rowid,title,contents,year,author,author_slug,published,url,topic 13,Data-driven Design with an Annual Survey,"Too often, we base designs on assumptions that don’t match customer perspectives. Why? Because the data we need to make informed decisions isn’t available. Imagine starting off the year with a treasure trove of user data that can be filtered, sliced, and diced to inform new UI designs, help you discover where users struggle the most, and expose emerging trends in your customers’ needs that could lead to new features. Why, that would be useful indeed. And it’s easy to obtain by conducting an annual survey. Annual surveys may seem as exciting as receiving socks and undies for Christmas, but they’re the gift that keeps on giving all year long (just like fresh socks and undies). I’m not ashamed to admit it: I love surveys! Each time my design research team runs a survey, we learn so much about customer motivations, interests, and behaviors. Surveys provide an aggregate snapshot of your users that can’t easily be obtained by other research methods, and they can be conducted quickly too. You can build a survey in a few hours, run a pilot test in a day, and have real results streaming in the following day. Speed is essential if design research is going to keep pace with a busy product release schedule. Surveys are also an invaluable springboard for customer interviews, which provide deep perspectives on user behavior. If you play your cards right as you construct your survey, you can capture a user ID and an email address for each respondent, making it easy to get in touch with customers whose feedback is particularly intriguing. No more recruiting customers for your research via Twitter or through a recruiting company charging a small fortune. You can filter survey responses and isolate the exact customers to talk with in moments, not months. I love this connected process of sending targeted surveys, filtering the results, and then — with surgical precision — selecting just the right customers to interview. Not only is it fast and cheap, but it lets design researchers do quantitative and qualitative research in a coordinated way. Aggregate survey responses help you quantify the perspectives of different user segments, and interviews help you get into the heads of your customers. An annual survey can give your team the data needed to make more informed designs in the new year. It all starts with a plan. Planning your survey Before you start jotting down questions to ask users, spend some time thinking about the work your team will be doing in the coming year. Are you planning new mobile apps or a responsive redesign? Then questions about devices used and behaviors around mobile devices might be in order. Rethinking your content strategy? Then you might want to ask a few questions about how your customers consume content. You can’t predict all of the projects you’ll be working on in the coming year, but tuck a couple of sections in your survey about the projects you’re certain about. This will give you the research you need to start new projects with solid foundational data. Google Drive is a great place to start collaboratively building survey questions with colleagues. Questions that seem crystal clear in your head get challenged, refined, or even expanded quickly when the entire team can chime in. As you craft your survey, try to consider how you’ll filter it once all of the data is compiled. Do you need to see responses by industry, by age of an account, by devices used, or by size of company? Adding the right filter questions can help you discover fascinating patterns in user segments. Filtering on responses to a few questions can surface insights like: customers in non-profit companies with more than 100 employees are 17% more likely to use an Android phone and are most attracted to features A, D, and F. A designer working on the landing page for a non-profit would love to have concrete information like this. Filter questions are key, so consider them carefully. But don’t go overboard — too many of them and you’ll start to hurt your survey response rate. Multiple choice questions are the heart of most surveys because respondents can complete them quickly, which increases response rate, and researchers can analyze them without a lot of manual categorization. Open text field questions are valuable too, but be careful not to add too many to your survey. You’ll hate yourself after the survey’s done and you have to sort through and tag thousands of open responses so patterns become visible. Oy vey! An open-ended question works well towards the end of the survey. At this point respondents have a lot of topics swirling around in their head and tend to say weird things that will pique your interest. This is where you’ll find the outliers who are using your product. They’ll be fascinating to interview, and on occasion will help you see your work in a brand new way. Conclude your survey with a question asking permission to get in touch for a followup interview so you don’t pester people who want to be left alone. With your questions nailed down, it’s time to build out that survey and get it ready for sending! Building your survey There are dozens of apps you could use to build your survey, but SurveyMonkey is the one that I prefer. It lets you pass in variables for each respondent such as user ID and email address. Metadata about respondents is essential if you’re going to do any follow-up interviews with your customers in the coming year. SurveyMonkey also makes it easy to set up question logic, showing questions to customers only if they responded in a certain way to a prior question. This helps you avoid asking irrelevant questions to some respondents. Determining survey recipients Once you’ve chosen a survey tool and entered all of your questions, you need to gather a list of recipients. Your first instinct will be to send it to everyone. You might say, “I need maximum response and metric shit tons of data!” But this is rarely the best approach — broad distribution almost always leads to lower response rates, increased noise, and decreased signal in your data. Are there subsets of customers you could send to, like only those who are active, those who are paying, or have been with you for a certain length of time? Talk to the keepers of your customer database and see how they can segment it so you can be certain you’re talking to just the people who will have the most relevant responses for your needs. If you want to get super nerdy when finding the right customer sample to survey, use a [sample size calculator]. Sampling is a deep subject best explored in other articles. Crafting your survey email After focusing your energies on writing and building your survey, the email asking your customers to respond seems almost trivial, but it will greatly influence your response rate. Take great care when writing your subject line and the body of the email. If you can pull it off, A/B testing subject lines can greatly improve the open rate of your email and click-through to your survey. My design research team has seen a ~10% increase in open and click rates when we A/B tested. We’ve found that personalizing subject lines and greetings with the recipients name (ie. “Hey, Aarron. How can we make our app work better for you?”) gave us the best response rates. Your mileage may vary. The tone of your email is important — be friendly, honest, and to the point. Those that are passionate about your product will be happy to share their perspective. Writing a survey email that people will actually respond to ain’t easy — in fact, they’re almost always annoying. But Ben Chestnut found a non-annoying way to send a survey email and improve response rates. The email sent for the 2013 MailChimp survey let customers know what we’d been up to in the previous year, and invited feedback on what we should work on in the coming year. The link to your survey should be a clear call to action. A big button with a label like “Answer a few questions” generally does the trick. The URL linking to the survey will need to include some variables like user ID and email. It might look something like this if you’re using SurveyMonkey: http://surveymonkey.com/s/somesurveyid/?uid=*|UID|*&email=*|email|* As each email is sent, the proper data will be populated in the variables, passing it on to the survey app for inclusion in each response. This is the magic that will help you pinpoint customers to interview down the road, so take special care to test that all is working before sending to all recipients. How you construct the survey link will vary depending on what survey tool and email service provider you use, so don’t take my example as gospel. You’ll need to read the documentation for your survey and email apps to set things up properly. Pilot before sending By now, you’ve whipped yourself into a fever pitch over your brilliant survey and the data you hope to collect. Your finger is on the send button, poised for action, but there’s one very important thing to do before you send to the entire list of customers: send a pilot email. How do you know if your questions are clear, your form logic is sound, and you’re passing variables from the email to the survey properly? You won’t, unless you send to a small segment of your recipients first. The data collected in your pilot will make plain where your survey needs refinement. This data won’t be used in your final analysis, as you’re probably going to make a few changes to your questions. Send the pilot survey to enough people that you can really stress test the clarity of the questions and data you’re gathering, while considering how much data can you comfortably throw out. If you’re sending your final survey to a few thousand people, you might find a couple of hundred recipients for your pilot will give you enough insight into what to improve while leaving the vast majority of the recipients for your final survey. After you’ve sent your pilot, made your survey adjustments, and ensured the variables are being passed from your email into the survey app, you’re ready to send to the remainder of your customers. This is your moment of glory! Analyzing your results After a couple of weeks you can probably safely close the survey so no other responses come in as you transition from data gathering to data analysis. Any survey app worth its salt will chart responses to your multiple choice questions. Reviewing these charts is a great place to start your analysis. Is there anything particularly interesting that stands out? Jot down some of your observations. I like to print screenshots of the charts for each question, highlighting areas of interest. These prints become a particularly handy reference point for the next step in your analysis. Printing results from a survey makes comparing different customers easy. Viewing aggregate data about all responses is interesting, but the deltas between different types of customers are where the real revelations happen. Remember those filter questions you added to your survey? They’re the tool that’ll help you compare customer segments. Most survey apps will let you filter the data based on response to a question. If the one you’re using doesn’t, you can always export your data and create pivot tables in Excel. Try filtering your data based on one of your filter questions, such as industry, company size, or devices used. Now compare those printed screenshots of baseline responses to the filtered data. Chances are you’ll see some significant differences in how each group responded to your questions, giving you clues about the variance in interests and motivations in customer segments and a leg up as you work on future design projects. Open-ended responses are equally interesting, but much more time-consuming to analyze. Yes, you need to read through thousands of responses, some of which are constructive and some of which are not. Taking the time to tag each open response will help you see trends and filter out the responses that are unhelpful. Unlike questions with predefined answers, open-ended responses let users express unique ideas and use cases you may not be looking for. The tedium of reading thousands of response is always cut by eureka moments when users tell you something fascinating that changes your perspective on your app. These are the folks you want to pull out for follow-up interviews. Because you’ve already captured their email addresses when you set up your survey and your email, getting in touch will be a piece of cake. Filter, compare, interview, and summarize; then share your findings with your colleagues. Reports are great for head honchos, but if you want to really inform and inspire, create a video, a poster series, or even a comic to communicate what you’ve learned. Want to get really fancy? Store your survey results in a centrally accessible location so anyone in your company can research and discover the insights they need to make more informed designs. Good design researchers discover valuable insights. Great design researchers turn those insights into stories. Conclusion As we enter the new year, it’s a great time to reflect on the work we’ve done in the past and how we can do better in the future. Without a doubt, designers working with a foundation of insights about customers can make more effective UIs. But designers aren’t the only ones who stand to gain from the data collected in an annual survey—anyone who makes things for or communicates with customers will find themselves empowered to do better work when they know more about the people they serve. The data you collect with your survey is a fantastic holiday gift to your colleagues, one that they’ll appreciate throughout the year.",2013,Aarron Walter,aarronwalter,2013-12-13T00:00:00+00:00,https://24ways.org/2013/data-driven-design-with-an-annual-survey/,design 193,Web Content Accessibility Guidelines—for People Who Haven't Read Them,"I’ve been a huge fan of the Web Content Accessibility Guidelines 2.0 since the World Wide Web Consortium (W3C) published them, nine years ago. I’ve found them practical and future-proof, and I’ve found that they can save a huge amount of time for designers and developers. You can apply them to anything that you can open in a browser. My favourite part is when I use the guidelines to make a website accessible, and then attend user-testing and see someone with a disability easily using that website. Today, the United Nations International Day of Persons with Disabilities, seems like a good time to re-read Laura Kalbag’s explanation of why we should bother with accessibility. That should motivate you to devour this article. If you haven’t read the Web Content Accessibility Guidelines 2.0, you might find them a bit off-putting at first. The editors needed to create a single standard that countries around the world could refer to in legislation, and so some of the language in the guidelines reads like legalese. The editors also needed to future-proof the guidelines, and so some terminology—such as “time-based media” and “programmatically determined”—can sound ambiguous. The guidelines can seem lengthy, too: printing the guidelines, the Understanding WCAG 2.0 document, and the Techniques for WCAG 2.0 document would take 1,200 printed pages. This festive season, let’s rip off that legalese and ambiguous terminology like wrapping paper, and see—in a single article—what gifts the Web Content Accessibility Guidelines 2.0 editors have bestowed upon us. Can your users perceive the information on your website? The first guideline has criteria that help you prevent your users from asking “What the **** is this thing here supposed to be?” 1.1.1 Text is the most accessible format for information. Screen readers—such as the “VoiceOver” setting on your iPhone or the “TalkBack” app on your Android phone—understand text better than any other format. The same applies for other assistive technology, such as translation apps and Braille displays. So, if you have anything on your webpage that’s not text, you must add some text that gives your user the same information. You probably know how to do this already; for example: for images in webpages, put some alternative text in an alt attribute to tell your user what the image conveys to the user; for photos in tweets, add a description to make the images accessible; for Instagram posts, write a caption that conveys the photo’s information. The alternative text should allow the user to get the same information as someone who can see the image. For websites that have too many images for someone to add alternative text to, consider how machine learning and Dynamically Generated Alt Text might—might—be appropriate. You can probably think of a few exceptions where providing text to describe an image might not make sense. Remember I described these guidelines as “practical”? They cover all those exceptions: User interface controls such as buttons and text inputs must have names or labels to tell your user what they do. If your webpage has video or audio (more about these later on!), you must—at least—have text to tell the user what they are. Maybe your webpage has a test where your user has to answer a question about an image or some audio, and alternative text would give away the answer. In that case, just describe the test in text so your users know what it is. If your webpage features a work of art, tell your user the experience it evokes. If you have to include a Captcha on your webpage—and please avoid Captchas if at all possible, because some users cannot get past them—you must include text to tell your user what it is, and make sure that it doesn’t rely on only one sense, such as vision. If you’ve included something just as decoration, you must make sure that your user’s assistive technology can ignore it. Again, you probably know how to do this. For example, you could use CSS instead of HTML to include decorative images, or you could add an empty alt attribute to the img element. (Please avoid that recent trend where developers add empty alt attributes to all images in a webpage just to make the HTML validate. You’re better than that.) (Notice that the guidelines allow you to choose how to conform to them, with whatever technology you choose. To make your website conform to a guideline, you can either choose one of the techniques for WCAG 2.0 for that guideline or come up with your own. Choosing a tried-and-tested technique usually saves time!) 1.2.1 If your website includes a podcast episode, speech, lecture, or any other recorded audio without video, you must include a transcription or some other text to give your user the same information. In a lot of cases, you might find this easier than you expect: professional transcription services can prove relatively inexpensive and fast, and sometimes a speaker or lecturer can provide the speech or lecture notes that they read out word-for-word. Just make sure that all your users can get the same information and the same results, whether they can hear the audio or not. For example, David Smith and Marco Arment always publish episode transcripts for their Under the Radar podcast. Similarly, if your website includes recorded video without audio—such as an animation or a promotional video—you must either use text to detail what happens in the video or include an audio version. Again, this might work out easier then you perhaps fear: for example, you could check to see whether the animation started life as a list of instructions, or whether the promotional video conveys the same information as the “About Us” webpage. You want to make sure that all your users can get the same information and the same results, whether they can see that video or not. 1.2.2 If your website includes recorded videos with audio, you must add captions to those videos for users who can’t hear the audio. Professional transcription services can provide you with time-stamped text in caption formats that YouTube supports, such as .srt and .sbv. You can upload those to YouTube, so captions appear on your videos there. YouTube can auto-generate captions, but the quality varies from impressively accurate to comically inaccurate. If you have a text version of what the people in the video said—such as the speech that a politician read or the bedtime story that an actor read—you can create a transcript file in .txt format, without timestamps. YouTube then creates captions for your video by synchronising that text to the audio in the video. If you host your own videos, you can ask a professional transcription service to give you .vtt files that you can add to a video element’s track element—or you can handcraft your own. (A quick aside: if your website has more videos than you can caption in a reasonable amount of time, prioritise the most popular videos, the most important videos, and the videos most relevant to people with disabilities. Then make sure your users know how to ask you to caption other videos as they encounter them.) 1.2.3 If your website has recorded videos that have audio, you must add an “audio description” narration to the video to describe important visual details, or add text to the webpage to detail what happens in the video for users who cannot see the videos. (I like to add audio files from videos to my Huffduffer account so that I can listen to them while commuting.) Maybe your home page has a video where someone says, “I’d like to explain our new TPS reports” while “Bill Lumbergh, division Vice President of Initech” appears on the bottom of the screen. In that case, you should add an audio description to the video that announces “Bill Lumbergh, division Vice President of Initech”, just before Bill starts speaking. As always, you can make life easier for yourself by considering all of your users, before the event: in this example, you could ask the speaker to begin by saying, “I’m Bill Lumbergh, division Vice President of Initech, and I’d like to explain our new TPS reports”—so you won’t need to spend time adding an audio description afterwards. 1.2.4 If your website has live videos that have some audio, you should get a stenographer to provide real-time captions that you can include with the video. I’ll be honest: this can prove tricky nowadays. The Web Content Accessibility Guidelines 2.0 predate YouTube Live, Instagram live Stories, Periscope, and other such services. If your organisation creates a lot of live videos, you might not have enough resources to provide real-time captions for each one. In that case, if you know the contents of the audio beforehand, publish the contents during the live video—or failing that, publish a transcription as soon as possible. 1.2.5 Remember what I said about the recorded videos that have audio? If you can choose to either add an audio description or add text to the webpage to detail what happens in the video, you should go with the audio description. 1.2.6 If your website has recorded videos that include audio information, you could provide a sign language version of the audio information; some people understand sign language better than written language. (You don’t need to caption a video of a sign language version of audio information.) 1.2.7 If your website has recorded videos that have audio, and you need to add an audio description, but the audio doesn’t have enough pauses for you to add an “audio description” narration, you could provide a separate version of that video where you have added pauses to fit the audio description into. 1.2.8 Let’s go back to the recorded videos that have audio once more! You could add text to the webpage to detail what happens in the video, so that people who can neither read captions nor hear dialogue and audio description can use braille displays to understand your video. 1.2.9 If your website has live audio, you could get a stenographer to provide real-time captions. Again, if you know the contents of the audio beforehand, publish the contents during the live audio or publish a transcription as soon as possible. (Congratulations on making it this far! I know that seems like a lot to remember, but keep in mind that we’ve covered a complex area: helping your users to understand multimedia information that they can’t see and/or hear. Grab a mince pie to celebrate, and let’s keep going.) 1.3.1 You must mark up your website’s content so that your user’s browser, and any assistive technology they use, can understand the hierarchy of the information and how each piece of information relates to the rest. Once again, you probably know how to do this: use the most appropriate HTML element for each piece of information. Mark up headings, lists, buttons, radio buttons, checkboxes, and links with the most appropriate HTML element. If you’re looking for something to do to keep you busy this Christmas, scroll through the list of the elements of HTML. Do you notice any elements that you didn’t know, or that you’ve never used? Do you notice any elements that you could use on your current projects, to mark up the content more accurately? Also, revise HTML table advanced features and accessibility, how to structure an HTML form, and how to use the native form widgets—you might be surprised at how much you can do with just HTML! Once you’ve mastered those, you can make your website much more usable for your all of your users. 1.3.2 If your webpage includes information that your user has to read in a certain order, you must make sure that their browser and assistive technology can present the information in that order. Don’t rely on CSS or whitespace to create that order visually. Check that the order of the information makes sense when CSS and whitespace aren’t formatting it. Also, try using the Tab key to move the focus through the links and form widgets on your webpage. Does the focus go where you expect it to? Keep this in mind when using order in CSS Grid or Flexbox. 1.3.3 You must not presume that your users can identify sensory characteristics of things on your webpage. Some users can’t tell what you’ve positioned where on the screen. For example, instead of asking your users to “Choose one of the options on the left”, you could ask them to “Choose one of our new products” and link to that section of the webpage. 1.4.1 You must not rely on colour as the only way to convey something to your users. Some of your users can’t see, and some of your users can’t distinguish between colours. For example, if your webpage uses green to highlight the products that your shop has in stock, you could add some text to identify those products, or you could group them under a sub-heading. 1.4.2 If your webpage automatically plays a sound for more than 3 seconds, you must make sure your users can stop the sound or change its volume. Don’t rely on your user turning down the volume on their computer; some users need to hear the screen reader on their computer, and some users just want to keep listening to whatever they were listening before your webpage interrupted them! 1.4.3 You should make sure that your text contrasts enough with its background, so that your users can read it. Bookmark Lea Verou’s Contrast Ratio calculator now. You can enter the text colour and background colour as named colours, or as RGB, RGBa, HSL, or HSLa values. You should make sure that: normal text that set at 24px or larger has a ratio of at least 3:1; bold text that set at 18.75px or larger has a ratio of at least 3:1; all other text has a ratio of at least 4½:1. You don’t have to do this for disabled form controls, decorative stuff, or logos—but you could! 1.4.4 You should make sure your users can resize the text on your website up to 200% without using their assistive technology—and still access all your content and functionality. You don’t have to do this for subtitles or images of text. 1.4.5 You should avoid using images of text and just use text instead. In 1998, Jeffrey Veen’s first Hot Design Tip said, “Text is text. Graphics are graphics. Don’t confuse them.” Now that you can apply powerful CSS text-styling properties, use CSS Grid to precisely position text, and choose from thousands of web fonts (Jeffrey co-founded Typekit to help with this), you pretty much never need to use images of text. The guidelines say you can use images of text if you let your users specify the font, size, colour, and background of the text in the image of text—but I’ve never seen that on a real website. Also, this doesn’t apply to logos. 1.4.6 Let’s go back to colour contrast for a second. You could make your text contrast even more with its background, so that even more of your users can read it. To do that, use Lea Verou’s Contrast Ratio calculator to make sure that: normal text that is 24px or larger has a ratio of at least 4½:1; bold text that 18.75px or larger has a ratio of at least 4½:1; all other text has a ratio of at least 7:1. 1.4.7 If your website has recorded speech, you could make sure there are no background sounds, or that your users can turn off any background sounds. If that’s not possible, you could make sure that any background sounds that last longer than a couple of seconds are at least four times quieter than the speech. This doesn’t apply to audio Captchas, audio logos, singing, or rapping. (Yes, these guidelines mention rapping!) 1.4.8 You could make sure that your users can reformat blocks of text on your website so they can read them better. To do this, make sure that your users can: specify the colours of the text and the background, and make the blocks of text less than 80-characters wide, and align text to the left (or right for right-to-left languages), and set the line height to 150%, and set the vertical distance between paragraphs to 1½ times the line height of the text, and resize the text (without using their assistive technology) up to 200% and still not have to scroll horizontally to read it. By the way, when you specify a colour for text, always specify a colour for its background too. Don’t rely on default background colours! 1.4.9 Let’s return to images of text for a second. You could make sure that you use them only for decoration and logos. Can users operate the controls and links on your website? The second guideline has criteria that help you prevent your users from asking, “How the **** does this thing work?” 2.1.1 You must make sure that you users can carry out all of your website’s activities with just their keyboard, without time limits for pressing keys. (This doesn’t apply to drawing or anything else that requires a pointing device such as a mouse.) Again, if you use the most appropriate HTML element for each piece of information and for each form element, this should prove easy. 2.1.2 You must make sure that when the user uses the keyboard to focus on some part of your website, they can then move the focus to some other part of your webpage without needing to use a mouse or touch the screen. If your website needs them to do something complex before they can move the focus elsewhere, explain that to your user. These “keyboard traps” have become rare, but beware of forms that move focus from one text box to another as soon as they receive the correct number of characters. 2.1.3 Let’s revisit making sure that you users can carry out all of your website’s activities with just their keyboard, without time limits for pressing keys. You could make sure that your user can do absolutely everything on your website with just the keyboard. 2.2.1 Sometimes people need more time than you might expect to complete a task on your website. If any part of your website imposes a time limit on a task, you must do at least one of these: let your users turn off the time limit before they encounter it; or let your users increase the time limit to at least 10 times the default time limit before they encounter it; or warn your users before the time limit expires and give them at least 20 seconds to extend it, and let them extend it at least 10 times. Remember: these guidelines are practical. They allow you to enforce time limits for real-time events such as auctions and ticket sales, where increasing or extending time limits wouldn’t make sense. Also, the guidelines allow you to enforce a maximum time limit of 20 hours. The editors chose 20 hours because people need to go to sleep at some stage. See? Practical! 2.2.2 In my experience, this criterion remains the least well-known—even though some users can only use websites that conform to it. If your website presents content alongside other content that can distract users by automatically moving, blinking, scrolling, or updating, you must make sure that your users can: pause, stop, or hide the other content if it’s not essential and lasts more than 5 seconds; and pause, stop, hide, or control the frequency of the other content if it automatically updates. It’s OK if your users miss live information such as stock price updates or football scores; you can’t do anything about that! Also, this doesn’t apply to animations such as progress bars that you put on a website to let all users know that the webpage isn’t frozen. (If this one sounds complex, just add a pause button to anything that might distract your users.) 2.2.3 Let’s go back to time limits on tasks on your website. You could make your website even easier to use by removing all time limits except those on real-time events such as auctions and ticket sales. That would mean your user wouldn’t need to interact with a timer at all. 2.2.4 You could let your users turn off all interruptions—server updates, promotions, and so on—apart from any emergency information. 2.2.5 This is possibly my favourite of these criteria! After your website logs your user out, you could make sure that when they log in again, they can continue from where they were without having lost any information. Do that, and you’ll be on everyone’s Nice List this Christmas. 2.3.1 You must make sure that nothing flashes more than three times a second on your website, unless you can make sure that the flashes remain below the acceptable general flash and red flash thresholds… 2.3.2 …or you could just make sure that nothing flashes more than three times per second on your website. This is usually an easier goal. 2.4.1 You must make sure that your users can jump past any blocks of content, such as navigation menus, that are repeated throughout your website. You know the drill here: using HTML’s sectioning elements such as header, nav, main, aside, and footer allows users with assistive technology to go straight to the content they need, and adding “Skip Navigation” links allows everyone to get to your main content faster. 2.4.2 You must add a proper title to describe each webpage’s topic. Your webpage won’t even validate without a title element, so make it a useful one. 2.4.3 If your users can focus on links and native form widgets, you must make sure that they can focus on elements in an order that makes sense. 2.4.4 You must make sure that your users can understand the purpose of a link when they read: the text of the link; or the text of the paragraph, list item, table cell, or table header for the cell that contains the link; or the heading above the link. You don’t have to do that for games and quizzes. 2.4.5 You should give your users multiple ways to find any webpage within a set of webpages. Add site-wide search and a site map and you’re done! This doesn’t apply for a webpage that is part of a series of actions (like a shopping cart and checkout flow) or to a webpage that is a result of a series of actions (like a webpage confirming that the user has bought what was in the shopping cart). 2.4.6 You should help your users to understand your content by providing: headings that describe the topics of you content; labels that describe the purpose of the native form widgets on the webpage. 2.4.7 You should make sure that users can see which element they have focussed on. Next time you use your website, try hitting the Tab key repeatedly. Does it visually highlight each item as it moves focus to it? If it doesn’t, search your CSS to see whether you’ve applied outline: 0; to all elements—that’s usually the culprit. Use the :focus pseudo-element to define how elements should appear when they have focus. 2.4.8 You could help your user to understand where the current webpage is located within your website. Add “breadcrumb navigation” and/or a site map and you’re done. 2.4.9 You could make links even easier to understand, by making sure that your users can understand the purpose of a link when they read the text of the link. Again, you don’t have to do that for games and quizzes. 2.4.10 You could use headings to organise your content by topic. Can users understand your content? The third guideline has criteria that help you prevent your users from asking, “What the **** does this mean?” 3.1.1 Let’s start this section with the criterion that possibly takes the least time to implement; you must make sure that the user’s browser can identify the main language that your webpage’s content is written in. For a webpage that has mainly English content, use . 3.1.2 You must specify when content in another language appears in your webpage, like so: I wish you a Joyeux Noël.. You don’t have to do this for proper names, technical terms, or words that you can’t identify a language for. You also don’t have to do it for words from a different language that people consider part of the language around those words; for example, Come to our Christmas rendezvous! is OK. 3.1.3 You could make sure that your users can find out the meaning of any unusual words or phrases, including idioms like “stocking filler” or “Bah! Humbug!” and jargon such as “VoiceOver” and “TalkBack”. Provide a glossary or link to a dictionary. 3.1.4 You could make sure that your users can find out the meaning of any abbreviation. For example, VoiceOver pronounces “Xmas” as “Smas” instead of “Christmas”. Using the abbr element and linking to a glossary can help. (Interestingly, VoiceOver pronounces “abbr” as “abbreviation”!) 3.1.5 Do your users need to be able to read better than a typically educated nine-year-old, to read your content (apart from proper names and titles)? If so, you could provide a version that doesn’t require that level of reading ability, or you could provide images, videos, or audio to explain your content. (You don’t have to add captions or audio description to those videos.) 3.1.6 You could make sure that your users can access the pronunciation of any word in your content if that word’s meaning depends on its pronunciation. For example, the word “close” could have one of two meanings, depending on pronunciation, in a phrase such as, “Ready for Christmas? Close now!” 3.2.1 Some users need to focus on elements to access information about them. You must make sure that focusing on an element doesn’t trigger any major changes, such as opening a new window, focusing on another element, or submitting a form. 3.2.2 Webpages are easier for users when the controls do what they’re supposed to do. Unless you have warned your users about it, you must make sure that changing the value of a control such as a text box, checkbox, or drop-down list doesn’t trigger any major changes, such as opening a new window, focusing on another element, or submitting a form. 3.2.3 To help your users to find the content they want on each webpage, you should put your navigation elements in the same place on each webpage. (This doesn’t apply when your user has changed their preferences or when they use assistive technology to change how your content appears.) 3.2.4 When a set of webpages includes things that have the same functionality on different webpages, you should name those things consistently. For example, don’t use the word “Search” for the search box on one webpage and “Find” for the search box on another webpage within that set of webpages. 3.2.5 Let’s go back to major changes, such as a new window opening, another element taking focus, or a form being submitted. You could make sure that they only happen when users deliberately make them happen, or when you have warned users about them first. For example, you could give the user a button for updating some content instead of automatically updating that content. Also, if a link will open in a new window, you could add the words “opens in new window” to the link text. 3.3.1 Users make mistakes when filling in forms. Your website must identify each mistake to your user, and must describe the mistake to your users in text so that the user can fix it. One way to identify mistakes reliably to your users is to set the aria-invalid attribute to true in the element that has a mistake. That makes sure that users with assistive technology will be alerted about the mistake. Of course, you can then use the [aria-invalid=""true""] attribute selector in your CSS to visually highlight any such mistakes. Also, look into how certain attributes of the input element such as required, type, and list can help prevent and highlight mistakes. 3.3.2 You must include labels or instructions (and possibly examples) in your website’s forms, to help your users to avoid making mistakes. 3.3.3 When your user makes a mistake when filling in a form, your webpage should suggest ways to fix that mistake, if possible. This doesn’t apply in scenarios where those suggestions could affect the security of the content. 3.3.4 Whenever your user submits information that: has legal or financial consequences; or affects information that they have previously saved in your website; or is part of a test …you should make sure that they can: undo it; or correct any mistakes, after your webpage checks their information; or review, confirm, and correct the information before they finally submit it. 3.3.5 You could help prevent your users from making mistakes by providing obvious, specific help, such as examples, animations, spell-checking, or extra instructions. 3.3.6 Whenever your user submits any information, you could make sure that they can: undo it; or correct any mistakes, after your webpage checks their information; or review, confirm, and correct the information before they finally submit it. Have you made your website robust enough to work on your users’ browsers and assistive technologies? The fourth and final guideline has criteria that help you prevent your users from asking, “Why the **** doesn’t this work on my device?” 4.1.1 You must make sure that your website works as well as possible with current and future browsers and assistive technology. Prioritise complying with web standards instead of relying on the capabilities of currently popular devices and browsers. Web developers didn’t expect their users to be unwrapping the Wii U Browser five years ago—who knows what browsers and assistive technologies our users will be unwrapping in five years’ time? Avoid hacks, and use the W3C Markup Validation Service to make sure that your HTML has no errors. 4.1.2 If you develop your own user interface components, you must make their name, role, state, properties, and values available to your user’s browsers and assistive technologies. That should make them almost as accessible as standard HTML elements such as links, buttons, and checkboxes. “…and a partridge in a pear tree!” …as that very long Christmas song goes. We’ve covered a lot in this article—because your users have a lot of different levels of ability. Hopefully this has demystified the Web Content Accessibility Guidelines 2.0 for you. Hopefully you spotted a few situations that could arise for users on your website, and you now know how to tackle them. To start applying what we’ve covered, you might like to look at Sarah Horton and Whitney Quesenbery’s personas for Accessible UX. Discuss the personas, get into their heads, and think about which aspects of your website might cause problems for them. See if you can apply what we’ve covered today, to help users like them to do what they need to do on your website. How to know when your website is perfectly accessible for everyone LOL! There will never be a time when your website becomes perfectly accessible for everyone. Don’t aim for that. Instead, aim for regularly testing and making your website more accessible. Web Content Accessibility Guidelines (WCAG) 2.1 The W3C hope to release the Web Content Accessibility Guidelines (WCAG) 2.1 as a “recommendation” (that’s what the W3C call something that we should start using) by the middle of next year. Ten years may seem like a long time to move from version 2.0 to version 2.1, but consider the scale of the task: the editors have to update the guidelines to cover all the new ways that people interact with new technologies, while keeping the guidelines backwards-compatible. Keep an eye out for 2.1! You’ll go down in history One last point: I’ve met a surprising number of web designers and developers who do great work to make their websites more accessible without ever telling their users about it. Some of your potential customers have possibly tried and failed to use your website in the past. They probably won’t try again unless you let them know that things have improved. A quick Twitter search for your website’s name alongside phrases like “assistive technology”, “doesn’t work”, or “#fail” can let you find frustrated users—so you can tell them about how you’re making your website more accessible. Start making your websites work better for everyone—and please, let everyone know.",2017,Alan Dalton,alandalton,2017-12-03T00:00:00+00:00,https://24ways.org/2017/wcag-for-people-who-havent-read-them/,code 245,Web Content Accessibility Guidelines 2.1—for People Who Haven’t Read the Update,"Happy United Nations International Day of Persons with Disabilities 2018! The United Nations chose “Empowering persons with disabilities and ensuring inclusiveness and equality” as this year’s theme. We’ve seen great examples of that in 2018; for example, Paul Robert Lloyd has detailed how he improved the accessibility of this very website. On social media, US Congressmember-Elect Alexandria Ocasio-Cortez started using the Clipomatic app to add live captions to her Instagram live stories, conforming to success criterion 1.2.4, “Captions (Live)” of the Web Content Accessibility Guidelines (figure 1) …and British Vogue Contributing Editor Sinéad Burke has used the split-screen feature of Instagram live stories to invite an interpreter to provide live Sign Language interpretation, going above and beyond success criterion 1.2.6, “Sign Language (Prerecorded)” of the Web Content Accessibility Guidelines (figure 2). Figure 1: Screenshot of Alexandria Ocasio-Cortez’s Instagram story with live captionsFigure 2: Screenshot of Sinéad Burke’s Instagram story with Sign Language Interpretation That theme chimes with this year’s publication of the World Wide Web Consortium (W3C)’s Web Content Accessibility Guidelines (WCAG) 2.1. In last year’s “Web Content Accessibility Guidelines—for People Who Haven’t Read Them”, I mentioned the scale of the project to produce this update during 2018: “the editors have to update the guidelines to cover all the new ways that people interact with new technologies, while keeping the guidelines backwards-compatible”. The WCAG working group have added 17 success criteria to the 61 that they released way back in 2008—for context, that was 1½ years before Apple released their first iPad! These new criteria make it easier than ever for us web geeks to produce work that is more accessible to people using mobile devices and touchscreens, people with low vision, and people with cognitive and learning disabilities. Once again, let’s rip off all the legalese and ambiguous terminology like wrapping paper, and get up to date. Can your users perceive the information on your website? The first guideline has criteria that help you prevent your users from asking, “What the **** is this thing here supposed to be?” We’ve seven new criteria for this guideline. 1.3.4 Some people can’t easily change the orientation of the device that they use to browse the web, and so you should make sure that your users can use your website in portrait orientation and in landscape orientation. Consider how people slowly twirl presents that they have plucked from under the Christmas tree, to find the appropriate orientation—and expect your users to do likewise with your websites and apps. We’ve had 18½ years since John Allsopp’s revelatory Dao of Web Design enlightened us to “embrace the fact that the web doesn’t have the same constraints” as printed pages, and to “design for this flexibility”. So, even though this guideline doesn’t apply to websites where “a specific display orientation is essential,” such as a piano tutorial, always ask yourself, “What would John Allsopp do?” 1.3.5 You should help the user’s browser to automatically complete–or not complete–form fields, to save the user some time and effort. The surprisingly powerful and flexible autocomplete attribute for input elements should prove most useful here. If you’ve used microformats or microdata to mark up information about a person, the autocomplete attribute’s range of values should seem familiar. I like how the W3’s “Using HTML 5.2 autocomplete attributes” says that autocompleted values in forms help “those with dexterity disabilities who have trouble typing, those who may need more time, and anyone who wishes to reduce effort to fill out a form” (emphasis mine). Um…🙋‍♂️ 1.3.6 I like this one a lot, because it can help a huge audience to overcome difficulties that might prevent them from ever using the web. Some people have cognitive difficulties that affect their memory, focus, attention, language processing, and/or decision-making. Those users often rely on assistive technologies that present information through proprietary symbols, summaries of content, and keyboard shortcuts. You could use ARIA landmarks to identify the regions of each webpage. You could also keep an eye on the W3C’s ongoing work on Personalisation Semantics. 1.4.10 If you were to find a Nintendo Switch and “Super Mario Odyssey” under your Christmas tree, you would have many hours of enjoyably scrolling horizontally and vertically to play the game. On the other hand, if you had to zoom a webpage to 400% so that you could read the content, you might have many hours of frustratedly scrolling horizontally and vertically to read the content. Learned reader, I assume you understand the purpose and the core techniques of Responsive Web Design. I also assume you’re getting up to speed with the new Grid, Flexbox, and Box Alignment techniques for layout, and overflow-wrap. Using those skills, you should make sure that all content and functionality remain available when the browser is 320px wide, without your user needing to scroll horizontally. (For vertical text, you should make sure that all content and functionality remain available when the browser is 256px high, without your user needing to scroll vertically.) You don’t have to do this for anything that would lose meaning if you restructured it into one narrow column. That includes some images, maps, diagrams, video, games, presentations, and data tables. Remember to check how your media queries affect font size: your user might find that text becomes smaller as they zoom into the webpage. So, test this one on real devices, or—better yet—test it with real users. 1.4.11 In “Web Content Accessibility Guidelines—for People Who Haven’t Read Them”, I recommended bookmarking Lea Verou’s Contrast Ratio calculator for checking that text contrasts enough with its background (for success criteria 1.4.3 and 1.4.6), so that more people can read it more easily. For this update, you should make sure that form elements and their focus states have a 3:1 contrast ratio with the colour around them. This doesn’t apply to controls that use the browser’s default styling. Also, you should make sure that graphics that convey information have a 3:1 contrast ratio with the colour around them. 1.4.12 Some people, due to low vision or dyslexia, might need to modify the typography that you agonised over. Research indicates that you should make sure that all content and functionality would remain available if a user were to set: line height to at least 1½ × the font size; space below paragraphs to at least 2 × the font size; letter spacing to at least 0.12 × the font size; word spacing to at least 0.16 × the font size. To test this, check for text overlapping, text hiding behind other elements, or text disappearing. 1.4.13 Sometimes when visiting a website, you hover over—or tab on to—something that unleashes a newsletter subscription pop-up, some suggested “related content”, and/or a GDPR-related pop-up. On a well-designed website, you can press the Esc key on your keyboard or click a prominent “Close” button or “X” button to vanquish such intrusions. If the Esc key fails you, or if you either can’t see or can’t click the “Close” button…well, you’ll probably just close that browser tab. This situation can prove even more infuriating for users with low vision or cognitive disabilities. So, if new content appears when your user hovers over or tabs on to some element, you should make sure that: your user can dismiss that content without needing to move their pointer or tab on to some other element (this doesn’t apply to error warnings, or well-behaved content that doesn’t obscure or replace other content); the new content remains visible while your user moves their cursor over it; the new content remains visible as long as the user hovers over that element or dismisses that content—or until the new content is no longer valid. This doesn’t apply to situations such as hovering over an element’s title attribute, where the user’s browser controls the display of the content that appears. Can users operate the controls and links on your website? The second guideline has criteria that help you prevent your users from asking, “How the **** does this thing work?” We’ve nine new criteria for this guideline. 2.1.4 Some websites offer keyboard shortcuts for users. For example, the keyboard shortcuts for Gmail allow the user to press the ⇧ key and u to mark a message as unread. Usually, shortcuts on websites include modifier keys, such as Ctrl, along with a letter, number, or punctuation symbol. Unfortunately, users who have dexterity challenges sometimes trigger those shortcuts by accident, and that can make a website impossible to use. Also, speech input technology can sometimes trigger those shortcuts. If your website offers single-character keyboard shortcuts, you must allow your user to turn off or remap those shortcuts. This doesn’t apply to single-character keyboard shortcuts that only work when a control, such as drop-down list, has focus. 2.2.6 If your website uses a timeout for some process, you could store the user’s data for at least 20 hours, so that users with cognitive disabilities can take a break or take longer than usual to complete the process without losing their place or losing their data. Alternatively, you could warn the user, at the start of the process, about that the website will timeout after whatever amount of time you have chosen. 2.3.3 If your website has some non-essential animation (such as parallax scrolling) that starts when the user does some particular action, you could allow the user to turn off that animation so that you avoid harming users with vestibular disorders. The prefers-reduced-motion media query currently has limited browser support, but you can start using it now to avoid showing animations to users who select the “Reduce Motion” setting (or equivalent) in their device’s operating system: @media (prefers-reduced-motion: reduce) { .MrFancyPants { animation: none; } } 2.5.1 Some websites let users use multi-touch gestures on touchscreen devices. For example, Google Maps allows users to pinch with two fingers to zoom out and “unpinch” with two fingers to zoom in. Also, some websites allow users to drag a finger to do some action, such as changing the value on an input element with type=""range"", or swiping sideways to the next photograph in a gallery. Some users with dexterity challenges, and some users who use a head pointer, an eye-gaze system, or speech-controlled mouse emulation, might find multi-touch gestures or dragging impossible. You must make sure that your website supports single-tap alternatives to any multi-touch gestures or dragging actions that it provides. For example, if your website lets someone pinch and unpinch a map to zoom in and out, you must also provide buttons that a user can tap to zoom in and out. 2.5.2 This might be my favourite accessibility criterion ever! Did you ever touch or press a “Send” button but then immediately realise that you really didn’t want to send the message, and so move your finger or cursor away from the “Send” button before lifting your finger?! Imagine how many arguments that functionality has prevented. 😌 You must make sure that touching or pressing does not cause anything to happen before the user raises their finger or cursor, or make sure that the user can move their finger or cursor away to prevent the action. In JavaScript, prefer onclick to onmousedown, unless your website has actions that need onmousedown. Also, this doesn’t apply to actions that need to happen as soon as the user clicks or touches. For example, a user playing a “Whac-A-Mole” game or a piano emulator needs the action to happen as soon as they click or touch the screen. 2.5.3 Recently, entrepreneur and social media guru Gary Vaynerchuk has emphasised the rise of audio and voice as output and input. He quotes a Google statistic that says one in five search queries use voice input. Once again, users with disabilities have been ahead of the curve here, having used screen readers and/or dictation software for many years. You must make sure that the text that appears on a form control or image matches how your HTML identifies that form control or image. Use proper semantic HTML to achieve this: use the label element to pair text with the corresponding input element; use an alt attribute value that exactly matches any text that appears in an image; use an aria-labelledby attribute value that exactly matches the text that appears in any complex component. 2.5.4 Modern Web APIs allow web developers to specify how their website will react to the user shaking, tilting, or gesturing towards their device. Some users might find those actions difficult, impossible, or embarrassing to perform. If you make any functionality available when the user shakes, tilts, or gestures towards their device, you must provide form controls that make that same functionality available. As usual, this doesn’t apply to websites that require shaking, tilting, or gesturing; this includes some games and music programmes. John Gruber describes the iPhone’s “Shake to Undo” gesture as “dreadful — impossible to discover through exploration of the on-screen [user interface], bad for accessibility, and risks your phone flying out of your hand”. This accessibility criterion seems to empathise with John: you must make sure that your user can prevent your website from responding to shaking, tilting and/or gesturing towards their device. 2.5.5 Homer Simpson’s telephone famously complained, “The fingers you have used to dial are too fat.” I think we’ve all felt like that when using phones and tablets, particularly when trying to dismiss pop-ups and ads. You could make interactive elements at least 44px wide × 44px high. Apple’s “Human Interface Guidelines” agree: “Provide ample touch targets for interactive elements. Try to maintain a minimum tappable area of 44pt x 44pt for all controls.” This doesn’t apply to links within inline text, or to unsoiled elements. 2.5.6 Expect your users to use a variety of input devices they want, and to change from one to another whenever they please. For example, a user with a tablet and keyboard might jab icons on the screen while typing on the keyboard, or a user might dictate text while alone and then type on a keyboard when a colleague arrives. You could make sure that your website allows your users to use whichever available input modality they choose. Once again, this doesn’t apply to websites that require a specific modality; this includes typing tutors and music programmes. Can users understand your content? The third guideline has criteria that help you prevent your users from asking, “What the **** does this mean?” We’ve no new criteria for this guideline. Have you made your website robust enough to work on your users’ browsers and assistive technologies? The fourth and final guideline has criteria that help you prevent your users from asking, “Why the **** doesn’t this work on my device?” We’ve one new criterion for this guideline. 4.1.3 Sometimes you need to let your user know the status of something: “Did it work OK? What was the error? How far through it are we?” However, you should avoid making your user lose their place on the webpage, and so you should let them know the status without opening a new window, focusing on another element, or submitting a form. To do this properly for assistive technology users, choose the appropriate ARIA role for the new content; for example: if your user needs to know, “Did it work OK?”, add role=""status”; if your user needs to know, “What was the error?”, add role=""alert”; if you user needs to know, “How far through it are we?”, add role=""log"" (for a chat window) or role=""progressbar"" (for, well, a progress bar). Better design for humans My favourite of Luke Wroblewski’s collection of Design Quotes is, “Design is the art of gradually applying constraints until only one solution remains,” from that most prolific author, “Unknown”. I’ve always viewed the Web Content Accessibility Guidelines as people-based constraints, and liked how they help the design process. With these 17 new web content accessibility criteria, go forth and create solutions that more people than ever before can use. Spending those book vouchers you got for Christmas What next? If you’re looking for something to do to keep you busy this Christmas, I thoroughly recommend these four books for increasing your accessibility expertise: “Pro HTML5 Accessibility” by Joshue O Connor (Head of Accessibility (Interim) at the UK Government Digital Service, Director of InterAccess, and one of the editors of the Web Content Accessibility Guidelines 2.1): Although this book is six years old—a long time in web design—I find it an excellent go-to resource. It begins by explaining how people with disabilities use the web, and then expertly explains modern HTML in that context. “A Web for Everyone—Designing Accessible User Experiences” by Sarah Horton (the Paciello Group’s UX Strategy Lead) and Whitney Quesenbery (the Center for Civic Design’s co-director): This book covers the Web Content Accessibility Guidelines 2.0, the principles of Universal Design, and design thinking. Its personas for Accessible UX and its profiles of well-known industry figures—including some 24ways authors—keep its content practical and relevant throughout. “Accessibility For Everyone” by Laura Kalbag (Ind.ie’s co-founder and designer, and 24ways author): This book is just over a year old, and so serves as a great resource for up-to-date coverage of guidelines, laws, and accessibility features of operating systems—as well as content, design, coding, and testing. The audiobook, which Laura narrates, can help you and your colleagues go from having little or no understanding of web accessibility, to becoming familiar with all aspects of web accessibility—in less than four hours. “Just Ask: Integrating Accessibility Throughout Design” by Shawn Lawton Henry (the World Wide Web Consortium (W3C)’s Web Accessibility Initiative (WAI)’s Outreach Coordinator): Although this book is 11½ years old, the way it presents accessibility as part of the User-Centered Design process is timeless. I found its section on Usability Testing with people with disabilities particularly useful.",2018,Alan Dalton,alandalton,2018-12-03T00:00:00+00:00,https://24ways.org/2018/wcag-for-people-who-havent-read-the-update/,ux 275,Context First: Web Strategy in Four Handy Ws,"Many, many years ago, before web design became my proper job, I trained and worked as a journalist. I studied publishing in London and spent three fun years learning how to take a few little nuggets of information and turn them into a story. I learned a bunch of stuff that has all been a huge help to my design career. Flatplanning, layout, typographic theory. All of these disciplines have since translated really well to web design, but without doubt the most useful thing I learned was how to ask difficult questions. Pretty much from day one of journalism school they hammer into you the importance of the Five Ws. Five disarmingly simple lines of enquiry that eloquently manage to provide the meat of any decent story. And with alliteration thrown in too. For a young journo, it’s almost too good to be true. Who? What? Where? When? Why? It seems so obvious to almost be trite but, fundamentally, any story that manages to answer those questions for the reader is doing a pretty good job. You’ll probably have noticed feeling underwhelmed by certain news pieces in the past – disappointed, like something was missing. Some irritating oversight that really lets the story down. No doubt it was one of the Ws – those innocuous little suckers are generally only noticeable by their absence, but they sure get missed when they’re not there. Question everything I’ve always been curious. An inveterate tinkerer with things and asker of dopey questions, often to the point of abject annoyance for anyone unfortunate enough to have ended up in my line of fire. So, naturally, the Five Ws started drifting into other areas of my life. I’d scrutinize everything, trying to justify or explain my rationale using these Ws, but I’d also find myself ripping apart the stuff that clearly couldn’t justify itself against the same criteria. So when I started working as a designer I applied the same logic and, sure enough, the Ws pretty much mapped to the exact same needs we had for gathering requirements at the start of a project. It seemed so obvious, such a simple way to establish the purpose of a product. What was it for? Why we were making it? And, of course, who were we making it for? It forced clients to stop and think, when really what they wanted was to get going and see something shiny. Sometimes that was a tricky conversation to have, but it’s no coincidence that those who got it also understood the value of strategy and went on to have good solid products, while those that didn’t often ended up with arrogantly insular and very shiny but ultimately unsatisfying and expendable products. Empty vessels make the most noise and all that… Content first I was both surprised and pleased when the whole content first idea started to rear its head a couple of years back. Pleased, because without doubt it’s absolutely the right way to work. And surprised, because personally it’s always been the way I’ve done it – I wasn’t aware there was even an alternative way. Content in some form or another is the whole reason we were making the things we were making. I can’t even imagine how you’d start figuring out what a site needs to do, how it should be structured, or how it should look without a really good idea of what that content might be. It baffles me still that this was somehow news to a lot of people. What on earth were they doing? Design without purpose is just folly, surely? It’s great to see the idea gaining momentum but, having watched it unfold, it occurred to me recently that although it’s fantastic to see a tangible shift in thinking – away from those bleak times, where making things up was somehow deemed an appropriate way to do things – there’s now a new bad guy in town. With any buzzword solution of the moment, there’s always a catch, and it seems like some have taken the content first approach a little too literally. By which I mean, it’s literally the first thing they do. The project starts, there’s a very cursory nod towards gathering requirements, and off they go, cranking content. Writing copy, making video, commissioning illustrations. All that’s happened is that the ‘making stuff up’ part has shifted along the line, away from layout and UI, back to the content. Starting is too easy I can’t remember where I first heard that phrase, but it’s a great sentiment which applies to so much of what we do on the web. The medium is so accessible and to an extent disposable; throwing things together quickly carries far less burden than in any other industry. We’re used to tweaking as we go, changing bits, iterating things into shape. The ubiquitous beta tag has become the ultimate caveat, and has made the unfinished and unpolished acceptable. Of course, that can work brilliantly in some circumstances. Occasionally, a product offers such a paradigm shift it’s beyond the level of deep planning and prelaunch finessing we’d ideally like. But, in the main, for most client sites we work on, there really is no excuse not to do things properly. To ask the tricky questions, to challenge preconceptions and really understand the Ws behind the products we’re making before we even start. The four Ws For product definition, only four of the five Ws really apply, although there’s a lot of discussion around the idea of when being an influencing factor. For example, the context of a user’s engagement with your product is something you can make a call on depending on the specifics of the project. So, here’s my take on the four essential Ws. I’ll point out here that, of course, these are not intended to be autocratic dictums. Your needs may differ, your clients’ needs may differ, but these four starting points will get you pretty close to where you need to be. Who It’s surprising just how many projects start without a real understanding of the intended audience. Many clients think they have an idea, but without really knowing – it’s presumptive at best, and we all know what presumption is the mother of, right? Of course, we can’t know our audiences in the same way a small shop owner might know their customers. But we can at least strive to find out what type of people are likely to be using the product. I’m not talking about deep user research. That should come later. These are the absolute basics. What’s the context for their visit? How informed are they? What’s their level of comprehension? Are they able to self-identify and relate to categories you have created? I could go on, and it changes on a per-project basis. You’ll only find this out by speaking to them, if not in person, then indirectly through surveys, questionnaires or polls. The mechanism is less important than actually reaching out and engaging with them, because without that understanding it’s impossible to start to design with any empathy. What Once you become deeply involved directly with a product or service, it’s notoriously difficult to see things as an outsider would. You learn the thing inside and out, you develop shortcuts and internal phraseology. Colloquialisms creep in. You become too close. So it’s no surprise when clients sometimes struggle to explain what it is their product actually does in a way that others can understand. Often products are complex but, really, the core reasons behind someone wanting to use that product are very simple. There’s a value proposition for the customer and, if they choose to engage with it, there’s a value exchange. If that proposition or exchange isn’t transparent, then people become confused and will likely go elsewhere. Make sure both your client and you really understand what that proposition is and, in turn, what the expected exchange should be. In a nutshell: what is the intended outcome of that engagement? Often the best way to do this is strip everything back to nothing. Verbosity is rife on the web. Just because it’s easy to create content, that shouldn’t be a reason to do so. Figure out what the value proposition is and then reintroduce content elements that genuinely help explain or present that to a level that is appropriate for the audience. Why In advertising, they talk about the truths behind a product or service. Truths can be both tangible or abstract, but the most important part is the resonance those truths hit with a customer. In a digital product or service those truths are often exposed as benefits. Why is this what I need? Why will it work for me? Why should I trust you? The why is one of the more fluffy Ws, yet it’s such an important one to nail. Clients can get prickly when you ask them to justify the why behind their product, but it’s a fantastic way to make sure the value proposition is clear, realistic and meets with the expectations of both client and customer. It’s our job as designers to question things: we’re not just a pair of hands for clients. Just recently I spoke to a potential client about a site for his business. I asked him why people would use his product and also why his product seemed so fractured in its direction. He couldnt answer that question so, instead of ploughing on regardless, he went back to his directors and is now re-evaluating that business. It was awkward but he thanked me and hopefully he’ll have a better product as a result. Where In this instance, where is not so much a geographical thing, although in some cases that level of context may indeed become a influencing factor… The where we’re talking about here is the position of the product in relation to others around it. By looking at competitors or similar services around the one you are designing, you can start to get a sense for many of the things that are otherwise hard to pin down or have yet to be defined. For example, in a collection of sites all selling cars, where does yours fit most closely? Where are the overlaps? How are they communicating to their customers? How is the product range presented or categorized? It’s good to look around and see how others are doing it. Not in a quest for homogeneity but more to reference or to avoid certain patterns that may or may not make sense for your own particular product. Clients often strive to be different for the sake of it. They feel they need to provide distinction by going against the flow a bit. We know different. We know users love convention. They embrace familiar mental models. They’re comfortable with things that they’ve experienced elsewhere. By showing your client that position is a vital part of their strategy, you can help shape their product into something great. To conclude So there we have it – the four Ws. Each part tells a different and vital part of the story you need to be able to make a really good product. It might sound like a lot of work, particularly when the client is breathing down your neck expecting to see things, but without those pieces in place, the story you’re building your product on, and the content that you’re creating to form that product can only ever fit into one genre. Fiction.",2011,Alex Morris,alexmorris,2011-12-10T00:00:00+00:00,https://24ways.org/2011/context-first/,content 304,Five Lessons From My First 18 Months as a Dev,"I recently moved from Sydney to London to start a dream job with Twitter as a software engineer. A software engineer! Who would have thought. Having started my career as a journalist, the title ‘engineer’ is very strange to me. The notion of writing in first person is also very strange. Journalists are taught to be objective, invisible, to keep yourself out of the story. And here I am writing about myself on a public platform. Cringe. Since I started learning to code I’ve often felt compelled to write about my experience. I want to share my excitement and struggles with the world! But as a junior I’ve been held back by thoughts like ‘whatever you have to say won’t be technical enough’, ‘any time spent writing a blog would be better spent writing code’, ‘blogging is narcissistic’, etc.  Well, I’ve been told that your thirties are the years where you stop caring so much about what other people think. And I’m almost 30. So here goes! These are five key lessons from my first year and a half in tech: Deployments should delight, not dread Lesson #1: Making your deployment process as simple as possible is worth the investment. In my first dev job, I dreaded deployments. We would deploy every Sunday night at 8pm. Preparation would begin the Friday before. A nominated deployment manager would spend half a day tagging master, generating scripts, writing documentation and raising JIRAs. The only fun part was choosing a train gif to post in HipChat: ‘All aboard! The deployment train leaves in 3, 2, 1…” When Sunday night came around, at least one person from every squad would need to be online to conduct smoke tests. Most times, the deployments would succeed. Other times they would fail. Regardless, deployments ate into people’s weekend time — and they were intense. Devs would rush to have their code approved before the Friday cutoff. Deployment managers who were new to the process would fear making a mistake.  The team knew deployments were a problem. They were constantly striving to improve them. And what I’ve learnt from Twitter is that when they do, their lives will be bliss. TweetDeck’s deployment process fills me with joy and delight. It’s quick, easy and stress free. In fact, it’s so easy I deployed code on my first day in the job! Anyone can deploy, at any time of day, with a single command. Rollbacks are just as simple. There’s no rush to make the deployment train. No manual preparation. No fuss. Value — whether in the form of big new features, simple UI improvements or even production bug fixes — can be shipped in an instant. The team assures me the process wasn’t always like this. They invested lots of time in making their deployments better. And it’s clearly paid off. Code reviews need love, time and acceptance Lesson #2: Code reviews are a three-way gift. Every time I review someone else’s code, I help them, the team and myself. Code reviews were another pain point in my previous job. And to be honest, I was part of the problem. I would raise code reviews that were far too big. They would take days, sometimes weeks, to get merged. One of my reviews had 96 comments! I would rarely review other people’s code because I felt too junior, like my review didn’t carry any weight.  The review process itself was also tiring, and was often raised in retrospectives as being slow. In order for code to be merged it needed to have ticks of approval from two developers and a third tick from a peer tester. It was the responsibility of the author to assign the reviewers and tester. It was felt that if it was left to team members to assign themselves to reviews, the “someone else will do it” mentality would kick in, and nothing would get done. At TweetDeck, no-one is specifically assigned to reviews. Instead, when a review is raised, the entire team is notified. Without fail, someone will jump on it. Reviews are seen as blocking. They’re seen to be equally, if not more important, than your own work. I haven’t seen a review sit for longer than a few hours without comments.  We also don’t work on branches. We push single commits for review, which are then merged to master. This forces the team to work in small, incremental changes. If a review is too big, or if it’s going to take up more than an hour of someone’s time, it will be sent back. What I’ve learnt so far at Twitter is that code reviews must be small. They must take priority. And they must be a team effort. Being a new starter is no “get out of jail free card”. In fact, it’s even more of a reason to be reviewing code. Reviews are a great way to learn, get across the product and see different programming styles. If you’re like me, and find code reviews daunting, ask to pair with a senior until you feel more confident. I recently paired with my mentor at Twitter and found it really helpful. Get friendly with feature flagging Lesson #3: Feature flagging gives you complete control over how you build and release a project. Say you’re implementing a new feature. It’s going to take a few weeks to complete. You’ll complete the feature in small, incremental changes. At what point do these changes get merged to master? At what point do they get deployed? Do you start at the back end and finish with the UI, so the user won’t see the changes until they’re ready? With feature flagging — it doesn’t matter. In fact, with feature flagging, by the time you are ready to release your feature, it’s already deployed, sitting happily in master with the rest of your codebase.  A feature flag is a boolean value that gets wrapped around the code relating to the thing you’re working on. The code will only be executed if the value is true. if (TD.decider.get(‘new_feature’)) { //code for new feature goes here } In my first dev job, I deployed a navigation link to the feature I’d been working on, making it visible in the product, even though the feature wasn’t ready. “Why didn’t you use a feature flag?” a senior dev asked me. An honest response would have been: “Because they’re confusing to implement and I don’t understand the benefits of using them.” The fix had to wait until the next deployment. The best thing about feature flagging at TweetDeck is that there is no need to deploy to turn on or off a feature. We set the status of the feature via an interface called Deckcider, and the code makes regular API requests to get the status.  At TweetDeck we are also able to roll our features out progressively. The first rollout might be to a staging environment. Then to employees only. Then to 10 per cent of users, 20 per cent, 30 per cent, and so on. A gradual rollout allows you to monitor for bugs and unexpected behaviour, before releasing the feature to the entire user base. Sometimes a piece of work requires changes to existing business logic. So the code might look more like this: if (TD.decider.get(‘change_to_existing_feature’)) { //new logic goes here } else { //old logic goes here } This seems messy, right? Riddling your code with if else statements to determine which path of logic should be executed, or which version of the UI should be displayed. But at Twitter, this is embraced. You can always clean up the code once a feature is turned on. This isn’t essential, though. At least not in the early days. When a cheeky bug is discovered, having the flag in place allows the feature to be very quickly turned off again. Let data and experimentation drive development Lesson #4: Use data to determine the direction of your product and measure its success. The first company I worked for placed a huge amount of emphasis on data-driven decision making. If we had an idea, or if we wanted to make a change, we were encouraged to “bring data” to show why it was necessary. “Without data, you’re just another person with an opinion,” the chief data scientist would say. This attitude helped to ensure we were building the right things for our customers. Instead of just plucking a new feature out of thin air, it was chosen based on data that reflected its need. But how do you design that feature? How do you know that the design you choose will have the desired impact? That’s where experiments come into play.  At TweetDeck we make UI changes that we hope will delight our users. But the assumptions we make about our users are often wrong. Our front-end team recently sat in a room and tried to guess which UIs from A/B tests had produced better results. Half the room guessed incorrectly every time. We can’t assume a change we want to make will have the impact we expect. So we run an experiment. Here’s how it works. Users are placed into buckets. One bucket of users will have access to the new feature, the other won’t. We hypothesise that the bucket exposed to the new feature will have better results. The beauty of running an experiment is that we’ll know for sure. Instead of blindly releasing the feature to all users without knowing its impact, once the experiment has run its course, we’ll have the data to make decisions accordingly. Hire the developer, not the degree Lesson #5: Testing candidates on real world problems will allow applicants from all backgrounds to shine. Surely, a company like Twitter would give their applicants insanely difficult code tests, and the toughest technical questions, that only the cleverest CS graduates could pass, I told myself when applying for the job. Lucky for me, this wasn’t the case. The process was insanely difficult—don’t get me wrong—but the team at TweetDeck gave me real world problems to solve. The first code test involved bug fixes, performance and testing. The second involved DOM traversal and manipulation. Instead of being put on the spot in a room with a whiteboard and pen I was given a task, access to the internet, and time to work on it. Similarly, in my technical interviews, I was asked to pair program on real world problems that I was likely to face on the job. In one of my phone screenings I was told Twitter wanted to increase diversity in its teams. Not just gender diversity, but also diversity of experience and background. Six months later, with a bunch of new hires, team lead Tom Ashworth says TweetDeck has the most diverse team it’s ever had. “We designed an interview process that gave us a way to simulate the actual job,” he said. “It’s not about testing whether you learnt an algorithm in school.” Is this lowering the bar? No. The bar is whether a candidate has the ability to solve problems they are likely to face on the job. I recently spoke to a longstanding Atlassian engineer who said they hadn’t seen an algorithm in their seven years at the company. These days, only about 50 per cent of developers have computer science degrees. The majority of developers are self taught, learn on the job or via online courses. If you want to increase diversity in your engineering team, ensure your interview process isn’t excluding these people.",2016,Amy Simmons,amysimmons,2016-12-20T00:00:00+00:00,https://24ways.org/2016/my-first-18-months-as-a-dev/,process 247,Managing Flow and Rhythm with CSS Custom Properties,"An important part of designing user interfaces is creating consistent vertical rhythm between elements. Creating consistent, predictable space doesn’t just make your web pages and views look better, but it can also improve the scan-ability. Browsers ship with default CSS and these styles often create consistent rhythm for flow elements out of the box. The problem is though that we often reset these styles with a reset. Elements such as
and
also have no default margin or padding associated with them. I’ve tried all sorts of weird and wonderful techniques to find a balance between using inherited CSS while also levelling the playing field for component driven front-ends with very little success. This experimentation is how I landed on the flow utility, though and I’m going to show you how it works. Let’s dive in! The Flow utility With the ever-growing number of folks working with component libraries and design systems, we could benefit from a utility that creates space for us, only when it’s appropriate to do so. The problem with my previous attempts at fixing this is that the spacing values were very rigid. That’s fine for 90% of contexts, but sometimes, it’s handy to be able to tweak the values based on the exact context of your component. This is where CSS Custom Properties come in handy. The code .flow { --flow-space: 1em; } .flow > * + * { margin-top: var(--flow-space); } What this code does is enable you to add a class of flow to an element which will then add margin-top to sibling elements within that element. We use the lobotomised owl selector to select these siblings. This approach enables an almost anonymous and automatic system which is ideal for component library based front-ends where components probably don’t have any idea what surrounds them. The other important part of this utility is the usage of the --flow-space custom property. We define it in the .flow component and each element within it will be spaced by --flow-space, by default. The beauty about setting this as a custom property is that custom properties also participate in the cascade, so we can utilise specificity to change it if we need it. Pretty cool, right? Let’s look at some examples. A basic example See the Pen CSS Flow Utility: Basic implementation by Andy Bell (@hankchizljaw) on CodePen. https://codepen.io/hankchizljaw/pen/LXqerj What we’ve got in this example is some basic HTML content that has a class of flow on the parent article element. Because there’s a very heavy-handed reset added as a dependency, all of the content would have been squished together without the flow utility. Because our --flow-space custom property is set to 1em, the space between elements is 1X the font size of the element in question. This means that a

in this context has a calculated margin-top value of 28.8px, because it has an assigned font size of 1.8rem. If we were to globally change the --flow-space value to 1.1em for example, we’d affect everything because margin values would be calculated as 1.1X the font size. This example looks great because using font size as the basis of rhythm works really well. What if we wanted to to tweak certain elements within this article, though? See the Pen CSS Flow Utility: Tweaked Basic implementation by Andy Bell (@hankchizljaw) on CodePen. https://codepen.io/hankchizljaw/pen/qQgxaY I like lots of whitespace with my article layouts, so the 1em space isn’t going to cut it for all elements. I like to provide plenty of space between headed sections, so I increase the --flow-space in these instances: h2 { --flow-space: 3rem; } Notice also how I also switch over to using rem units? I want to make sure that these overrides are always based on the root font size. This is a personal preference of mine and you can use whatever units you want. Just be aware that it’s better for accessibility to use flexible units like em, rem and %, so that a user’s font size preferences are honoured. A more advanced example Although the flow utility is super useful for a plethora of contexts, it really shines when working with a few unrelated components. Instead of having to write specific layout CSS just for your particular context, you can use flow and --flow-space to create predictable and contextual space. See the Pen CSS Flow Utility: Unrelated components by Andy Bell (@hankchizljaw) on CodePen. https://codepen.io/hankchizljaw/pen/ZmPGyL In this example, we’ve got ourselves a little prototype layout that features a media element, followed by a grid of features. By using flow, it was really quick and easy to generate space between those two main elements. It was also easy to create space within the components. For example, I added it to the .media__content element, so that the article’s content would space itself:
...
Something to remember though: the custom properties cascade in the same way that other CSS values do, so you’ve got to keep that in mind. We’ve got a great example of that in this example where because we’ve got the flow utility on our .features component, which has a --flow-space override: the child elements of .features will inherit that value, so we’ve had to set another value on the .features__list element. “But what about old browsers?”, I hear you cry We’re using CSS Custom Properties that at the time of writing, have about 88% support. One thing we can do to remedy the other 12% of browsers is to set a default, traditional margin-top value of 1em, so it calculates itself based on the element’s font-size: .flow { --flow-space: 1em; } .flow > * + * { margin-top: 1em; margin-top: var(--flow-space); } Thanks to the cascading and declarative nature of CSS, we can set that default margin-top value and then immediately set it to use the custom property instead. Browsers that understand Custom Properties will automatically apply them—those that don’t will ignore them. Yay for the cascade and progressive enhancement! Wrapping up This tiny little utility can bring great power for when you want to consistently space elements, vertically. It also—thanks to the power of the modern web—allows us to create contextual overrides without creating modifier classes or shame CSS. If you’ve got other methods of doing this sort of work, please let me know on Twitter. I’d love to see what you’re working on!",2018,Andy Bell,andybell,2018-12-07T00:00:00+00:00,https://24ways.org/2018/managing-flow-and-rhythm-with-css-custom-properties/,code 246,Designing Your Site Like It’s 1998,"It’s 20 years to the day since my wife and I started Stuff & Nonsense, our little studio and my outlet for creative ideas on the web. To celebrate this anniversary—and my fourteenth contribution to 24 ways— I’d like to explain how I would’ve developed a design for Planes, Trains and Automobiles, one of my favourite Christmas films. My design for Planes, Trains and Automobiles is fixed at 800px wide. Developing a framework I’ll start by using frames to set up the framework for this new website. Frames are individual pages—one for navigation, the other for my content—pulled together to form a frameset. Space is limited on lower-resolution screens, so by using frames I can ensure my navigation always remains visible. I can include any number of frames inside a element. I add two rows to my ; the first is for my navigation and is 50px tall, the second is for my content and will resize to fill any available space. As I don’t want frame borders or any space between my frames, I set frameborder and framespacing attributes to 0: […] Next I add the source of my two frame documents. I don’t want people to be able to resize or scroll my navigation, so I add the noresize attribute to that frame: I do want links from my navigation to open in the content frame, so I give each a name so I can specify where I want links to open: The framework for this website is simple as it contains only two horizontal rows. Should I need a more complex layout, I can nest as many framesets—and as many individual documents—as I need: Letterbox framesets were common way to deal with multiple screen sizes. In a letterbox, the central frameset had a fixed height and width, while the frames on the top, right, bottom, and left expanded to fill any remaining space. Handling older browsers Sadly not every browser supports frames, so I should send a helpful message to people who use older browsers asking them to upgrade. Happily, I can do that using noframes content: <body> <p>This page uses frames, but your browser doesn’t support them. Please upgrade your browser.</p> </body> Forcing someone back into a frame Sometimes, someone may follow a link to a page from a portal or search engine, or they might attempt to open it in a new window or tab. If that page properly belongs inside a , people could easily miss out on other parts of a design. This short script will prevent this happening and because it’s vanilla Javascript, it doesn’t require a library such as jQuery: Laying out my page Before starting my layout, I add a few basic background and colour styles. I must include these attributes in every page on my website: I want absolute control over how people experience my design and don’t want to allow it to stretch, so I first need a which limits the width of my layout to 800px. The align attribute will keep this
in the centre of someone’s screen:
[…]
Although they were developed for displaying tabular information, the cells and rows which make up the element make it ideal for the precise implementation of a design. I need several tables—often nested inside each other—to implement my design. These include tables for a banner and three rows of content:
[…]
[…]
[…]
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The width of the first table—used for my banner—is fixed to match the logo it contains. As I don’t need borders, padding, or spacing between these cells, I use attributes to remove them:
The next table—which contains the largest image, introduction, and a call-to-action—is one of the most complex parts of my design, so I need to ensure its layout is pixel perfect. To do that I add an extra row at the top of this table and fill each of its cells with tiny transparent images: The height and width of these “shims” or “spacers” is only 1px but they will stretch to any size without increasing their weight on the page. This makes them perfect for performant website development. For the hero of this design, I splice up the large image into three separate files and apply each slice as a background to the table cells. I also match the height of those cells to the background images:   […]   I use tables and spacer images throughout the rest of this design to lay out the various types of content with perfect precision. For example, to add a single-pixel border around my two columns of content, I first apply a blue background to an outer table along with 1px of cellspacing, then simply nest an inner table—this time with a white background—inside it:
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Adding details Tables are fabulous tools for laying out a page, but they’re also useful for implementing details on those pages. I can use a table to add a gradient background, rounded corners, and a shadow to the button which forms my “Buy the DVD” call-to-action. First, I splice my button graphic into three slices; two fixed-width rounded ends, plus a narrow gradient which stretches and makes this button responsive. Then, I add those images as backgrounds and use spacers to perfectly size my button:
Buy the DVD
I use those same elements to add details to headlines and lists too. Adding a “bullet” to each item in a list needs only two additional table cells, a circular graphic, and a spacer:
    Directed by John Hughes
Implementing a typographic hierarchy So far I’ve explained how to use frames, tables, and spacers to develop a layout for my content, but what about styling that content? I use elements to change the typeface from the browser’s default to any font installed on someone’s device: Planes, Trains and Automobiles is a comedy film […] To adjust the size of those fonts, I use the size attribute and a value between the smallest (1) and the largest (7) where 3 is the browser’s default. I use a size of 4 for this headline and 2 for the text which follows: Steve Martin An American actor, comedian, writer, producer, and musician. When I need to change the typeface, perhaps from a sans-serif like Arial to a serif like Times New Roman, I must change the value of the face attribute on every element on all pages on my website. NB: I use as many
elements as needed to create space between headlines and paragraphs. View the final result (and especially the source.) My modern day design for Planes, Trains and Automobiles. I can imagine many people reading this and thinking “This is terrible advice because we don’t develop websites like this in 2018.” That’s true. We have the ability to embed any number of web fonts into our products and websites and have far more control over type features, leading, ligatures, and sizes: font-variant-caps: titling-caps; font-variant-ligatures: common-ligatures; font-variant-numeric: oldstyle-nums; Grid has simplified the implementation of even the most complex compound grid down to just a few lines of CSS: body { display: grid; grid-template-columns: 3fr 1fr 2fr 2fr 1fr 3fr; grid-template-rows: auto; grid-column-gap: 2vw; grid-row-gap: 1vh; } Flexbox has made it easy to develop flexible components such as navigation links: nav ul { display: flex; } nav li { flex: 1; } Just one line of CSS can create multiple columns of fluid type: main { column-width: 12em; } CSS Shapes enable text to flow around irregular shapes including polygons: [src*=""main-img""] { float: left; shape-outside: polygon(…); } Today, we wouldn’t dream of using images and a table to add a gradient, rounded corners, and a shadow to a button or link, preferring instead: .btn { background: linear-gradient(#8B1212, #DD3A3C); border-radius: 1em; box-shadow: 0 2px 4px 0 rgba(0,0,0,0.50), inset 0 -1px 1px 0 rgba(0,0,0,0.50); } CSS Custom Properties, feature and media queries, filters, pseudo-elements, and SVG; the list of advances in HTML, CSS, and other technologies goes on. So does our understanding of how best to use them by separating content, structure, presentation, and behaviour. As 2018 draws to a close, we’re certain we know how to design and develop products and websites better than we did at the end of 1998. Strange as it might seem looking back, in 1998 we were also certain our techniques and technologies were the best for the job. That’s why it’s dangerous to believe with absolute certainty that the frameworks and tools we increasingly rely on today—tools like Bootstrap, Bower, and Brunch, Grunt, Gulp, Node, Require, React, and Sass—will be any more relevant in the future than elements, frames, layout tables, and spacer images are today. I have no prediction for what the web will be like twenty years from now. However, I want to believe we’ll build on what we’ve learned during these past two decades about the importance of accessibility, flexibility, and usability, and that the mistakes we made while infatuated by technologies won’t be repeated. Head over to my website if you’d like to read about how I’d implement my design for ‘Planes, Trains and Automobiles’ today.",2018,Andy Clarke,andyclarke,2018-12-23T00:00:00+00:00,https://24ways.org/2018/designing-your-site-like-its-1998/,code 96,Unwrapping the Wii U Browser,"The Wii U was released on 18 November 2012 in the US, and 30 November in the UK. It’s the first eighth generation home console, the first mainstream second-screen device, and it has some really impressive browser specs. Consoles are not just for games now: they’re marketed as complete entertainment solutions. Internet connectivity and browser functionality have gone from a nice-to-have feature in game consoles to a selling point. In Nintendo’s case, they see it as a challenge to design an experience that’s better than browsing on a desktop. Let’s make a browser that users can use on a daily basis, something that can really handle everything we’ve come to expect from a browser and do it more naturally. Sasaki – Iwata Asks on Nintendo.com With 11% of people using console browsers to visit websites, it’s important to consider these devices right from the start of projects. Browsing the web on a TV or handheld console is a very different experience to browsing on a desktop or a mobile phone, and has many usability implications. Console browser testing When I’m testing a console browser, one of the first things I do is run Niels Leenheer’s HTML5 test and Lea Verou’s CSS3 test. I use these benchmarks as a rough comparison of the standards each browser supports. In October, IE9 came out for the Xbox 360, scoring 120/500 in the HTML5 test and 32% in the CSS3 test. The PS Vita also had an update to its browser in recent weeks, jumping from 58/500 to 243/500 in the HTML5 test, and 32% to 55% in the CSS3 test. Manufacturers have been stepping up their game, trying to make their browsing experiences better. To give you an idea of how the Wii U currently compares to other devices, here are the test results of the other TV consoles I’ve tested. I’ve written more in-depth notes on TV and portable console browsers separately. Year of releaseHTML5 scoreCSS3 scoreNotes Wii U2012258/50048%Runs a Netfront browser (WebKit). Wii200689/500Wouldn’t runRuns an Opera browser. PS3200668/50038%Runs a Netfront browser (WebKit). Xbox 3602005120/50032%A browser for the Xbox (IE9) was only recently released in October 2012. The Kinect provides voice and gesture support. There’s also SmartGlass, a second-screen app for platforms including Android and iOS. The Wii U browser is Nintendo’s fifth attempt at a console browser. Based on these tests, it’s already looking promising. Why console browsers used to suck It takes a lot of system memory to run a good browser, and the problem of older consoles is that they don’t have much memory available. The original Nintendo DS needs a memory expansion pack just to run the browser, because the 4MB it has on board isn’t enough. I noticed that even on newer devices, some sites fail to load because the system runs out of memory. The Wii came out six years ago with an Opera browser. Still being used today and with such low resources available, the latest browser features can’t reasonably be supported. There’s also pressure to add features such as tabs, and enable gamers to use the browser while a game is paused. Nintendo’s browser team have the advantage of higher specs to play with on their new console (1GB of memory dedicated to games, 1GB for the system), which makes it easier to support the latest standards. But it’s still a challenge to fit everything in. …even though we have more memory, the amount of memory we can use for the browser is limited compared to a PC, so we’ve worked in ways that efficiently allocates the available memory per tab. To work on this, the experience working on the browser for the Nintendo 3DS system under a limited memory constraint helped us greatly. Sasaki – Iwata Asks on Nintendo.com In the box The Wii U consists of a console unit which plugs into a TV (the first to support HD), and a wireless controller known as a gamepad. The gamepad is a lot bigger than typical TV console controllers, and it has a touchscreen on the front. The touchscreen is resistive, responding to pressure rather than electrical current. It’s intended to be used with a stylus (provided) but fingers can be used. It might look a bit like one, but the gamepad isn’t a portable console designed to be taken out like the PS Vita. The gamepad can be used as a standalone screen with the TV switched off, as long as it’s within range of the console unit – it basically piggybacks off it. It’s surprisingly lightweight for its size. It has a wealth of detectors including 9-axis control. Sensors wake the device from sleep when it’s picked up. There’s also a camera on the front, and a headphone port and speakers, with audio coming through both the TV and the gamepad giving a surround sound feel. Up to six tabs can be opened at once, and the browser can be used while games are paused. There’s a really nice little feature here – the current game’s name is saved as a search option, so it’s really quick to look up contextual content such as walk-throughs. Controls Only one gamepad can be used to control the browser, but if there are Wiimotes connected, they can be used as pointers. This doesn’t let the user do anything except point (they each get a little hand icon with a number on it displayed on the screen), but it’s interesting that multiple people can be interacting with a site at once. See a bigger version The gamepad can also be used as a simple TV remote control, with basic functions such as bringing up the programme guide, adjusting volume and changing channel. I found the simplified interface much more usable than a full-featured remote control. I’m used to scrolling being sluggish on consoles, but the Wii U feels almost as snappy as a desktop browser. Sites load considerably faster compared with others I’ve tested. Tilt-scroll Holding down ZL and ZR while tilting the screen activates an Instapaper-style tilt to scroll for going up and down the page quickly, useful for navigating very long pages. Second screen The TV mirrors most of what’s on the gamepad, although the TV screen just displays the contents of the browser window, while the gamepad displays the site along with the browser toolbar. When the user with the gamepad is typing, the keyboard is hidden from the TV screen – there’s just a bit of text at the top indicating what’s happening on the gamepad. Pressing X draws an on-screen curtain over the TV, hiding the content that’s on the gamepad from the TV. Pressing X again opens the curtains, revealing what’s on the gamepad. Holding the button down plays a drumroll before it’s released and the curtains are opened. I can imagine this being used in meetings as a fun presentation tool. In a sense, browsing is a personal activity, but you get the idea that people will be coming and going through the room. When I first saw the curtain function, it made a huge impression on me. I walked around with it all over the company saying, “They’ve really come up with something amazing!” Iwata – Iwata Asks on Nintendo.com Text Writing text Unlike the capacitive screens on smartphones, the Wii U’s resistive screen needs to be pressed harder than you’re probably used to for registering a touch event. The gamepad screen is big, which makes it much easier to type on this device than other handheld consoles, even without the stylus. It’s still more fiddly than a full-sized keyboard though. When you’re designing forms, consider the extra difficulty console users experience. Although TV screens are physically big, they are typically viewed from further away than desktop screens. This makes readability an issue, so Nintendo have provided not one, but four ways to zoom in and out: Double-tapping on the screen. Tapping the on-screen zoom icons in the browser toolbar. Pressing the + and - buttons on the device. Moving the right analogue stick up and down. As well as making it easy to zoom in and out, Nintendo have done a few other things to improve the reading experience on the TV. System font One thing you’ll notice pretty quickly is that the browser lacks all the fonts we’re used to falling back to. Serif fonts are replaced with the system’s sans-serif font. I couldn’t get Typekit’s font loading method to work but Fontdeck, which works slightly differently, does display custom fonts. The system font has been optimised for reading at a distance and is easy to distinguish because the lowercase e has a quirky little tilt. Don’t lose :focus Using the D-pad to navigate is similar to using a keyboard. Individual links are focused on, with a blue outline drawn around them. The recently redesigned An Event Apart site is an example that improves the experience for keyboard and D-pad users. They’ve added a yellow background colour to links on focus. It feels nicer than the default blue outline on its own. Media This year, television overtook PCs as the primary way to watch online video content. TV is the natural environment for video, and 42% of online TVs in the US are connected to the internet via a console. Unfortunately, the