you’ve adjusted your mindset and now you test every change to your codebase using a keyboard as well as a mouse. You’ve applied all your hover states to :focus and :active so you can see where you’re tabbing on the page, and your interactive components react seamlessly to a mixture of mouse and keyboard commands. Feels good, right?
There’s another level of optimisation to consider: manipulating the tab order. Certain DOM elements are naturally part of the tab order, and others are excluded. Links and input elements are the main elements included in the tab order, and static elements like paragraphs and headings are excluded. What if you want to make a static element ‘tabbable’?
A good example would be in an expandable accordion component. Each section of the accordion should be separated by a heading, and there’s no reason to make that heading into a link simply because it’s interactive.
<div class="accordion-widget">
<h3>Tyrannosaurus</h3>
<p>Tyrannosaurus; meaning "tyrant lizard"...<p>
<h3>Utahraptor</h3>
<p>Utahraptor is a genus of theropod dinosaurs...<p>
<h3>Dromiceiomimus</h3>
<p>Ornithomimus is a genus of ornithomimid dinosaurs...<p>
</div>
Adding the heading elements to the tab order is trivial. We just set their tabindex attribute to zero. You could do this on the server or the client. I prefer to do it with JavaScript as part of the accordion setup and initialisation process.
$('.accordion-widget h3').attr('tabindex', '0');
You can apply this trick in reverse and take elements out of the tab order by setting their tabindex attribute to −1, or change the tab order completely by using other integers. This should be done with great care, if at all. You have to be sure that the markup you remove from the tab order comes out because it genuinely improves the keyboard interaction experience. This is hard to validate without user testing. The danger is that developers will try to sweep complicated parts of the UI under the carpet by taking them out of the tab order. This would be considered a dark pattern — at least on my team!
A farewell ARIA
This is where things can get complex, and I’m no expert on the ARIA specification: I feel like I’ve only dipped my toe into this aspect of coding for accessibility. But, as with WCAG, I’d like to demystify things a little bit to encourage you to look into this area further yourself.
ARIA roles are of most benefit to screen reader users, because they modify and augment screen reader announcements.
Let’s take our dinosaur accordion from the previous section. The markup is semantic, so a screen reader that can’t handle JavaScript will announce all the content within the accordion, no problem.
But modern screen readers can deal with JavaScript, and this means that all the lovely dino information beneath each heading has probably been hidden on document.ready, when the accordion initialised. It might have been hidden using display:none, which prevents a screen reader from announcing content. If that’s as far as you have gone, then you’ve committed an accessibility sin by hiding content from screen readers. Your user will hear a set of headings being announced, with no content in between. It would sound something like this if you were using Chromevox:
> Tyrannosaurus. Heading Three.
> Utahraptor. Heading Three.
> Dromiceiomimus. Heading Three.
We can add some ARIA magic to the markup to improve this, using the tablist role. Start by adding a role of tablist to the widget, and roles of tab and tabpanel to the headings and paragraphs respectively. Set boolean values for aria-selected, aria-hidden and aria-expanded. The markup could end up looking something like this.
<div class="accordion-widget" role="tablist">
<!-- T-rex -->
<h3 role="tab"
tabindex="0"
id="tab-2"
aria-controls="panel-2"
aria-selected="false">Utahraptor</h3>
<p role="tabpanel"
id="panel-2"
aria-labelledby="tab-2"
aria-expanded="false"
aria-hidden="true">Utahraptor is a genus of theropod dinosaurs...</p>
<!-- Dromiceiomimus -->
</div>
Now, if a screen reader user encounters this markup they will hear the following:
> Tyrannosaurus. Tab not selected; one of three.
> Utahraptor. Tab not selected; two of three.
> Dromiceiomimus. Tab not selected; three of three.
You could add arrow key events to help the user browse up and down the tab list items until they find one they like.
Your accordion open() function should update the ARIA boolean values as well as adding whatever classes and animations you have built in as standard. Your users know that unselected tabs are meant to be interacted with, so if a user triggers the open function (say, by hitting Enter or the space bar on the second item) they will hear this:
> Utahraptor. Selected; two of three.
The paragraph element for the expanded item will not be hidden by your CSS, which means it will be announced as normal by the screen reader.
This kind of thing makes so much more sense when you have a working example to play with. Again, I refer you to the fantastic resource that Hans Hillen has put together: this is his take on an accessible accordion, on which much of my example is based.
Conclusion
Getting complex interfaces right for all of your users can be difficult — there’s no point pretending otherwise. And there’s no substitute for user testing with real users who navigate the web using assistive technology every day. This kind of testing can be time-consuming to recruit for and to conduct. On top of this, we now have accessibility on mobile devices to contend with. That’s a huge area in itself, and it’s one which I have not yet had a chance to research properly.
So, there’s lots to learn, and there’s lots to do to get it right. But don’t be disheartened. If you have read this far then I’ll leave you with one final piece of advice: don’t wait.
Don’t wait until you’re building a site which mandates AAA-compliance to try this stuff out. Don’t wait for a client with the will or the budget to conduct the full spectrum of user testing to come along. Unplug your mouse, and start playing with your interfaces in a new way. You’ll be surprised at the things that you learn and the issues you uncover.
And the next time an true accessibility project comes along, you will be way ahead of the game. |
2013 |
Charlie Perrins |
charlieperrins |
2013-12-03T00:00:00+00:00 |
https://24ways.org/2013/coding-towards-accessibility/ |
code |
| 253 |
Clip Paths Know No Bounds |
CSS Shapes are getting a lot of attention as browser support has increased for properties like shape-outside and clip-path. There are a few ways that we can use CSS Shapes, in particular with the clip-path property, that are not necessarily evident at first glance.
The basics of a clip path
Before we dig into specific techniques to expand on clip paths, we should first take a look at a basic shape and clip-path. Clip paths can apply a CSS Shape such as a circle(), ellipse(), inset(), or the flexible polygon() to any element. Everywhere in the element that is not within the bounds of our shape will be visually removed.
Using the polygon shape function, for example, we can create triangles, stars, or other straight-edged shapes as on Bennett Feely’s Clippy. While fixed units like pixels can be used when defining vertices/points (where the sides meet), percentages will give more flexibility to adapt to the element’s dimensions.
See the Pen Clip Path Box by Dan Wilson (@danwilson) on CodePen.
So for an octagon, we can set eight x, y pairs of percentages to define those points. In this case we start 30% into the width of the box for the first x and at the top of the box for the y and go clockwise. The visible area becomes the interior of the shape made by connecting these points with straight lines.
clip-path: polygon(
30% 0%,
70% 0%,
100% 30%,
100% 70%,
70% 100%,
30% 100%,
0% 70%,
0% 30%
);
A shape with less vertices than the eye can see
It’s reasonable to look at the polygon() function and assume that we need to have one pair of x, y coordinates for every point in our shape. However, we gain some flexibility by thinking outside the box — or more specifically when we think outside the range of 0% - 100%.
Our element’s box model will be the ultimate boundary for a clip-path, but we can still define points that exist beyond that natural box for an element.
See the Pen CSS Shapes Know No Bounds by Dan Wilson (@danwilson) on CodePen.
By going beyond the 0% - 100% range we can turn a polygon with three points into a quadrilateral, a pentagon, or a hexagon. In this example the shapes used are all similar triangles defining three points, but due to exceeding the bounds for our element box we visually see one triangle and two pentagons.
Our earlier octagon can similarly be made with only four points.
See the Pen Octagon with four points by Dan Wilson (@danwilson) on CodePen.
Multiple shapes, one clip path
We can lean on this power of going beyond the bounds of our element to also create more than one visual shape with a single polygon().
See the Pen Multiple shapes from one clip-path by Dan Wilson (@danwilson) on CodePen.
Depending on how we lay it out we can make each shape directly, but since we know we can move around in the space beyond the element’s box, we can draw extra lines to help us get where we need to go next as needed.
It can also help us in slicing an element. Combined with CSS Variables, we can work with overlapping elements and clip each one into alternating strips. This example is two elements, each divided into a few rectangles.
See the Pen 24w: Sliced Icon by Dan Wilson (@danwilson) on CodePen.
Different shapes with fill rules
A polygon() is not just a collection of points. There is one more key piece to its puzzle according to the specification — the Fill Rule. The default value we have been using so far is nonzero, and the second option is evenodd. These two values help determine what is considered inside and outside the shape.
See the Pen A Star Multiways by Dan Wilson (@danwilson) on CodePen.
As lines intersect we can get into situations where pieces seemingly on the inside can be considered outside the shape boundary. When using the evenodd fill rule, we can determine if a given point is inside or outside the boundary by drawing a ray from the point in any direction. If the ray crosses an even number of the clip path’s lines, the point is considered outside, and if it crosses an odd number the point is inside.
Order of operations
It is important to note that there are many CSS properties that affect the final composited appearance of an element via CSS Filters, Blend Modes, and more.
These compositing effects are applied in the order:
CSS Filters (e.g. filter: blur(2px))
Clipping (e.g. what this article is about)
Masking (Clipping’s cousin)
Blend Modes (e.g. mix-blend-mode: multiply)
Opacity
This means if we want to have a star shape and blur it, the blur will happen before the clip. And since blurs are most noticeable around the edge of an element box, the effect might be completely lost since we have clipped away the element’s box edges.
See the Pen Order of Filter + Clip by Dan Wilson (@danwilson) on CodePen.
If we want the edges of the star to be blurred, we do have the option to wrap our clipped element in a blurred parent element. The inner element will be rendered first (with its star clip) and then the parent will blur its contents normally.
Revealing content with animation
CSS Shapes can be transitioned and animated, allowing us to animate the visual area of our element without affecting the content within. For example, we can start with visually hidden content (fully clipped) and grow the clip path to reveal the content within. The important caveat for polygon() is that the number of points need to be the same for each keyframe, as well as the fill rule. Otherwise the browser will not have enough information to interpolate the intermediate values.
See the Pen Clip Path Shape Reveal by Dan Wilson (@danwilson) on CodePen.
Don’t keep CSS Shapes in a box
Clip paths give us some interesting new possibilities, especially when we think of them as more than just basic shapes. We may be heavily modifying the visual representation of our elements with clip-path, but the underlying content remains unchanged and accessible which makes this property fairly powerful. |
2018 |
Dan Wilson |
danwilson |
2018-12-20T00:00:00+00:00 |
https://24ways.org/2018/clip-paths-know-no-bounds/ |
code |
| 192 |
Cleaner Code with CSS3 Selectors |
The parts of CSS3 that seem to grab the most column inches on blogs and in articles are the shiny bits. Rounded corners, text shadow and new ways to achieve CSS layouts are all exciting and bring with them all kinds of possibilities for web design. However what really gets me, as a developer, excited is a bit more mundane.
In this article I’m going to take a look at some of the ways our front and back-end code will be simplified by CSS3, by looking at the ways we achieve certain visual effects now in comparison to how we will achieve them in a glorious, CSS3-supported future. I’m also going to demonstrate how we can use these selectors now with a little help from JavaScript – which can work out very useful if you find yourself in a situation where you can’t change markup that is being output by some server-side code.
The wonder of nth-child
So why does nth-child get me so excited? Here is a really common situation, the designer would like the tables in the application to look like this:
Setting every other table row to a different colour is a common way to enhance readability of long rows. The tried and tested way to implement this is by adding a class to every other row. If you are writing the markup for your table by hand this is a bit of a nuisance, and if you stick a row in the middle you have to change the rows the class is applied to. If your markup is generated by your content management system then you need to get the server-side code to add that class – if you have access to that code.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<title>Striping every other row - using classes</title>
<style type="text/css">
body {
padding: 40px;
margin: 0;
font: 0.9em Arial, Helvetica, sans-serif;
}
table {
border-collapse: collapse;
border: 1px solid #124412;
width: 600px;
}
th {
border: 1px solid #124412;
background-color: #334f33;
color: #fff;
padding: 0.4em;
text-align: left;
}
td {
padding: 0.4em;
}
tr.odd td {
background-color: #86B486;
}
</style>
</head>
<body>
<table>
<tr>
<th>Name</th>
<th>Cards sent</th>
<th>Cards received</th>
<th>Cards written but not sent</th>
</tr>
<tr>
<td>Ann</td>
<td>40</td>
<td>28</td>
<td>4</td>
</tr>
<tr class="odd">
<td>Joe</td>
<td>2</td>
<td>27</td>
<td>29</td>
</tr>
<tr>
<td>Paul</td>
<td>5</td>
<td>35</td>
<td>2</td>
</tr>
<tr class="odd">
<td>Louise</td>
<td>65</td>
<td>65</td>
<td>0</td>
</tr>
</table>
</body>
</html>
View Example 1
This situation is something I deal with on almost every project, and apart from being an extra thing to do, it just isn’t ideal having the server-side code squirt classes into the markup for purely presentational reasons. This is where the nth-child pseudo-class selector comes in. The server-side code creates a valid HTML table for the data, and the CSS then selects the odd rows with the following selector:
tr:nth-child(odd) td {
background-color: #86B486;
}
View Example 2
The odd and even keywords are very handy in this situation – however you can also use a multiplier here. 2n would be equivalent to the keyword ‘odd’ 3n would select every third row and so on.
Browser support
Sadly, nth-child has pretty poor browser support. It is not supported in Internet Explorer 8 and has somewhat buggy support in some other browsers. Firefox 3.5 does have support. In some situations however, you might want to consider using JavaScript to add this support to browsers that don’t have it. This can be very useful if you are dealing with a Content Management System where you have no ability to change the server-side code to add classes into the markup.
I’m going to use jQuery in these examples as it is very simple to use the same CSS selector used in the CSS to target elements with jQuery – however you could use any library or write your own function to do the same job. In the CSS I have added the original class selector to the nth-child selector:
tr:nth-child(odd) td, tr.odd td {
background-color: #86B486;
}
Then I am adding some jQuery to add a class to the markup once the document has loaded – using the very same nth-child selector that works for browsers that support it.
<script src="http://code.jquery.com/jquery-latest.js"></script>
<script>
$(document).ready(function(){
$("tr:nth-child(odd)").addClass("odd");
});
</script>
View Example 3
We could just add a background colour to the element using jQuery, however I prefer not to mix that information into the JavaScript as if we change the colour on our table rows I would need to remember to change it both in the CSS and in the JavaScript.
Doing something different with the last element
So here’s another thing that we often deal with. You have a list of items all floated left with a right hand margin on each element constrained within a fixed width layout. If each element has the right margin applied the margin on the final element will cause the set to become too wide forcing that last item down to the next row as shown in the below example where I have used a grey border to indicate the fixed width.
Currently we have two ways to deal with this. We can put a negative right margin on the list, the same width as the space between the elements. This means that the extra margin on the final element fills that space and the item doesn’t drop down.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<title>The last item is different</title>
<style type="text/css">
body {
padding: 40px;
margin: 0;
font: 0.9em Arial, Helvetica, sans-serif;
}
div#wrapper {
width: 740px;
float: left;
border: 5px solid #ccc;
}
ul.gallery {
margin: 0 -10px 0 0;
padding: 0;
list-style: none;
}
ul.gallery li {
float: left;
width: 240px;
margin: 0 10px 10px 0;
}
</style>
</head>
<body>
<div id="wrapper">
<ul class="gallery">
<li><img src="xmas1.jpg" alt="baubles" /></li>
<li><img src="xmas2.jpg" alt="star" /></li>
<li><img src="xmas3.jpg" alt="wreath" /></li>
</ul>
</div>
</body>
</html>
View Example 4
The other solution will be to put a class on the final element and in the CSS remove the margin for this class.
ul.gallery li.last {
margin-right: 0;
}
This second solution may not be easy if the content is generated from server-side code that you don’t have access to change.
It could all be so different. In CSS3 we have marvellously common-sense selectors such as last-child, meaning that we can simply add rules for the last list item.
ul.gallery li:last-child {
margin-right: 0;
}
View Example 5
This removed the margin on the li which is the last-child of the ul with a class of gallery. No messing about sticking classes on the last item, or pushing the width of the item out wit a negative margin.
If this list of items repeated ad infinitum then you could also use nth-child for this task. Creating a rule that makes every 3rd element margin-less.
ul.gallery li:nth-child(3n) {
margin-right: 0;
}
View Example 6
A similar example is where the designer has added borders to the bottom of each element – but the last item does not have a border or is in some other way different. Again, only a class added to the last element will save you here if you cannot rely on using the last-child selector.
Browser support for last-child
The situation for last-child is similar to that of nth-child, in that there is no support in Internet Explorer 8. However, once again it is very simple to replicate the functionality using jQuery. Adding our .last class to the last list item.
$("ul.gallery li:last-child").addClass("last");
We could also use the nth-child selector to add the .last class to every third list item.
$("ul.gallery li:nth-child(3n)").addClass("last");
View Example 7
Fun with forms
Styling forms can be a bit of a trial, made difficult by the fact that any CSS applied to the input element will effect text fields, submit buttons, checkboxes and radio buttons. As developers we are left adding classes to our form fields to differentiate them. In most builds all of my text fields have a simple class of text whereas I wouldn’t dream of adding a class of para to every paragraph element in a document.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<title>Syling form fields</title>
<style type="text/css">
body {
padding: 40px;
margin: 0;
font: 0.9em Arial, Helvetica, sans-serif;
}
form div {
clear: left;
padding: 0 0 0.8em 0;
}
form label {
float: left;
width: 120px;
}
form .text, form textarea {
border:1px solid #333;
padding: 0.2em;
width: 400px;
}
form .button {
border: 1px solid #333;
background-color: #eee;
color: #000;
padding: 0.1em;
}
</style>
</head>
<body>
<h1>Send your Christmas list to Santa</h1>
<form method="post" action="" id="christmas-list">
<div><label for="fName">Name</label>
<input type="text" name="fName" id="fName" class="text" /></div>
<div><label for="fEmail">Email address</label>
<input type="text" name="fEmail" id="fEmail" class="text" /></div>
<div><label for="fList">Your list</label>
<textarea name="fList" id="fList" rows="10" cols="30"></textarea></div>
<div><input type="submit" name="btnSubmit" id="btnSubmit" value="Submit" class="button" ></div>
</form>
</body>
</html>
View Example 8
Attribute selectors provide a way of targeting elements by looking at the attributes of those elements. Unlike the other examples in this article which are CSS3 selectors, the attribute selector is actually a CSS2.1 selector – it just doesn’t get much use because of lack of support in Internet Explorer 6. Using attribute selectors we can write rules for text inputs and form buttons without needing to add any classes to the markup. For example after removing the text and button classes from my text and submit button input elements I can use the following rules to target them:
form input[type="text"] {
border: 1px solid #333;
padding: 0.2em;
width: 400px;
}
form input[type="submit"]{
border: 1px solid #333;
background-color: #eee;
color: #000;
padding: 0.1em;
}
View Example 9
Another problem that I encounter with forms is where I am using CSS to position my labels and form elements by floating the labels. This works fine as long as I want all of my labels to be floated, however sometimes we get a set of radio buttons or a checkbox, and I don’t want the label field to be floated. As you can see in the below example the label for the checkbox is squashed up into the space used for the other labels, yet it makes more sense for the checkbox to display after the text.
I could use a class on this label element however CSS3 lets me to target the label attribute directly by looking at the value of the for attribute.
label[for="fOptIn"] {
float: none;
width: auto;
}
Being able to precisely target attributes in this way is incredibly useful, and once IE6 is no longer an issue this will really help to clean up our markup and save us from having to create all kinds of special cases when generating this markup on the server-side.
Browser support
The news for attribute selectors is actually pretty good with Internet Explorer 7+, Firefox 2+ and all other modern browsers all having support. As I have already mentioned this is a CSS2.1 selector and so we really should expect to be able to use it as we head into 2010! Internet Explorer 7 has slightly buggy support and will fail on the label example shown above however I discovered a workaround in the Sitepoint CSS reference comments. Adding the selector label[htmlFor="fOptIn"] to the correct selector will create a match for IE7.
IE6 does not support these selector but, once again, you can use jQuery to plug the holes in IE6 support. The following jQuery will add the text and button classes to your fields and also add a checks class to the label for the checkbox, which you can use to remove the float and width for this element.
$('form input[type="submit"]').addClass("button");
$('form input[type="text"]').addClass("text");
$('label[for="fOptIn"]').addClass("checks");
View Example 10
The selectors I’ve used in this article are easy to overlook as we do have ways to achieve these things currently. As developers – especially when we have frameworks and existing code that cope with these situations – it is easy to carry on as we always have done.
I think that the time has come to start to clean up our front and backend code and replace our reliance on classes with these more advanced selectors. With the help of a little JavaScript almost all users will still get the full effect and, where we are dealing with purely visual effects, there is definitely a case to be made for not worrying about the very small percentage of people with old browsers and no JavaScript. They will still receive a readable website, it may just be missing some of the finesse offered to the modern browsing experience. |
2009 |
Rachel Andrew |
rachelandrew |
2009-12-20T00:00:00+00:00 |
https://24ways.org/2009/cleaner-code-with-css3-selectors/ |
code |
| 147 |
Christmas Is In The AIR |
That’s right, Christmas is coming up fast and there’s plenty of things to do. Get the tree and lights up, get the turkey, buy presents and who know what else. And what about Santa? He’s got a list. I’m pretty sure he’s checking it twice.
Sure, we could use an existing list making web site or even a desktop widget. But we’re geeks! What’s the fun in that? Let’s build our own to-do list application and do it with Adobe AIR!
What’s Adobe AIR?
Adobe AIR, formerly codenamed Apollo, is a runtime environment that runs on both Windows and OSX (with Linux support to follow). This runtime environment lets you build desktop applications using Adobe technologies like Flash and Flex. Oh, and HTML. That’s right, you web standards lovin’ maniac. You can build desktop applications that can run cross-platform using the trio of technologies, HTML, CSS and JavaScript.
If you’ve tried developing with AIR before, you’ll need to get re-familiarized with the latest beta release as many things have changed since the last one (such as the API and restrictions within the sandbox.)
To get started
To get started in building an AIR application, you’ll need two basic things:
The AIR runtime. The runtime is needed to run any AIR-based application.
The SDK. The software development kit gives you all the pieces to test your application. Unzip the SDK into any folder you wish.
You’ll also want to get your hands on the JavaScript API documentation which you’ll no doubt find yourself getting into before too long. (You can download it, too.)
Also of interest, some development environments have support for AIR built right in. Aptana doesn’t have support for beta 3 yet but I suspect it’ll be available shortly.
Within the SDK, there are two main tools that we’ll use: one to test the application (ADL) and another to build a distributable package of our application (ADT). I’ll get into this some more when we get to that stage of development.
Building our To-do list application
The first step to building an application within AIR is to create an XML file that defines our default application settings. I call mine application.xml, mostly because Aptana does that by default when creating a new AIR project. It makes sense though and I’ve stuck with it. Included in the templates folder of the SDK is an example XML file that you can use.
The first key part to this after specifying things like the application ID, version, and filename, is to specify what the default content should be within the content tags. Enter in the name of the HTML file you wish to load. Within this HTML file will be our application.
<content>ui.html</content>
Create a new HTML document and name it ui.html and place it in the same directory as the application.xml file. The first thing you’ll want to do is copy over the AIRAliases.js file from the frameworks folder of the SDK and add a link to it within your HTML document.
<script type="text/javascript" src="AIRAliases.js"></script>
The aliases create shorthand links to all of the Flash-based APIs.
Now is probably a good time to explain how to debug your application.
Debugging our application
So, with our XML file created and HTML file started, let’s try testing our ‘application’. We’ll need the ADL application located in BIN folder of the SDK and tell it to run the application.xml file.
/path/to/adl /path/to/application.xml
You can also just drag the XML file onto ADL and it’ll accomplish the same thing. If you just did that and noticed that your blank application didn’t load, you’d be correct. It’s running but isn’t visible. Which at this point means you’ll have to shut down the ADL process. Sorry about that!
Changing the visibility
You have two ways to make your application visible. You can do it automatically by setting the placing true in the visible tag within the application.xml file.
<visible>true</visible>
The other way is to do it programmatically from within your application. You’d want to do it this way if you had other startup tasks to perform before showing the interface. To turn the UI on programmatically, simple set the visible property of nativeWindow to true.
<script type="text/javascript">
nativeWindow.visible = true;
</script>
Sandbox Security
Now that we have an application that we can see when we start it, it’s time to build the to-do list application. In doing so, you’d probably think that using a JavaScript library is a really good idea — and it can be but there are some limitations within AIR that have to be considered.
An HTML document, by default, runs within the application sandbox. You have full access to the AIR APIs but once the onload event of the window has fired, you’ll have a limited ability to make use of eval and other dynamic script injection approaches. This limits the ability of external sources from gaining access to everything the AIR API offers, such as database and local file system access. You’ll still be able to make use of eval for evaluating JSON responses, which is probably the most important if you wish to consume JSON-based services.
If you wish to create a greater wall of security between AIR and your HTML document loading in external resources, you can create a child sandbox. We won’t need to worry about it for our application so I won’t go any further into it but definitely keep this in mind.
Finally, our application
Getting tired of all this preamble? Let’s actually build our to-do list application. I’ll use jQuery because it’s small and should suit our needs nicely. Let’s begin with some structure:
<body>
<input type="text" id="text" value="">
<input type="button" id="add" value="Add">
<ul id="list"></ul>
</body>
Now we need to wire up that button to actually add a new item to our to-do list.
<script type="text/javascript">
$(document).ready(function(){
// make sure the application is visible
nativeWindow.visible = true;
$('#add').click(function(){
var t = $('#text').val();
if(t)
{
// use DOM methods to create the new list item
var li = document.createElement('li');
// the extra space at the end creates a buffer between the text
// and the delete link we're about to add
li.appendChild(document.createTextNode(t + ' '));
// create the delete link
var del = document.createElement('a');
// this makes it a true link. I feel dirty doing this.
del.setAttribute('href', '#');
del.addEventListener('click', function(evt){
this.parentNode.parentNode.removeChild(this.parentNode);
});
del.appendChild(document.createTextNode('[del]'));
li.appendChild(del);
// append everything to the list
$('#list').append(li);
//reset the text box
$('#text').val('');
}
})
});
</script>
And just like that, we’ve got a to-do list! That’s it! Just never close your application and you’ll remember everything. Okay, that’s not very practical. You need to have some way of storing your to-do items until the next time you open up the application.
Storing Data
You’ve essentially got 4 different ways that you can store data:
Using the local database. AIR comes with SQLLite built in. That means you can create tables and insert, update and select data from that database just like on a web server.
Using the file system. You can also create files on the local machine. You have access to a few folders on the local system such as the documents folder and the desktop.
Using EcryptedLocalStore. I like using the EcryptedLocalStore because it allows you to easily save key/value pairs and have that information encrypted. All this within just a couple lines of code.
Sending the data to a remote API. Our to-do list could sync up with Remember the Milk, for example.
To demonstrate some persistence, we’ll use the file system to store our files. In addition, we’ll let the user specify where the file should be saved. This way, we can create multiple to-do lists, keeping them separate and organized.
The application is now broken down into 4 basic tasks:
Load data from the file system.
Perform any interface bindings.
Manage creating and deleting items from the list.
Save any changes to the list back to the file system.
Loading in data from the file system
When the application starts up, we’ll prompt the user to select a file or specify a new to-do list. Within AIR, there are 3 main file objects: File, FileMode, and FileStream. File handles file and path names, FileMode is used as a parameter for the FileStream to specify whether the file should be read-only or for write access. The FileStream object handles all the read/write activity.
The File object has a number of shortcuts to default paths like the documents folder, the desktop, or even the application store. In this case, we’ll specify the documents folder as the default location and then use the browseForSave method to prompt the user to specify a new or existing file. If the user specifies an existing file, they’ll be asked whether they want to overwrite it.
var store = air.File.documentsDirectory;
var fileStream = new air.FileStream();
store.browseForSave("Choose To-do List");
Then we add an event listener for when the user has selected a file. When the file is selected, we check to see if the file exists and if it does, read in the contents, splitting the file on new lines and creating our list items within the interface.
store.addEventListener(air.Event.SELECT, fileSelected);
function fileSelected()
{
air.trace(store.nativePath);
// load in any stored data
var byteData = new air.ByteArray();
if(store.exists)
{
fileStream.open(store, air.FileMode.READ);
fileStream.readBytes(byteData, 0, store.size);
fileStream.close();
if(byteData.length > 0)
{
var s = byteData.readUTFBytes(byteData.length);
oldlist = s.split(“\r\n”);
// create todolist items
for(var i=0; i < oldlist.length; i++)
{
createItem(oldlist[i], (new Date()).getTime() + i );
}
}
}
}
Perform Interface Bindings
This is similar to before where we set the click event on the Add button but we’ve moved the code to save the list into a separate function.
$('#add').click(function(){
var t = $('#text').val();
if(t){
// create an ID using the time
createItem(t, (new Date()).getTime() );
}
})
Manage creating and deleting items from the list
The list management is now in its own function, similar to before but with some extra information to identify list items and with calls to save our list after each change.
function createItem(t, id)
{
if(t.length == 0) return;
// add it to the todo list
todolist[id] = t;
// use DOM methods to create the new list item
var li = document.createElement('li');
// the extra space at the end creates a buffer between the text
// and the delete link we're about to add
li.appendChild(document.createTextNode(t + ' '));
// create the delete link
var del = document.createElement('a');
// this makes it a true link. I feel dirty doing this.
del.setAttribute('href', '#');
del.addEventListener('click', function(evt){
var id = this.id.substr(1);
delete todolist[id]; // remove the item from the list
this.parentNode.parentNode.removeChild(this.parentNode);
saveList();
});
del.appendChild(document.createTextNode('[del]'));
del.id = 'd' + id;
li.appendChild(del);
// append everything to the list
$('#list').append(li);
//reset the text box
$('#text').val('');
saveList();
}
Save changes to the file system
Any time a change is made to the list, we update the file. The file will always reflect the current state of the list and we’ll never have to click a save button. It just iterates through the list, adding a new line to each one.
function saveList(){
if(store.isDirectory) return;
var packet = '';
for(var i in todolist)
{
packet += todolist[i] + '\r\n';
}
var bytes = new air.ByteArray();
bytes.writeUTFBytes(packet);
fileStream.open(store, air.FileMode.WRITE);
fileStream.writeBytes(bytes, 0, bytes.length);
fileStream.close();
}
One important thing to mention here is that we check if the store is a directory first. The reason we do this goes back to our browseForSave call. If the user cancels the dialog without selecting a file first, then the store points to the documentsDirectory that we set it to initially. Since we haven’t specified a file, there’s no place to save the list.
Hopefully by this point, you’ve been thinking of some cool ways to pimp out your list. Now we need to package this up so that we can let other people use it, too.
Creating a Package
Now that we’ve created our application, we need to package it up so that we can distribute it. This is a two step process. The first step is to create a code signing certificate (or you can pay for one from Thawte which will help authenticate you as an AIR application developer).
To create a self-signed certificate, run the following command. This will create a PFX file that you’ll use to sign your application.
adt -certificate -cn todo24ways 1024-RSA todo24ways.pfx mypassword
After you’ve done that, you’ll need to create the package with the certificate
adt -package -storetype pkcs12 -keystore todo24ways.pfx todo24ways.air application.xml .
The important part to mention here is the period at the end of the command. We’re telling it to package up all files in the current directory.
After that, just run the AIR file, which will install your application and run it.
Important things to remember about AIR
When developing an HTML application, the rendering engine is Webkit. You’ll thank your lucky stars that you aren’t struggling with cross-browser issues. (My personal favourites are multiple backgrounds and border radius!)
Be mindful of memory leaks. Things like Ajax calls and event binding can cause applications to slowly leak memory over time. Web pages are normally short lived but desktop applications are often open for hours, if not days, and you may find your little desktop application taking up more memory than anything else on your machine!
The WebKit runtime itself can also be a memory hog, usually taking about 15MB just for itself. If you create multiple HTML windows, it’ll add another 15MB to your memory footprint. Our little to-do list application shouldn’t be much of a concern, though.
The other important thing to remember is that you’re still essentially running within a Flash environment. While you probably won’t notice this working in small applications, the moment you need to move to multiple windows or need to accomplish stuff beyond what HTML and JavaScript can give you, the need to understand some of the Flash-based elements will become more important.
Lastly, the other thing to remember is that HTML links will load within the AIR application. If you want a link to open in the users web browser, you’ll need to capture that event and handle it on your own. The following code takes the HREF from a clicked link and opens it in the default web browser.
air.navigateToURL(new air.URLRequest(this.href));
Only the beginning
Of course, this is only the beginning of what you can do with Adobe AIR. You don’t have the same level of control as building a native desktop application, such as being able to launch other applications, but you do have more control than what you could have within a web application. Check out the Adobe AIR Developer Center for HTML and Ajax for tutorials and other resources.
Now, go forth and create your desktop applications and hopefully you finish all your shopping before Christmas!
Download the example files. |
2007 |
Jonathan Snook |
jonathansnook |
2007-12-19T00:00:00+00:00 |
https://24ways.org/2007/christmas-is-in-the-air/ |
code |
| 106 |
Checking Out: Progress Meters |
It’s the holiday season, so you know what that means: online shopping! When I started developing Web sites back in the 90s, many of my first clients were small local shops wanting to sell their goods online, so I developed many a checkout system. And because of slow dial-up speeds back then, informing the user about where they were in the checkout process was pretty important.
Even though we’re (mostly) beyond the dial-up days, informing users about where they are in a flow is still important. In usability tests at the companies I’ve worked at, I’ve seen time and time again how not adequately informing the user about their state can cause real frustration. This is especially true for two sets of users: mobile users and users of assistive devices, in particular, screen readers.
The progress meter is a very common design solution used to indicate to the user’s state within a flow. On the design side, much effort may go in to crafting a solution that is as visually informative as possible. On the development side, however, solutions range widely. I’ve checked out the checkouts at a number of sites and here’s what I’ve found when it comes to progress meters: they’re sometimes inaccessible and often confusing or unhelpful — all because of the way in which they’re coded. For those who use assistive devices or text-only browsers, there must be a better way to code the progress meter — and there is.
(Note: All code samples are from live sites but have been tweaked to hide the culprits’ identities.)
How not to make progress
A number of sites assemble their progress meters using non- or semi-semantic markup and images with no alternate text. On text-only browsers (like my mobile phone) and to screen readers, this looks and reads like chunks of content with no context given.
<div id="progress">
<img src="icon_progress_1a.gif" alt="">
<em>Shipping information</em>
<img src="icon_progress_arrow.gif" alt="">
<img src="icon_progress_2a.gif" alt="">
<em>Payment information</em>
<img src="icon_progress_arrow.gif" alt="" class="progarrow">
<img src="icon_progress_3b.gif" alt="">
<strong>Place your order</strong>
</div>
In the above example, the third state, “Place your order”, is the current state. But a screen reader may not know that, and my cell phone only displays "Shipping informationPayment informationPlace your order". Not good.
Is this progress?
Other sites present the entire progress meter as a graphic, like the following:
Now, I have no problem with using a graphic to render a very stylish progress meter (my sample above is probably not the most stylish example, of course, but you understand my point). What becomes important in this case is the use of appropriate alternate text to describe the image. Disappointingly, sites today have a wide range of solutions, including using no alternate text. Check out these code samples which call progress meter images.
<img src="checkout_step2.gif" alt="">
I think we can all agree that the above is bad, unless you really don’t care whether or not users know where they are in a flow.
<img src="checkout_step2.gif" alt="Shipping information - Payment information - Place your order">
The alt text in the example above just copies all of the text found in the graphic, but it doesn’t represent the status at all. So for every page in the checkout, the user sees or hears the same text. Sure, by the second or third page in the flow, the user has figured out what’s going on, but she or he had to think about it. I don’t think that’s good.
<img src="checkout_step2.gif" alt="Checkout: Payment information">
The above probably has the best alternate text out of these examples, because the user at least understands that they’re in the Checkout process, on the Place your order page. But going through the flow with alt text like this, the user doesn’t know how many steps are in the flow.
Semantic progress
Of course, there are some sites that use an ordered list when marking up the progress meter. Hooray! Unfortunately, no text-only browser or screen reader would be able to describe the user’s current state given this markup.
<ol class="progressmeter">
<li class="one current">shipping information</li>
<li class="two">payment information</li>
<li class="three">place your order</li>
</ol>
Without CSS enabled, the above is rendered as follows:
Progress at last
We all know that semantic markup makes for the best foundation, so we’ll start with the markup found above. In order to make the state information accessible, let’s add some additional text in paragraph and span elements.
<div class="progressmeter">
<p>There are three steps in this checkout process.</p>
<ol>
<li class="one"><span>Enter your</span> shipping information</li>
<li class="two"><span>Enter your</span> payment information</li>
<li class="three"><span>Review details and</span> place your order</li>
</ol>
</div>
Add on some simple CSS to hide the paragraph and spans, and arrange the list items on a single line with a background image to represent the large number, and this is what you’ll get:
There are three steps in this checkout process.
Enter your shipping information
Enter your payment information
Review details and place your order
To display and describe a state as active, add the class “current” to one of the list items. Then change the hidden content such that it better describes the state to the user.
<div class="progressmeter">
<p>There are three steps in this checkout process.</p>
<ol>
<li class="one current"><span>You are currently entering your</span> shipping information</li>
<li class="two"><span>In the next step, you will enter your</span> payment information</li>
<li class="three"><span>In the last step, you will review the details and</span> place your order</li>
</ol>
</div>
The end result is an attractive progress meter that gives much greater semantic and contextual information.
There are three steps in this checkout process.
You are currently entering your shipping information
In the next step, you will enter your payment information
In the last step, you will review the details and place your order
For example, the above example renders in a text-only browser as follows:
There are three steps in this checkout process.
You are currently entering your shipping information
In the next step, you will enter your payment information
In the last step, you will review the details and place your order
And the screen reader I use for testing announces the following:
There are three steps in this checkout process. List of three items. You are currently entering your shipping information. In the next step, you will enter your payment information. In the last step, you will review the details and place your order. List end.
Here’s a sample code page that summarises this approach.
Happy frustration-free online shopping with this improved progress meter! |
2008 |
Kimberly Blessing |
kimberlyblessing |
2008-12-12T00:00:00+00:00 |
https://24ways.org/2008/checking-out-progress-meters/ |
ux |
| 200 |
Care and Feeding of Burnout |
You’ve been doing too much for too long. And it’s broken you. You’re burned out. You’re done.
Illustration by Kate Holden
Occupational burnout is a long-documented effect of stretching yourself further than the limits of your mental and physical health can carry you. And when it finally catches up with you, it can feel like the end of the world. But things can get better. With focused self care, reworking your priorities and lots of time, you can slog through burnout.
What is burnout? The Tl;dr linkdump tour
In this article, we’ll be looking at what you can do when you’re burned out. We’ll be skipping past a lot of information on what burnout is, what causes it and how it impacts the tech industry. We’re able to skip past this because many technologists have already created valuable content targeted to our industry. The videos and writing below may be helpful for readers who are less familiar with burnout.
A Wikipedia article may be a great starting point for learning about occupational burnout.
Understanding burnout: Brandon West
This conference talk by Brandon West covers a lot of burnout 101, from the perspective of a developer relations/community professional.
April Wensel writes about the need for the tech industry to move from the Valley’s burnout culture to a more sustainable model.
Catching Burnout [as] early [as possible]
One of the most challenging things about burnout is that it develops slowly and gradually. Many impacted don’t notice the water warming around them until it’s been brought to a boil, causing a crisis that can’t be overlooked. Catching burnout and taking steps to deal with it as early as possible can help limit the length and severity of your burnout.
Getting in the habit of checking in with yourself regularly about your stress and energy levels can be an effective habit for assessing burnout and for general wellness. The Mayo Clinic recommends asking yourself the following questions to determine if you might be suffering from burnout.
Have you become cynical or critical at work?
Do you drag yourself to work and have trouble getting started once you arrive?
Have you become irritable or impatient with co-workers, customers or clients?
Do you lack the energy to be consistently productive?
Do you lack satisfaction from your achievements?
Do you feel disillusioned about your job?
Are you using food, drugs or alcohol to feel better or to simply not feel?
Have your sleep habits or appetite changed?
Are you troubled by unexplained headaches, backaches or other physical complaints?
According to the Mayo Clinic, answering yes to more than one of these questions can be a sign that you need to take corrective action. We’ll look in more detail about the corrective actions you can take in the rest of this article.
Do less. Now.
To start getting things back on track, you’ll need to start doing less. Less work, less stress, less everything. Many technologists impacted by burnout have written or spoken on taking months or even years off work to give themselves time to recover. This can be a fantastic route back to wellness for those fortunate enough to have the professional and financial security to allow them to take large stretches of time off work. For the much larger group of burned out workers that need to balance earning a paycheck with their wellness, this can be more challenging.
For those of us who need to stay in the cycle of work to fund our daily needs, finding ways to do less can feel like adding another daunting task to the pile. To properly assess where and how you can cut back on your commitments, you’ll need to find a short stretch of time clear of stressors and responsibilities to take stock of what can be scaled back. A long weekend, weekend or even a few hours of time dedicated to looking only at how you can cut back on work and stress can be an effective way to take stock of your responsibilities.
Make a list of stressors and activities to begin to triage. Anything that would damage or seriously disrupt your life if not attended to (doing your taxes, showing up at work, paying rent) should be marked as essential. Grade other activities in your life, marking the ones that aren’t essential and working to temporarily reduce these or remove them from your life. It can feel difficult to let go of things while recovering from burnout. This process can benefit from a second opinion, if you’re working with a coach, therapist or trusted friend to manage your burnout.
Reducing your workload and stressors can let you begin to recover from burnout. You can reintroduce things back into your schedule and life. Reintroduce stressors and activities back into your life slowly, to minimize risk of relapse. Keeping a journal will let you keep tabs on how different activities are impacting your energy levels and state of mind.
Remove toxicity
Toxic people or settings can drain you faster than overwork alone can. While you work to reduce your workload and stress, coworkers, friends, family or bosses who are toxic influences can act as a multiplier for the stressors that remain. Identifying these people and limiting your interactions with them during your recovery can help you get back on track faster and happier. A journal can be an important tool in tracking how interactions with different people impact your wellness and state of mind. If the toxic presence in your life is someone you can avoid or cut out without penalty, burnout is a great reason to finally replace them with healthier relationships.
If you can’t remove them from your life, minimizing the impact toxic people have on your wellness is vital. Work to identify what aspect of the relationship is draining or damaging and create interventions around damaging interactions. While a chronically complaining coworker’s negativity can be stopped short with setting firm conversational boundaries and redirection, a combative boss can be a harder challenge. Seeking allies and advice can make you feel less alone in your battles and provide healthy emotional support.
Ask for help
Trying to find your way back to health and wellness after burning out can be a daunting task. Seeking help from health care professionals, trusted peers or both can give you backup on your journey back to feeling better. With symptoms that can mirror those of depression, burnout can be the precursor to a number of mental and physical ailments. Talk to your doctor immediately if you’re experiencing symptoms of depression or any other health concerns.
Being open with your trusted friends about burnout can let you access valuable support and help explain why you may need extra care and consideration while you recover. Many suffering from burnout report finding maintaining relationships a challenge. Letting your loved ones know what you’re going through and why you may be less available invites them to be more understanding of cancelled plans or other issues while you’re recovering. Burnout can impact memory and cognitive function. Letting your support network assist in decision making during burnout can help add perspective to counterbalance these deficits.
Talking to your friends and peers about your health and needs can offer valuable support. But those who are pushed to a mental or physical health crisis by burnout should work with healthcare professionals to plan their recovery. Sufferers of mild to moderate burnout can also benefit from planning their return to wellness with an experienced practitioner. Medical or counseling professionals may prescribe medicines, talk therapy, group sessions or other therapeutic intervention.
Go easy on yourself
Recovering from burnout is a process that takes energy, time and compassion for yourself. In the same way that toxic people or workplaces can set you back, negative repetitive thoughts will harm your recovery. Recognizing that burnout’s impact on you is a temporary state that isn’t your fault can help you begin to manage your feelings and expectations for yourself. Sufferers often report feeling stupid, lazy or that they lack the skills to do their job. This is natural, as burnout can severely limit your cognitive function, your energy levels and resilience while dramatically increasing your cognitive load. Working with a counselor may help if you’re finding it difficult to be patient with your progress back to health or are troubled by persistent intrusive thoughts.
Burnout can seriously limit the amount of energy you have. Spend as little of the energy you have left beating yourself up as possible. You’re going to be ok. It’s all going to be ok.
This article doesn’t offer one-size-fits all fixes for burnout or overwork, but aims to provide a framework with points to consider that may help shape your wellness. No article can act as a substitute for professionally administered healthcare or robust self care. |
2017 |
Jessica Rose |
jessicarose |
2017-12-16T00:00:00+00:00 |
https://24ways.org/2017/care-and-feeding-of-burnout/ |
process |
| 223 |
Calculating Color Contrast |
Some websites and services allow you to customize your profile by uploading pictures, changing the background color or other aspects of the design. As a customer, this personalization turns a web app into your little nest where you store your data. As a designer, letting your customers have free rein over the layout and design is a scary prospect. So what happens to all the stock text and images that are designed to work on nice white backgrounds? Even the Mac only lets you choose between two colors for the OS, blue or graphite! Opening up the ability to customize your site’s color scheme can be a recipe for disaster unless you are flexible and understand how to find maximum color contrasts.
In this article I will walk you through two simple equations to determine if you should be using white or black text depending on the color of the background. The equations are both easy to implement and produce similar results. It isn’t a matter of which is better, but more the fact that you are using one at all! That way, even with the craziest of Geocities color schemes that your customers choose, at least your text will still be readable.
Let’s have a look at a range of various possible colors. Maybe these are pre-made color schemes, corporate colors, or plucked from an image.
Now that we have these potential background colors and their hex values, we need to find out whether the corresponding text should be in white or black, based on which has a higher contrast, therefore affording the best readability. This can be done at runtime with JavaScript or in the back-end before the HTML is served up.
There are two functions I want to compare. The first, I call ’50%’. It takes the hex value and compares it to the value halfway between pure black and pure white. If the hex value is less than half, meaning it is on the darker side of the spectrum, it returns white as the text color. If the result is greater than half, it’s on the lighter side of the spectrum and returns black as the text value.
In PHP:
function getContrast50($hexcolor){
return (hexdec($hexcolor) > 0xffffff/2) ? 'black':'white';
}
In JavaScript:
function getContrast50(hexcolor){
return (parseInt(hexcolor, 16) > 0xffffff/2) ? 'black':'white';
}
It doesn’t get much simpler than that! The function converts the six-character hex color into an integer and compares that to one half the integer value of pure white. The function is easy to remember, but is naive when it comes to understanding how we perceive parts of the spectrum. Different wavelengths have greater or lesser impact on the contrast.
The second equation is called ‘YIQ’ because it converts the RGB color space into YIQ, which takes into account the different impacts of its constituent parts. Again, the equation returns white or black and it’s also very easy to implement.
In PHP:
function getContrastYIQ($hexcolor){
$r = hexdec(substr($hexcolor,0,2));
$g = hexdec(substr($hexcolor,2,2));
$b = hexdec(substr($hexcolor,4,2));
$yiq = (($r*299)+($g*587)+($b*114))/1000;
return ($yiq >= 128) ? 'black' : 'white';
}
In JavaScript:
function getContrastYIQ(hexcolor){
var r = parseInt(hexcolor.substr(0,2),16);
var g = parseInt(hexcolor.substr(2,2),16);
var b = parseInt(hexcolor.substr(4,2),16);
var yiq = ((r*299)+(g*587)+(b*114))/1000;
return (yiq >= 128) ? 'black' : 'white';
}
You’ll notice first that we have broken down the hex value into separate RGB values. This is important because each of these channels is scaled in accordance to its visual impact. Once everything is scaled and normalized, it will be in a range between zero and 255. Much like the previous ’50%’ function, we now need to check if the input is above or below halfway. Depending on where that value is, we’ll return the corresponding highest contrasting color.
That’s it: two simple contrast equations which work really well to determine the best readability.
If you are interested in learning more, the W3C has a few documents about color contrast and how to determine if there is enough contrast between any two colors. This is important for accessibility to make sure there is enough contrast between your text and link colors and the background.
There is also a great article by Kevin Hale on Particletree about his experience with choosing light or dark themes. To round it out, Jonathan Snook created a color contrast picker which allows you to play with RGB sliders to get values for YIQ, contrast and others. That way you can quickly fiddle with the knobs to find the right balance.
Comparing results
Let’s revisit our color schemes and see which text color is recommended for maximum contrast based on these two equations.
If we use the simple ’50%’ contrast function, we can see that it recommends black against all the colors except the dark green and purple on the second row. In general, the equation feels the colors are light and that black is a better choice for the text.
The more complex ‘YIQ’ function, with its weighted colors, has slightly different suggestions. White text is still recommended for the very dark colors, but there are some surprises. The red and pink values show white text rather than black. This equation takes into account the weight of the red value and determines that the hue is dark enough for white text to show the most contrast.
As you can see, the two contrast algorithms agree most of the time. There are some instances where they conflict, but overall you can use the equation that you prefer. I don’t think it is a major issue if some edge-case colors get one contrast over another, they are still very readable.
Now let’s look at some common colors and then see how the two functions compare. You can quickly see that they do pretty well across the whole spectrum.
In the first few shades of grey, the white and black contrasts make sense, but as we test other colors in the spectrum, we do get some unexpected deviation. Pure red #FF0000 has a flip-flop. This is due to how the ‘YIQ’ function weights the RGB parts. While you might have a personal preference for one style over another, both are justifiable.
In this second round of colors, we go deeper into the spectrum, off the beaten track. Again, most of the time the contrasting algorithms are in sync, but every once in a while they disagree. You can select which you prefer, neither of which is unreadable.
Conclusion
Contrast in color is important, especially if you cede all control and take a hands-off approach to the design. It is important to select smart defaults by making the contrast between colors as high as possible. This makes it easier for your customers to read, increases accessibility and is generally just easier on the eyes.
Sure, there are plenty of other equations out there to determine contrast; what is most important is that you pick one and implement it into your system.
So, go ahead and experiment with color in your design. You now know how easy it is to guarantee that your text will be the most readable in any circumstance. |
2010 |
Brian Suda |
briansuda |
2010-12-24T00:00:00+00:00 |
https://24ways.org/2010/calculating-color-contrast/ |
code |
| 152 |
CSS for Accessibility |
CSS is magical stuff. In the right hands, it can transform the plainest of (well-structured) documents into a visual feast. But it’s not all fur coat and nae knickers (as my granny used to say). Here are some simple ways you can use CSS to improve the usability and accessibility of your site.
Even better, no sexy visuals will be harmed by the use of these techniques. Promise.
Nae knickers
This is less of an accessibility tip, and more of a reminder to check that you’ve got your body background colour specified.
If you’re sitting there wondering why I’m mentioning this, because it’s a really basic thing, then you might be as surprised as I was to discover that from a sample of over 200 sites checked last year, 35% of UK local authority websites were missing their body background colour.
Forgetting to specify your body background colour can lead to embarrassing gaps in coverage, which are not only unsightly, but can prevent your users reading the text on your site if they use a different operating system colour scheme.
All it needs is the following line to be added to your CSS file:
body {background-color: #fff;}
If you pair it with
color: #000;
… you’ll be assured of maintaining contrast for any areas you inadvertently forget to specify, no matter what colour scheme your user needs or prefers.
Even better, if you’ve got standard reset CSS you use, make sure that default colours for background and text are specified in it, so you’ll never be caught with your pants down. At the very least, you’ll have a white background and black text that’ll prompt you to change them to your chosen colours.
Elbow room
Paying attention to your typography is important, but it’s not just about making it look nice.
Careful use of the line-height property can make your text more readable, which helps everyone, but is particularly helpful for those with dyslexia, who use screen magnification or simply find it uncomfortable to read lots of text online.
When lines of text are too close together, it can cause the eye to skip down lines when reading, making it difficult to keep track of what you’re reading across.
So, a bit of room is good.
That said, when lines of text are too far apart, it can be just as bad, because the eye has to jump to find the next line. That not only breaks up the reading rhythm, but can make it much more difficult for those using Screen Magnification (especially at high levels of magnification) to find the beginning of the next line which follows on from the end of the line they’ve just read.
Using a line height of between 1.2 and 1.6 times normal can improve readability, and using unit-less line heights help take care of any pesky browser calculation problems.
For example:
p {
font-family: "Lucida Grande", Lucida, Verdana, Helvetica, sans-serif;
font-size: 1em;
line-height: 1.3;
}
or if you want to use the shorthand version:
p {
font: 1em/1.3 "Lucida Grande", Lucida, Verdana, Helvetica, sans-serif;
}
View some examples of different line-heights, based on default text size of 100%/1em.
Further reading on Unitless line-heights from Eric Meyer.
Transformers: Initial case in disguise
Nobody wants to shout at their users, but there are some occasions when you might legitimately want to use uppercase on your site.
Avoid screen-reader pronunciation weirdness (where, for example, CONTACT US would be read out as Contact U S, which is not the same thing – unless you really are offering your users the chance to contact the United States) caused by using uppercase by using title case for your text and using the often neglected text-transform property to fake uppercase.
For example:
.uppercase {
text-transform: uppercase
}
Don’t overdo it though, as uppercase text is harder to read than normal text, not to mention the whole SHOUTING thing.
Linky love
When it comes to accessibility, keyboard only users (which includes those who use voice recognition software) who can see just fine are often forgotten about in favour of screen reader users.
This Christmas, share the accessibility love and light up those links so all of your users can easily find their way around your site.
The link outline
AKA: the focus ring, or that dotted box that goes around links to show users where they are on the site.
The techniques below are intended to supplement this, not take the place of it. You may think it’s ugly and want to get rid of it, especially since you’re going to the effort of tarting up your links.
Don’t.
Just don’t.
The non-underlined underline
If you listen to Jacob Nielsen, every link on your site should be underlined so users know it’s a link.
You might disagree with him on this (I know I do), but if you are choosing to go with underlined links, in whatever state, then remove the default underline and replacing it with a border that’s a couple of pixels away from the text.
The underline is still there, but it’s no longer cutting off the bottom of letters with descenders (e.g., g and y) which makes it easier to read.
This is illustrated in Examples 1 and 2.
You can modify the three lines of code below to suit your own colour and border style preferences, and add it to whichever link state you like.
text-decoration: none;
border-bottom: 1px #000 solid;
padding-bottom: 2px;
Standing out from the crowd
Whatever way you choose to do it, you should be making sure your links stand out from the crowd of normal text which surrounds them when in their default state, and especially in their hover or focus states.
A good way of doing this is to reverse the colours when on hover or focus.
Well-focused
Everyone knows that you can use the :hover pseudo class to change the look of a link when you mouse over it, but, somewhat ironically, people who can see and use a mouse are the group who least need this extra visual clue, since the cursor handily (sorry) changes from an arrow to a hand.
So spare a thought for the non-pointing device users that visit your site and take the time to duplicate that hover look by using the :focus pseudo class.
Of course, the internets being what they are, it’s not quite that simple, and predictably, Internet Explorer is the culprit once more with it’s frustrating lack of support for :focus. Instead it applies the :active pseudo class whenever an anchor has focus.
What this means in practice is that if you want to make your links change on focus as well as on hover, you need to specify focus, hover and active.
Even better, since the look and feel necessarily has to be the same for the last three states, you can combine them into one rule.
So if you wanted to do a simple reverse of colours for a link, and put it together with the non-underline underlines from before, the code might look like this:
a:link {
background: #fff;
color: #000;
font-weight: bold;
text-decoration: none;
border-bottom: 1px #000 solid;
padding-bottom: 2px;
}
a:visited {
background: #fff;
color: #800080;
font-weight: bold;
text-decoration: none;
border-bottom: 1px #000 solid;
padding-bottom: 2px;
}
a:focus, a:hover, a:active {
background: #000;
color: #fff;
font-weight: bold;
text-decoration: none;
border-bottom: 1px #000 solid;
padding-bottom: 2px;
}
Example 3 shows what this looks like in practice.
Location, Location, Location
To take this example to it’s natural conclusion, you can add an id of current (or something similar) in appropriate places in your navigation, specify a full set of link styles for current, and have a navigation which, at a glance, lets users know which page or section they’re currently in.
Example navigation using location indicators.
and the source code
Conclusion
All the examples here are intended to illustrate the concepts, and should not be taken as the absolute best way to format links or style navigation bars – that’s up to you and whatever visual design you’re using at the time.
They’re also not the only things you should be doing to make your site accessible.
Above all, remember that accessibility is for life, not just for Christmas. |
2007 |
Ann McMeekin |
annmcmeekin |
2007-12-13T00:00:00+00:00 |
https://24ways.org/2007/css-for-accessibility/ |
design |
| 17 |
Bringing Design and Research Closer Together |
The ‘should designers be able to code’ debate has raged for some time, but I’m interested in another debate: should designers be able to research?
Are you a designer who can do research? Good research and the insights you uncover inspire fresh ways of thinking and get your creative juices flowing. Good research brings clarity to a woolly brief. Audience insight helps sharpen your focus on what’s really important. Experimentation through research and design brings a sense of playfulness and curiosity to your work. Good research helps you do good design.
Being a web designer today is pretty tough, particularly if you’re a freelancer and work on your own. There are so many new ideas, approaches to workflow and trends and tools to keep up with. How do you decide which things to do and which to ignore? A modern web designer needs to be able to consider the needs of the audience, design appropriate IAs and layouts, choose colour palettes, pick appropriate typefaces and type layouts, wrangle with content, style, code, dabble in SEO, and the list goes on and on. Not only that, but today’s web designer also has to keep up with the latest talking points in the industry: responsive design, Agile, accessibility, Sass, Git, lean UX, content first, mobile first, blah blah blah. Any good web designer doesn’t need to be persuaded about the merits of including research in their toolkit, but do you really have time to include research too?
Who is responsible for research?
Generally, research in the web industry forms part of other disciplines and isn’t so much a discipline in its own right. It’s very often thought of as part of UX, or activities that make up a process such as IA or content strategy. Research is often undertaken by UX designers, information architects or content strategists and isn’t something designers or developers get that involved in. Some people lump all of these activities together and label it design research and have design researchers to do it. Some companies, such as the one I run with my husband Mark, are lucky enough to have someone with specialist research knowledge (yup, that would be me folks) who can lead all or most of the research work undertaken by the company. See also Mule Design, GOV.UK, the BBC, Mailchimp, Facebook and Twitter.
What if you’re not lucky enough to have your own researcher or team of researchers? Often research is the kind of thing that’s nice to have, or it can be cut from scope when doing the budget dance with a client. It often forms part of the discovery phase of a project and sometimes just becomes a tick-box exercise. But research isn’t just user testing and it shouldn’t just live in a report on Basecamp that no one reads. I would argue that research and experimentation is a way of working or an approach to how you design. Research can be used during the whole design process and must be a vital part of a designer’s workflow on every project. Even if you work in a small studio, you can still create a culture of audience insight. Even if you work on your own, you can still absorb yourself in as much audience data as you can throughout the project life cycle. Here’s how.
Research is everyone’s job
There is a subtle difference between writing a research report and delivering it to a client, and them actually using it and applying the insights to their thought process. In my experience of working in the audiences team at the BBC, research was most effective when the role was embedded in the production team and insights were used as part of the editorial process.
In this section I’ll talk through some common problems you might encounter in a typical project life cycle and show you ways you can use research to help you. For the sake of this article, let’s imagine that we’re talking about a particular project here and not ongoing product development. The same principles can of course be applied then, but even if you work in-house rather than on the agency side, you’re probably used to working on distinct projects or phases of work.
1. Problem: I want to come up with a new product idea.
Solution: Inspiration through insights.
Before you begin a new project, a good way of quickly absorbing all the existing knowledge that there maybe about a theme, product type or website is to literally surround yourself with it. This is especially relevant for new ideas or product development. Create an incident room if you can: fill the walls of your meeting room, the walls near your desk, or even just use a pinboard or online pinboard if space is tight or you’re working with a dispersed team. The same process can be used throughout a project’s or product life cycle — read about how MailChimp has applied this idea.
Let’s take a new product idea as an example. Say you wanted to develop a responsive tool for web designers but you weren’t sure what aspect of responsive design to focus on. First of all, you should pose a hypothesis or problem statement to gather ideas around. For example: “How to speed up a designer’s responsive workflow.” You would then need to gather insights around this topic. You could run some interviews with freelance designers about how they work responsively. You could shadow a development team for the day to understand their processes. You could observe conversations on Twitter or IRC or wherever your target audience interact to see what people talk about. You could search out industry data and articles currently available.
The next stage is to comb through this data and extract insights from it. You can use good old Post-it notes and a sharpie: capture one insight or thought per Post-it. If one insight leads into another, use two Post-its. The objective is volume. Try to ensure clarity in each Post-it so you don’t have to go back and reference material again (maybe you could use a key if you think it’ll get confusing).
After this, stick them all up and synthesise the same way you would for any kind of cluster or affinity sort. Organise into broad themes. These themes then become springboards for further exploration and idea generation. You might see a gap or opportunity in one particular area, both from a workflow perspective but also from a business perspective. Bingo. Your insights then become the fuel for ideas generation.
This method doesn’t just have to be used for new products — it works particularly well in a discovery phase for new projects or for new features in an existing product. We’re doing something similar for our own responsive tool, Gridset at the moment.
Resources:
Sticky Wisdom by Dave Allan, Matt Kingdon, Kris Murrin, Daz Rudkin
The Science of Serendipity by Matt Kingdon
The Art of Innovation by Tom Kelley
2. Problem: You’re starting a new project and need to know the basics before you get headlong into designing or building.
Solution: Quantitative survey.
Common questions might be:
Who are the users?
How many are there?
What are they like?
Why do they use the site?
What do they need from the site?
What are their goals?
Print out and stick up what you already know and have in your project space or ‘incident room’: any reports you have found or been given, analytics graphs, personas, pen portraits, as well as screengrabs of the current website, product or branding. Spend time looking through it all and identify the gaps.
If you have very little existing audience data, a quick and easy way to get some baseline information is to run a quick user survey on a current website. You can establish basic demographic information, appreciation and views of the website as it stands, as well as delve a little deeper into needs and wants. This is also vital if you want some kind of trackable measures to go back to once you have designed and built your shiny new website for your client — read more in my article for 24 ways last year.)
We use surveys a lot at Mark Boulton Design for our client work. Here’s a screen grab of one we ran in March on http://info.cern.ch before we redesigned the site and did the work on the First Website Project. We repeated the survey after the new website went live and were able to compare the results. Both surveys were a great source of insight to the project team as well as for the project stakeholders who needed to pitch the idea of the hack days and fundraise for them.
Once you’ve run your survey, you should always write up a short summary for yourself and your client to refer to. If you’re not a trained researcher, you should try to read up on analysis techniques or data visualisation. It can be easy to misinterpret data and make it bend to the story you are trying to tell. You should be looking for the story in the data and present it without bias.
If you’re using the ‘incident room’ method I mentioned earlier on, you can also extract the insights onto post it notes and add them to your growing body of knowledge.
Resources:
Using Questionnaires for Design Research by Emma Boulton
Data-driven Design with an Annual Survey by Aarron Walter
Research Methods for Product Design by Alex Milton and Paul Rodgers
A Practical Guide to Designing with Data by Brian Suda
3. Problem: You have a prototype of a new design and you need some feedback from real users.
Solution: User interviews and task based testing.
Interviewing is a staple research method that every designer should master as it can be used throughout a project life cycle. Erika Hall recently wrote a great article on the basics for A List Apart. From stakeholder interviews in a discovery phase, to initial user research, right through to task based testing and iteration, interviews can be enormously helpful. They are very time-consuming, however, and although speaking to someone is better than speaking to no one, it’s always better to plan to do a few interviews at once, rather than one or two. I generally find that patterns only start to emerge after I’ve spoken to 4 or 5 people. Interviews are another thing we do a lot of at Mark Boulton Design. Most of the interviews we do are remote due to the location of our clients and their users.
Rigour is an important consideration in all research activities and especially if you’re a non-researcher. Interviews particularly can be easily skewed by an inexperienced facilitator, which is why pairing can be a good approach. Building rapport, questioning, time keeping, note taking and thinking on your feet can be difficult to do all at once, so having a colleague take notes while you concentrate on leading the conversation can work really well. It’s important for the note taker to sit in on more than one interview so that they get a more rounded view of the feedback. The same person should also be involved in the analysis of the data.
Interviews can be analysed and written up in a report or summary as with other types of research. I often use the same kind of collaborative process detailed earlier for deciding on themes, particularly if multiple members of the team have been involved in interviewing.
Interviews are particularly useful for our incident room and can provide much colour and insight to an exploratory process. I often find verbatim quotes to be the most insightful type of data. You might find that an inexperienced researcher (or designer who is used to solving problems) will jump to interpretation too soon and forget to just listen to what the interviewee is saying. Capturing the exact form of words a person uses can help get away from this.
Resources:
Interviewing Humans by Erika Hall
A Pocket Guide to Interviewing for Research by Andrew Travers
Interviewing Users by Steve Portigal
4. Problem: How successful have I been with this new design?
Solution: Key performance indicators
Once your new design has been realised, it’s important to evaluate it. What works, what doesn’t work so well? As well as a straightforward design crit, don’t forget to introduce audience insights into a review meeting or project wash up.
Work out what your KPIs — your key performance indicators — will be beforehand and then you can start to track them over time. For example, number of visits, appreciation of the site, willingness to recommend the site to a friend, number of sales, and number of conversions are all sensible measures to track. Interviews can again be helpful but cold, hard numbers are often better here. Read Corey Vilhauer’s take on this on A List Apart.
Consistency is key here. If you have looked at your analytics and done a survey beforehand, you will have a baseline to start from. Don’t keep changing your measures and questions, or your data will not be comparable. Pick a few key questions or a set of measures, create a survey and then run it once a month, once a quarter, every six months or annually. You’ll start to see changes over time as the design beds in. You may see seasonal trends and spot patterns in the data related to other activities like marketing, promotion and so on. Keeping a record of all of this will increase your understanding of your audience. We’ve created a satisfaction survey for Gridset with a number of measures that we track on an ongoing basis. MailChimp has also created an annual survey with the aim of tracking their audience measures over time
Resources:
Search Analytics by Louis Rosenfeld
A Primer on A/B Testing by Lara Swanson
Lean UX by Jeff Gothelf
Anyone can do research
Research can be brought into the project life cycle at any stage. And of course, anyone can do research — you don’t need to be a researcher. Some of the main skills most designers possess are also key research skills: inquisitive nature, problem solving, playfulness, empathy, and so on.
We have a small team at Mark Boulton Design. Most of the team are designers and the rest of us focus on supporting the team and clients both in terms of billable work (research, content strategy, project management) as well as the non-billable things like finance and studio management.
Despite my best intentions, in the past I’ve undertaken research for clients in isolation — first being briefed by the design lead, carrying out the research and then delivering the findings back, trusting the design team to take the findings on board. This was often due to time and availability of resources.
We’ve been trying hard to join up our processes and collaborate even more across the team. Undertaking heuristic or design reviews collaboratively; taking part in frequent critiques of our work and the work of others together; pairing a researcher and a designer to run interviews; workshopping results from interviews to come up with recommendations; working closely together on questionnaire design; shadowing each other on tasks that don’t fall within our core skills. A little thing like moving our desks around has also helped us have more conversations that we can all be a part of.
I’ve come to the conclusion that my role as the research director at Mark Boulton Design is actually a facilitator of research. As well as carrying out research, I am responsible for ensuring that research happens consistently across the team. I am responsible for empowering and training our designers so they feel confident in carrying out their own user, audience or design research for clients. So they know what to look for, when to listen, when to probe and when to take note of something. So they know how to look for themes, how to synthesise insights from research and how to apply them to their work.
Better research leads to better design
So, are you a designer who can do research? Are you a researcher who can design? The best designers are a lucky combination of researcher and designer. If you’re not one of those, look at ways of enhancing the skills you lack. Because there’s no doubt in my mind, that becoming a better researcher will make you a better designer.
General resources:
Seeing the Elephant by Louis Rosenfeld
Connected UX by Aarron Walter
Beyond Usability Testing by Devan Goldstein
Just Enough Research by Erika Hall
The User Experience Team of One by Leah Buley
Undercover User Experience Design by Cennydd Bowles and James Box
A Pocket Guide to Psychology for Designers by Joe Leech
A Pocket Guide to International User Research by Chui Chui Tan
Remote Research by Nate Bolt and Tony Tulathimutte
A Pocket Guide to Experiments for Designers by Colin McFarland |
2013 |
Emma Boulton |
emmaboulton |
2013-12-22T00:00:00+00:00 |
https://24ways.org/2013/bringing-design-and-research-closer-together/ |
ux |
| 182 |
Breaking Out The Edges of The Browser |
HTML5 contains more than just the new entities for a more meaningful document, it also contains an arsenal of JavaScript APIs. So many in fact, that some APIs have outgrown the HTML5 spec’s backyard and have been sent away to grow up all on their own and been given the prestigious honour of being specs in their own right.
So when I refer to (bendy finger quote) “HTML5”, I mean the HTML5 specification and a handful of other specifications that help us authors build web applications.
Examples of those specs I would include in the umbrella term would be: geolocation, web storage, web databases, web sockets and web workers, to name a few.
For all you guys and gals, on this special 2009 series of 24 ways, I’m just going to focus on data storage and offline applications: boldly taking your browser where no browser has gone before!
Web Storage
The Web Storage API is basically cookies on steroids, a unhealthy dosage of steroids. Cookies are always a pain to work with. First of all you have the problem of setting, changing and deleting them. Typically solved by Googling and blindly relying on PPK’s solution. If that wasn’t enough, there’s the 4Kb limit that some of you have hit when you really don’t want to.
The Web Storage API gets around all of the hoops you have to jump through with cookies. Storage supports around 5Mb of data per domain (the spec’s recommendation, but it’s open to the browsers to implement anything they like) and splits in to two types of storage objects:
sessionStorage – available to all pages on that domain while the window remains open
localStorage – available on the domain until manually removed
Support
Ignoring beta browsers for our support list, below is a list of the major browsers and their support for the Web Storage API:
Latest: Internet Explorer, Firefox, Safari (desktop & mobile/iPhone)
Partial: Google Chrome (only supports localStorage)
Not supported: Opera (as of 10.10)
Usage
Both sessionStorage and localStorage support the same interface for accessing their contents, so for these examples I’ll use localStorage.
The storage interface includes the following methods:
setItem(key, value)
getItem(key)
key(index)
removeItem(key)
clear()
In the simple example below, we’ll use setItem and getItem to store and retrieve data:
localStorage.setItem('name', 'Remy');
alert( localStorage.getItem('name') );
Using alert boxes can be a pretty lame way of debugging. Conveniently Safari (and Chrome) include database tab in their debugging tools (cmd+alt+i), so you can get a visual handle on the state of your data:
Viewing localStorage
As far as I know only Safari has this view on stored data natively in the browser. There may be a Firefox plugin (but I’ve not found it yet!) and IE… well that’s just IE.
Even though we’ve used setItem and getItem, there’s also a few other ways you can set and access the data.
In the example below, we’re accessing the stored value directly using an expando and equally, you can also set values this way:
localStorage.name = "Remy";
alert( localStorage.name ); // shows "Remy"
The Web Storage API also has a key method, which is zero based, and returns the key in which data has been stored. This should also be in the same order that you set the keys, for example:
alert( localStorage.getItem(localStorage.key(0)) );
// shows "Remy"
I mention the key() method because it’s not an unlikely name for a stored value. This can cause serious problems though.
When selecting the names for your keys, you need to be sure you don’t take one of the method names that are already on the storage object, like key, clear, etc. As there are no warnings when you try to overwrite the methods, it means when you come to access the key() method, the call breaks as key is a string value and not a function.
You can try this yourself by creating a new stored value using localStorage.key = "foo" and you’ll see that the Safari debugger breaks because it relies on the key() method to enumerate each of the stored values.
Usage Notes
Currently all browsers only support storing strings. This also means if you store a numeric, it will get converted to a string:
localStorage.setItem('count', 31);
alert(typeof localStorage.getItem('count'));
// shows "string"
This also means you can’t store more complicated objects natively with the storage objects. To get around this, you can use Douglas Crockford’s JSON parser (though Firefox 3.5 has JSON parsing support baked in to the browser – yay!) json2.js to convert the object to a stringified JSON object:
var person = {
name: 'Remy',
height: 'short',
location: 'Brighton, UK'
};
localStorage.setItem('person', JSON.stringify(person));
alert( JSON.parse(localStorage.getItem('person')).name );
// shows "Remy"
Alternatives
There are a few solutions out there that provide storage solutions that detect the Web Storage API, and if it’s not available, fall back to different technologies (for instance, using a flash object to store data). One comprehensive version of this is Dojo’s storage library. I’m personally more of a fan of libraries that plug missing functionality under the same namespace, just as Crockford’s JSON parser does (above).
For those interested it what that might look like, I’ve mocked together a simple implementation of sessionStorage. Note that it’s incomplete (because it’s missing the key method), and it could be refactored to not using the JSON stringify (but you would need to ensure that the values were properly and safely encoded):
// requires json2.js for all browsers other than Firefox 3.5
if (!window.sessionStorage && JSON) {
window.sessionStorage = (function () {
// window.top.name ensures top level, and supports around 2Mb
var data = window.top.name ? JSON.parse(window.top.name) : {};
return {
setItem: function (key, value) {
data[key] = value+""; // force to string
window.top.name = JSON.stringify(data);
},
removeItem: function (key) {
delete data[key];
window.top.name = JSON.stringify(data);
},
getItem: function (key) {
return data[key] || null;
},
clear: function () {
data = {};
window.top.name = '';
}
};
})();
}
Now that we’ve cracked the cookie jar with our oversized Web Storage API, let’s have a look at how we take our applications offline entirely.
Offline Applications
Offline applications is (still) part of the HTML5 specification. It allows developers to build a web app and have it still function without an internet connection. The app is access via the same URL as it would be if the user were online, but the contents (or what the developer specifies) is served up to the browser from a local cache. From there it’s just an everyday stroll through open web technologies, i.e. you still have access to the Web Storage API and anything else you can do without a web connection.
For this section, I’ll refer you to a prototype demo I wrote recently of a contrived Rubik’s cube (contrived because it doesn’t work and it only works in Safari because I’m using 3D transforms).
Offline Rubik’s cube
Support
Support for offline applications is still fairly limited, but the possibilities of offline applications is pretty exciting, particularly as we’re seeing mobile support and support in applications such as Fluid (and I would expect other render engine wrapping apps).
Support currently, is as follows:
Latest: Safari (desktop & mobile/iPhone)
Sort of: Firefox‡
Not supported: Internet Explorer, Opera, Google Chrome
‡ Firefox 3.5 was released to include offline support, but in fact has bugs where it doesn’t work properly (certainly on the Mac), Minefield (Firefox beta) has resolved the bug.
Usage
The status of the application’s cache can be tested from the window.applicationCache object. However, we’ll first look at how to enable your app for offline access.
You need to create a manifest file, which will tell the browser what to cache, and then we point our web page to that cache:
<!DOCTYPE html>
<html manifest="remy.manifest">
<!-- continues ... -->
For the manifest to be properly read by the browser, your server needs to serve the .manifest files as text/manifest by adding the following to your mime.types:
text/cache-manifest manifest
Next we need to populate our manifest file so the browser can read it:
CACHE MANIFEST
/demo/rubiks/index.html
/demo/rubiks/style.css
/demo/rubiks/jquery.min.js
/demo/rubiks/rubiks.js
# version 15
The first line of the manifest must read CACHE MANIFEST. Then subsequent lines tell the browser what to cache.
The HTML5 spec recommends that you include the calling web page (in my case index.html), but it’s not required. If I didn’t include index.html, the browser would cache it as part of the offline resources.
These resources are implicitly under the CACHE namespace (which you can specify any number of times if you want to).
In addition, there are two further namespaces: NETWORK and FALLBACK.
NETWORK is a whitelist namespace that tells the browser not to cache this resource and always try to request it through the network.
FALLBACK tells the browser that whilst in offline mode, if the resource isn’t available, it should return the fallback resource.
Finally, in my example I’ve included a comment with a version number. This is because once you include a manifest, the only way you can tell the browser to reload the resources is if the manifest contents changes. So I’ve included a version number in the manifest which I can change forcing the browser to reload all of the assets.
How it works
If you’re building an app that makes use of the offline cache, I would strongly recommend that you add the manifest last. The browser implementations are very new, so can sometimes get a bit tricky to debug since once the resources are cached, they really stick in the browser.
These are the steps that happen during a request for an app with a manifest:
Browser: sends request for your app.html
Server: serves all associated resources with app.html – as normal
Browser: notices that app.html has a manifest, it re-request the assets in the manifest
Server: serves the requested manifest assets (again)
Browser: window.applicationCache has a status of UPDATEREADY
Browser: reloads
Browser: only request manifest file (which doesn’t show on the net requests panel)
Server: responds with 304 Not Modified on the manifest file
Browser: serves all the cached resources locally
What might also add confusion to this process, is that the way the browsers work (currently) is if there is a cache already in place, it will use this first over updated resources. So if your manifest has changed, the browser will have already loaded the offline cache, so the user will only see the updated on the next reload.
This may seem a bit convoluted, but you can also trigger some of this manually through the applicationCache methods which can ease some of this pain.
If you bind to the online event you can manually try to update the offline cache. If the cache has then updated, swap the updated resources in to the cache and the next time the app loads it will be up to date. You could also prompt your user to reload the app (which is just a refresh) if there’s an update available.
For example (though this is just pseudo code):
addEvent(applicationCache, 'updateready', function () {
applicationCache.swapCache();
tellUserToRefresh();
});
addEvent(window, 'online', function () {
applicationCache.update();
});
Breaking out of the Browser
So that’s two different technologies that you can use to break out of the traditional browser/web page model and get your apps working in a more application-ny way.
There’s loads more in the HTML5 and non-HTML5 APIs to play with, so take your Christmas break to check them out! |
2009 |
Remy Sharp |
remysharp |
2009-12-02T00:00:00+00:00 |
https://24ways.org/2009/breaking-out-the-edges-of-the-browser/ |
code |
| 58 |
Beyond the Style Guide |
Much like baking a Christmas cake, designing for the web involves creating an experience in layers. Starting with a solid base that provides the core experience (the fruit cake), we can add further layers, each adding refinement (the marzipan) and delight (the icing).
Don’t worry, this isn’t a misplaced cake recipe, but an evaluation of modular design and the role style guides can play in acknowledging these different concerns, be they presentational or programmatic.
The auteur’s style guide
Although trained as a graphic designer, it was only when I encountered the immediacy of the web that I felt truly empowered as a designer. Given a desire to control every aspect of the resulting experience, I slowly adopted the role of an auteur, exploring every part of the web stack: front-end to back-end, and everything in between. A few years ago, I dreaded using the command line. Today, the terminal is a permanent feature in my Dock.
In straddling the realms of graphic design and programming, it’s the point at which they meet that I find most fascinating, with each dicipline valuing the creation of effective systems, be they for communication or code efficiency. Front-end style guides live at this intersection, demonstrating both the modularity of code and the application of visual design.
Painting by numbers
In our rush to build modular systems, design frameworks have grown in popularity. While enabling quick assembly, these come at the cost of originality and creative expression – perhaps one reason why we’re seeing the homogenisation of web design.
In editorial design, layouts should accentuate content and present it in an engaging manner. Yet on the web we see a practice that seeks templated predictability. In ‘Design Machines’ Travis Gertz argued that (emphasis added):
Design systems still feel like a novelty in screen-based design. We nerd out over grid systems and modular scales and obsess over style guides and pattern libraries. We’re pretty good at using them to build repeatable components and site-wide standards, but that’s sort of where it ends. […] But to stop there is to ignore the true purpose and potential of a design system.
Unless we consider how interface patterns fully embrace the design systems they should be built upon, style guides may exacerbate this paint-by-numbers approach, encouraging conformance and suppressing creativity.
Anatomy of a button
Let’s take a look at that most canonical of components, the button, and consider what we might wish to document and demonstrate in a style guide.
The different layers of our button component.
Content
The most variable aspect of any component. Content guidelines will exert the most influence here, dictating things like tone of voice (whether we should we use stiff, formal language like ‘Submit form’, or adopt a more friendly tone, perhaps ‘Send us your message’) and appropriate language. For an internationalised interface, this may also impact word length and text direction or orientation.
Structure
HTML provides a limited vocabulary which we can use to structure content and add meaning. For interactive elements, the choice of element can also affect its behaviour, such as whether a button submits form data or links to another page:
<button type="submit">Button text</button>
<a href="/index.html">Button text</a>
Note: One of the reasons I prefer to use <button> instead of <input type=“button”>, besides allowing the inclusion of content other than text, is that it has a markup structure similar to links, therefore keeping implementation differences to a minimum.
We should also think about each component within the broader scope of our particular product. For this we can employ a further vocabulary, which can be expressed by adding values to the class attribute. For a newspaper, we might use names like lede, standfirst and headline, while a social media application might see us reach for words like stream, action or avatar.
Presentation
The appearance of a component can never be considered in isolation. Informed by its relationship to other elements, style guides may document different stylistic variations of a component, even if the underlying function remains unchanged: primary and secondary button styles, for example.
Behaviour
A component can exhibit various states: blank, loading, partial, error and ideal, and a style guide should reflect that. Our button component is relatively simple, yet even here we need to consider hover, focused, active and disabled states.
Transcending layers
This overview reinforces Ethan’s note from earlier in this series:
I’ve found that thinking about my design as existing in broad experience tiers – in layers – is one of the best ways of designing for the modern web.
While it’s tempting to describe a component as series of layers, certain aspects will transcend several of these. The accessibility of a component, for example, may influence the choice of language, the legibility of text, colour contrast and which affordances are provided in different states.
Visual design language: documenting the missing piece
Even given this small, self-contained component, we can see several concerns at play, and in reviewing our button it seems we have most things covered. However, a few questions remain unanswered. Why does it have a blue background? Why are the borders 2px thick, with a radius of 4px? Why are we using that font, at that size and with that weight?
These questions can be answered by our visual design language. More than a set of type choices and colour palettes, a design language can dicate common measures, ratios and the resulting grid(s) these influence. Ideally governed by a set of broader design principles, it can also inform an illustration style, the type of photography sourced or commissioned, and the behaviour of any animations.
Whereas a style guide ensures conformity, having it underpinned by an effective design language will allow for flexibility; only by knowing the rules can you know how to break them!
Type pairings in the US Web Design Standards guide.
For a style guide to thoroughly articulate a visual design system, the spectrum of choices it allows for should be acknowledged. A fantastic example of this can be found in the US Web Design Standards. By virtue of being a set of standards designed to apply to a number of different sites, this guide offers a range of type pairings (that take into account performance considerations) and provides primary, secondary and tertiary palette relationships, with shades and tones thereof:
Colour palettes in the US Web Design Standards guide.
A visual language in code form
Properly documenting our design language in a style guide is a good start, yet even better if it can be expressed in code. This is where CSS preprocessors become a powerful ally.
In Sass, methods like mixins and maps can help us represent relationships between values. Variables (and CSS variables) extend the vocabulary provided natively by CSS, meaning we can describe patterns in terms of our own visual language. These tools effectively become an interface to our design system. Furthermore, they help maintain a separation of concerns, with visual presentation remaining where it should be: in our style sheets.
Take this simple example, an article summary on a website counting down the best Christmas movies:
The design for our simple component example.
Our markup is as follows, using appropriate semantic HTML elements and incorporating the vocabulary from our collection of design patterns (expressed using the BEM methodology):
<article class="summary">
<h1 class="summary__title">
<a href="scrooged.html">
<span class="summary__position">12</span>
Scrooged (1988)
</a>
</h1>
<div class="summary__body">
<p>It’s unlikely that Bill Murray could ever have got through his career without playing a version of Scrooge…</p>
</div>
<footer class="summary__meta">
<strong>Director:</strong> Richard Donner<br/>
<strong>Stars:</strong> Bill Murray, Buddy Hackett, Karen Allen
</footer>
</article>
We can then describe the presentation of this HTML by using Sass maps to define our palettes, mixins to include predefined font metrics, and variables to recall common measurements:
.summary {
margin-bottom: ($baseline * 4)
}
.summary__title {
@include font-family(display-serif);
@include font-size(title);
color: palette(neutral, dark);
margin-bottom: ($baseline * 4);
border-top: $rule-height solid palette(primary, purple);
padding-top: ($baseline * 2);
}
.summary__position {
@include font-family(display-sans, 300);
color: palette(neutral, mid);
}
.summary__body {
@include font-family(text-serif);
@include font-size(body);
margin-bottom: ($baseline * 2);
}
.summary__meta {
@include font-family(text-sans);
@include font-size(caption);
}
Of course, this is a simplistic example for the purposes of demonstration. However, such thinking was employed at a much larger scale at the Guardian. Using a set of Sass components, complex patterns could be described using a language familar to everyone on the product team, be they a designer, developer or product owner:
The design of a component on the Guardian website, described in terms of its Sass-powered design system.
Unlocking possibility
Alongside tools like preprocessors, newer CSS layout modules like flexbox and grid layout mean the friction we’ve long been accustomed to when creating layouts on the web is no longer present, and the full separation of presentation from markup is now possible. Now is the perfect time for graphic designers to advocate design systems that these developments empower, and ensure they’re fully represented in both documentation and code. That way, together, we can build systems that allow for greater visual expression. After all, there’s more than one way to bake a Christmas cake. |
2015 |
Paul Lloyd |
paulrobertlloyd |
2015-12-16T00:00:00+00:00 |
https://24ways.org/2015/beyond-the-style-guide/ |
design |
| 217 |
Beyond Web Mechanics – Creating Meaningful Web Design |
It was just over three years ago when I embarked on becoming a web designer, and the first opinion piece about the state of web design I came across was a conference talk by Elliot Jay Stocks called ‘Destroy the Web 2.0 Look’. Elliot’s presentation was a call to arms, a plea to web designers the world over to stop the endless reproductions of the so called ‘Web 2.0 look’.
Three and a half years on from Elliot’s talk, what has changed? Well, from an aesthetic standpoint, not a whole lot. The Web 2.0 look has evolved, but it’s still with us and much of the web remains filled with cookie cutter websites that bear a striking resemblance to one another. This wouldn’t matter so much if these websites were selling comparable services or products, but they’re not. They look similar, they follow the same web design trends; their aesthetic style sends out a very similar message, yet they’re selling completely different services or products. How can you be communicating effectively with your users when your online book store is visually indistinguishable from an online cosmetic store? This just doesn’t make sense.
I don’t want to belittle the current version of the Web 2.0 look for the sake of it. I want to talk about the opportunity we have as web designers to create more meaningful experiences for the people using our websites. Using design wisely gives us the ability to communicate messages, ideas and attitudes that our users will understand and connect with.
Being human
As human beings we respond emotionally to everything around us – people, objects, posters, packaging or websites. We also respond in different ways to different kinds of aesthetic design and style. We care about style and aesthetics deeply, whether we realise it or not. Aesthetic design has the power to attract or repel. We often make decisions based purely on aesthetics and style – and don’t retailers the world over know it! We connect attitudes and strongly held beliefs to style. Individuals will proudly associate themselves with a certain style or aesthetic because it’s an expression of who they are. You know that old phrase, ‘Don’t judge a book by its cover’? Well, the problem is that people do, so it’s important we get the cover right.
Much is made of how to structure web pages, how to create a logical information hierarchy, how to use layout and typography to clearly communicate with your users. It’s important, however, not to mistake clarity of information or legibility with getting your message across. Few users actually read websites word by word: it’s far more likely they’ll just scan the page. If the page is copy-heavy and nothing grabs their attention, they may well just move on. This is why it’s so important to create a visual experience that actually means something to the user.
Meaningful design
When we view a poster or website, we make split-second assessments and judgements of what is in front of us. Our first impressions of what a website does or who it is aimed at are provoked by the style and aesthetic of the website. For example, with clever use of colour, typography, graphic design and imagery we can communicate to users that an organisation is friendly, edgy, compassionate, fun or environmentally conscious.
Using a certain aesthetic we can convey the personality of that organisation, target age ranges, different sexes or cultural groups, communicate brand attributes, and more. We can make our users feel like they’re part of something and, perhaps even more importantly, we can make new users want to be a part of something. And we can achieve all this before the user has read a single word.
By establishing a website’s aesthetic and creating a meaningful visual language, a design is no longer just a random collection of pretty gradients that have been plucked out of thin air. There can be a logic behind the design decisions we make. So, before you slap another generic piece of ribbon or an ultra shiny icon into the top-left corner of your website, think about why you are doing it. If you can’t come up with a reason better than “I saw it on another website”, it’s probably a poor application of style.
Design and style
There are a number of reasons why the web suffers from a lack meaningful design. Firstly, there are too many preconceptions of what a website should look like. It’s too easy for designers to borrow styles from other websites, thereby limiting the range of website designs we see on the web. Secondly, many web designers think of aesthetic design as of secondary importance, which shouldn’t be the case. Designing websites that are accessible and easy to use is, of course, very important but this is the very least a web designer should be delivering. Easy to use websites should come as standard – it’s equally important to create meaningful, compelling and beautiful experiences for everyone who uses our websites. The aesthetics of your site are part of the design, and to ignore this and play down the role of aesthetic design is just a wasted opportunity.
No compromise necessary
Easy to use, accessible websites and beautiful, meaningful aesthetics are not mutually exclusive. The key is to apply style and aesthetic design appropriately. We need to think about who and what we’re designing for and ask ourselves why we’re applying a certain kind of aesthetic style to our design. If you do this, there’s no reason why effective, functional design should come at the expense of jaw-dropping, meaningful aesthetics.
Web designers need to understand the differences between functional design and aesthetic design but, even more importantly, they need to know how to make them work together. It’s combining these elements of design successfully that makes for the best web design in the world. |
2010 |
Mike Kus |
mikekus |
2010-12-05T00:00:00+00:00 |
https://24ways.org/2010/beyond-web-mechanics-creating-meaningful-web-design/ |
design |
| 262 |
Be the Villain |
Inclusive Design is the practice of making products and services accessible to, and usable by as many people as reasonably possible without the need for specialized accommodations. The practice was popularized by author and User Experience Design Director Kat Holmes. If getting you to discover her work is the only thing this article succeeds in doing then I’ll consider it a success.
As a framework for creating resilient solutions to problems, Inclusive Design is incredible. However, the aimless idealistic aspirations many of its newer practitioners default to can oftentimes run into trouble. Without outlining concrete, actionable outcomes that are then vetted by the people you intend to serve, there is the potential to do more harm than good.
When designing, you take a user flow and make sure it can’t be broken. Ensuring that if something is removed, it can be restored. Or that something editable can also be updated at a later date—you know, that kind of thing. What we want to do is avoid surprises. Much like a water slide with a section of pipe missing, a broken flow forcibly ejects a user, to great surprise and frustration. Interactions within a user flow also have to be small enough to be self-contained, so as to avoid creating a none pizza with left beef scenario.
Lately, I’ve been thinking about how to expand on this practice. Watertight user flows make for a great immediate experience, but it’s all too easy to miss the forest for the trees when you’re a product designer focused on cranking out features.
What I’m concerned about is while to trying to envision how a user flow could be broken, you also think about how it could be subverted. In addition to preventing the removal of a section of water slide, you also keep someone from mugging the user when they shoot out the end.
If you pay attention, you’ll start to notice this subversion with increasing frequency:
Domestic abusers using internet-controlled devices to spy on and control their partner.
Zealots tanking a business’ rating on Google because its owners spoke out against unchecked gun violence.
Forcing people to choose between TV or stalking because the messaging center portion of a cable provider’s entertainment package lacks muting or blocking features.
White supremacists tricking celebrities into endorsing anti-Semitic conspiracy theories.
Facebook repeatedly allowing housing, credit, and employment advertisers to discriminate against users by their race, ability, and religion.
White supremacists also using a video game chat service as a recruiting tool.
The unchecked harassment of minors on Instagram.
Swatting.
If I were to guess why we haven’t heard more about this problem, I’d say that optimistically, people have settled out of court. Pessimistically, it’s most likely because we ignore, dismiss, downplay, and suppress those who try to bring it to our attention.
Subverted design isn’t the practice of employing Dark Patterns to achieve your business goals. If you are not familiar with the term, Dark Patterns are the use of cheap user interface tricks and psychological manipulation to get users to act against their own best interests. User Experience consultant Chris Nodder wrote Evil By Design, a fantastic book that unpacks how to detect and think about them, if you’re interested in this kind of thing
Subverted design also isn’t beholden design, or simple lack of attention. This phenomenon isn’t even necessarily premeditated. I think it arises from naïve (or willfully ignorant) design decisions being executed at a historically unprecedented pace and scale. These decisions are then preyed on by the shrewd and opportunistic, used to control and inflict harm on the undeserving. Have system, will game.
This is worth discussing. As the field of design continues to industrialize empathy, it also continues to ignore the very established practice of threat modeling. Most times, framing user experience in terms of how to best funnel people into a service comes with an implicit agreement that the larger system that necessitates the service is worth supporting.
To achieve success in the eyes of their superiors, designers may turn to emotional empathy exercises. By projecting themselves into the perceived surface-level experiences of others, they play-act at understanding how to nudge their targeted demographics into a conversion funnel. This roleplaying exercise has the effect of scoping concerns to the immediate, while simultaneously reinforcing the idea of engagement at all cost within the identified demographic.
The thing is, pure engagement leaves the door wide open for bad actors. Even within the scope of a limited population, the assumption that everyone entering into the funnel is acting with good intentions is a poor one. Security researchers, network administrators, and other professionals who practice threat modeling understand that the opposite is true. By preventing everyone save for well-intentioned users from operating a system within the parameters you set for them, you intentionally limit the scope of abuse that can be enacted.
Don’t get me wrong: being able to escort as many users as you can to the happy path is a foundational skill. But we should also be having uncomfortable conversations about why something unthinkable may in fact not be.
They’re not going to be fun conversations. It’s not going to be easy convincing others that these aren’t paranoid delusions best tucked out of sight in the darkest, dustiest corner of the backlog. Realistically, talking about it may even harm your career.
But consider the alternative. The controlled environment of the hypothetical allows us to explore these issues without propagating harm. Better to be viewed as the office’s resident villain than to have to live with something like this:
If the past few years have taught us anything, it’s that the choices we make—or avoid making—have consequences. Design has been doing a lot of growing up as of late, including waking up to the idea that technology isn’t neutral.
You’re going to have to start thinking the way a monster does—if you can imagine it, chances are someone else can as well. To get into this kind of mindset, inverting the Inclusive Design Principles is a good place to start:
Providing a comparable experience becomes forcing a single path.
Considering situation becomes ignoring circumstance.
Being consistent becomes acting capriciously.
Giving control becomes removing autonomy.
Offering choice becomes limiting options.
Prioritizing content becomes obfuscating purpose.
Adding value becomes filling with gibberish.
Combined, these inverted principles start to paint a picture of something we’re all familiar with: a half-baked, unscrupulous service that will jump at the chance to take advantage of you. This environment is also a perfect breeding ground for spawning bad actors.
These kinds of services limit you in the ways you can interact with them. They kick you out or lock you in if you don’t meet their unnamed criteria. They force you to parse layout, prices, and policies that change without notification or justification. Their controls operate in ways that are unexpected and may shift throughout the experience. Their terms are dictated to you, gaslighting you to extract profit. Heaps of jargon and flashy, unnecessary features are showered on you to distract from larger structural and conceptual flaws.
So, how else can we go about preventing subverted design? Marli Mesibov, Content Strategist and Managing Editor of UX Booth, wrote a brilliant article about how to use Dark Patterns for good—perhaps the most important takeaway being admitting you have a problem in the first place.
Another exercise is asking the question, “What is the evil version of this feature?” Ask it during the ideation phase. Ask it as part of acceptance criteria. Heck, ask it over lunch. I honestly don’t care when, so long as the question is actually raised.
In keeping with the spirit of this article, we can also expand on this line of thinking. Author, scientist, feminist, and pacifist Ursula Franklin urges us to ask, “Whose benefits? Whose risks?” instead of “What benefits? What risks?” in her talk, When the Seven Deadly Sins Became the Seven Cardinal Virtues. Inspired by the talk, Ethan Marcotte discusses how this relates to the web platform in his powerful post, Seven into seven.
Few things in this world are intrinsically altruistic or good—it’s just the nature of the beast. However, that doesn’t mean we have to stand idly by when harm is created. If we can add terms like “anti-pattern” to our professional vocabulary, we can certainly also incorporate phrases like “abuser flow.”
Design finally got a seat at the table. We should use this newfound privilege wisely. Listen to women. Listen to minorities, listen to immigrants, the unhoused, the less economically advantaged, and the less technologically-literate. Listen to the underrepresented and the underprivileged.
Subverted design is a huge problem, likely one that will never completely go away. However, the more of us who put the hard work into being the villain, the more we can lessen the scope of its impact. |
2018 |
Eric Bailey |
ericbailey |
2018-12-06T00:00:00+00:00 |
https://24ways.org/2018/be-the-villain/ |
ux |
| 167 |
Back To The Future of Print |
By now we have weathered the storm that was the early days of web development, a dangerous time when we used tables, inline CSS and separate pages for print only versions. We can reflect in a haggard old sea-dog manner (“yarrr… I remember back in the browser wars…”) on the bad practices of the time. We no longer need convincing that print stylesheets are the way to go1, though some of the documentation for them is a little outdated now.
I am going to briefly cover 8 tips and 4 main gotchas when creating print stylesheets in our more enlightened era.
Getting started
As with regular stylesheets, print CSS can be included in a number of ways2, for our purposes we are going to be using the link
element.
<link rel="stylesheet" type="text/css" media="print" href="print.css">
This is still my favourite way of linking to CSS files, its easy to see what files are being included and to what media they are being applied to. Without the media attribute specified the link element defaults to the media type ‘all’ which means that the styles within then apply to print and screen alike. The media type ‘screen’ only applies to the screen and wont be picked up by print, this is the best way of hiding styles from print.
Make sure you include your print styles after all your other CSS, because you will need to override certain rules and this is a lot easier if you are flowing with the cascade than against it!
Another thing you should be thinking is ‘does it need to be printed’. Consider the context3, if it is not a page that is likely to be printed, such as a landing page or a section index then the print styles should resemble the way the page looks on the screen.
Context is really important for the design of your print stylesheet, all the tips and tricks that follow should be taken in the context of the page. If for example you are designing a print stylesheet for an item in a shopping cart, it is irrelevant for the user to know the exact url of the link that takes them to your checkout.
Tips and tricks
During these tip’s we are going to build up print styles for a textileRef:11112857385470b854b8411:linkStartMarker:“simple
example”:/examples/back-to-the-future-of-print/demo-1.html
1. Remove the cruft
First things first, navigation, headers and most page furniture are pretty much useless and dead space in print so they will need to be removed, using display:none;.
2. Linearise your content
Content doesn’t work so well in columns in print, especially if the content columns are long and intend to stretch over multiple columns (as mentioned in the gotcha section below). You might want to consider Lineariseing the content to flow down the page. If you have your source order in correct priority this will make things a lot easier4.
3. Improve your type
Once you have removed all the useless cruft and jiggled things about a bit, you can concentrate more on the typography of the page.
Typography is a complex topic5, but simply put serif-ed fonts such as Georgia work better on print and sans serif-ed fonts such as Verdana are more appropriate for screen use. You will probably want to increase font size and line height and change from px to pt (which is specifically a print measurement).
4. Go wild on links
There are some incredibly fun things you can do with links in print using CSS. There are two schools of thought, one that consider it is best to disguise inline links as body text because they are not click-able on paper. Personally I believe it is useful to know for reference that the document did link to somewhere originally.
When deciding which approach to take, consider the context of your document, do people need to know where they would have gone to? will it help or hinder them to know this information? Also for an alternative to the below, take a look at Aaron Gustafson’s article on generating footnotes for print6.
Using some clever selector trickery and CSS generated content you can have the location of the link generated after the link itself.
HTML:
<p>I wish <a href="http://www.google.com/">Google</a> could find <a href="/photoOfMyKeys.jpg">my keys</a></p>
CSS:
a:link:after,
a:visited:after,
a:hover:after,
a:active:after {
content: " <" attr(href) "> ";
}
But this is not perfect, in the above example the content of the href is just naively plonked after the link text:
I wish Google <http://www.google.com/> would find my keys </photoOfMyKeys.jpg>
As looking back over this printout the user is not immediately aware of the location of the link, a better solution is to use even more crazy selectors to deal with relative links. We can also add a style to the generated content so it is distinguishable from the link text itself.
CSS:
a:link:after,
a:visited:after,
a:hover:after,
a:active:after {
content: " <" attr(href) "> ";
color: grey;
font-style: italic;
font-weight: normal;
}
a[href^="/"]:after {
content: " <http://www.example.com"attr(href)"> ";
}
The output is now what we were looking for (you will need to replace example.com with your own root URL):
I wish Google <http://www.google.com/> would find my keys <http://www.example.com/photoOfMyKeys.jpg>
Using regular expressions on the attribute selectors, one final thing you can do is to suppress the generated content on mailto: links, if for example you know the link text always reflects the email address. Eg:
HTML:
<a href="mailto:me@example.com">me@example.com</a>
CSS:
a[href^="mailto"]:after {
content: "";
}
This example shows the above in action.
Of course with this clever technique, there are the usual browser support issues. While it won’t look as intended in browsers such as Internet Explorer 6 and 7 (IE6 and IE7) it will not break either and will just degrade gracefully because IE cannot do generated content. To the best of my knowledge Safari 2+ and Opera 9.X support a colour set on generated content whereas Firefox 2 & Camino display this in black regardless of the link or inherited text colour.
5. Jazz your headers for print
This is more of a design consideration, don’t go too nuts though; there are a lot more limitations in print media than on screen. For this example we are going to go for is having a bottom border on h2’s and styling other headings with graduating colors or font sizes.
And here is the example complete with jazzy headers.
6. Build in general hooks
If you are building a large site with many different types of page, you may find it useful to build into your CSS structure, classes that control what is printed (e.g. noprint and printonly). This may not be semantically ideal, but in the past I have found it really useful for maintainability of code across large and varied sites
7. For that extra touch of class
When printing pages from a long URL, even if the option is turned on to show the location of the page in the header, browsers may still display a truncated (and thus useless) version.
Using the above tip (or just simply setting to display:none in screen and display:block in print) you can insert the URL of the page you are currently on for print only, using JavaScript’s window.location.href variable.
function addPrintFooter() {
var p = document.createElement('p');
p.className = 'print-footer';
p.innerHTML = window.location.href;
document.body.appendChild(p);
}
You can then call this function using whichever onload or ondomready handler suits your fancy. Here is our familiar demo to show all the above in action
8. Tabular data across pages
If you are using tabled data in your document there are a number of things you can do to increase usability of long tables over several pages. If you use the <thead> element this should repeat your table headers on the next page should your table be split. You will need to set thead {display: table-header-group;} explicitly for IE even though this should be the default value.
Also if you use tr {page-break-inside: avoid;} this should (browser support depending) stop your table row from breaking across two pages. For more information on styling tables for print please see the CSS discuss wiki7.
Gotchas
1. Where did all my content go?
Absolutely the most common mistake I see with print styles is the truncated content bug. The symptom of this is that only the first page of a div’s content will be printed, the rest will look truncated after this.
Floating long columns may still have this affect, as mentioned in Eric Meyer’s article on ‘A List Apart’ article from 20028; though in testing I am no longer able to replicate this. Using overflow:hidden on long content in Firefox however still causes this truncation. Overflow hidden is commonly used to clear floats9.
A simple fix can be applied to resolve this, if the column is floated you can override this with float:none similarly overflow:hidden can be overridden with overflow:visible or the offending rules can be banished to a screen only stylesheet.
Using position:absolute on long columns also has a very similar effect in truncating the content, but can be overridden in print with position:static;
Whilst I only recommend having a print stylesheet for content pages on your site; do at least check other landing pages, section indexes and your homepage. If these are inaccessible in print possibly due to the above gotcha, it might be wise to provide a light dusting of print styles or move the offending overflow / float rules to a screen only stylesheet to fix the issues.
2. Damn those background browser settings
One of the factors of life you now need to accept is that you can’t control the user’s browser settings, no more than you can control whether or not they use IE6. Most browsers by default will not print background colours or images unless explicitly told to by the user.
Naturally this causes a number of problems, for starters you will need to rethink things like branding. At this point it helps if you are doing the print styles early in the project so that you can control the logo not being a background image for example.
Where colour is important to the meaning of the document, for example a status on an invoice, bear in mind that a textural representation will also need to be supplied as the user may be printing in black and white. Borders will print however regardless of setting, so assuming the user is printing in colour you can always use borders to indicate colour.
Check the colour contrast of the text against white, this may need to be altered without backgrounds. You should check how your page looks with backgrounds turned on too, for consistency with the default browser settings you may want to override your background anyway.
One final issue with backgrounds being off is list items. It is relatively common practice to suppress the list-style-type and replace with a background image to finely control the bullet positioning. This technique doesn’t translate to print, you will need to disable this background bullet and re-instate your trusty friend the list-style-type.
3. Using JavaScript in your CSS? … beware IE6
Internet explorer has an issue that when Javascript is used in a stylesheet it applies this to all media types even if only applied to screen. For example, if you happen to be using expressions to set a width for IE, perhaps to mimic min-width, a simple width:100% !important rule can overcome the effects the expression has on your print styles10.
4. De-enhance your Progressive enhancements
Quite a classic “doh” moment is when you realise that, of course paper doesn’t support Javascript. If you have any dynamic elements on the page, for example a document collapsed per section, you really should have been using Progressive enhancement techniques11 and building for browsers without Javascript first, adding in the fancy stuff later.
If this is the case it should be trivial to override your wizzy JS styles in your print stylesheet, to display all your content and make it accessible for print, which is by far the best method of achieving this affect.
And Finally…
I refer you back to the nature of the document in hand, consider the context of your site and the page. Use the tips here to help you add that extra bit of flair to your printed media.
Be careful you don’t get caught out by the common gotchas, keep the design simple, test cross browser and relish in the medium of print.
Further Reading
1 For more information constantly updated, please see the CSS discuss wiki on print stylesheets
2 For more information on media types and ways of including CSS please refer to the CSS discuss wiki on Media Stylesheets
3 Eric Meyer talks to ThinkVitamin about the importance of context when designing your print strategy.
4 Mark Boulton describes how he applies a newspaper like print stylesheet to an article in the Guardian website. Mark also has some persuasive arguments that print should not be left to last
5 Richard Rutter Has a fantastic resource on typography which also applies to print.
6 Aaron Gustafson has a great solution to link problem by creating footnotes at the end of the page.
7 The CSS discuss wiki has more detailed information on printing tables and detailed browser support
8 This ‘A List Apart’ article is dated May 10th 2002 though is still mostly relevant
9 Float clearing technique using ‘overflow:hidden’
10 Autistic Cuckoo describes the interesting insight with regards to expressions specified for screen in IE6 remaining in print
11 Wikipedia has a good article on the definition of progressive enhancement
12 For a really neat trick involving a dynamically generated column to displaying <abbr> and <dfn> meanings (as well as somewhere for the user to write notes), try print previewing on Brian Suda’s site |
2007 |
Natalie Downe |
nataliedowne |
2007-12-09T00:00:00+00:00 |
https://24ways.org/2007/back-to-the-future-of-print/ |
design |
| 211 |
Automating Your Accessibility Tests |
Accessibility is one of those things we all wish we were better at. It can lead to a bunch of questions like: how do we make our site better? How do we test what we have done? Should we spend time each day going through our site to check everything by hand? Or just hope that everyone on our team has remembered to check their changes are accessible?
This is where automated accessibility tests can come in. We can set up automated tests and have them run whenever someone makes a pull request, and even alongside end-to-end tests, too.
Automated tests can’t cover everything however; only 20 to 50% of accessibility issues can be detected automatically. For example, we can’t yet automate the comparison of an alt attribute with an image’s content, and there are some screen reader tests that need to be carried out by hand too. To ensure our site is as accessible as possible, we will still need to carry out manual tests, and I will cover these later.
First, I’m going to explain how I implemented automated accessibility tests on Elsevier’s ecommerce pages, and share some of the lessons I learnt along the way.
Picking the right tool
One of the hardest, but most important parts of creating our automated accessibility tests was choosing the right tool.
We began by investigating aXe CLI, but soon realised it wouldn’t fit our requirements. It couldn’t check pages that required a visitor to log in, so while we could test our product pages, we couldn’t test any customer account pages. Instead we moved over to Pa11y. Its beforeScript step meant we could log into the site and test pages such as the order history.
The example below shows the how the beforeScript step completes a login form and then waits for the login to complete before testing the page:
beforeScript: function(page, options, next) {
// An example function that can be used to make sure changes have been confirmed before continuing to run Pa11y
function waitUntil(condition, retries, waitOver) {
page.evaluate(condition, function(err, result) {
if (result || retries < 1) {
// Once the changes have taken place continue with Pa11y testing
waitOver();
} else {
retries -= 1;
setTimeout(function() {
waitUntil(condition, retries, waitOver);
}, 200);
}
});
}
// The script to manipulate the page must be run with page.evaluate to be run within the context of the page
page.evaluate(function() {
const user = document.querySelector('#login-form input[name="email"]');
const password = document.querySelector('#login-form input[name="password"]');
const submit = document.querySelector('#login-form input[name="submit"]');
user.value = 'user@example.com';
password.value = 'password';
submit.click();
}, function() {
// Use the waitUntil function to set the condition, number of retries and the callback
waitUntil(function() {
return window.location.href === 'https://example.com';
}, 20, next);
});
}
The waitUntil callback allows the test to be delayed until our test user is successfully logged in.
Another thing to consider when picking a tool is the type of error messages it produces. aXe groups all elements with the same error together, so the list of issues is a lot easier to read, and it’s easier to identify the most commons problems. For example, here are some elements that have insufficient colour contrast:
Violation of "color-contrast" with 8 occurrences!
Ensures the contrast between foreground and background colors meets
WCAG 2 AA contrast ratio thresholds. Correct invalid elements at:
- #maincontent > .make_your_mark > div:nth-child(2) > p > span > span
- #maincontent > .make_your_mark > div:nth-child(4) > p > span > span
- #maincontent > .inform_your_decisions > div:nth-child(2) > p > span > span
- #maincontent > .inform_your_decisions > div:nth-child(4) > p > span > span
- #maincontent > .inform_your_decisions > div:nth-child(6) > p > span > span
- #maincontent > .inform_your_decisions > div:nth-child(8) > p > span > span
- #maincontent > .inform_your_decisions > div:nth-child(10) > p > span > span
- #maincontent > .inform_your_decisions > div:nth-child(12) > p > span > span
For details, see: https://dequeuniversity.com/rules/axe/2.5/color-contrast
aXe also provides links to their site where they discuss the best way to fix the problem.
In comparison, Pa11y lists each individual error which can lead to a very verbose list. However, it does provide helpful suggestions of how to fix problems, such as suggesting an alternative shade of a colour to use:
• Error: This element has insufficient contrast at this conformance level.
Expected a contrast ratio of at least 4.5:1, but text in this element has a contrast ratio of 2.96:1.
Recommendation: change text colour to #767676.
⎣ WCAG2AA.Principle1.Guideline1_4.1_4_3.G18.Fail
⎣ #maincontent > div:nth-child(10) > div:nth-child(8) > p > span > span
⎣ <span style="color:#969696">Featured products:</span>
Integrating into our build pipeline
We decided the perfect time to run our accessibility tests would be alongside our end-to-end tests. We have a Jenkins job that detects changes to our staging site and then triggers the end-to-end tests, and in turn our accessibility tests. Our Jenkins job retrieves the contents of a GitHub repository containing our Pa11y script file and npm package manifest.
Once Jenkins has cloned the repository, it installs any dependencies and executes the tests via:
npm install && npm test
Bundling the URLs to be tested into our test script means we don’t have a command line style test where we list each URL we wish to test in the Jenkins CLI. It’s an effective method but can also be cluttered, and obscure which URLs are being tested.
In the middle of the office we have a monitor displaying a Jenkins dashboard and from this we can see if the accessibility tests are passing or failing. Everyone in the team has access to the Jenkins logs and when the build fails they can see why and fix the issue.
Fixing the issues
As mentioned earlier, Pa11y can generate a long list of areas for improvement which can be very verbose and quite overwhelming. I recommend going through the list to see which issues occur most frequently and fix those first. For example, we initially had a lot of errors around colour contrast, and one shade of grey in particular. By making this colour darker, the number of errors decreased, and we could focus on the remaining issues.
Another thing I like to do is to tackle the quick fixes, such as adding alt text to images. These are small things that allow us to make an impact instantly, giving us time to fix more detailed concerns such as addressing tabindex issues, or speaking to our designers about changing the contrast of elements on the site.
Manual testing
Adding automated tests to check our site for accessibility is great, but as I mentioned earlier, this can only cover 20-50% of potential issues. To improve on this, we need to test by hand too, either by ourselves or by asking others.
One way we can test our site is to throw our mouse or trackpad away and interact with the site using only a keyboard. This allows us to check items such as tab order, and ensure menu items, buttons etc. can be used without a mouse. The commands may be different on different operating systems, but there are some great guides online for learning more about these.
It’s tempting to add alt text and aria-labels to make errors go away, but if they don’t make any sense, what use are they really? Using a screenreader we can check that alt text accurately represents the image. This is also a great way to double check that our ARIA roles make sense, and that they correctly identify elements and how to interact with them. When testing our site with screen readers, it’s important to remember that not all screen readers are the same and some may interact with our site differently to others.
Consider asking a range of people with different needs and abilities to test your site, too. People experience the web in numerous ways, be they permanent, temporary or even situational. They may interact with your site in ways you hadn’t even thought about, so this is a good way to broaden your knowledge and awareness.
Tips and tricks
One of our main issues with Pa11y is that it may find issues we don’t have the power to solve. A perfect example of this is the one pixel image Facebook injects into our site. So, we wrote a small function to go though such errors and ignore the ones that we cannot fix.
const test = pa11y({
....
hideElements: '#ratings, #js-bigsearch',
...
});
const ignoreErrors: string[] = [
'<img src="https://books.google.com/intl/en/googlebooks/images/gbs_preview_button1.gif" border="0" style="cursor: pointer;" class="lightbox-is-image">',
'<script type="text/javascript" id="">var USI_orderID=google_tag_mana...</script>',
'<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=123456789012345&ev=PageView&noscript=1">'
];
const filterResult = result => {
if (ignoreErrors.indexOf(result.context) > -1) {
return false;
}
return true;
};
Initially we wanted to focus on fixing the major problems, so we added a rule to ignore notices and warnings. This made the list or errors much smaller and allowed us focus on fixing major issues such as colour contrast and missing alt text. The ignored notices and warnings can be added in later after these larger issues have been resolved.
const test = pa11y({
ignore: [
'notice',
'warning'
],
...
});
Jenkins gotchas
While using Jenkins we encountered a few problems. Sometimes Jenkins would indicate a build had passed when in reality it had failed. This was because Pa11y had timed out due to PhantomJS throwing an error, or the test didn’t go past the first URL. Pa11y has recently released a new beta version that uses headless Chrome instead of PhantomJS, so hopefully these issues will less occur less often.
We tried a few approaches to solve these issues. First we added error handling, iterating over the array of test URLs so that if an unexpected error happened, we could catch it and exit the process with an error indicating that the job had failed (using process.exit(1)).
for (const url of urls) {
try {
console.log(url);
let urlResult = await run(url);
urlResult = urlResult.filter(filterResult);
urlResult.forEach(result => console.log(result));
}
catch (e) {
console.log('Error:', e);
process.exit(1);
}
}
We also had issues with unhandled rejections sometimes caused by a session disconnecting or similar errors. To avoid Jenkins indicating our site was passing with 100% accessibility, when in reality it had not executed any tests, we instructed Jenkins to fail the job when an unhandled rejection or uncaught exception occurred:
process.on('unhandledRejection', (reason, p) => {
console.log('Unhandled Rejection at:', p, 'reason:', reason);
process.exit(1);
});
process.on('uncaughtException', (err) => {
console.log('Caught exception: ${err}n');
process.exit(1);
});
Now it’s your turn
That’s it! That’s how we automated accessibility testing for Elsevier ecommerce pages, allowing us to improve our site and make it more accessible for everyone. I hope our experience can help you automate accessibility tests on your own site, and bring the web a step closer to being accessible to all. |
2017 |
Seren Davies |
serendavies |
2017-12-07T00:00:00+00:00 |
https://24ways.org/2017/automating-your-accessibility-tests/ |
code |
| 234 |
An Introduction to CSS 3-D Transforms |
Ladies and gentlemen, it is the second decade of the third millennium and we are still kicking around the same 2-D interface we got three decades ago. Sure, Apple debuted a few apps for OSX 10.7 that have a couple more 3-D flourishes, and Microsoft has had that Flip 3D for a while. But c’mon – 2011 is right around the corner. That’s Twenty Eleven, folks. Where is our 3-D virtual reality? By now, we should be zipping around the Metaverse on super-sonic motorbikes.
Granted, the capability of rendering complex 3-D environments has been present for years. On the web, there are already several solutions: Flash; three.js in <canvas>; and, eventually, WebGL. Finally, we meagre front-end developers have our own three-dimensional jewel: CSS 3-D transforms!
Rationale
Like a beautiful jewel, 3-D transforms can be dazzling, a true spectacle to behold. But before we start tacking 3-D diamonds and rubies to our compositions like Liberace‘s tailor, we owe it to our users to ask how they can benefit from this awesome feature.
An entire application should not take advantage of 3-D transforms. CSS was built to style documents, not generate explorable environments. I fail to find a benefit to completing a web form that can be accessed by swivelling my viewport to the Sign-Up Room (although there have been proposals to make the web just that). Nevertheless, there are plenty of opportunities to use 3-D transforms in between interactions with the interface, via transitions.
Take, for instance, the Weather App on the iPhone. The application uses two views: a details view; and an options view. Switching between these two views is done with a 3-D flip transition. This informs the user that the interface has two – and only two – views, as they can exist only on either side of the same plane.
Flipping from details view to options view via a 3-D transition
Also, consider slide shows. When you’re looking at the last slide, what cues tip you off that advancing will restart the cycle at the first slide? A better paradigm might be achieved with a 3-D transform, placing the slides side-by-side in a circle (carousel) in three-dimensional space; in that arrangement, the last slide obviously comes before the first.
3-D transforms are more than just eye candy. We can also use them to solve dilemmas and make our applications more intuitive.
Current support
The CSS 3D Transforms module has been out in the wild for over a year now. Currently, only Safari supports the specification – which includes Safari on Mac OS X and Mobile Safari on iOS.
The support roadmap for other browsers varies. The Mozilla team has taken some initial steps towards implementing the module. Mike Taylor tells me that the Opera team is keeping a close eye on CSS transforms, and is waiting until the specification is fleshed out. And our best friend Internet Explorer still needs to catch up to 2-D transforms before we can talk about the 3-D variety.
To make matters more perplexing, Safari’s WebKit cousin Chrome currently accepts 3-D transform declarations, but renders them in 2-D space. Chrome team member Paul Irish, says that 3-D transforms are on the horizon, perhaps in one of the next 8.0 releases.
This all adds up to a bit of a challenge for those of us excited by 3-D transforms. I’ll give it to you straight: missing the dimension of depth can make degradation a bit ungraceful. Unless the transform is relatively simple and holds up in non-3D-supporting browsers, you’ll most likely have to design another solution. But what’s another hurdle in a steeplechase? We web folk have had our mettle tested for years. We’re prepared to devise multiple solutions.
Here’s the part of the article where I mention Modernizr, and you brush over it because you’ve read this part of an article hundreds of times before. But seriously, it’s the best way to test for CSS 3-D transform support. Use it.
Even with these difficulties mounting up, trying out 3-D transforms today is the right move. The CSS 3-D transforms module was developed by the same team at Apple that produced the CSS 2D Transforms and Animation modules. Both specifications have since been adopted by Mozilla and Opera. Transforming in three-dimensions now will guarantee you’ll be ahead of the game when the other browsers catch up.
The choice is yours. You can make excuses and pooh-pooh 3-D transforms because they’re too hard and only snobby Apple fans will see them today. Or, with a tip of the fedora to Mr Andy Clarke, you can get hard-boiled and start designing with the best features out there right this instant.
So, I bid you, in the words of the eternal Optimus Prime…
Transform and roll out.
Let’s get coding.
Perspective
To activate 3-D space, an element needs perspective. This can be applied in two ways: using the transform property, with the perspective as a functional notation:
-webkit-transform: perspective(600);
or using the perspective property:
-webkit-perspective: 600;
See example: Perspective 1.
The red element on the left uses transform: perspective() functional notation; the blue element on the right uses the perspective property
These two formats both trigger a 3-D space, but there is a difference. The first, functional notation is convenient for directly applying a 3-D transform on a single element (in the previous example, I use it in conjunction with a rotateY transform). But when used on multiple elements, the transformed elements don’t line up as expected. If you use the same transform across elements with different positions, each element will have its own vanishing point. To remedy this, use the perspective property on a parent element, so each child shares the same 3-D space.
See Example: Perspective 2.
Each red box on the left has its own vanishing point within the parent container; the blue boxes on the right share the vanishing point of the parent container
The value of perspective determines the intensity of the 3-D effect. Think of it as a distance from the viewer to the object. The greater the value, the further the distance, so the less intense the visual effect. perspective: 2000; yields a subtle 3-D effect, as if we were viewing an object from far away. perspective: 100; produces a tremendous 3-D effect, like a tiny insect viewing a massive object.
By default, the vanishing point for a 3-D space is positioned at its centre. You can change the position of the vanishing point with perspective-origin property.
-webkit-perspective-origin: 25% 75%;
See Example: Perspective 3.
3-D transform functions
As a web designer, you’re probably well acquainted with working in two dimensions, X and Y, positioning items horizontally and vertically. With a 3-D space initialised with perspective, we can now transform elements in all three glorious spatial dimensions, including the third Z dimension, depth.
3-D transforms use the same transform property used for 2-D transforms. If you’re familiar with 2-D transforms, you’ll find the basic 3D transform functions fairly similar.
rotateX(angle)
rotateY(angle)
rotateZ(angle)
translateZ(tz)
scaleZ(sz)
Whereas translateX() positions an element along the horizontal X-axis, translateZ() positions it along the Z-axis, which runs front to back in 3-D space. Positive values position the element closer to the viewer, negative values further away.
The rotate functions rotate the element around the corresponding axis. This is somewhat counter-intuitive at first, as you might imagine that rotateX will spin an object left to right. Instead, using rotateX(45deg) rotates an element around the horizontal X-axis, so the top of the element angles back and away, and the bottom gets closer to the viewer.
See Example: Transforms 1.
3-D rotate() and translate() functions around each axis
There are also several shorthand transform functions that require values for all three dimensions:
translate3d(tx,ty,tz)
scale3d(sx,sy,sz)
rotate3d(rx,ry,rz,angle)
Pro-tip: These foo3d() transform functions also have the benefit of triggering hardware acceleration in Safari. Dean Jackson, CSS 3-D transform spec author and main WebKit dude, writes (to Thomas Fuchs):
In essence, any transform that has a 3D operation as one of its functions will trigger hardware compositing, even when the actual transform is 2D, or not doing anything at all (such as translate3d(0,0,0)). Note this is just current behaviour, and could change in the future (which is why we don’t document or encourage it). But it is very helpful in some situations and can significantly improve redraw performance.
For the sake of simplicity, my demos will use the basic transform functions, but if you’re writing production-ready CSS for iOS or Safari-only, make sure to use the foo3d() functions to get the best rendering performance.
Card flip
We now have all the tools to start making 3-D objects. Let’s get started with something simple: flipping a card.
Here’s the basic markup we’ll need:
<section class="container">
<div id="card">
<figure class="front">1</figure>
<figure class="back">2</figure>
</div>
</section>
The .container will house the 3-D space. The #card acts as a wrapper for the 3-D object. Each face of the card has a separate element: .front; and .back. Even for such a simple object, I recommend using this same pattern for any 3-D transform. Keeping the 3-D space element and the object element(s) separate establishes a pattern that is simple to understand and easier to style.
We’re ready for some 3-D stylin’. First, apply the necessary perspective to the parent 3-D space, along with any size or positioning styles.
.container {
width: 200px;
height: 260px;
position: relative;
-webkit-perspective: 800;
}
Now the #card element can be transformed in its parent’s 3-D space. We’re combining absolute and relative positioning so the 3-D object is removed from the flow of the document. We’ll also add width: 100%; and height: 100%;. This ensures the object’s transform-origin will occur in the centre of .container. More on transform-origin later.
Let’s add a CSS3 transition so users can see the transform take effect.
#card {
width: 100%;
height: 100%;
position: absolute;
-webkit-transform-style: preserve-3d;
-webkit-transition: -webkit-transform 1s;
}
The .container’s perspective only applies to direct descendant children, in this case #card. In order for subsequent children to inherit a parent’s perspective, and live in the same 3-D space, the parent can pass along its perspective with transform-style: preserve-3d. Without 3-D transform-style, the faces of the card would be flattened with its parents and the back face’s rotation would be nullified.
To position the faces in 3-D space, we’ll need to reset their positions in 2-D with position: absolute. In order to hide the reverse sides of the faces when they are faced away from the viewer, we use backface-visibility: hidden.
#card figure {
display: block;
position: absolute;
width: 100%;
height: 100%;
-webkit-backface-visibility: hidden;
}
To flip the .back face, we add a basic 3-D transform of rotateY(180deg).
#card .front {
background: red;
}
#card .back {
background: blue;
-webkit-transform: rotateY(180deg);
}
With the faces in place, the #card requires a corresponding style for when it is flipped.
#card.flipped {
-webkit-transform: rotateY(180deg);
}
Now we have a working 3-D object. To flip the card, we can toggle the flipped class. When .flipped, the #card will rotate 180 degrees, thus exposing the .back face.
See Example: Card 1.
Flipping a card in three dimensions
Slide-flip
Take another look at the Weather App 3-D transition. You’ll notice that it’s not quite the same effect as our previous demo. If you follow the right edge of the card, you’ll find that its corners stay within the container. Instead of pivoting from the horizontal centre, it pivots on that right edge. But the transition is not just a rotation – the edge moves horizontally from right to left. We can reproduce this transition just by modifying a couple of lines of CSS from our original card flip demo.
The pivot point for the rotation occurs at the right side of the card. By default, the transform-origin of an element is at its horizontal and vertical centre (50% 50% or center center). Let’s change it to the right side:
#card { -webkit-transform-origin: right center; }
That flip now needs some horizontal movement with translateX. We’ll set the rotation to -180deg so it flips right side out.
#card.flipped {
-webkit-transform: translateX(-100%) rotateY(-180deg);
}
See Example: Card 2.
Creating a slide-flip from the right edge of the card
Cube
Creating 3-D card objects is a good way to get started with 3-D transforms. But once you’ve mastered them, you’ll be hungry to push it further and create some true 3-D objects: prisms. We’ll start out by making a cube.
The markup for the cube is similar to the card. This time, however, we need six child elements for all six faces of the cube:
<section class="container">
<div id="cube">
<figure class="front">1</figure>
<figure class="back">2</figure>
<figure class="right">3</figure>
<figure class="left">4</figure>
<figure class="top">5</figure>
<figure class="bottom">6</figure>
</div>
</section>
Basic position and size styles set the six faces on top of one another in the container.
.container {
width: 200px;
height: 200px;
position: relative;
-webkit-perspective: 1000;
}
#cube {
width: 100%;
height: 100%;
position: absolute;
-webkit-transform-style: preserve-3d;
}
#cube figure {
width: 196px;
height: 196px;
display: block;
position: absolute;
border: 2px solid black;
}
With the card, we only had to rotate its back face. The cube, however, requires that five of the six faces to be rotated. Faces 1 and 2 will be the front and back. Faces 3 and 4 will be the sides. Faces 5 and 6 will be the top and bottom.
#cube .front { -webkit-transform: rotateY(0deg); }
#cube .back { -webkit-transform: rotateX(180deg); }
#cube .right { -webkit-transform: rotateY(90deg); }
#cube .left { -webkit-transform: rotateY(-90deg); }
#cube .top { -webkit-transform: rotateX(90deg); }
#cube .bottom { -webkit-transform: rotateX(-90deg); }
We could remove the first #cube .front style declaration, as this transform has no effect, but let’s leave it in to keep our code consistent.
Now each face is rotated, and only the front face is visible. The four side faces are all perpendicular to the viewer, so they appear invisible. To push them out to their appropriate sides, they need to be translated out from the centre of their positions. Each side of the cube is 200 pixels wide. From the cube’s centre they’ll need to be translated out half that distance, 100px.
#cube .front { -webkit-transform: rotateY(0deg) translateZ(100px); }
#cube .back { -webkit-transform: rotateX(180deg) translateZ(100px); }
#cube .right { -webkit-transform: rotateY(90deg) translateZ(100px); }
#cube .left { -webkit-transform: rotateY(-90deg) translateZ(100px); }
#cube .top { -webkit-transform: rotateX(90deg) translateZ(100px); }
#cube .bottom { -webkit-transform: rotateX(-90deg) translateZ(100px); }
Note here that the translateZ function comes after the rotate. The order of transform functions is important. Take a moment and soak this up. Each face is first rotated towards its position, then translated outward in a separate vector.
We have a working cube, but we’re not done yet.
Returning to the Z-axis origin
For the sake of our users, our 3-D transforms should not distort the interface when the active panel is at its resting position. But once we start pushing elements off their Z-axis origin, distortion is inevitable.
In order to keep 3-D transforms snappy, Safari composites the element, then applies the transform. Consequently, anti-aliasing on text will remain whatever it was before the transform was applied. When transformed forward in 3-D space, significant pixelation can occur.
See Example: Transforms 2.
Looking back at the Perspective 3 demo, note that no matter how small the perspective value is, or wherever the transform-origin may be, the panel number 1 always returns to its original position, as if all those funky 3-D transforms didn’t even matter.
To resolve the distortion and restore pixel perfection to our #cube, we can push the 3-D object back, so that the front face will be positioned back to the Z-axis origin.
#cube { -webkit-transform: translateZ(-100px); }
See Example: Cube 1.
Restoring the front face to the original position on the Z-axis
Rotating the cube
To expose any face of the cube, we’ll need a style that rotates the cube to expose any face. The transform values are the opposite of those for the corresponding face. We toggle the necessary class on the #box to apply the appropriate transform.
#cube.show-front { -webkit-transform: translateZ(-100px) rotateY(0deg); }
#cube.show-back { -webkit-transform: translateZ(-100px) rotateX(-180deg); }
#cube.show-right { -webkit-transform: translateZ(-100px) rotateY(-90deg); }
#cube.show-left { -webkit-transform: translateZ(-100px) rotateY(90deg); }
#cube.show-top { -webkit-transform: translateZ(-100px) rotateX(-90deg); }
#cube.show-bottom { -webkit-transform: translateZ(-100px) rotateX(90deg); }
Notice how the order of the transform functions has reversed. First, we push the object back with translateZ, then we rotate it.
Finishing up, we can add a transition to animate the rotation between states.
#cube { -webkit-transition: -webkit-transform 1s; }
See Example: Cube 2.
Rotating the cube with a CSS transition
Rectangular prism
Cubes are easy enough to generate, as we only have to worry about one measurement. But how would we handle a non-regular rectangular prism? Let’s try to make one that’s 300 pixels wide, 200 pixels high, and 100 pixels deep.
The markup remains the same as the #cube, but we’ll switch the cube id for #box. The container styles remain mostly the same:
.container {
width: 300px;
height: 200px;
position: relative;
-webkit-perspective: 1000;
}
#box {
width: 100%;
height: 100%;
position: absolute;
-webkit-transform-style: preserve-3d;
}
Now to position the faces. Each set of faces will need their own sizes. The smaller faces (left, right, top and bottom) need to be positioned in the centre of the container, where they can be easily rotated and then shifted outward. The thinner left and right faces get positioned left: 100px ((300 − 100) ÷ 2), The stouter top and bottom faces get positioned top: 50px ((200 − 100) ÷ 2).
#box figure {
display: block;
position: absolute;
border: 2px solid black;
}
#box .front,
#box .back {
width: 296px;
height: 196px;
}
#box .right,
#box .left {
width: 96px;
height: 196px;
left: 100px;
}
#box .top,
#box .bottom {
width: 296px;
height: 96px;
top: 50px;
}
The rotate values can all remain the same as the cube example, but for this rectangular prism, the translate values do differ. The front and back faces are each shifted out 50 pixels since the #box is 100 pixels deep. The translate value for the left and right faces is 150 pixels for their 300 pixels width. Top and bottom panels take 100 pixels for their 200 pixels height:
#box .front { -webkit-transform: rotateY(0deg) translateZ(50px); }
#box .back { -webkit-transform: rotateX(180deg) translateZ(50px); }
#box .right { -webkit-transform: rotateY(90deg) translateZ(150px); }
#box .left { -webkit-transform: rotateY(-90deg) translateZ(150px); }
#box .top { -webkit-transform: rotateX(90deg) translateZ(100px); }
#box .bottom { -webkit-transform: rotateX(-90deg) translateZ(100px); }
See Example: Box 1.
Just like the cube example, to expose a face, the #box needs to have a style to reverse that face’s transform. Both the translateZ and rotate values are the opposites of the corresponding face.
#box.show-front { -webkit-transform: translateZ(-50px) rotateY(0deg); }
#box.show-back { -webkit-transform: translateZ(-50px) rotateX(-180deg); }
#box.show-right { -webkit-transform: translateZ(-150px) rotateY(-90deg); }
#box.show-left { -webkit-transform: translateZ(-150px) rotateY(90deg); }
#box.show-top { -webkit-transform: translateZ(-100px) rotateX(-90deg); }
#box.show-bottom { -webkit-transform: translateZ(-100px) rotateX(90deg); }
See Example: Box 2.
Rotating the rectangular box with a CSS transition
Carousel
Front-end developers have a myriad of choices when it comes to content carousels. Now that we have 3-D capabilities in our browsers, why not take a shot at creating an actual 3-D carousel?
The markup for this demo takes the same form as the box, cube and card. Let’s make it interesting and have a carousel with nine panels.
<div class="container">
<div id="carousel">
<figure>1</figure>
<figure>2</figure>
<figure>3</figure>
<figure>4</figure>
<figure>5</figure>
<figure>6</figure>
<figure>7</figure>
<figure>8</figure>
<figure>9</figure>
</div>
</div>
Now, apply basic layout styles. Let’s give each panel of the #carousel 20 pixel gaps between one another, done here with left: 10px; and top: 10px;. The effective width of each panel is 210 pixels.
.container {
width: 210px;
height: 140px;
position: relative;
-webkit-perspective: 1000;
}
#carousel {
width: 100%;
height: 100%;
position: absolute;
-webkit-transform-style: preserve-3d;
}
#carousel figure {
display: block;
position: absolute;
width: 186px;
height: 116px;
left: 10px;
top: 10px;
border: 2px solid black;
}
Next up: rotating the faces. This #carousel has nine panels. If each panel gets an equal distribution on the carousel, each panel would be rotated forty degrees from its neighbour (360 ÷ 9).
#carousel figure:nth-child(1) { -webkit-transform: rotateY(0deg); }
#carousel figure:nth-child(2) { -webkit-transform: rotateY(40deg); }
#carousel figure:nth-child(3) { -webkit-transform: rotateY(80deg); }
#carousel figure:nth-child(4) { -webkit-transform: rotateY(120deg); }
#carousel figure:nth-child(5) { -webkit-transform: rotateY(160deg); }
#carousel figure:nth-child(6) { -webkit-transform: rotateY(200deg); }
#carousel figure:nth-child(7) { -webkit-transform: rotateY(240deg); }
#carousel figure:nth-child(8) { -webkit-transform: rotateY(280deg); }
#carousel figure:nth-child(9) { -webkit-transform: rotateY(320deg); }
Now, the outward shift. Back when we were creating the cube and box, the translate value was simple to calculate, as it was equal to one half the width, height or depth of the object. With this carousel, there is no size we can automatically use as a reference. We’ll have to calculate the distance of the shift by other means.
Drawing a diagram of the carousel, we can see that we know only two things: the width of each panel is 210 pixels; and the each panel is rotated forty degrees from the next. If we split one of these segments down its centre, we get a right-angled triangle, perfect for some trigonometry.
We can determine the length of r in this diagram with a basic tangent equation:
There you have it: the panels need to be translated 288 pixels in 3-D space.
#carousel figure:nth-child(1) { -webkit-transform: rotateY(0deg) translateZ(288px); }
#carousel figure:nth-child(2) { -webkit-transform: rotateY(40deg) translateZ(288px); }
#carousel figure:nth-child(3) { -webkit-transform: rotateY(80deg) translateZ(288px); }
#carousel figure:nth-child(4) { -webkit-transform: rotateY(120deg) translateZ(288px); }
#carousel figure:nth-child(5) { -webkit-transform: rotateY(160deg) translateZ(288px); }
#carousel figure:nth-child(6) { -webkit-transform: rotateY(200deg) translateZ(288px); }
#carousel figure:nth-child(7) { -webkit-transform: rotateY(240deg) translateZ(288px); }
#carousel figure:nth-child(8) { -webkit-transform: rotateY(280deg) translateZ(288px); }
#carousel figure:nth-child(9) { -webkit-transform: rotateY(320deg) translateZ(288px); }
If we decide to change the width of the panel or the number of panels, we only need to plug in those two variables into our equation to get the appropriate translateZ value. In JavaScript terms, that equation would be:
var tz = Math.round( ( panelSize / 2 ) /
Math.tan( ( ( Math.PI * 2 ) / numberOfPanels ) / 2 ) );
// or simplified to
var tz = Math.round( ( panelSize / 2 ) /
Math.tan( Math.PI / numberOfPanels ) );
Just like our previous 3-D objects, to show any one panel we need only apply the reverse transform on the carousel. Here’s the style to show the fifth panel:
-webkit-transform: translateZ(-288px) rotateY(-160deg);
See Example: Carousel 1.
By now, you probably have two thoughts:
Rewriting transform styles for each panel looks tedious.
Why bother doing high school maths? Aren’t robots supposed to be doing all this work for us?
And you’re absolutely right. The repetitive nature of 3-D objects lends itself to scripting. We can offload all the monotonous transform styles to our dynamic script, which, if done correctly, will be more flexible than the hard-coded version.
See Example: Carousel 2.
Conclusion
3-D transforms change the way we think about the blank canvas of web design. Better yet, they change the canvas itself, trading in the flat surface for voluminous depth.
My hope is that you took at least one peak at a demo and were intrigued. We web designers, who have rejoiced for border-radius, box-shadow and background gradients, now have an incredible tool at our disposal in 3-D transforms. They deserve just the same enthusiasm, research and experimentation we have seen on other CSS3 features. Now is the perfect time to take the plunge and start thinking about how to use three dimensions to elevate our craft. I’m breathless waiting for what’s to come.
See you on the flip side. |
2010 |
David DeSandro |
daviddesandro |
2010-12-14T00:00:00+00:00 |
https://24ways.org/2010/intro-to-css-3d-transforms/ |
code |
| 125 |
Accessible Dynamic Links |
Although hyperlinks are the soul of the World Wide Web, it’s worth using them in moderation. Too many links becomes a barrier for visitors navigating their way through a page. This difficulty is multiplied when the visitor is using assistive technology, or is using a keyboard; being able to skip over a block of links doesn’t make the task of finding a specific link any easier.
In an effort to make sites easier to use, various user interfaces based on the hiding and showing of links have been crafted. From drop-down menus to expose the deeper structure of a website, to a decluttering of skip links so as not to impact design considerations. Both are well intentioned with the aim of preserving a good usability experience for the majority of a website’s audience; hiding the real complexity of a page until the visitor interacts with the element.
When JavaScript is not available
The modern dynamic link techniques rely on JavaScript and CSS, but regardless of whether scripting and styles are enabled or not, we should consider the accessibility implications, particularly for screen-reader users, and people who rely on keyboard access.
In typical web standards-based drop-down navigation implementations, the rough consensus is that the navigation should be structured as nested lists so when JavaScript is not available the entire navigation map is available to the visitor. This creates a situation where a visitor is faced with potentially well over 50 links on every page of the website. Keyboard access to such structures is frustrating, there’s far too many options, and the method of serially tabbing through each link looking for a specific one is tedious.
Instead of offering the visitor an indigestible chunk of links when JavaScript is not available, consider instead having the minimum number of links on a page, and when JavaScript is available bringing in the extra links dynamically. Santa Chris Heilmann offers an excellent proof of concept in making Ajax navigation optional.
When JavaScript is enabled, we need to decide how to hide links. One technique offers a means of comprehensively hiding links from keyboard users and assistive technology users. Another technique allows keyboard and screen-reader users to access links while they are hidden, and making them visible when reached.
Hiding the links
In JavaScript enhanced pages whether a link displays on screen depends on a certain event happening first. For example, a visitor needs to click a top-level navigation link that makes a set of sub-navigation links appear. In these cases, we need to ensure that these links are not available to any user until that event has happened.
The typical way of hiding links is to style the anchor elements, or its parent nodes with display: none. This has the advantage of taking the links out of the tab order, so they are not focusable. It’s useful in reducing the number of links presented to a screen-reader or keyboard user to a minimum. Although the links are still in the document (they can be referenced and manipulated using DOM Scripting), they are not directly triggerable by a visitor.
Once the necessary event has happened, like our visitor has clicked on a top-level navigation link which shows our hidden set of links, then we can display the links to the visitor and make them triggerable. This is done simply by undoing the display: none, perhaps by setting the display back to block for block level elements, or inline for inline elements. For as long as this display style remains, the links are in the tab order, focusable by keyboard, and triggerable.
A common mistake in this situation is to use visibility: hidden, text-indent: -999em, or position: absolute with left: -999em to position these links off-screen. But all of these links remain accessible via keyboard tabbing even though the links remain hidden from screen view. In some ways this is a good idea, but for hiding sub-navigation links, it presents the screen-reader user and keyboard user with too many links to be of practical use.
Moving the links out of sight
If you want a set of text links accessible to screen-readers and keyboard users, but don’t want them cluttering up space on the screen, then style the links with position: absolute; left: -999em. Links styled this way remain in the tab order, and are accessible via keyboard. (The position: absolute is added as a style to the link, not to a parent node of the link – this will give us a useful hook to solve the next problem).
a.helper {
position: absolute;
left: -999em;
}
One important requirement when displaying links off-screen is that they are visible to a keyboard user when they receive focus. Tabbing on a link that is not visible is a usability mudpit, since the visitor has no visible cue as to what a focused link will do, or where it will go.
The simple answer is to restyle the link so that it appears on the screen when the hidden link receives focus. The anchor’s :focus pseudo-class is a logical hook to use, and with the following style repositions the link onscreen when it receives the focus:
a.helper:focus, a.helper.focus {
top: 0;
left: 0;
}
This technique is useful for hiding skip links, and options you want screen-reader and keyboard users to use, but don’t want cluttering up the page. Unfortunately Internet Explorer 6 and 7 don’t support the focus pseudo-class, which is why there’s a second CSS selector a.helper.focus so we can use some JavaScript to help out. When the page loads, we look for all links that have a class of helper and add in onfocus and onblur event handlers:
if (anchor.className == "helper") {
anchor.onfocus = function() {
this.className = 'helper focus';
}
anchor.onblur = function() {
this.className = 'helper';
}
}
Since we are using JavaScript to cover up for deficiencies in Internet Explorer, it makes sense to use JavaScript initially to place the links off-screen. That way an Internet Explorer user with JavaScript disabled can still use the skip link functionality.
It is vital that the number of links rendered in this way is kept to a minimum. Every link you offer needs to be tabbed through, and gets read out in a screen reader. Offer these off-screen links that directly benefit these types of visitor.
Andy Clarke and Kimberly Blessing use a similar technique in the Web Standards Project‘s latest design, but their technique involves hiding the skip link in plain sight and making it visible when it receives focus. Navigate the page using just the tab key to see the accessibility-related links appear when they receive focus.
This technique is also a good way of hiding image replaced text. That way the screen-readers still get the actual text, and the website still gets its designed look.
Which way?
If the links are not meant to be reachable until a certain event has occurred, then the display: none technique is the preferred approach. If you want the links accessible but out of the way until they receive focus, then the off-screen positioning (or Andy’s hiding in plain sight technique) is the way to go. |
2006 |
Mike Davies |
mikedavies |
2006-12-05T00:00:00+00:00 |
https://24ways.org/2006/accessible-dynamic-links/ |
ux |
| 213 |
Accessibility Through Semantic HTML |
Working on Better, a tracker blocker, I spend an awful lot of my time with my nose in other people’s page sources. I’m mostly there looking for harmful tracking scripts, but often notice the HTML on some of the world’s most popular sites is in a sad state of neglect.
What does neglected HTML look like? Here’s an example of the markup I found on a news site just yesterday. There’s a bit of text, a few links, and a few images. But mostly it’s div elements.
<div class="block_wrapper">
<div class="block_content">
<div class="box">
<div id="block1242235">
<div class="column">
<div class="column_content">
<a class="close" href="#"><i class="fa"></i></a>
</div>
<div class="btn account_login"></div>
Some text <span>more text</span>
</div>
</div>
</div>
</div>
</div>
divs and spans, why do we use them so much?
While I find tracking scripts completely inexcusable, I do understand why people write HTML like the above. As developers, we like to use divs and spans as they’re generic elements. They come with no associated default browser styles or behaviour except that div displays as a block, and span displays inline. If we make our page up out of divs and spans, we know we’ll have absolute control over styles and behaviour cross-browser, and we won’t need a CSS reset.
Absolute control may seem like an advantage, but there’s a greater benefit to less generic, more semantic elements. Browsers render semantic elements with their own distinct styles and behaviours. For example, button looks and behaves differently from a. And ul is different from ol. These defaults are shortcuts to a more usable and accessible web. They provide consistent and well-tested components for common interactions.
Semantic elements aid usability
A good example of how browser defaults can benefit the usability of an element is in the <select> option menu. In Safari on the desktop, the browser renders <select> as a popover-style menu. On a touchscreen, Safari overlays the same menu over the lower half of the screen as a “picker view.”
Option menu in Safari on macOS.
Option menu picker in Safari on iOS.
The iOS picker is a much better experience than struggling to pick from a complicated interface inside the page. The menu is shown more clearly than in the confined space on the page, which makes the options easier to read. The required swipe and tap gestures are consistent with the rest of the operating system, making the expected interaction easier to understand. The whole menu is scaled up, meaning the gestures don’t need such fine motor control. Good usability is good accessibility.
When we choose to use a div or span over a more semantic HTML element, we’re also doing hard work the browser could be doing for us. We don’t need to tie ourselves in knots making a custom div into a keyboard navigable option menu. Using select passes the bulk of the responsibility over to the browser.
Letting the browser do most of the work is also more future-friendly. More devices, with different expected interactions, will be released in the future. When that happens, the devices’ browsers can adapt our sites according to those interactions. Then we can spend our time doing something more fun than rewriting cross-browser JavaScript for each new device.
HTML’s impact on accessibility
Assistive technology also uses semantic HTML to understand how best to convey each element to its user.
For screen readers
Semantic HTML gives context to screen readers. Screen readers are a type of assistive technology that reads the content of the screen to the person using it. All sites have a linear page source. Sighted visitors can use visual cues on the page to navigate to their desired content in a non-linear fashion. As screen readers output audio (and sometimes braille), those visual cues aren’t usable in the same way.
Screen readers provide alternative means of navigation, enabling people to jump between different types of content, such as links, forms, headings, lists, and paragraphs. If all our content is marked up using divs and spans, we’re not giving screen readers a chance to index the valuable content.
For keyboard navigation
Keyboard-only navigation is also aided by semantic HTML. Forms, option menus, navigation, video, and audio are particularly hard for people relying on a keyboard to access. For instance, option menus and navigation can be very fiddly if you need to use a mouse to hover a menu open and move to select the desired item at the same time.
Again, we can leave much of the interaction to the browser through semantic HTML. Semantic form elements can convey if a check box has been checked, or which label is associated with which input field. These default behaviours can make the difference between a person being able to use a form or leaving the site out of frustration.
Did I convince you yet? I hope so. Let’s finish with some easy guidelines to follow.
1. Use the most semantic HTML element for the job
When you reach for a div, first check if there’s a better element to do the job. What is the role of that element? How should a person be interacting with the element?
Are you using class names like nav, header, or main? There are HTML5 elements for those sections! Using specific elements can also make writing CSS simpler, and ensure a consistent design with minimal effort.
2. Separate structure and style
Don’t choose HTML elements based on how they’re styled in your CSS. Nowadays, common practice is to use class names rather than elements for CSS selectors. You’re unlikely to wrap all your page content in an <h1> element because you want all the text to be big and bold. Still, it can be easy to choose an HTML element because it will be the easiest to style. Focusing on content without style will help us choose the most semantic HTML element without that temptation. For example, you could add a class of .btn to a div to make it look like a button. But we all know that only a button will really behave like a button.
3. Use progressive enhancement for enhanced functionality
Airbnb and Groupon recently proved we’re not past the laziness of “this site only works in X browser.” Baffling disregard for the open web aside, making complex interactive experiences work cross-browser and cross-device is not easy. We can use progressive enhancement to layer fancy or unsupported features on top of a baseline “it works” experience.
We should build the baseline experience on a foundation of accessible, semantic HTML. Then, if you really want to add a specific feature for a proprietary browser, you can layer that on top, without breaking the underlying experience.
4. Test your work
Validators are always valuable for checking the browser will be able to correctly interpret your markup. Document outline checkers can be valuable for testing your structure, but be aware that the HTML5 document outline is not actually implemented in browsers.
Once you’ve got something resembling a web page, test the experience! Ensure that semantic HTML element you chose looks and behaves in a predictable manner consistent with its use across the web. Test cross-browser, test cross-device, and test with assistive technology. Testing with assistive technology is not as expensive as it used to be, you can even use your smartphone for testing on iOS and Android. Your visitors will thank you!
Further reading
Accessibility For Everyone by Laura Kalbag
HTML5 Doctor
HTML5 Accessibility
An overview of HTML5 Semantics
HTML reference on MDN
Heydon Pickering’s Inclusive Design Checklist
The Paciello Group’s Inclusive Design Principles |
2017 |
Laura Kalbag |
laurakalbag |
2017-12-15T00:00:00+00:00 |
https://24ways.org/2017/accessibility-through-semantic-html/ |
code |
| 48 |
A Holiday Wish |
A friend and I were talking the other day about why clients spend more on toilet cleaning than design, and how the industry has changed since the mid-1990s, when we got our starts. Early in his career, my friend wrote a fine CSS book, but for years he has called himself a UX designer. And our conversation got me thinking about how I reacted to that title back when I first started hearing it.
“Just what this business needs,” I said to myself, “another phony expert.”
Okay, so I was wrong about UX, but my touchiness was not altogether unfounded. In the beginning, our industry was divided between freelance jack-of-all-trade punks, who designed and built and coded and hosted and Photoshopped and even wrote the copy when the client couldn’t come up with any, and snot-slick dot-com mega-agencies that blew up like Alice and handed out titles like impoverished nobles in the years between the world wars.
I was the former kind of designer, a guy who, having failed or just coasted along at a cluster of other careers, had suddenly, out of nowhere, blossomed into a web designer—an immensely curious designer slash coder slash writer with a near-insatiable lust to shave just one more byte from every image. We had modems back then, and I dreamed in sixteen colors. My source code was as pretty as my layouts (arguably prettier) and I hoovered up facts and opinions from newsgroups and bulletin boards as fast as any loudmouth geek could throw them. It was a beautiful life.
But soon, too soon, the professional digital agencies arose, buying loft buildings downtown, jacking in at T1 speeds, charging a hundred times what I did, and communicating with their clients in person, in large artfully bedecked rooms, wearing hand-tailored Barney’s suits and bringing back the big city bullshit I thought I’d left behind when I quit advertising to become a web designer.
Just like the big bad ad agencies of my early career, the new digital agencies stocked every meeting with a totem pole worth of ranks and titles. If the client brought five upper middle managers to the meeting, the agency did likewise. If fifteen stakeholders got to ask for a bigger logo, fifteen agency personnel showed up to take notes on the percentage of enlargement required.
But my biggest gripe was with the titles.
The bigger and more expensive the agency, the lousier it ran with newly invented titles. Nobody was a designer any more. Oh, no. Designer, apparently, wasn’t good enough. Designer was not what you called someone you threw that much money at.
Instead of designers, there were user interaction leads and consulting middleware integrators and bilabial experience park rangers and you name it. At an AIGA Miami event where I was asked to speak in the 1990s, I once watched the executive creative director of the biggest dot-com agency of the day make a presentation where he spent half his time bragging that the agency had recently shaved down the number of titles for people who basically did design stuff from forty-six to just twenty-three—he presented this as though it were an Einsteinian coup—and the other half of his time showing a film about the agency’s newly opened branch in Oslo. The Oslo footage was shot in December. I kept wondering which designer in the audience who lived in the constant breezy balminess of Miami they hoped to entice to move to dark, wintry Norway. But I digress.
Shortly after I viewed this presentation, the dot-com world imploded, brought about largely by the euphoric excess of the agencies and their clients. But people still needed websites, and my practice flourished—to the point where, in 1999, I made the terrifying transition from guy in his underwear working freelance out of his apartment to head of a fledgling design studio. (Note: you never stop working on that change.)
I had heard about experience design in the 1990s, but assumed it was a gig for people who only knew one font.
But sometime around 2004 or 2005, among my freelance and small-studio colleagues, like a hobbit in the Shire, I began hearing whispers in the trees of a new evil stirring. The fires of Mordor were burning. Web designers were turning in their HTML editing tools and calling themselves UXers.
I wasn’t sure if they pronounced it “uck-sir,” or “you-ex-er,” but I trusted their claims to authenticity about as far as I trusted the actors in a Doctor Pepper commercial when they claimed to be Peppers. I’m an UXer, you’re an UXer, wouldn’t you like to be an UXer too? No thanks, said I. I still make things. With my hands.
Such was my thinking. I may have earned an MFA at the end of some long-past period of soul confusion, but I have working-class roots and am profoundly suspicious of, well, everything, but especially of anything that smacks of pretense. I got exporting GIFs. I didn’t get how white papers and bullet points helped anybody do anything.
I was wrong. And gradually I came to know I was wrong. And before other members of my tribe embraced UX, and research, and content strategy, and the other airier consultant services, I was on board. It helped that my wife of the time was a librarian from Michigan, so I’d already bought into the cult of information architecture. And if I wasn’t exactly the seer who first understood how borderline academic practices related to UX could become as important to our medium and industry as our craft skills, at least I was down a lot faster than Judd Apatow got with feminism. But I digress.
I love the web and all the people in it. Today I understand design as a strategic practice above all. The promise of the web, to make all knowledge accessible to all people, won’t be won by HTML5, WCAG 2, and responsive web design alone.
We are all designers. You may call yourself a front-end developer, but if you spend hours shaving half-seconds off an interaction, that’s user experience and you, my friend, are a designer. If the client asks, “Can you migrate all my old content to the new CMS?” and you answer, “Of course we can, but should we?”, you are a designer. Even our users are designers. Think about it.
Once again, as in the dim dumb dot-com past, we seem to be divided by our titles. But, O, my friends, our varied titles are only differing facets of the same bright gem. Sisters, brothers, we are all designers. Love on! Love on!
And may all your web pages, cards, clusters, clumps, asides, articles, and relational databases be bright. |
2014 |
Jeffrey Zeldman |
jeffreyzeldman |
2014-12-18T00:00:00+00:00 |
https://24ways.org/2014/a-holiday-wish/ |
ux |
| 227 |
A Contentmas Epiphany |
The twelve days of Christmas fall between 25 December, Christmas Day, and 6 January, the Epiphany of the Kings. Traditionally, these have been holidays and a lot of us still take a good proportion of these days off. Equally, a lot of us have a got a personal site kicking around somewhere that we sigh over and think, “One day I’ll sort you out!” Why not take this downtime to give it a big ol’ refresh? I know, good idea, huh?
HEY WAIT! WOAH! NO-ONE’S TOUCHING PHOTOSHOP OR DOING ANY CSS FANCYWORK UNTIL I’M DONE WITH YOU!
Be honest, did you immediately think of a sketch or mockup you have tucked away? Or some clever little piece of code you want to fiddle with? Now ask yourself, why would you start designing the container if you haven’t worked out what you need to put inside?
Anyway, forget the content strategy lecture; I haven’t given you your gifts yet.
I present The Twelve Days of Contentmas!
This is a simple little plan to make sure that your personal site, blog or portfolio is not just looking good at the end of these twelve days, but is also a really useful repository of really useful content.
WARNING KLAXON: There are twelve parts, one for each day of Christmas, so this is a lengthy article. I’m not expecting anyone to absorb this in one go. Add to Instapaper. There is no TL;DR for this because it’s a multipart process, m’kay? Even so, this plan of mine cuts corners on a proper applied strategy for content. You might find some aspects take longer than the arbitrary day I’ve assigned. And if you apply this to your company-wide intranet, I won’t be held responsible for the mess.
That said, I encourage you to play along and sample some of the practical aspects of organising existing content and planning new content because it is, honestly, an inspiring and liberating process. For one thing, you get to review all the stuff you have put out for the world to look at and see what you could do next. This always leaves me full of ideas on how to plug the gaps I’ve found, so I hope you are similarly motivated come day twelve.
Let’s get to it then, shall we?
On the first day of Contentmas, Relly gave to me:
1. A (partial) content inventory
I’m afraid being a site owner isn’t without its chores. With great power comes great responsibility and all that. There are the domain renewing, hosting helpline calls and, of course, keeping on top of all the content that you have published.
If you just frowned a little and thought, “Well, there’s articles and images and… stuff”, then I’d like to introduce you to the idea of a content inventory.
A content inventory is a list of all your content, in a simple spreadsheet, that allows you to see at a glance what is currently on your site: articles; about me page; contact form, and so on.
You add the full URL so that you can click directly to any page listed. You add a brief description of what it is and what tags it has. In fact, I’ll show you. I’ve made a Google Docs template for you. Sorry, it isn’t wrapped.
Does it seem like a mammoth task? Don’t feel you have to do this all in one day. But do do it. For one thing, looking back at all the stuff you’ve pushed out into the world gives you a warm fuzzy feeling which keeps the heating bill down.
Grab a glass of mulled cider and try going month-by-month through your blog archives, or project-by-project through your portfolio. Do a little bit each day for the next twelve days and you’ll have done something awesome. The best bit is that this exploration of your current content helps you with the next day’s task.
Bonus gift: for more on content auditing and inventory, check out Jeff Veen’s article on just this topic, which is also suitable for bigger business sites too.
On the second day of Contentmas, Relly gave to me:
2. Website loves
Remember when you were a kid, you’d write to Santa with a wish list that would make your parents squirm, because your biggest hope for your stocking would be either impossible or impossibly expensive. Do you ever get the same thing now as a grown-up where you think, “Wouldn’t it be great if I could make a video blog every week”, or “I could podcast once a month about this”, and then you push it to the back of your mind, assuming that you won’t have time or you wouldn’t know what to talk about anyway?
True fact: content doesn’t just have to be produced when we are so incensed that we absolutely must blog about a topic. Neither does it have to be a drain to a demanding schedule. You can plan for it. In fact, you’re about to.
So, today, get a pen and a notebook. Move away from your computer. My gift to you is to grab a quiet ten minutes between turkey sandwiches and relatives visiting and give your site some of the attention it deserves for 2011.
What would you do with your site if you could? I don’t mean what would you do purely visually – although by all means note those things down too – but to your site as a whole. Here are some jumping off points:
Would you like to individually illustrate and design some of your articles?
What about a monthly exploration of your favourite topic through video or audio?
Who would you like to collaborate with?
What do you want your site to be like for a user?
What tone of voice would you like to use?
How could you use imagery and typography to support your content?
What would you like to create content about in the new year?
It’s okay if you can’t do these things yet. It’s okay to scrub out anything where you think, “Nah, never gonna happen.” But do give some thought to what you might want to do next. The best inspiration for this comes from what you’ve already done, so keep on with that inventory.
Bonus gift: a Think Vitamin article on podcasting using Skype, so you can rope in a few friends to join in, too.
On the third day of Contentmas, Relly gave to me:
3. Red pens
Shock news, just in: the web is not print!
One of the hardest things as a writer is to reach the point where you say, “Yeah, okay, that’s it. I’m done” and send off your beloved manuscript or article to print. I’m convinced that if deadlines didn’t exist, nothing would get finished. Why? Well, at the point you hand it over to the publishing presses, you can make no more changes. At best, you can print an erratum or produce an updated second edition at a later date. And writers love to – no, they live to – tweak their creations, so handing them over is quite a struggle. Just one more comma and…
Online, we have no such constraints. We can edit, correct, test, tweak, twiddle until we’re blooming sick of it. Our red pens never run out of ink. It is time for you to run a more critical eye over your content, especially the stuff already published. Relish in the opportunity to change stuff on the fly. I am not so concerned by blog articles and such (although feel free to apply this concept to those, too), but mainly by your more concrete content: about pages; contact pages; home page navigation; portfolio pages; 404 pages.
Now, don’t go running amok with the cut function yet. First, put all these evergreen pages into your inventory. In the notes section, write a quick analysis of how useful this copy is. Example questions:
Is your contact page up-to-date?
Does your about page link to the right places?
Is your portfolio current?
Does your 404 page give people a way to find what they were looking for?
We’ll come back to this in a few days once we have a clearer idea of how to improve our content.
Bonus gift: the audio and slides of a talk I gave on microcopy and 404 pages at @media WebDirections last year.
On the fourth day of Contentmas, Relly gave to me:
4. Stalling nerds
Actually, I guess more accurately this is something I get given a lot. Designers and developers particularly can find a million ways to extract themselves from the content of a site but, as the site owner, and this being your personal playground and all, you mustn’t. You actually can’t, sorry.
But I do understand that at this point, ‘sorting out your site’ suddenly seems a lot less exciting, especially if you are a visually-minded person and words and lists aren’t really your thing. So far, there has been a lot of not-very-exciting exercises in planning, and there’s probably a nice pile of DVDs and video games that you got from Santa worth investigating.
Stay strong my friend. By now, you have probably hit upon an idea of some sort you are itching to start on, so for every half-hour you spend doing inventory, gift yourself another thirty minutes to play with that idea.
Bonus gift: the Pomodoro Technique. Take one kitchen timer and a to-do list and see how far you can go.
On the fifth day of Contentmas, Relly gave to me:
5. Golden rules
Here are some guidelines for writing online:
Make headlines for tutorials and similar content useful and descriptive; use a subheading for any terrible pun you want to work in.
Create a broad opening paragraph that addresses what your article is about. Part of the creative skill in writing is to do this in a way that both informs the reader and captures their attention. If you struggle with this, consider a boxout giving a summary of the article.
Use headings to break up chunks of text and allow people to scan. Most people will have a scoot about an article before starting at the beginning to give it a proper read. These headings should be equal parts informative and enticing. Try them out as questions that might be posed by the reader too.
Finish articles by asking your reader to take an affirmative action: subscribe to your RSS feed; leave a comment (if comments are your thing – more on that later); follow you on Twitter; link you to somewhere they have used your tutorial or code. The web is about getting excited, making things and sharing with others, so give your readers the chance to do that.
For portfolio sites, this call to action is extra important as you want to pick up new business. Encourage people to e-mail you or call you – don’t just rely on a number in the footer or an e-mail link at the top. Think up some consistent calls-to-action you can use and test them out.
So, my gift to you today is a simplified page table for planning out your content to make it as useful as possible.
Feel free to write a new article or tutorial, or work on that great idea from yesterday and try out these guidelines for yourself.
It’s a simple framework – good headline; broad opening; headings to break up volume; strong call to action – but it will help you recognise if what you’ve written is in good shape to face the world. It doesn’t tell you anything about how to create it – that’s your endeavour – but it does give you a start. No more staring at a blank page.
Bonus gift: okay, you have to buy yourself this one, but it is the gift that keeps on giving: Ginny Reddish’s Letting Go of the Words – the hands down best guide to web writing there is, with a ton of illustrative examples.
On the sixth day of Contentmas, Relly gave to me:
6. Foundation-a-laying
Yesterday, we played with a page table for articles. Today, we are going to set the foundations for your new, spangly, spruced up, relaunched site (for when you’re ready, of course). We’ve checked out what we’ve got, we’ve thought about what we’d like, we have a wish list for the future. Now is the time for a small reality check.
Be realistic with yourself. Can you really give your site some attention every day? Record a short snippet of audio once a week? A photo diary post once a month? Look back at the wish list you made.
What can you do?
What can you aim for?
What just isn’t possible right now?
As much as we’d all love to be producing a slick video podcast and screencast three times a week, it’s better to set realistic expectations and work your way up.
Where does your site sit in your online world?
Do you want it to be the hub of all your social interactions, a lifestream, a considered place of publication or a free for all?
Do you want to have comments (do you have the personal resource to monitor comments?) or would you prefer conversation to happen via Twitter, Facebook or not at all?
Does this apply to all pages, posts and content types or just some?
Get these things straight in your head and it’s easier to know what sort of environment you want to create and what content you’ll need to sustain it.
Get your notebook again and think about specific topics you’d like to cover, or aspects of a project you want to go into more, and how you can go ahead and do just that. A good motivator is to think what you’ll get out of doing it, even if that is “And I’ll finally show the poxy $whatever_community that my $chosen_format is better than their $other_format.”
What topics have you really wanted to get off your chest? Look through your inventory again. What gaps are there in your content just begging to be filled?
Today, you’re going to give everyone the gift of your opinion. Find one of those things where someone on the internet is wrong and create a short but snappy piece to set them straight. Doesn’t that feel good? Soon you’ll be able to do this in a timely manner every time someone is wrong on the internet!
Bonus gift: we’re halfway through, so I think something fun is in order. How about a man sledding naked down a hill in Brighton on a tea tray? Sometimes, even with a whole ton of content planning, it’s the spontaneous stuff that is still the most fun to share.
On the seventh day of Contentmas, Relly gave to me:
7. Styles-a-guiding
Not colour style guides or brand style guides or code style guides. Content style guides. You could go completely to town and write yourself a full document defining every aspect of your site’s voice and personality, plus declaring your view on contracted phrases and the Oxford comma, but this does seem a tad excessive. Unless you’re writing an entire site as a fictional character, you probably know your own voice and vocabulary better than anyone. It’s in your head, after all.
Instead, equip yourself with a good global style guide (I like the Chicago Manual of Style because I can access it fully online, but the Associated Press (AP) Stylebook has a nifty iPhone app and, if I’m entirely honest, I’ve found a copy of Eats, Shoots and Leaves has set me right on all but the most technical aspects of punctuation). Next, pick a good dictionary and bookmark thesaurus.com. Then have a go at Kristina Halvorson’s ‘Voice and Tone’ exercise from her book Content Strategy for the Web, to nail down what you’d like your future content to be like:
To introduce the voice and tone qualities you’re [looking to create], a good approach is to offer contrasting values. For example:
Professional, not academic.
Confident, not arrogant.
Clever, not cutesy.
Savvy, not hipster.
Expert, not preachy.
Take a look around some of your favourite sites and examine the writing and stylistic handling of content. What do you like? What do you want to emulate? What matches your values list?
Today’s gift to you is an idea. Create a ‘swipe file’ through Evernote or Delicious and save all the stuff you come across that, regardless of topic, makes you think, “That’s really cool.” This isn’t the same as an Instapaper list you’d like to read. This is stuff you have read or have seen that is worth looking at in closer detail.
Why is it so good?
What is the language and style like?
What impact does the typography have?
How does the imagery work to enhance the message?
This isn’t about creating a personal brand or any such piffle. It’s about learning to recognise how good content works and how to create something awesome yourself. Obviously, your ideas are brilliant, so take the time to understand how best to spring them on the unsuspecting public for easier world domination.
Bonus gift: a nifty style guide is a must when you do have to share content creation duties with others. Here is Leeds University’s publicly available PDF version for you to take a gander at. I especially like the Rationale sections for chopping off dissenters at the knees.
On the eighth day of Contentmas, Relly gave to me:
8. Times-a-making
You have an actual, real plan for what you’d like to do with your site and how it is going to sound (and probably some ideas on how it’s going to look, too). I hope you are full of enthusiasm and Getting Excited To Make Things. Just before we get going and do exactly that, we are going to make sure we have made time for this creative outpouring.
Have you tried to blog once a week before and found yourself losing traction after a month or two? Are there a couple of podcasts lurking neglected in your archives? Whereas half of the act of running is showing up for training, half of creating is making time rather than waiting for it to become urgent. It’s okay to write something and set a date to come back to it (which isn’t the same as leaving it to decompose in your drafts folder).
Putting a date in your calendar to do something for your site means that you have a forewarning to think of a topic to write about, and space in your schedule to actually do it. Crucially, you’ve actually made some time for this content lark.
To do this, you need to think about how long it takes to get something out of the door/shipped/published/whatever you want to call it. It might take you just thirty minutes to record a podcast, but also a further hour to research the topic beforehand and another hour to edit and upload the clips. Suddenly, doing a thirty minute podcast every day seems a bit unlikely. But, on the flipside, it is easy to see how you could schedule that in three chunks weekly.
Put it in your calendar. Do it, publish it, book yourself in for the next week. Keep turning up.
Today my gift to you is the gift of time. Set up your own small content calendar, using your favourite calendar system, and schedule time to play with new ways of creating content, time to get it finished and time to get it on your site. Don’t let good stuff go to your drafts folder to die of neglect.
Bonus gift: lots of writers swear by the concept of ‘daily pages’. That is, churning out whatever is in your head to see if there is anything worth building upon, or just to lose the grocery list getting in the way. 750words.com is a site built around this concept. Go have a play.
On the ninth day of Contentmas, Relly gave to me:
9. Copy enhancing
An incredibly radical idea for day number nine. We are going to look at that list of permanent pages you made back on day three and rewrite the words first, before even looking at a colour palette or picking a font! Crazy as it sounds, doing it this way round could influence your design. It could shape the imagery you use. It could affect your choice of typography. IMAGINE THE POSSIBILITIES!
Look at the page table from day five. Print out one for each of your homepage, about page, contact page, portfolio, archive, 404 page or whatever else you have. Use these as a place to brainstorm your ideas and what you’d like each page to do for your site. Doodle in the margin, choose words you think sound fun to say, daydream about pictures you’d like to use and colours you think would work, but absolutely, completely and utterly fill in those page tables to understand how much (or how little) content you’re playing with and what you need to do to get to ‘launch’.
Then, use them for guidance as you start to write. Don’t skimp. Don’t think that a fancy icon of an envelope encourages people to e-mail you. Use your words.
People get antsy at this bit. Writing can be hard work and it’s easy for me to say, “Go on and write it then!” I know this. I mean, you should see the faces I pull when I have to do anything related to coding. The closest equivalent would be when scientists have to stick their hands in big gloves attached to a glass box to do dangerous experiments.
Here’s today’s gift, a little something about writing that I hope brings you comfort:
To write something fantastic you almost always have to write a rubbish draft first.
Now, you might get lucky and write a ‘good enough’ draft first time and that’s fab – you’ve cut some time getting to ‘fantastic’. If, however, you’ve always looked at your first attempt to write more than the bare minimum and sighed in despair, and resigned yourself to adding just a title, date and a screenshot, be cheered because you have taken the first step to being able to communicate with clarity, wit and panache.
Keep going. Look at writing you admire and emulate it. Think about how you will lovingly design those words when they are done. Know that you can go back and change them. Check back with your page table to keep you on track. Do that first draft.
Bonus gift: becoming a better writer helps you to explain design concepts to clients.
On the tenth day of Contentmas, Relly gave to me:
10. Ideas for keeping
Hurrah! You have something down on paper, ready to start evolving your site around it. Here’s where the words and visuals and interaction start to come together. Because you have a plan, you can think ahead and do things you wouldn’t be able to pull together otherwise.
How about finding a fresh-faced stellar illustrator on Dribbble to create you something perfect to pep up your contact page or visualize your witty statement on statements of work. A List Apart has been doing it for years and it hasn’t worked out too badly for them, has it?
What about spending this month creating a series of introductory tutorials on a topic, complete with screencasts and audio and give them a special home on your site?
How about putting in some hours creating a glorious about me page, with a biography, nice picture, and where you spend your time online?
You could even do the web equivalent of getting up in the attic and sorting out your site’s search to make it easier to find things in your archives. Maybe even do some manual recommendations for relevant content and add them as calls to action.
How about writing a few awesome case studies with individual screenshots of your favourite work, and creating a portfolio that plays to your strengths? Don’t just rely on the pretty pictures; use your words. Otherwise no-one understands why things are the way they are on that screenshot and BAM! you’ll be judged on someone else’s tastes. (Elliot has a head start on you for this, so get to it!)
Do you have a serious archive of content? What’s it like being a first-time visitor to your site? Could you write them a guide to introduce yourself and some of the most popular stuff on your site? Ali Edwards is a massively popular crafter and every day she gets new visitors who have found her multiple papercraft projects on Flickr, Vimeo and elsewhere, so she created a welcome guide just for them.
What about your microcopy? Can you improve on your blogging platform’s defaults for search, comment submission and labels? I’ll bet you can.
Maybe you could plan a collaboration with other like-minded souls. A week of posts about the more advanced wonders of HTML5 video. A month-long baton-passing exercise in extolling the virtues of IE (shut up, it could happen!). Just spare me any more online advent calendars.
Watch David McCandless’s TED talk on his jawdropping infographic work and make something as awesome as the Billion Dollar O Gram. I dare you.
Bonus gift: Grab a copy of Brian Suda’s Designing with Data, in print or PDF if Santa didn’t put one in your stocking, and make that awesome something with some expert guidance.
On the eleventh day of Contentmas, Relly gave to me:
11. Pixels pushing
Oh, go on then. Make a gorgeous bespoke velvet-lined container for all that lovely content. It’s proper informed design now, not just decoration. Mr. Zeldman says so.
Bonus gift: I made you a movie! If books were designed like websites.
On the twelfth day of Contentmas, Relly gave to me:
12. Delighters delighting
The Epiphany is upon us; your site is now well on its way to being a beautiful, sustainable hub of content and you have a date in your calendar to help you keep that resolution of blogging more. What now?
Keep on top of your inventory. One day it will save your butt, I promise.
Keep making a little bit of time regularly to create something new: an article; an opinion piece; a small curation of related links; a photo diary; a new case study. That’s easier than an annual content bootcamp for sure.
And today’s gift: look for ways to play with that content and make something a bit special. Stretch yourself a little. It’ll be worth it.
Bonus gift: Paul Annett’s presentation on Ooh, that’s clever: Delighters in design from SxSW 09.
All my favourite designers and developers have their own unique styles and touches. It’s what sets them apart. My very, very favourites have an eloquence and expression that they bring to their sites and to their projects. I absolutely love to explore a well-crafted, well-written site – don’t we all? I know the time it takes. I appreciate the time it takes. But the end results are delicious. Do please share your spangly, refreshed sites with me in the comments.
Catch me on Twitter, I’m @RellyAB, and I’ve been your host for these Twelve Days of Contentmas. |
2010 |
Relly Annett-Baker |
rellyannettbaker |
2010-12-21T00:00:00+00:00 |
https://24ways.org/2010/a-contentmas-epiphany/ |
content |