rowid,title,contents,year,author,author_slug,published,url,topic 227,A Contentmas Epiphany,"The twelve days of Christmas fall between 25 December, Christmas Day, and 6 January, the Epiphany of the Kings. Traditionally, these have been holidays and a lot of us still take a good proportion of these days off. Equally, a lot of us have a got a personal site kicking around somewhere that we sigh over and think, “One day I’ll sort you out!” Why not take this downtime to give it a big ol’ refresh? I know, good idea, huh? HEY WAIT! WOAH! NO-ONE’S TOUCHING PHOTOSHOP OR DOING ANY CSS FANCYWORK UNTIL I’M DONE WITH YOU! Be honest, did you immediately think of a sketch or mockup you have tucked away? Or some clever little piece of code you want to fiddle with? Now ask yourself, why would you start designing the container if you haven’t worked out what you need to put inside? Anyway, forget the content strategy lecture; I haven’t given you your gifts yet. I present The Twelve Days of Contentmas! This is a simple little plan to make sure that your personal site, blog or portfolio is not just looking good at the end of these twelve days, but is also a really useful repository of really useful content. WARNING KLAXON: There are twelve parts, one for each day of Christmas, so this is a lengthy article. I’m not expecting anyone to absorb this in one go. Add to Instapaper. There is no TL;DR for this because it’s a multipart process, m’kay? Even so, this plan of mine cuts corners on a proper applied strategy for content. You might find some aspects take longer than the arbitrary day I’ve assigned. And if you apply this to your company-wide intranet, I won’t be held responsible for the mess. That said, I encourage you to play along and sample some of the practical aspects of organising existing content and planning new content because it is, honestly, an inspiring and liberating process. For one thing, you get to review all the stuff you have put out for the world to look at and see what you could do next. This always leaves me full of ideas on how to plug the gaps I’ve found, so I hope you are similarly motivated come day twelve. Let’s get to it then, shall we? On the first day of Contentmas, Relly gave to me: 1. A (partial) content inventory I’m afraid being a site owner isn’t without its chores. With great power comes great responsibility and all that. There are the domain renewing, hosting helpline calls and, of course, keeping on top of all the content that you have published. If you just frowned a little and thought, “Well, there’s articles and images and… stuff”, then I’d like to introduce you to the idea of a content inventory. A content inventory is a list of all your content, in a simple spreadsheet, that allows you to see at a glance what is currently on your site: articles; about me page; contact form, and so on. You add the full URL so that you can click directly to any page listed. You add a brief description of what it is and what tags it has. In fact, I’ll show you. I’ve made a Google Docs template for you. Sorry, it isn’t wrapped. Does it seem like a mammoth task? Don’t feel you have to do this all in one day. But do do it. For one thing, looking back at all the stuff you’ve pushed out into the world gives you a warm fuzzy feeling which keeps the heating bill down. Grab a glass of mulled cider and try going month-by-month through your blog archives, or project-by-project through your portfolio. Do a little bit each day for the next twelve days and you’ll have done something awesome. The best bit is that this exploration of your current content helps you with the next day’s task. Bonus gift: for more on content auditing and inventory, check out Jeff Veen’s article on just this topic, which is also suitable for bigger business sites too. On the second day of Contentmas, Relly gave to me: 2. Website loves Remember when you were a kid, you’d write to Santa with a wish list that would make your parents squirm, because your biggest hope for your stocking would be either impossible or impossibly expensive. Do you ever get the same thing now as a grown-up where you think, “Wouldn’t it be great if I could make a video blog every week”, or “I could podcast once a month about this”, and then you push it to the back of your mind, assuming that you won’t have time or you wouldn’t know what to talk about anyway? True fact: content doesn’t just have to be produced when we are so incensed that we absolutely must blog about a topic. Neither does it have to be a drain to a demanding schedule. You can plan for it. In fact, you’re about to. So, today, get a pen and a notebook. Move away from your computer. My gift to you is to grab a quiet ten minutes between turkey sandwiches and relatives visiting and give your site some of the attention it deserves for 2011. What would you do with your site if you could? I don’t mean what would you do purely visually – although by all means note those things down too – but to your site as a whole. Here are some jumping off points: Would you like to individually illustrate and design some of your articles? What about a monthly exploration of your favourite topic through video or audio? Who would you like to collaborate with? What do you want your site to be like for a user? What tone of voice would you like to use? How could you use imagery and typography to support your content? What would you like to create content about in the new year? It’s okay if you can’t do these things yet. It’s okay to scrub out anything where you think, “Nah, never gonna happen.” But do give some thought to what you might want to do next. The best inspiration for this comes from what you’ve already done, so keep on with that inventory. Bonus gift: a Think Vitamin article on podcasting using Skype, so you can rope in a few friends to join in, too. On the third day of Contentmas, Relly gave to me: 3. Red pens Shock news, just in: the web is not print! One of the hardest things as a writer is to reach the point where you say, “Yeah, okay, that’s it. I’m done” and send off your beloved manuscript or article to print. I’m convinced that if deadlines didn’t exist, nothing would get finished. Why? Well, at the point you hand it over to the publishing presses, you can make no more changes. At best, you can print an erratum or produce an updated second edition at a later date. And writers love to – no, they live to – tweak their creations, so handing them over is quite a struggle. Just one more comma and… Online, we have no such constraints. We can edit, correct, test, tweak, twiddle until we’re blooming sick of it. Our red pens never run out of ink. It is time for you to run a more critical eye over your content, especially the stuff already published. Relish in the opportunity to change stuff on the fly. I am not so concerned by blog articles and such (although feel free to apply this concept to those, too), but mainly by your more concrete content: about pages; contact pages; home page navigation; portfolio pages; 404 pages. Now, don’t go running amok with the cut function yet. First, put all these evergreen pages into your inventory. In the notes section, write a quick analysis of how useful this copy is. Example questions: Is your contact page up-to-date? Does your about page link to the right places? Is your portfolio current? Does your 404 page give people a way to find what they were looking for? We’ll come back to this in a few days once we have a clearer idea of how to improve our content. Bonus gift: the audio and slides of a talk I gave on microcopy and 404 pages at @media WebDirections last year. On the fourth day of Contentmas, Relly gave to me: 4. Stalling nerds Actually, I guess more accurately this is something I get given a lot. Designers and developers particularly can find a million ways to extract themselves from the content of a site but, as the site owner, and this being your personal playground and all, you mustn’t. You actually can’t, sorry. But I do understand that at this point, ‘sorting out your site’ suddenly seems a lot less exciting, especially if you are a visually-minded person and words and lists aren’t really your thing. So far, there has been a lot of not-very-exciting exercises in planning, and there’s probably a nice pile of DVDs and video games that you got from Santa worth investigating. Stay strong my friend. By now, you have probably hit upon an idea of some sort you are itching to start on, so for every half-hour you spend doing inventory, gift yourself another thirty minutes to play with that idea. Bonus gift: the Pomodoro Technique. Take one kitchen timer and a to-do list and see how far you can go. On the fifth day of Contentmas, Relly gave to me: 5. Golden rules Here are some guidelines for writing online: Make headlines for tutorials and similar content useful and descriptive; use a subheading for any terrible pun you want to work in. Create a broad opening paragraph that addresses what your article is about. Part of the creative skill in writing is to do this in a way that both informs the reader and captures their attention. If you struggle with this, consider a boxout giving a summary of the article. Use headings to break up chunks of text and allow people to scan. Most people will have a scoot about an article before starting at the beginning to give it a proper read. These headings should be equal parts informative and enticing. Try them out as questions that might be posed by the reader too. Finish articles by asking your reader to take an affirmative action: subscribe to your RSS feed; leave a comment (if comments are your thing – more on that later); follow you on Twitter; link you to somewhere they have used your tutorial or code. The web is about getting excited, making things and sharing with others, so give your readers the chance to do that. For portfolio sites, this call to action is extra important as you want to pick up new business. Encourage people to e-mail you or call you – don’t just rely on a number in the footer or an e-mail link at the top. Think up some consistent calls-to-action you can use and test them out. So, my gift to you today is a simplified page table for planning out your content to make it as useful as possible. Feel free to write a new article or tutorial, or work on that great idea from yesterday and try out these guidelines for yourself. It’s a simple framework – good headline; broad opening; headings to break up volume; strong call to action – but it will help you recognise if what you’ve written is in good shape to face the world. It doesn’t tell you anything about how to create it – that’s your endeavour – but it does give you a start. No more staring at a blank page. Bonus gift: okay, you have to buy yourself this one, but it is the gift that keeps on giving: Ginny Reddish’s Letting Go of the Words – the hands down best guide to web writing there is, with a ton of illustrative examples. On the sixth day of Contentmas, Relly gave to me: 6. Foundation-a-laying Yesterday, we played with a page table for articles. Today, we are going to set the foundations for your new, spangly, spruced up, relaunched site (for when you’re ready, of course). We’ve checked out what we’ve got, we’ve thought about what we’d like, we have a wish list for the future. Now is the time for a small reality check. Be realistic with yourself. Can you really give your site some attention every day? Record a short snippet of audio once a week? A photo diary post once a month? Look back at the wish list you made. What can you do? What can you aim for? What just isn’t possible right now? As much as we’d all love to be producing a slick video podcast and screencast three times a week, it’s better to set realistic expectations and work your way up. Where does your site sit in your online world? Do you want it to be the hub of all your social interactions, a lifestream, a considered place of publication or a free for all? Do you want to have comments (do you have the personal resource to monitor comments?) or would you prefer conversation to happen via Twitter, Facebook or not at all? Does this apply to all pages, posts and content types or just some? Get these things straight in your head and it’s easier to know what sort of environment you want to create and what content you’ll need to sustain it. Get your notebook again and think about specific topics you’d like to cover, or aspects of a project you want to go into more, and how you can go ahead and do just that. A good motivator is to think what you’ll get out of doing it, even if that is “And I’ll finally show the poxy $whatever_community that my $chosen_format is better than their $other_format.” What topics have you really wanted to get off your chest? Look through your inventory again. What gaps are there in your content just begging to be filled? Today, you’re going to give everyone the gift of your opinion. Find one of those things where someone on the internet is wrong and create a short but snappy piece to set them straight. Doesn’t that feel good? Soon you’ll be able to do this in a timely manner every time someone is wrong on the internet! Bonus gift: we’re halfway through, so I think something fun is in order. How about a man sledding naked down a hill in Brighton on a tea tray? Sometimes, even with a whole ton of content planning, it’s the spontaneous stuff that is still the most fun to share. On the seventh day of Contentmas, Relly gave to me: 7. Styles-a-guiding Not colour style guides or brand style guides or code style guides. Content style guides. You could go completely to town and write yourself a full document defining every aspect of your site’s voice and personality, plus declaring your view on contracted phrases and the Oxford comma, but this does seem a tad excessive. Unless you’re writing an entire site as a fictional character, you probably know your own voice and vocabulary better than anyone. It’s in your head, after all. Instead, equip yourself with a good global style guide (I like the Chicago Manual of Style because I can access it fully online, but the Associated Press (AP) Stylebook has a nifty iPhone app and, if I’m entirely honest, I’ve found a copy of Eats, Shoots and Leaves has set me right on all but the most technical aspects of punctuation). Next, pick a good dictionary and bookmark thesaurus.com. Then have a go at Kristina Halvorson’s ‘Voice and Tone’ exercise from her book Content Strategy for the Web, to nail down what you’d like your future content to be like: To introduce the voice and tone qualities you’re [looking to create], a good approach is to offer contrasting values. For example: Professional, not academic. Confident, not arrogant. Clever, not cutesy. Savvy, not hipster. Expert, not preachy. Take a look around some of your favourite sites and examine the writing and stylistic handling of content. What do you like? What do you want to emulate? What matches your values list? Today’s gift to you is an idea. Create a ‘swipe file’ through Evernote or Delicious and save all the stuff you come across that, regardless of topic, makes you think, “That’s really cool.” This isn’t the same as an Instapaper list you’d like to read. This is stuff you have read or have seen that is worth looking at in closer detail. Why is it so good? What is the language and style like? What impact does the typography have? How does the imagery work to enhance the message? This isn’t about creating a personal brand or any such piffle. It’s about learning to recognise how good content works and how to create something awesome yourself. Obviously, your ideas are brilliant, so take the time to understand how best to spring them on the unsuspecting public for easier world domination. Bonus gift: a nifty style guide is a must when you do have to share content creation duties with others. Here is Leeds University’s publicly available PDF version for you to take a gander at. I especially like the Rationale sections for chopping off dissenters at the knees. On the eighth day of Contentmas, Relly gave to me: 8. Times-a-making You have an actual, real plan for what you’d like to do with your site and how it is going to sound (and probably some ideas on how it’s going to look, too). I hope you are full of enthusiasm and Getting Excited To Make Things. Just before we get going and do exactly that, we are going to make sure we have made time for this creative outpouring. Have you tried to blog once a week before and found yourself losing traction after a month or two? Are there a couple of podcasts lurking neglected in your archives? Whereas half of the act of running is showing up for training, half of creating is making time rather than waiting for it to become urgent. It’s okay to write something and set a date to come back to it (which isn’t the same as leaving it to decompose in your drafts folder). Putting a date in your calendar to do something for your site means that you have a forewarning to think of a topic to write about, and space in your schedule to actually do it. Crucially, you’ve actually made some time for this content lark. To do this, you need to think about how long it takes to get something out of the door/shipped/published/whatever you want to call it. It might take you just thirty minutes to record a podcast, but also a further hour to research the topic beforehand and another hour to edit and upload the clips. Suddenly, doing a thirty minute podcast every day seems a bit unlikely. But, on the flipside, it is easy to see how you could schedule that in three chunks weekly. Put it in your calendar. Do it, publish it, book yourself in for the next week. Keep turning up. Today my gift to you is the gift of time. Set up your own small content calendar, using your favourite calendar system, and schedule time to play with new ways of creating content, time to get it finished and time to get it on your site. Don’t let good stuff go to your drafts folder to die of neglect. Bonus gift: lots of writers swear by the concept of ‘daily pages’. That is, churning out whatever is in your head to see if there is anything worth building upon, or just to lose the grocery list getting in the way. 750words.com is a site built around this concept. Go have a play. On the ninth day of Contentmas, Relly gave to me: 9. Copy enhancing An incredibly radical idea for day number nine. We are going to look at that list of permanent pages you made back on day three and rewrite the words first, before even looking at a colour palette or picking a font! Crazy as it sounds, doing it this way round could influence your design. It could shape the imagery you use. It could affect your choice of typography. IMAGINE THE POSSIBILITIES! Look at the page table from day five. Print out one for each of your homepage, about page, contact page, portfolio, archive, 404 page or whatever else you have. Use these as a place to brainstorm your ideas and what you’d like each page to do for your site. Doodle in the margin, choose words you think sound fun to say, daydream about pictures you’d like to use and colours you think would work, but absolutely, completely and utterly fill in those page tables to understand how much (or how little) content you’re playing with and what you need to do to get to ‘launch’. Then, use them for guidance as you start to write. Don’t skimp. Don’t think that a fancy icon of an envelope encourages people to e-mail you. Use your words. People get antsy at this bit. Writing can be hard work and it’s easy for me to say, “Go on and write it then!” I know this. I mean, you should see the faces I pull when I have to do anything related to coding. The closest equivalent would be when scientists have to stick their hands in big gloves attached to a glass box to do dangerous experiments. Here’s today’s gift, a little something about writing that I hope brings you comfort: To write something fantastic you almost always have to write a rubbish draft first. Now, you might get lucky and write a ‘good enough’ draft first time and that’s fab – you’ve cut some time getting to ‘fantastic’. If, however, you’ve always looked at your first attempt to write more than the bare minimum and sighed in despair, and resigned yourself to adding just a title, date and a screenshot, be cheered because you have taken the first step to being able to communicate with clarity, wit and panache. Keep going. Look at writing you admire and emulate it. Think about how you will lovingly design those words when they are done. Know that you can go back and change them. Check back with your page table to keep you on track. Do that first draft. Bonus gift: becoming a better writer helps you to explain design concepts to clients. On the tenth day of Contentmas, Relly gave to me: 10. Ideas for keeping Hurrah! You have something down on paper, ready to start evolving your site around it. Here’s where the words and visuals and interaction start to come together. Because you have a plan, you can think ahead and do things you wouldn’t be able to pull together otherwise. How about finding a fresh-faced stellar illustrator on Dribbble to create you something perfect to pep up your contact page or visualize your witty statement on statements of work. A List Apart has been doing it for years and it hasn’t worked out too badly for them, has it? What about spending this month creating a series of introductory tutorials on a topic, complete with screencasts and audio and give them a special home on your site? How about putting in some hours creating a glorious about me page, with a biography, nice picture, and where you spend your time online? You could even do the web equivalent of getting up in the attic and sorting out your site’s search to make it easier to find things in your archives. Maybe even do some manual recommendations for relevant content and add them as calls to action. How about writing a few awesome case studies with individual screenshots of your favourite work, and creating a portfolio that plays to your strengths? Don’t just rely on the pretty pictures; use your words. Otherwise no-one understands why things are the way they are on that screenshot and BAM! you’ll be judged on someone else’s tastes. (Elliot has a head start on you for this, so get to it!) Do you have a serious archive of content? What’s it like being a first-time visitor to your site? Could you write them a guide to introduce yourself and some of the most popular stuff on your site? Ali Edwards is a massively popular crafter and every day she gets new visitors who have found her multiple papercraft projects on Flickr, Vimeo and elsewhere, so she created a welcome guide just for them. What about your microcopy? Can you improve on your blogging platform’s defaults for search, comment submission and labels? I’ll bet you can. Maybe you could plan a collaboration with other like-minded souls. A week of posts about the more advanced wonders of HTML5 video. A month-long baton-passing exercise in extolling the virtues of IE (shut up, it could happen!). Just spare me any more online advent calendars. Watch David McCandless’s TED talk on his jawdropping infographic work and make something as awesome as the Billion Dollar O Gram. I dare you. Bonus gift: Grab a copy of Brian Suda’s Designing with Data, in print or PDF if Santa didn’t put one in your stocking, and make that awesome something with some expert guidance. On the eleventh day of Contentmas, Relly gave to me: 11. Pixels pushing Oh, go on then. Make a gorgeous bespoke velvet-lined container for all that lovely content. It’s proper informed design now, not just decoration. Mr. Zeldman says so. Bonus gift: I made you a movie! If books were designed like websites. On the twelfth day of Contentmas, Relly gave to me: 12. Delighters delighting The Epiphany is upon us; your site is now well on its way to being a beautiful, sustainable hub of content and you have a date in your calendar to help you keep that resolution of blogging more. What now? Keep on top of your inventory. One day it will save your butt, I promise. Keep making a little bit of time regularly to create something new: an article; an opinion piece; a small curation of related links; a photo diary; a new case study. That’s easier than an annual content bootcamp for sure. And today’s gift: look for ways to play with that content and make something a bit special. Stretch yourself a little. It’ll be worth it. Bonus gift: Paul Annett’s presentation on Ooh, that’s clever: Delighters in design from SxSW 09. All my favourite designers and developers have their own unique styles and touches. It’s what sets them apart. My very, very favourites have an eloquence and expression that they bring to their sites and to their projects. I absolutely love to explore a well-crafted, well-written site – don’t we all? I know the time it takes. I appreciate the time it takes. But the end results are delicious. Do please share your spangly, refreshed sites with me in the comments. Catch me on Twitter, I’m @RellyAB, and I’ve been your host for these Twelve Days of Contentmas.",2010,Relly Annett-Baker,rellyannettbaker,2010-12-21T00:00:00+00:00,https://24ways.org/2010/a-contentmas-epiphany/,content 48,A Holiday Wish,"A friend and I were talking the other day about why clients spend more on toilet cleaning than design, and how the industry has changed since the mid-1990s, when we got our starts. Early in his career, my friend wrote a fine CSS book, but for years he has called himself a UX designer. And our conversation got me thinking about how I reacted to that title back when I first started hearing it. “Just what this business needs,” I said to myself, “another phony expert.” Okay, so I was wrong about UX, but my touchiness was not altogether unfounded. In the beginning, our industry was divided between freelance jack-of-all-trade punks, who designed and built and coded and hosted and Photoshopped and even wrote the copy when the client couldn’t come up with any, and snot-slick dot-com mega-agencies that blew up like Alice and handed out titles like impoverished nobles in the years between the world wars. I was the former kind of designer, a guy who, having failed or just coasted along at a cluster of other careers, had suddenly, out of nowhere, blossomed into a web designer—an immensely curious designer slash coder slash writer with a near-insatiable lust to shave just one more byte from every image. We had modems back then, and I dreamed in sixteen colors. My source code was as pretty as my layouts (arguably prettier) and I hoovered up facts and opinions from newsgroups and bulletin boards as fast as any loudmouth geek could throw them. It was a beautiful life. But soon, too soon, the professional digital agencies arose, buying loft buildings downtown, jacking in at T1 speeds, charging a hundred times what I did, and communicating with their clients in person, in large artfully bedecked rooms, wearing hand-tailored Barney’s suits and bringing back the big city bullshit I thought I’d left behind when I quit advertising to become a web designer. Just like the big bad ad agencies of my early career, the new digital agencies stocked every meeting with a totem pole worth of ranks and titles. If the client brought five upper middle managers to the meeting, the agency did likewise. If fifteen stakeholders got to ask for a bigger logo, fifteen agency personnel showed up to take notes on the percentage of enlargement required. But my biggest gripe was with the titles. The bigger and more expensive the agency, the lousier it ran with newly invented titles. Nobody was a designer any more. Oh, no. Designer, apparently, wasn’t good enough. Designer was not what you called someone you threw that much money at. Instead of designers, there were user interaction leads and consulting middleware integrators and bilabial experience park rangers and you name it. At an AIGA Miami event where I was asked to speak in the 1990s, I once watched the executive creative director of the biggest dot-com agency of the day make a presentation where he spent half his time bragging that the agency had recently shaved down the number of titles for people who basically did design stuff from forty-six to just twenty-three—he presented this as though it were an Einsteinian coup—and the other half of his time showing a film about the agency’s newly opened branch in Oslo. The Oslo footage was shot in December. I kept wondering which designer in the audience who lived in the constant breezy balminess of Miami they hoped to entice to move to dark, wintry Norway. But I digress. Shortly after I viewed this presentation, the dot-com world imploded, brought about largely by the euphoric excess of the agencies and their clients. But people still needed websites, and my practice flourished—to the point where, in 1999, I made the terrifying transition from guy in his underwear working freelance out of his apartment to head of a fledgling design studio. (Note: you never stop working on that change.) I had heard about experience design in the 1990s, but assumed it was a gig for people who only knew one font. But sometime around 2004 or 2005, among my freelance and small-studio colleagues, like a hobbit in the Shire, I began hearing whispers in the trees of a new evil stirring. The fires of Mordor were burning. Web designers were turning in their HTML editing tools and calling themselves UXers. I wasn’t sure if they pronounced it “uck-sir,” or “you-ex-er,” but I trusted their claims to authenticity about as far as I trusted the actors in a Doctor Pepper commercial when they claimed to be Peppers. I’m an UXer, you’re an UXer, wouldn’t you like to be an UXer too? No thanks, said I. I still make things. With my hands. Such was my thinking. I may have earned an MFA at the end of some long-past period of soul confusion, but I have working-class roots and am profoundly suspicious of, well, everything, but especially of anything that smacks of pretense. I got exporting GIFs. I didn’t get how white papers and bullet points helped anybody do anything. I was wrong. And gradually I came to know I was wrong. And before other members of my tribe embraced UX, and research, and content strategy, and the other airier consultant services, I was on board. It helped that my wife of the time was a librarian from Michigan, so I’d already bought into the cult of information architecture. And if I wasn’t exactly the seer who first understood how borderline academic practices related to UX could become as important to our medium and industry as our craft skills, at least I was down a lot faster than Judd Apatow got with feminism. But I digress. I love the web and all the people in it. Today I understand design as a strategic practice above all. The promise of the web, to make all knowledge accessible to all people, won’t be won by HTML5, WCAG 2, and responsive web design alone. We are all designers. You may call yourself a front-end developer, but if you spend hours shaving half-seconds off an interaction, that’s user experience and you, my friend, are a designer. If the client asks, “Can you migrate all my old content to the new CMS?” and you answer, “Of course we can, but should we?”, you are a designer. Even our users are designers. Think about it. Once again, as in the dim dumb dot-com past, we seem to be divided by our titles. But, O, my friends, our varied titles are only differing facets of the same bright gem. Sisters, brothers, we are all designers. Love on! Love on! And may all your web pages, cards, clusters, clumps, asides, articles, and relational databases be bright.",2014,Jeffrey Zeldman,jeffreyzeldman,2014-12-18T00:00:00+00:00,https://24ways.org/2014/a-holiday-wish/,ux 213,Accessibility Through Semantic HTML,"Working on Better, a tracker blocker, I spend an awful lot of my time with my nose in other people’s page sources. I’m mostly there looking for harmful tracking scripts, but often notice the HTML on some of the world’s most popular sites is in a sad state of neglect. What does neglected HTML look like? Here’s an example of the markup I found on a news site just yesterday. There’s a bit of text, a few links, and a few images. But mostly it’s div elements.
Some text more text
divs and spans, why do we use them so much? While I find tracking scripts completely inexcusable, I do understand why people write HTML like the above. As developers, we like to use divs and spans as they’re generic elements. They come with no associated default browser styles or behaviour except that div displays as a block, and span displays inline. If we make our page up out of divs and spans, we know we’ll have absolute control over styles and behaviour cross-browser, and we won’t need a CSS reset. Absolute control may seem like an advantage, but there’s a greater benefit to less generic, more semantic elements. Browsers render semantic elements with their own distinct styles and behaviours. For example, button looks and behaves differently from a. And ul is different from ol. These defaults are shortcuts to a more usable and accessible web. They provide consistent and well-tested components for common interactions. Semantic elements aid usability A good example of how browser defaults can benefit the usability of an element is in the as a popover-style menu. On a touchscreen, Safari overlays the same menu over the lower half of the screen as a “picker view.” Option menu in Safari on macOS. Option menu picker in Safari on iOS. The iOS picker is a much better experience than struggling to pick from a complicated interface inside the page. The menu is shown more clearly than in the confined space on the page, which makes the options easier to read. The required swipe and tap gestures are consistent with the rest of the operating system, making the expected interaction easier to understand. The whole menu is scaled up, meaning the gestures don’t need such fine motor control. Good usability is good accessibility. When we choose to use a div or span over a more semantic HTML element, we’re also doing hard work the browser could be doing for us. We don’t need to tie ourselves in knots making a custom div into a keyboard navigable option menu. Using select passes the bulk of the responsibility over to the browser.  Letting the browser do most of the work is also more future-friendly. More devices, with different expected interactions, will be released in the future. When that happens, the devices’ browsers can adapt our sites according to those interactions. Then we can spend our time doing something more fun than rewriting cross-browser JavaScript for each new device. HTML’s impact on accessibility Assistive technology also uses semantic HTML to understand how best to convey each element to its user. For screen readers Semantic HTML gives context to screen readers. Screen readers are a type of assistive technology that reads the content of the screen to the person using it. All sites have a linear page source. Sighted visitors can use visual cues on the page to navigate to their desired content in a non-linear fashion. As screen readers output audio (and sometimes braille), those visual cues aren’t usable in the same way. Screen readers provide alternative means of navigation, enabling people to jump between different types of content, such as links, forms, headings, lists, and paragraphs. If all our content is marked up using divs and spans, we’re not giving screen readers a chance to index the valuable content. For keyboard navigation Keyboard-only navigation is also aided by semantic HTML. Forms, option menus, navigation, video, and audio are particularly hard for people relying on a keyboard to access. For instance, option menus and navigation can be very fiddly if you need to use a mouse to hover a menu open and move to select the desired item at the same time.  Again, we can leave much of the interaction to the browser through semantic HTML. Semantic form elements can convey if a check box has been checked, or which label is associated with which input field. These default behaviours can make the difference between a person being able to use a form or leaving the site out of frustration. Did I convince you yet? I hope so. Let’s finish with some easy guidelines to follow. 1. Use the most semantic HTML element for the job When you reach for a div, first check if there’s a better element to do the job. What is the role of that element? How should a person be interacting with the element? Are you using class names like nav, header, or main? There are HTML5 elements for those sections! Using specific elements can also make writing CSS simpler, and ensure a consistent design with minimal effort. 2. Separate structure and style Don’t choose HTML elements based on how they’re styled in your CSS. Nowadays, common practice is to use class names rather than elements for CSS selectors. You’re unlikely to wrap all your page content in an

element because you want all the text to be big and bold. Still, it can be easy to choose an HTML element because it will be the easiest to style. Focusing on content without style will help us choose the most semantic HTML element without that temptation. For example, you could add a class of .btn to a div to make it look like a button. But we all know that only a button will really behave like a button. 3. Use progressive enhancement for enhanced functionality Airbnb and Groupon recently proved we’re not past the laziness of “this site only works in X browser.” Baffling disregard for the open web aside, making complex interactive experiences work cross-browser and cross-device is not easy. We can use progressive enhancement to layer fancy or unsupported features on top of a baseline “it works” experience.  We should build the baseline experience on a foundation of accessible, semantic HTML. Then, if you really want to add a specific feature for a proprietary browser, you can layer that on top, without breaking the underlying experience. 4. Test your work Validators are always valuable for checking the browser will be able to correctly interpret your markup. Document outline checkers can be valuable for testing your structure, but be aware that the HTML5 document outline is not actually implemented in browsers. Once you’ve got something resembling a web page, test the experience! Ensure that semantic HTML element you chose looks and behaves in a predictable manner consistent with its use across the web. Test cross-browser, test cross-device, and test with assistive technology. Testing with assistive technology is not as expensive as it used to be, you can even use your smartphone for testing on iOS and Android. Your visitors will thank you! Further reading Accessibility For Everyone by Laura Kalbag HTML5 Doctor HTML5 Accessibility An overview of HTML5 Semantics HTML reference on MDN  Heydon Pickering’s Inclusive Design Checklist The Paciello Group’s Inclusive Design Principles",2017,Laura Kalbag,laurakalbag,2017-12-15T00:00:00+00:00,https://24ways.org/2017/accessibility-through-semantic-html/,code 125,Accessible Dynamic Links,"Although hyperlinks are the soul of the World Wide Web, it’s worth using them in moderation. Too many links becomes a barrier for visitors navigating their way through a page. This difficulty is multiplied when the visitor is using assistive technology, or is using a keyboard; being able to skip over a block of links doesn’t make the task of finding a specific link any easier. In an effort to make sites easier to use, various user interfaces based on the hiding and showing of links have been crafted. From drop-down menus to expose the deeper structure of a website, to a decluttering of skip links so as not to impact design considerations. Both are well intentioned with the aim of preserving a good usability experience for the majority of a website’s audience; hiding the real complexity of a page until the visitor interacts with the element. When JavaScript is not available The modern dynamic link techniques rely on JavaScript and CSS, but regardless of whether scripting and styles are enabled or not, we should consider the accessibility implications, particularly for screen-reader users, and people who rely on keyboard access. In typical web standards-based drop-down navigation implementations, the rough consensus is that the navigation should be structured as nested lists so when JavaScript is not available the entire navigation map is available to the visitor. This creates a situation where a visitor is faced with potentially well over 50 links on every page of the website. Keyboard access to such structures is frustrating, there’s far too many options, and the method of serially tabbing through each link looking for a specific one is tedious. Instead of offering the visitor an indigestible chunk of links when JavaScript is not available, consider instead having the minimum number of links on a page, and when JavaScript is available bringing in the extra links dynamically. Santa Chris Heilmann offers an excellent proof of concept in making Ajax navigation optional. When JavaScript is enabled, we need to decide how to hide links. One technique offers a means of comprehensively hiding links from keyboard users and assistive technology users. Another technique allows keyboard and screen-reader users to access links while they are hidden, and making them visible when reached. Hiding the links In JavaScript enhanced pages whether a link displays on screen depends on a certain event happening first. For example, a visitor needs to click a top-level navigation link that makes a set of sub-navigation links appear. In these cases, we need to ensure that these links are not available to any user until that event has happened. The typical way of hiding links is to style the anchor elements, or its parent nodes with display: none. This has the advantage of taking the links out of the tab order, so they are not focusable. It’s useful in reducing the number of links presented to a screen-reader or keyboard user to a minimum. Although the links are still in the document (they can be referenced and manipulated using DOM Scripting), they are not directly triggerable by a visitor. Once the necessary event has happened, like our visitor has clicked on a top-level navigation link which shows our hidden set of links, then we can display the links to the visitor and make them triggerable. This is done simply by undoing the display: none, perhaps by setting the display back to block for block level elements, or inline for inline elements. For as long as this display style remains, the links are in the tab order, focusable by keyboard, and triggerable. A common mistake in this situation is to use visibility: hidden, text-indent: -999em, or position: absolute with left: -999em to position these links off-screen. But all of these links remain accessible via keyboard tabbing even though the links remain hidden from screen view. In some ways this is a good idea, but for hiding sub-navigation links, it presents the screen-reader user and keyboard user with too many links to be of practical use. Moving the links out of sight If you want a set of text links accessible to screen-readers and keyboard users, but don’t want them cluttering up space on the screen, then style the links with position: absolute; left: -999em. Links styled this way remain in the tab order, and are accessible via keyboard. (The position: absolute is added as a style to the link, not to a parent node of the link – this will give us a useful hook to solve the next problem). a.helper { position: absolute; left: -999em; } One important requirement when displaying links off-screen is that they are visible to a keyboard user when they receive focus. Tabbing on a link that is not visible is a usability mudpit, since the visitor has no visible cue as to what a focused link will do, or where it will go. The simple answer is to restyle the link so that it appears on the screen when the hidden link receives focus. The anchor’s :focus pseudo-class is a logical hook to use, and with the following style repositions the link onscreen when it receives the focus: a.helper:focus, a.helper.focus { top: 0; left: 0; } This technique is useful for hiding skip links, and options you want screen-reader and keyboard users to use, but don’t want cluttering up the page. Unfortunately Internet Explorer 6 and 7 don’t support the focus pseudo-class, which is why there’s a second CSS selector a.helper.focus so we can use some JavaScript to help out. When the page loads, we look for all links that have a class of helper and add in onfocus and onblur event handlers: if (anchor.className == ""helper"") { anchor.onfocus = function() { this.className = 'helper focus'; } anchor.onblur = function() { this.className = 'helper'; } } Since we are using JavaScript to cover up for deficiencies in Internet Explorer, it makes sense to use JavaScript initially to place the links off-screen. That way an Internet Explorer user with JavaScript disabled can still use the skip link functionality. It is vital that the number of links rendered in this way is kept to a minimum. Every link you offer needs to be tabbed through, and gets read out in a screen reader. Offer these off-screen links that directly benefit these types of visitor. Andy Clarke and Kimberly Blessing use a similar technique in the Web Standards Project‘s latest design, but their technique involves hiding the skip link in plain sight and making it visible when it receives focus. Navigate the page using just the tab key to see the accessibility-related links appear when they receive focus. This technique is also a good way of hiding image replaced text. That way the screen-readers still get the actual text, and the website still gets its designed look. Which way? If the links are not meant to be reachable until a certain event has occurred, then the display: none technique is the preferred approach. If you want the links accessible but out of the way until they receive focus, then the off-screen positioning (or Andy’s hiding in plain sight technique) is the way to go.",2006,Mike Davies,mikedavies,2006-12-05T00:00:00+00:00,https://24ways.org/2006/accessible-dynamic-links/,ux 234,An Introduction to CSS 3-D Transforms,"Ladies and gentlemen, it is the second decade of the third millennium and we are still kicking around the same 2-D interface we got three decades ago. Sure, Apple debuted a few apps for OSX 10.7 that have a couple more 3-D flourishes, and Microsoft has had that Flip 3D for a while. But c’mon – 2011 is right around the corner. That’s Twenty Eleven, folks. Where is our 3-D virtual reality? By now, we should be zipping around the Metaverse on super-sonic motorbikes. Granted, the capability of rendering complex 3-D environments has been present for years. On the web, there are already several solutions: Flash; three.js in ; and, eventually, WebGL. Finally, we meagre front-end developers have our own three-dimensional jewel: CSS 3-D transforms! Rationale Like a beautiful jewel, 3-D transforms can be dazzling, a true spectacle to behold. But before we start tacking 3-D diamonds and rubies to our compositions like Liberace‘s tailor, we owe it to our users to ask how they can benefit from this awesome feature. An entire application should not take advantage of 3-D transforms. CSS was built to style documents, not generate explorable environments. I fail to find a benefit to completing a web form that can be accessed by swivelling my viewport to the Sign-Up Room (although there have been proposals to make the web just that). Nevertheless, there are plenty of opportunities to use 3-D transforms in between interactions with the interface, via transitions. Take, for instance, the Weather App on the iPhone. The application uses two views: a details view; and an options view. Switching between these two views is done with a 3-D flip transition. This informs the user that the interface has two – and only two – views, as they can exist only on either side of the same plane. Flipping from details view to options view via a 3-D transition Also, consider slide shows. When you’re looking at the last slide, what cues tip you off that advancing will restart the cycle at the first slide? A better paradigm might be achieved with a 3-D transform, placing the slides side-by-side in a circle (carousel) in three-dimensional space; in that arrangement, the last slide obviously comes before the first. 3-D transforms are more than just eye candy. We can also use them to solve dilemmas and make our applications more intuitive. Current support The CSS 3D Transforms module has been out in the wild for over a year now. Currently, only Safari supports the specification – which includes Safari on Mac OS X and Mobile Safari on iOS. The support roadmap for other browsers varies. The Mozilla team has taken some initial steps towards implementing the module. Mike Taylor tells me that the Opera team is keeping a close eye on CSS transforms, and is waiting until the specification is fleshed out. And our best friend Internet Explorer still needs to catch up to 2-D transforms before we can talk about the 3-D variety. To make matters more perplexing, Safari’s WebKit cousin Chrome currently accepts 3-D transform declarations, but renders them in 2-D space. Chrome team member Paul Irish, says that 3-D transforms are on the horizon, perhaps in one of the next 8.0 releases. This all adds up to a bit of a challenge for those of us excited by 3-D transforms. I’ll give it to you straight: missing the dimension of depth can make degradation a bit ungraceful. Unless the transform is relatively simple and holds up in non-3D-supporting browsers, you’ll most likely have to design another solution. But what’s another hurdle in a steeplechase? We web folk have had our mettle tested for years. We’re prepared to devise multiple solutions. Here’s the part of the article where I mention Modernizr, and you brush over it because you’ve read this part of an article hundreds of times before. But seriously, it’s the best way to test for CSS 3-D transform support. Use it. Even with these difficulties mounting up, trying out 3-D transforms today is the right move. The CSS 3-D transforms module was developed by the same team at Apple that produced the CSS 2D Transforms and Animation modules. Both specifications have since been adopted by Mozilla and Opera. Transforming in three-dimensions now will guarantee you’ll be ahead of the game when the other browsers catch up. The choice is yours. You can make excuses and pooh-pooh 3-D transforms because they’re too hard and only snobby Apple fans will see them today. Or, with a tip of the fedora to Mr Andy Clarke, you can get hard-boiled and start designing with the best features out there right this instant. So, I bid you, in the words of the eternal Optimus Prime… Transform and roll out. Let’s get coding. Perspective To activate 3-D space, an element needs perspective. This can be applied in two ways: using the transform property, with the perspective as a functional notation: -webkit-transform: perspective(600); or using the perspective property: -webkit-perspective: 600; See example: Perspective 1. The red element on the left uses transform: perspective() functional notation; the blue element on the right uses the perspective property These two formats both trigger a 3-D space, but there is a difference. The first, functional notation is convenient for directly applying a 3-D transform on a single element (in the previous example, I use it in conjunction with a rotateY transform). But when used on multiple elements, the transformed elements don’t line up as expected. If you use the same transform across elements with different positions, each element will have its own vanishing point. To remedy this, use the perspective property on a parent element, so each child shares the same 3-D space. See Example: Perspective 2. Each red box on the left has its own vanishing point within the parent container; the blue boxes on the right share the vanishing point of the parent container The value of perspective determines the intensity of the 3-D effect. Think of it as a distance from the viewer to the object. The greater the value, the further the distance, so the less intense the visual effect. perspective: 2000; yields a subtle 3-D effect, as if we were viewing an object from far away. perspective: 100; produces a tremendous 3-D effect, like a tiny insect viewing a massive object. By default, the vanishing point for a 3-D space is positioned at its centre. You can change the position of the vanishing point with perspective-origin property. -webkit-perspective-origin: 25% 75%; See Example: Perspective 3. 3-D transform functions As a web designer, you’re probably well acquainted with working in two dimensions, X and Y, positioning items horizontally and vertically. With a 3-D space initialised with perspective, we can now transform elements in all three glorious spatial dimensions, including the third Z dimension, depth. 3-D transforms use the same transform property used for 2-D transforms. If you’re familiar with 2-D transforms, you’ll find the basic 3D transform functions fairly similar. rotateX(angle) rotateY(angle) rotateZ(angle) translateZ(tz) scaleZ(sz) Whereas translateX() positions an element along the horizontal X-axis, translateZ() positions it along the Z-axis, which runs front to back in 3-D space. Positive values position the element closer to the viewer, negative values further away. The rotate functions rotate the element around the corresponding axis. This is somewhat counter-intuitive at first, as you might imagine that rotateX will spin an object left to right. Instead, using rotateX(45deg) rotates an element around the horizontal X-axis, so the top of the element angles back and away, and the bottom gets closer to the viewer. See Example: Transforms 1. 3-D rotate() and translate() functions around each axis There are also several shorthand transform functions that require values for all three dimensions: translate3d(tx,ty,tz) scale3d(sx,sy,sz) rotate3d(rx,ry,rz,angle) Pro-tip: These foo3d() transform functions also have the benefit of triggering hardware acceleration in Safari. Dean Jackson, CSS 3-D transform spec author and main WebKit dude, writes (to Thomas Fuchs): In essence, any transform that has a 3D operation as one of its functions will trigger hardware compositing, even when the actual transform is 2D, or not doing anything at all (such as translate3d(0,0,0)). Note this is just current behaviour, and could change in the future (which is why we don’t document or encourage it). But it is very helpful in some situations and can significantly improve redraw performance. For the sake of simplicity, my demos will use the basic transform functions, but if you’re writing production-ready CSS for iOS or Safari-only, make sure to use the foo3d() functions to get the best rendering performance. Card flip We now have all the tools to start making 3-D objects. Let’s get started with something simple: flipping a card. Here’s the basic markup we’ll need:
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The .container will house the 3-D space. The #card acts as a wrapper for the 3-D object. Each face of the card has a separate element: .front; and .back. Even for such a simple object, I recommend using this same pattern for any 3-D transform. Keeping the 3-D space element and the object element(s) separate establishes a pattern that is simple to understand and easier to style. We’re ready for some 3-D stylin’. First, apply the necessary perspective to the parent 3-D space, along with any size or positioning styles. .container { width: 200px; height: 260px; position: relative; -webkit-perspective: 800; } Now the #card element can be transformed in its parent’s 3-D space. We’re combining absolute and relative positioning so the 3-D object is removed from the flow of the document. We’ll also add width: 100%; and height: 100%;. This ensures the object’s transform-origin will occur in the centre of .container. More on transform-origin later. Let’s add a CSS3 transition so users can see the transform take effect. #card { width: 100%; height: 100%; position: absolute; -webkit-transform-style: preserve-3d; -webkit-transition: -webkit-transform 1s; } The .container’s perspective only applies to direct descendant children, in this case #card. In order for subsequent children to inherit a parent’s perspective, and live in the same 3-D space, the parent can pass along its perspective with transform-style: preserve-3d. Without 3-D transform-style, the faces of the card would be flattened with its parents and the back face’s rotation would be nullified. To position the faces in 3-D space, we’ll need to reset their positions in 2-D with position: absolute. In order to hide the reverse sides of the faces when they are faced away from the viewer, we use backface-visibility: hidden. #card figure { display: block; position: absolute; width: 100%; height: 100%; -webkit-backface-visibility: hidden; } To flip the .back face, we add a basic 3-D transform of rotateY(180deg). #card .front { background: red; } #card .back { background: blue; -webkit-transform: rotateY(180deg); } With the faces in place, the #card requires a corresponding style for when it is flipped. #card.flipped { -webkit-transform: rotateY(180deg); } Now we have a working 3-D object. To flip the card, we can toggle the flipped class. When .flipped, the #card will rotate 180 degrees, thus exposing the .back face. See Example: Card 1. Flipping a card in three dimensions Slide-flip Take another look at the Weather App 3-D transition. You’ll notice that it’s not quite the same effect as our previous demo. If you follow the right edge of the card, you’ll find that its corners stay within the container. Instead of pivoting from the horizontal centre, it pivots on that right edge. But the transition is not just a rotation – the edge moves horizontally from right to left. We can reproduce this transition just by modifying a couple of lines of CSS from our original card flip demo. The pivot point for the rotation occurs at the right side of the card. By default, the transform-origin of an element is at its horizontal and vertical centre (50% 50% or center center). Let’s change it to the right side: #card { -webkit-transform-origin: right center; } That flip now needs some horizontal movement with translateX. We’ll set the rotation to -180deg so it flips right side out. #card.flipped { -webkit-transform: translateX(-100%) rotateY(-180deg); } See Example: Card 2. Creating a slide-flip from the right edge of the card Cube Creating 3-D card objects is a good way to get started with 3-D transforms. But once you’ve mastered them, you’ll be hungry to push it further and create some true 3-D objects: prisms. We’ll start out by making a cube. The markup for the cube is similar to the card. This time, however, we need six child elements for all six faces of the cube:
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Basic position and size styles set the six faces on top of one another in the container. .container { width: 200px; height: 200px; position: relative; -webkit-perspective: 1000; } #cube { width: 100%; height: 100%; position: absolute; -webkit-transform-style: preserve-3d; } #cube figure { width: 196px; height: 196px; display: block; position: absolute; border: 2px solid black; } With the card, we only had to rotate its back face. The cube, however, requires that five of the six faces to be rotated. Faces 1 and 2 will be the front and back. Faces 3 and 4 will be the sides. Faces 5 and 6 will be the top and bottom. #cube .front { -webkit-transform: rotateY(0deg); } #cube .back { -webkit-transform: rotateX(180deg); } #cube .right { -webkit-transform: rotateY(90deg); } #cube .left { -webkit-transform: rotateY(-90deg); } #cube .top { -webkit-transform: rotateX(90deg); } #cube .bottom { -webkit-transform: rotateX(-90deg); } We could remove the first #cube .front style declaration, as this transform has no effect, but let’s leave it in to keep our code consistent. Now each face is rotated, and only the front face is visible. The four side faces are all perpendicular to the viewer, so they appear invisible. To push them out to their appropriate sides, they need to be translated out from the centre of their positions. Each side of the cube is 200 pixels wide. From the cube’s centre they’ll need to be translated out half that distance, 100px. #cube .front { -webkit-transform: rotateY(0deg) translateZ(100px); } #cube .back { -webkit-transform: rotateX(180deg) translateZ(100px); } #cube .right { -webkit-transform: rotateY(90deg) translateZ(100px); } #cube .left { -webkit-transform: rotateY(-90deg) translateZ(100px); } #cube .top { -webkit-transform: rotateX(90deg) translateZ(100px); } #cube .bottom { -webkit-transform: rotateX(-90deg) translateZ(100px); } Note here that the translateZ function comes after the rotate. The order of transform functions is important. Take a moment and soak this up. Each face is first rotated towards its position, then translated outward in a separate vector. We have a working cube, but we’re not done yet. Returning to the Z-axis origin For the sake of our users, our 3-D transforms should not distort the interface when the active panel is at its resting position. But once we start pushing elements off their Z-axis origin, distortion is inevitable. In order to keep 3-D transforms snappy, Safari composites the element, then applies the transform. Consequently, anti-aliasing on text will remain whatever it was before the transform was applied. When transformed forward in 3-D space, significant pixelation can occur. See Example: Transforms 2. Looking back at the Perspective 3 demo, note that no matter how small the perspective value is, or wherever the transform-origin may be, the panel number 1 always returns to its original position, as if all those funky 3-D transforms didn’t even matter. To resolve the distortion and restore pixel perfection to our #cube, we can push the 3-D object back, so that the front face will be positioned back to the Z-axis origin. #cube { -webkit-transform: translateZ(-100px); } See Example: Cube 1. Restoring the front face to the original position on the Z-axis Rotating the cube To expose any face of the cube, we’ll need a style that rotates the cube to expose any face. The transform values are the opposite of those for the corresponding face. We toggle the necessary class on the #box to apply the appropriate transform. #cube.show-front { -webkit-transform: translateZ(-100px) rotateY(0deg); } #cube.show-back { -webkit-transform: translateZ(-100px) rotateX(-180deg); } #cube.show-right { -webkit-transform: translateZ(-100px) rotateY(-90deg); } #cube.show-left { -webkit-transform: translateZ(-100px) rotateY(90deg); } #cube.show-top { -webkit-transform: translateZ(-100px) rotateX(-90deg); } #cube.show-bottom { -webkit-transform: translateZ(-100px) rotateX(90deg); } Notice how the order of the transform functions has reversed. First, we push the object back with translateZ, then we rotate it. Finishing up, we can add a transition to animate the rotation between states. #cube { -webkit-transition: -webkit-transform 1s; } See Example: Cube 2. Rotating the cube with a CSS transition Rectangular prism Cubes are easy enough to generate, as we only have to worry about one measurement. But how would we handle a non-regular rectangular prism? Let’s try to make one that’s 300 pixels wide, 200 pixels high, and 100 pixels deep. The markup remains the same as the #cube, but we’ll switch the cube id for #box. The container styles remain mostly the same: .container { width: 300px; height: 200px; position: relative; -webkit-perspective: 1000; } #box { width: 100%; height: 100%; position: absolute; -webkit-transform-style: preserve-3d; } Now to position the faces. Each set of faces will need their own sizes. The smaller faces (left, right, top and bottom) need to be positioned in the centre of the container, where they can be easily rotated and then shifted outward. The thinner left and right faces get positioned left: 100px ((300 − 100) ÷ 2), The stouter top and bottom faces get positioned top: 50px ((200 − 100) ÷ 2). #box figure { display: block; position: absolute; border: 2px solid black; } #box .front, #box .back { width: 296px; height: 196px; } #box .right, #box .left { width: 96px; height: 196px; left: 100px; } #box .top, #box .bottom { width: 296px; height: 96px; top: 50px; } The rotate values can all remain the same as the cube example, but for this rectangular prism, the translate values do differ. The front and back faces are each shifted out 50 pixels since the #box is 100 pixels deep. The translate value for the left and right faces is 150 pixels for their 300 pixels width. Top and bottom panels take 100 pixels for their 200 pixels height: #box .front { -webkit-transform: rotateY(0deg) translateZ(50px); } #box .back { -webkit-transform: rotateX(180deg) translateZ(50px); } #box .right { -webkit-transform: rotateY(90deg) translateZ(150px); } #box .left { -webkit-transform: rotateY(-90deg) translateZ(150px); } #box .top { -webkit-transform: rotateX(90deg) translateZ(100px); } #box .bottom { -webkit-transform: rotateX(-90deg) translateZ(100px); } See Example: Box 1. Just like the cube example, to expose a face, the #box needs to have a style to reverse that face’s transform. Both the translateZ and rotate values are the opposites of the corresponding face. #box.show-front { -webkit-transform: translateZ(-50px) rotateY(0deg); } #box.show-back { -webkit-transform: translateZ(-50px) rotateX(-180deg); } #box.show-right { -webkit-transform: translateZ(-150px) rotateY(-90deg); } #box.show-left { -webkit-transform: translateZ(-150px) rotateY(90deg); } #box.show-top { -webkit-transform: translateZ(-100px) rotateX(-90deg); } #box.show-bottom { -webkit-transform: translateZ(-100px) rotateX(90deg); } See Example: Box 2. Rotating the rectangular box with a CSS transition Carousel Front-end developers have a myriad of choices when it comes to content carousels. Now that we have 3-D capabilities in our browsers, why not take a shot at creating an actual 3-D carousel? The markup for this demo takes the same form as the box, cube and card. Let’s make it interesting and have a carousel with nine panels.
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Now, apply basic layout styles. Let’s give each panel of the #carousel 20 pixel gaps between one another, done here with left: 10px; and top: 10px;. The effective width of each panel is 210 pixels. .container { width: 210px; height: 140px; position: relative; -webkit-perspective: 1000; } #carousel { width: 100%; height: 100%; position: absolute; -webkit-transform-style: preserve-3d; } #carousel figure { display: block; position: absolute; width: 186px; height: 116px; left: 10px; top: 10px; border: 2px solid black; } Next up: rotating the faces. This #carousel has nine panels. If each panel gets an equal distribution on the carousel, each panel would be rotated forty degrees from its neighbour (360 ÷ 9). #carousel figure:nth-child(1) { -webkit-transform: rotateY(0deg); } #carousel figure:nth-child(2) { -webkit-transform: rotateY(40deg); } #carousel figure:nth-child(3) { -webkit-transform: rotateY(80deg); } #carousel figure:nth-child(4) { -webkit-transform: rotateY(120deg); } #carousel figure:nth-child(5) { -webkit-transform: rotateY(160deg); } #carousel figure:nth-child(6) { -webkit-transform: rotateY(200deg); } #carousel figure:nth-child(7) { -webkit-transform: rotateY(240deg); } #carousel figure:nth-child(8) { -webkit-transform: rotateY(280deg); } #carousel figure:nth-child(9) { -webkit-transform: rotateY(320deg); } Now, the outward shift. Back when we were creating the cube and box, the translate value was simple to calculate, as it was equal to one half the width, height or depth of the object. With this carousel, there is no size we can automatically use as a reference. We’ll have to calculate the distance of the shift by other means. Drawing a diagram of the carousel, we can see that we know only two things: the width of each panel is 210 pixels; and the each panel is rotated forty degrees from the next. If we split one of these segments down its centre, we get a right-angled triangle, perfect for some trigonometry. We can determine the length of r in this diagram with a basic tangent equation: There you have it: the panels need to be translated 288 pixels in 3-D space. #carousel figure:nth-child(1) { -webkit-transform: rotateY(0deg) translateZ(288px); } #carousel figure:nth-child(2) { -webkit-transform: rotateY(40deg) translateZ(288px); } #carousel figure:nth-child(3) { -webkit-transform: rotateY(80deg) translateZ(288px); } #carousel figure:nth-child(4) { -webkit-transform: rotateY(120deg) translateZ(288px); } #carousel figure:nth-child(5) { -webkit-transform: rotateY(160deg) translateZ(288px); } #carousel figure:nth-child(6) { -webkit-transform: rotateY(200deg) translateZ(288px); } #carousel figure:nth-child(7) { -webkit-transform: rotateY(240deg) translateZ(288px); } #carousel figure:nth-child(8) { -webkit-transform: rotateY(280deg) translateZ(288px); } #carousel figure:nth-child(9) { -webkit-transform: rotateY(320deg) translateZ(288px); } If we decide to change the width of the panel or the number of panels, we only need to plug in those two variables into our equation to get the appropriate translateZ value. In JavaScript terms, that equation would be: var tz = Math.round( ( panelSize / 2 ) / Math.tan( ( ( Math.PI * 2 ) / numberOfPanels ) / 2 ) ); // or simplified to var tz = Math.round( ( panelSize / 2 ) / Math.tan( Math.PI / numberOfPanels ) ); Just like our previous 3-D objects, to show any one panel we need only apply the reverse transform on the carousel. Here’s the style to show the fifth panel: -webkit-transform: translateZ(-288px) rotateY(-160deg); See Example: Carousel 1. By now, you probably have two thoughts: Rewriting transform styles for each panel looks tedious. Why bother doing high school maths? Aren’t robots supposed to be doing all this work for us? And you’re absolutely right. The repetitive nature of 3-D objects lends itself to scripting. We can offload all the monotonous transform styles to our dynamic script, which, if done correctly, will be more flexible than the hard-coded version. See Example: Carousel 2. Conclusion 3-D transforms change the way we think about the blank canvas of web design. Better yet, they change the canvas itself, trading in the flat surface for voluminous depth. My hope is that you took at least one peak at a demo and were intrigued. We web designers, who have rejoiced for border-radius, box-shadow and background gradients, now have an incredible tool at our disposal in 3-D transforms. They deserve just the same enthusiasm, research and experimentation we have seen on other CSS3 features. Now is the perfect time to take the plunge and start thinking about how to use three dimensions to elevate our craft. I’m breathless waiting for what’s to come. See you on the flip side.",2010,David DeSandro,daviddesandro,2010-12-14T00:00:00+00:00,https://24ways.org/2010/intro-to-css-3d-transforms/,code 211,Automating Your Accessibility Tests,"Accessibility is one of those things we all wish we were better at. It can lead to a bunch of questions like: how do we make our site better? How do we test what we have done? Should we spend time each day going through our site to check everything by hand? Or just hope that everyone on our team has remembered to check their changes are accessible? This is where automated accessibility tests can come in. We can set up automated tests and have them run whenever someone makes a pull request, and even alongside end-to-end tests, too. Automated tests can’t cover everything however; only 20 to 50% of accessibility issues can be detected automatically. For example, we can’t yet automate the comparison of an alt attribute with an image’s content, and there are some screen reader tests that need to be carried out by hand too. To ensure our site is as accessible as possible, we will still need to carry out manual tests, and I will cover these later. First, I’m going to explain how I implemented automated accessibility tests on Elsevier’s ecommerce pages, and share some of the lessons I learnt along the way. Picking the right tool One of the hardest, but most important parts of creating our automated accessibility tests was choosing the right tool. We began by investigating aXe CLI, but soon realised it wouldn’t fit our requirements. It couldn’t check pages that required a visitor to log in, so while we could test our product pages, we couldn’t test any customer account pages. Instead we moved over to Pa11y. Its beforeScript step meant we could log into the site and test pages such as the order history. The example below shows the how the beforeScript step completes a login form and then waits for the login to complete before testing the page: beforeScript: function(page, options, next) { // An example function that can be used to make sure changes have been confirmed before continuing to run Pa11y function waitUntil(condition, retries, waitOver) { page.evaluate(condition, function(err, result) { if (result || retries < 1) { // Once the changes have taken place continue with Pa11y testing waitOver(); } else { retries -= 1; setTimeout(function() { waitUntil(condition, retries, waitOver); }, 200); } }); } // The script to manipulate the page must be run with page.evaluate to be run within the context of the page page.evaluate(function() { const user = document.querySelector('#login-form input[name=""email""]'); const password = document.querySelector('#login-form input[name=""password""]'); const submit = document.querySelector('#login-form input[name=""submit""]'); user.value = 'user@example.com'; password.value = 'password'; submit.click(); }, function() { // Use the waitUntil function to set the condition, number of retries and the callback waitUntil(function() { return window.location.href === 'https://example.com'; }, 20, next); }); } The waitUntil callback allows the test to be delayed until our test user is successfully logged in. Another thing to consider when picking a tool is the type of error messages it produces. aXe groups all elements with the same error together, so the list of issues is a lot easier to read, and it’s easier to identify the most commons problems. For example, here are some elements that have insufficient colour contrast: Violation of ""color-contrast"" with 8 occurrences! Ensures the contrast between foreground and background colors meets WCAG 2 AA contrast ratio thresholds. Correct invalid elements at: - #maincontent > .make_your_mark > div:nth-child(2) > p > span > span - #maincontent > .make_your_mark > div:nth-child(4) > p > span > span - #maincontent > .inform_your_decisions > div:nth-child(2) > p > span > span - #maincontent > .inform_your_decisions > div:nth-child(4) > p > span > span - #maincontent > .inform_your_decisions > div:nth-child(6) > p > span > span - #maincontent > .inform_your_decisions > div:nth-child(8) > p > span > span - #maincontent > .inform_your_decisions > div:nth-child(10) > p > span > span - #maincontent > .inform_your_decisions > div:nth-child(12) > p > span > span For details, see: https://dequeuniversity.com/rules/axe/2.5/color-contrast aXe also provides links to their site where they discuss the best way to fix the problem. In comparison, Pa11y lists each individual error which can lead to a very verbose list. However, it does provide helpful suggestions of how to fix problems, such as suggesting an alternative shade of a colour to use: • Error: This element has insufficient contrast at this conformance level. Expected a contrast ratio of at least 4.5:1, but text in this element has a contrast ratio of 2.96:1. Recommendation: change text colour to #767676. ⎣ WCAG2AA.Principle1.Guideline1_4.1_4_3.G18.Fail ⎣ #maincontent > div:nth-child(10) > div:nth-child(8) > p > span > span ⎣ Featured products: Integrating into our build pipeline We decided the perfect time to run our accessibility tests would be alongside our end-to-end tests. We have a Jenkins job that detects changes to our staging site and then triggers the end-to-end tests, and in turn our accessibility tests. Our Jenkins job retrieves the contents of a GitHub repository containing our Pa11y script file and npm package manifest. Once Jenkins has cloned the repository, it installs any dependencies and executes the tests via: npm install && npm test Bundling the URLs to be tested into our test script means we don’t have a command line style test where we list each URL we wish to test in the Jenkins CLI. It’s an effective method but can also be cluttered, and obscure which URLs are being tested. In the middle of the office we have a monitor displaying a Jenkins dashboard and from this we can see if the accessibility tests are passing or failing. Everyone in the team has access to the Jenkins logs and when the build fails they can see why and fix the issue. Fixing the issues As mentioned earlier, Pa11y can generate a long list of areas for improvement which can be very verbose and quite overwhelming. I recommend going through the list to see which issues occur most frequently and fix those first. For example, we initially had a lot of errors around colour contrast, and one shade of grey in particular. By making this colour darker, the number of errors decreased, and we could focus on the remaining issues. Another thing I like to do is to tackle the quick fixes, such as adding alt text to images. These are small things that allow us to make an impact instantly, giving us time to fix more detailed concerns such as addressing tabindex issues, or speaking to our designers about changing the contrast of elements on the site. Manual testing Adding automated tests to check our site for accessibility is great, but as I mentioned earlier, this can only cover 20-50% of potential issues. To improve on this, we need to test by hand too, either by ourselves or by asking others. One way we can test our site is to throw our mouse or trackpad away and interact with the site using only a keyboard. This allows us to check items such as tab order, and ensure menu items, buttons etc. can be used without a mouse. The commands may be different on different operating systems, but there are some great guides online for learning more about these. It’s tempting to add alt text and aria-labels to make errors go away, but if they don’t make any sense, what use are they really? Using a screenreader we can check that alt text accurately represents the image. This is also a great way to double check that our ARIA roles make sense, and that they correctly identify elements and how to interact with them. When testing our site with screen readers, it’s important to remember that not all screen readers are the same and some may interact with our site differently to others. Consider asking a range of people with different needs and abilities to test your site, too. People experience the web in numerous ways, be they permanent, temporary or even situational. They may interact with your site in ways you hadn’t even thought about, so this is a good way to broaden your knowledge and awareness. Tips and tricks One of our main issues with Pa11y is that it may find issues we don’t have the power to solve. A perfect example of this is the one pixel image Facebook injects into our site. So, we wrote a small function to go though such errors and ignore the ones that we cannot fix. const test = pa11y({ .... hideElements: '#ratings, #js-bigsearch', ... }); const ignoreErrors: string[] = [ '', '', '' ]; const filterResult = result => { if (ignoreErrors.indexOf(result.context) > -1) { return false; } return true; }; Initially we wanted to focus on fixing the major problems, so we added a rule to ignore notices and warnings. This made the list or errors much smaller and allowed us focus on fixing major issues such as colour contrast and missing alt text. The ignored notices and warnings can be added in later after these larger issues have been resolved. const test = pa11y({ ignore: [ 'notice', 'warning' ], ... }); Jenkins gotchas While using Jenkins we encountered a few problems. Sometimes Jenkins would indicate a build had passed when in reality it had failed. This was because Pa11y had timed out due to PhantomJS throwing an error, or the test didn’t go past the first URL. Pa11y has recently released a new beta version that uses headless Chrome instead of PhantomJS, so hopefully these issues will less occur less often. We tried a few approaches to solve these issues. First we added error handling, iterating over the array of test URLs so that if an unexpected error happened, we could catch it and exit the process with an error indicating that the job had failed (using process.exit(1)). for (const url of urls) { try { console.log(url); let urlResult = await run(url); urlResult = urlResult.filter(filterResult); urlResult.forEach(result => console.log(result)); } catch (e) { console.log('Error:', e); process.exit(1); } } We also had issues with unhandled rejections sometimes caused by a session disconnecting or similar errors. To avoid Jenkins indicating our site was passing with 100% accessibility, when in reality it had not executed any tests, we instructed Jenkins to fail the job when an unhandled rejection or uncaught exception occurred: process.on('unhandledRejection', (reason, p) => { console.log('Unhandled Rejection at:', p, 'reason:', reason); process.exit(1); }); process.on('uncaughtException', (err) => { console.log('Caught exception: ${err}n'); process.exit(1); }); Now it’s your turn That’s it! That’s how we automated accessibility testing for Elsevier ecommerce pages, allowing us to improve our site and make it more accessible for everyone. I hope our experience can help you automate accessibility tests on your own site, and bring the web a step closer to being accessible to all.",2017,Seren Davies,serendavies,2017-12-07T00:00:00+00:00,https://24ways.org/2017/automating-your-accessibility-tests/,code 167,Back To The Future of Print,"By now we have weathered the storm that was the early days of web development, a dangerous time when we used tables, inline CSS and separate pages for print only versions. We can reflect in a haggard old sea-dog manner (“yarrr… I remember back in the browser wars…”) on the bad practices of the time. We no longer need convincing that print stylesheets are the way to go1, though some of the documentation for them is a little outdated now. I am going to briefly cover 8 tips and 4 main gotchas when creating print stylesheets in our more enlightened era. Getting started As with regular stylesheets, print CSS can be included in a number of ways2, for our purposes we are going to be using the link element. This is still my favourite way of linking to CSS files, its easy to see what files are being included and to what media they are being applied to. Without the media attribute specified the link element defaults to the media type ‘all’ which means that the styles within then apply to print and screen alike. The media type ‘screen’ only applies to the screen and wont be picked up by print, this is the best way of hiding styles from print. Make sure you include your print styles after all your other CSS, because you will need to override certain rules and this is a lot easier if you are flowing with the cascade than against it! Another thing you should be thinking is ‘does it need to be printed’. Consider the context3, if it is not a page that is likely to be printed, such as a landing page or a section index then the print styles should resemble the way the page looks on the screen. Context is really important for the design of your print stylesheet, all the tips and tricks that follow should be taken in the context of the page. If for example you are designing a print stylesheet for an item in a shopping cart, it is irrelevant for the user to know the exact url of the link that takes them to your checkout. Tips and tricks During these tip’s we are going to build up print styles for a textileRef:11112857385470b854b8411:linkStartMarker:“simple example”:/examples/back-to-the-future-of-print/demo-1.html 1. Remove the cruft First things first, navigation, headers and most page furniture are pretty much useless and dead space in print so they will need to be removed, using display:none;. 2. Linearise your content Content doesn’t work so well in columns in print, especially if the content columns are long and intend to stretch over multiple columns (as mentioned in the gotcha section below). You might want to consider Lineariseing the content to flow down the page. If you have your source order in correct priority this will make things a lot easier4. 3. Improve your type Once you have removed all the useless cruft and jiggled things about a bit, you can concentrate more on the typography of the page. Typography is a complex topic5, but simply put serif-ed fonts such as Georgia work better on print and sans serif-ed fonts such as Verdana are more appropriate for screen use. You will probably want to increase font size and line height and change from px to pt (which is specifically a print measurement). 4. Go wild on links There are some incredibly fun things you can do with links in print using CSS. There are two schools of thought, one that consider it is best to disguise inline links as body text because they are not click-able on paper. Personally I believe it is useful to know for reference that the document did link to somewhere originally. When deciding which approach to take, consider the context of your document, do people need to know where they would have gone to? will it help or hinder them to know this information? Also for an alternative to the below, take a look at Aaron Gustafson’s article on generating footnotes for print6. Using some clever selector trickery and CSS generated content you can have the location of the link generated after the link itself. HTML:

I wish Google could find my keys

CSS: a:link:after, a:visited:after, a:hover:after, a:active:after { content: "" <"" attr(href) ""> ""; } But this is not perfect, in the above example the content of the href is just naively plonked after the link text: I wish Google would find my keys As looking back over this printout the user is not immediately aware of the location of the link, a better solution is to use even more crazy selectors to deal with relative links. We can also add a style to the generated content so it is distinguishable from the link text itself. CSS: a:link:after, a:visited:after, a:hover:after, a:active:after { content: "" <"" attr(href) ""> ""; color: grey; font-style: italic; font-weight: normal; } a[href^=""/""]:after { content: "" ""; } The output is now what we were looking for (you will need to replace example.com with your own root URL): I wish Google would find my keys Using regular expressions on the attribute selectors, one final thing you can do is to suppress the generated content on mailto: links, if for example you know the link text always reflects the email address. Eg: HTML: me@example.com CSS: a[href^=""mailto""]:after { content: """"; } This example shows the above in action. Of course with this clever technique, there are the usual browser support issues. While it won’t look as intended in browsers such as Internet Explorer 6 and 7 (IE6 and IE7) it will not break either and will just degrade gracefully because IE cannot do generated content. To the best of my knowledge Safari 2+ and Opera 9.X support a colour set on generated content whereas Firefox 2 & Camino display this in black regardless of the link or inherited text colour. 5. Jazz your headers for print This is more of a design consideration, don’t go too nuts though; there are a lot more limitations in print media than on screen. For this example we are going to go for is having a bottom border on h2’s and styling other headings with graduating colors or font sizes. And here is the example complete with jazzy headers. 6. Build in general hooks If you are building a large site with many different types of page, you may find it useful to build into your CSS structure, classes that control what is printed (e.g. noprint and printonly). This may not be semantically ideal, but in the past I have found it really useful for maintainability of code across large and varied sites 7. For that extra touch of class When printing pages from a long URL, even if the option is turned on to show the location of the page in the header, browsers may still display a truncated (and thus useless) version. Using the above tip (or just simply setting to display:none in screen and display:block in print) you can insert the URL of the page you are currently on for print only, using JavaScript’s window.location.href variable. function addPrintFooter() { var p = document.createElement('p'); p.className = 'print-footer'; p.innerHTML = window.location.href; document.body.appendChild(p); } You can then call this function using whichever onload or ondomready handler suits your fancy. Here is our familiar demo to show all the above in action 8. Tabular data across pages If you are using tabled data in your document there are a number of things you can do to increase usability of long tables over several pages. If you use the element this should repeat your table headers on the next page should your table be split. You will need to set thead {display: table-header-group;} explicitly for IE even though this should be the default value. Also if you use tr {page-break-inside: avoid;} this should (browser support depending) stop your table row from breaking across two pages. For more information on styling tables for print please see the CSS discuss wiki7. Gotchas 1. Where did all my content go? Absolutely the most common mistake I see with print styles is the truncated content bug. The symptom of this is that only the first page of a div’s content will be printed, the rest will look truncated after this. Floating long columns may still have this affect, as mentioned in Eric Meyer’s article on ‘A List Apart’ article from 20028; though in testing I am no longer able to replicate this. Using overflow:hidden on long content in Firefox however still causes this truncation. Overflow hidden is commonly used to clear floats9. A simple fix can be applied to resolve this, if the column is floated you can override this with float:none similarly overflow:hidden can be overridden with overflow:visible or the offending rules can be banished to a screen only stylesheet. Using position:absolute on long columns also has a very similar effect in truncating the content, but can be overridden in print with position:static; Whilst I only recommend having a print stylesheet for content pages on your site; do at least check other landing pages, section indexes and your homepage. If these are inaccessible in print possibly due to the above gotcha, it might be wise to provide a light dusting of print styles or move the offending overflow / float rules to a screen only stylesheet to fix the issues. 2. Damn those background browser settings One of the factors of life you now need to accept is that you can’t control the user’s browser settings, no more than you can control whether or not they use IE6. Most browsers by default will not print background colours or images unless explicitly told to by the user. Naturally this causes a number of problems, for starters you will need to rethink things like branding. At this point it helps if you are doing the print styles early in the project so that you can control the logo not being a background image for example. Where colour is important to the meaning of the document, for example a status on an invoice, bear in mind that a textural representation will also need to be supplied as the user may be printing in black and white. Borders will print however regardless of setting, so assuming the user is printing in colour you can always use borders to indicate colour. Check the colour contrast of the text against white, this may need to be altered without backgrounds. You should check how your page looks with backgrounds turned on too, for consistency with the default browser settings you may want to override your background anyway. One final issue with backgrounds being off is list items. It is relatively common practice to suppress the list-style-type and replace with a background image to finely control the bullet positioning. This technique doesn’t translate to print, you will need to disable this background bullet and re-instate your trusty friend the list-style-type. 3. Using JavaScript in your CSS? … beware IE6 Internet explorer has an issue that when Javascript is used in a stylesheet it applies this to all media types even if only applied to screen. For example, if you happen to be using expressions to set a width for IE, perhaps to mimic min-width, a simple width:100% !important rule can overcome the effects the expression has on your print styles10. 4. De-enhance your Progressive enhancements Quite a classic “doh” moment is when you realise that, of course paper doesn’t support Javascript. If you have any dynamic elements on the page, for example a document collapsed per section, you really should have been using Progressive enhancement techniques11 and building for browsers without Javascript first, adding in the fancy stuff later. If this is the case it should be trivial to override your wizzy JS styles in your print stylesheet, to display all your content and make it accessible for print, which is by far the best method of achieving this affect. And Finally… I refer you back to the nature of the document in hand, consider the context of your site and the page. Use the tips here to help you add that extra bit of flair to your printed media. Be careful you don’t get caught out by the common gotchas, keep the design simple, test cross browser and relish in the medium of print. Further Reading 1 For more information constantly updated, please see the CSS discuss wiki on print stylesheets 2 For more information on media types and ways of including CSS please refer to the CSS discuss wiki on Media Stylesheets 3 Eric Meyer talks to ThinkVitamin about the importance of context when designing your print strategy. 4 Mark Boulton describes how he applies a newspaper like print stylesheet to an article in the Guardian website. Mark also has some persuasive arguments that print should not be left to last 5 Richard Rutter Has a fantastic resource on typography which also applies to print. 6 Aaron Gustafson has a great solution to link problem by creating footnotes at the end of the page. 7 The CSS discuss wiki has more detailed information on printing tables and detailed browser support 8 This ‘A List Apart’ article is dated May 10th 2002 though is still mostly relevant 9 Float clearing technique using ‘overflow:hidden’ 10 Autistic Cuckoo describes the interesting insight with regards to expressions specified for screen in IE6 remaining in print 11 Wikipedia has a good article on the definition of progressive enhancement 12 For a really neat trick involving a dynamically generated column to displaying and meanings (as well as somewhere for the user to write notes), try print previewing on Brian Suda’s site",2007,Natalie Downe,nataliedowne,2007-12-09T00:00:00+00:00,https://24ways.org/2007/back-to-the-future-of-print/,design 262,Be the Villain,"Inclusive Design is the practice of making products and services accessible to, and usable by as many people as reasonably possible without the need for specialized accommodations. The practice was popularized by author and User Experience Design Director Kat Holmes. If getting you to discover her work is the only thing this article succeeds in doing then I’ll consider it a success. As a framework for creating resilient solutions to problems, Inclusive Design is incredible. However, the aimless idealistic aspirations many of its newer practitioners default to can oftentimes run into trouble. Without outlining concrete, actionable outcomes that are then vetted by the people you intend to serve, there is the potential to do more harm than good. When designing, you take a user flow and make sure it can’t be broken. Ensuring that if something is removed, it can be restored. Or that something editable can also be updated at a later date—you know, that kind of thing. What we want to do is avoid surprises. Much like a water slide with a section of pipe missing, a broken flow forcibly ejects a user, to great surprise and frustration. Interactions within a user flow also have to be small enough to be self-contained, so as to avoid creating a none pizza with left beef scenario. Lately, I’ve been thinking about how to expand on this practice. Watertight user flows make for a great immediate experience, but it’s all too easy to miss the forest for the trees when you’re a product designer focused on cranking out features. What I’m concerned about is while to trying to envision how a user flow could be broken, you also think about how it could be subverted. In addition to preventing the removal of a section of water slide, you also keep someone from mugging the user when they shoot out the end. If you pay attention, you’ll start to notice this subversion with increasing frequency: Domestic abusers using internet-controlled devices to spy on and control their partner. Zealots tanking a business’ rating on Google because its owners spoke out against unchecked gun violence. Forcing people to choose between TV or stalking because the messaging center portion of a cable provider’s entertainment package lacks muting or blocking features. White supremacists tricking celebrities into endorsing anti-Semitic conspiracy theories. Facebook repeatedly allowing housing, credit, and employment advertisers to discriminate against users by their race, ability, and religion. White supremacists also using a video game chat service as a recruiting tool. The unchecked harassment of minors on Instagram. Swatting. If I were to guess why we haven’t heard more about this problem, I’d say that optimistically, people have settled out of court. Pessimistically, it’s most likely because we ignore, dismiss, downplay, and suppress those who try to bring it to our attention. Subverted design isn’t the practice of employing Dark Patterns to achieve your business goals. If you are not familiar with the term, Dark Patterns are the use of cheap user interface tricks and psychological manipulation to get users to act against their own best interests. User Experience consultant Chris Nodder wrote Evil By Design, a fantastic book that unpacks how to detect and think about them, if you’re interested in this kind of thing Subverted design also isn’t beholden design, or simple lack of attention. This phenomenon isn’t even necessarily premeditated. I think it arises from naïve (or willfully ignorant) design decisions being executed at a historically unprecedented pace and scale. These decisions are then preyed on by the shrewd and opportunistic, used to control and inflict harm on the undeserving. Have system, will game. This is worth discussing. As the field of design continues to industrialize empathy, it also continues to ignore the very established practice of threat modeling. Most times, framing user experience in terms of how to best funnel people into a service comes with an implicit agreement that the larger system that necessitates the service is worth supporting. To achieve success in the eyes of their superiors, designers may turn to emotional empathy exercises. By projecting themselves into the perceived surface-level experiences of others, they play-act at understanding how to nudge their targeted demographics into a conversion funnel. This roleplaying exercise has the effect of scoping concerns to the immediate, while simultaneously reinforcing the idea of engagement at all cost within the identified demographic. The thing is, pure engagement leaves the door wide open for bad actors. Even within the scope of a limited population, the assumption that everyone entering into the funnel is acting with good intentions is a poor one. Security researchers, network administrators, and other professionals who practice threat modeling understand that the opposite is true. By preventing everyone save for well-intentioned users from operating a system within the parameters you set for them, you intentionally limit the scope of abuse that can be enacted. Don’t get me wrong: being able to escort as many users as you can to the happy path is a foundational skill. But we should also be having uncomfortable conversations about why something unthinkable may in fact not be. They’re not going to be fun conversations. It’s not going to be easy convincing others that these aren’t paranoid delusions best tucked out of sight in the darkest, dustiest corner of the backlog. Realistically, talking about it may even harm your career. But consider the alternative. The controlled environment of the hypothetical allows us to explore these issues without propagating harm. Better to be viewed as the office’s resident villain than to have to live with something like this: If the past few years have taught us anything, it’s that the choices we make—or avoid making—have consequences. Design has been doing a lot of growing up as of late, including waking up to the idea that technology isn’t neutral. You’re going to have to start thinking the way a monster does—if you can imagine it, chances are someone else can as well. To get into this kind of mindset, inverting the Inclusive Design Principles is a good place to start: Providing a comparable experience becomes forcing a single path. Considering situation becomes ignoring circumstance. Being consistent becomes acting capriciously. Giving control becomes removing autonomy. Offering choice becomes limiting options. Prioritizing content becomes obfuscating purpose. Adding value becomes filling with gibberish. Combined, these inverted principles start to paint a picture of something we’re all familiar with: a half-baked, unscrupulous service that will jump at the chance to take advantage of you. This environment is also a perfect breeding ground for spawning bad actors. These kinds of services limit you in the ways you can interact with them. They kick you out or lock you in if you don’t meet their unnamed criteria. They force you to parse layout, prices, and policies that change without notification or justification. Their controls operate in ways that are unexpected and may shift throughout the experience. Their terms are dictated to you, gaslighting you to extract profit. Heaps of jargon and flashy, unnecessary features are showered on you to distract from larger structural and conceptual flaws. So, how else can we go about preventing subverted design? Marli Mesibov, Content Strategist and Managing Editor of UX Booth, wrote a brilliant article about how to use Dark Patterns for good—perhaps the most important takeaway being admitting you have a problem in the first place. Another exercise is asking the question, “What is the evil version of this feature?” Ask it during the ideation phase. Ask it as part of acceptance criteria. Heck, ask it over lunch. I honestly don’t care when, so long as the question is actually raised. In keeping with the spirit of this article, we can also expand on this line of thinking. Author, scientist, feminist, and pacifist Ursula Franklin urges us to ask, “Whose benefits? Whose risks?” instead of “What benefits? What risks?” in her talk, When the Seven Deadly Sins Became the Seven Cardinal Virtues. Inspired by the talk, Ethan Marcotte discusses how this relates to the web platform in his powerful post, Seven into seven. Few things in this world are intrinsically altruistic or good—it’s just the nature of the beast. However, that doesn’t mean we have to stand idly by when harm is created. If we can add terms like “anti-pattern” to our professional vocabulary, we can certainly also incorporate phrases like “abuser flow.” Design finally got a seat at the table. We should use this newfound privilege wisely. Listen to women. Listen to minorities, listen to immigrants, the unhoused, the less economically advantaged, and the less technologically-literate. Listen to the underrepresented and the underprivileged. Subverted design is a huge problem, likely one that will never completely go away. However, the more of us who put the hard work into being the villain, the more we can lessen the scope of its impact.",2018,Eric Bailey,ericbailey,2018-12-06T00:00:00+00:00,https://24ways.org/2018/be-the-villain/,ux 217,Beyond Web Mechanics – Creating Meaningful Web Design,"It was just over three years ago when I embarked on becoming a web designer, and the first opinion piece about the state of web design I came across was a conference talk by Elliot Jay Stocks called ‘Destroy the Web 2.0 Look’. Elliot’s presentation was a call to arms, a plea to web designers the world over to stop the endless reproductions of the so called ‘Web 2.0 look’. Three and a half years on from Elliot’s talk, what has changed? Well, from an aesthetic standpoint, not a whole lot. The Web 2.0 look has evolved, but it’s still with us and much of the web remains filled with cookie cutter websites that bear a striking resemblance to one another. This wouldn’t matter so much if these websites were selling comparable services or products, but they’re not. They look similar, they follow the same web design trends; their aesthetic style sends out a very similar message, yet they’re selling completely different services or products. How can you be communicating effectively with your users when your online book store is visually indistinguishable from an online cosmetic store? This just doesn’t make sense. I don’t want to belittle the current version of the Web 2.0 look for the sake of it. I want to talk about the opportunity we have as web designers to create more meaningful experiences for the people using our websites. Using design wisely gives us the ability to communicate messages, ideas and attitudes that our users will understand and connect with. Being human As human beings we respond emotionally to everything around us – people, objects, posters, packaging or websites. We also respond in different ways to different kinds of aesthetic design and style. We care about style and aesthetics deeply, whether we realise it or not. Aesthetic design has the power to attract or repel. We often make decisions based purely on aesthetics and style – and don’t retailers the world over know it! We connect attitudes and strongly held beliefs to style. Individuals will proudly associate themselves with a certain style or aesthetic because it’s an expression of who they are. You know that old phrase, ‘Don’t judge a book by its cover’? Well, the problem is that people do, so it’s important we get the cover right. Much is made of how to structure web pages, how to create a logical information hierarchy, how to use layout and typography to clearly communicate with your users. It’s important, however, not to mistake clarity of information or legibility with getting your message across. Few users actually read websites word by word: it’s far more likely they’ll just scan the page. If the page is copy-heavy and nothing grabs their attention, they may well just move on. This is why it’s so important to create a visual experience that actually means something to the user. Meaningful design When we view a poster or website, we make split-second assessments and judgements of what is in front of us. Our first impressions of what a website does or who it is aimed at are provoked by the style and aesthetic of the website. For example, with clever use of colour, typography, graphic design and imagery we can communicate to users that an organisation is friendly, edgy, compassionate, fun or environmentally conscious. Using a certain aesthetic we can convey the personality of that organisation, target age ranges, different sexes or cultural groups, communicate brand attributes, and more. We can make our users feel like they’re part of something and, perhaps even more importantly, we can make new users want to be a part of something. And we can achieve all this before the user has read a single word. By establishing a website’s aesthetic and creating a meaningful visual language, a design is no longer just a random collection of pretty gradients that have been plucked out of thin air. There can be a logic behind the design decisions we make. So, before you slap another generic piece of ribbon or an ultra shiny icon into the top-left corner of your website, think about why you are doing it. If you can’t come up with a reason better than “I saw it on another website”, it’s probably a poor application of style. Design and style There are a number of reasons why the web suffers from a lack meaningful design. Firstly, there are too many preconceptions of what a website should look like. It’s too easy for designers to borrow styles from other websites, thereby limiting the range of website designs we see on the web. Secondly, many web designers think of aesthetic design as of secondary importance, which shouldn’t be the case. Designing websites that are accessible and easy to use is, of course, very important but this is the very least a web designer should be delivering. Easy to use websites should come as standard – it’s equally important to create meaningful, compelling and beautiful experiences for everyone who uses our websites. The aesthetics of your site are part of the design, and to ignore this and play down the role of aesthetic design is just a wasted opportunity. No compromise necessary Easy to use, accessible websites and beautiful, meaningful aesthetics are not mutually exclusive. The key is to apply style and aesthetic design appropriately. We need to think about who and what we’re designing for and ask ourselves why we’re applying a certain kind of aesthetic style to our design. If you do this, there’s no reason why effective, functional design should come at the expense of jaw-dropping, meaningful aesthetics. Web designers need to understand the differences between functional design and aesthetic design but, even more importantly, they need to know how to make them work together. It’s combining these elements of design successfully that makes for the best web design in the world.",2010,Mike Kus,mikekus,2010-12-05T00:00:00+00:00,https://24ways.org/2010/beyond-web-mechanics-creating-meaningful-web-design/,design 58,Beyond the Style Guide,"Much like baking a Christmas cake, designing for the web involves creating an experience in layers. Starting with a solid base that provides the core experience (the fruit cake), we can add further layers, each adding refinement (the marzipan) and delight (the icing). Don’t worry, this isn’t a misplaced cake recipe, but an evaluation of modular design and the role style guides can play in acknowledging these different concerns, be they presentational or programmatic. The auteur’s style guide Although trained as a graphic designer, it was only when I encountered the immediacy of the web that I felt truly empowered as a designer. Given a desire to control every aspect of the resulting experience, I slowly adopted the role of an auteur, exploring every part of the web stack: front-end to back-end, and everything in between. A few years ago, I dreaded using the command line. Today, the terminal is a permanent feature in my Dock. In straddling the realms of graphic design and programming, it’s the point at which they meet that I find most fascinating, with each dicipline valuing the creation of effective systems, be they for communication or code efficiency. Front-end style guides live at this intersection, demonstrating both the modularity of code and the application of visual design. Painting by numbers In our rush to build modular systems, design frameworks have grown in popularity. While enabling quick assembly, these come at the cost of originality and creative expression – perhaps one reason why we’re seeing the homogenisation of web design. In editorial design, layouts should accentuate content and present it in an engaging manner. Yet on the web we see a practice that seeks templated predictability. In ‘Design Machines’ Travis Gertz argued that (emphasis added): Design systems still feel like a novelty in screen-based design. We nerd out over grid systems and modular scales and obsess over style guides and pattern libraries. We’re pretty good at using them to build repeatable components and site-wide standards, but that’s sort of where it ends. […] But to stop there is to ignore the true purpose and potential of a design system. Unless we consider how interface patterns fully embrace the design systems they should be built upon, style guides may exacerbate this paint-by-numbers approach, encouraging conformance and suppressing creativity. Anatomy of a button Let’s take a look at that most canonical of components, the button, and consider what we might wish to document and demonstrate in a style guide. The different layers of our button component. Content The most variable aspect of any component. Content guidelines will exert the most influence here, dictating things like tone of voice (whether we should we use stiff, formal language like ‘Submit form’, or adopt a more friendly tone, perhaps ‘Send us your message’) and appropriate language. For an internationalised interface, this may also impact word length and text direction or orientation. Structure HTML provides a limited vocabulary which we can use to structure content and add meaning. For interactive elements, the choice of element can also affect its behaviour, such as whether a button submits form data or links to another page: Button text Note: One of the reasons I prefer to use

And now the autocomplete implementation itself, as a glorious, messy stream-of-consciousness of JavaScript: // Embed the SQL query in a multi-line backtick string: const sql = `select snippet(articles_fts, -1, 'b4de2a49c8', '8c94a2ed4b', '...', 100) as snippet, articles_fts.rank, articles.title, articles.url, articles.author, articles.year from articles join articles_fts on articles.rowid = articles_fts.rowid where articles_fts match :search || ""*"" order by rank limit 10`; // Grab a reference to the const searchbox = document.getElementById(""searchbox""); // Used to avoid race-conditions: let requestInFlight = null; searchbox.onkeyup = debounce(() => { const q = searchbox.value; // Construct the API URL, using encodeURIComponent() for the parameters const url = ( ""https://search-24ways.herokuapp.com/24ways-866073b.json?sql="" + encodeURIComponent(sql) + `&search=${encodeURIComponent(q)}&_shape=array` ); // Unique object used just for race-condition comparison let currentRequest = {}; requestInFlight = currentRequest; fetch(url).then(r => r.json()).then(d => { if (requestInFlight !== currentRequest) { // Avoid race conditions where a slow request returns // after a faster one. return; } let results = d.map(r => `

${htmlEscape(r.title)}

${htmlEscape(r.author)} - ${r.year}

${highlight(r.snippet)}

`).join(""""); document.getElementById(""results"").innerHTML = results; }); }, 100); // debounce every 100ms There’s just one more utility function, used to help construct the HTML results: const highlight = (s) => htmlEscape(s).replace( /b4de2a49c8/g, '' ).replace( /8c94a2ed4b/g, '' ); This is what those unique strings passed to the snippet() function were for. Avoiding race conditions in autocomplete One trick in this code that you may not have seen before is the way race-conditions are handled. Any time you build an autocomplete feature, you have to consider the following case: User types acces Browser sends request A - querying documents matching acces* User continues to type accessibility Browser sends request B - querying documents matching accessibility* Request B returns. It was fast, because there are fewer documents matching the full term The results interface updates with the documents from request B, matching accessibility* Request A returns results (this was the slower of the two requests) The results interface updates with the documents from request A - results matching access* This is a terrible user experience: the user saw their desired results for a brief second, and then had them snatched away and replaced with those results from earlier on. Thankfully there’s an easy way to avoid this. I set up a variable in the outer scope called requestInFlight, initially set to null. Any time I start a new fetch() request, I create a new currentRequest = {} object and assign it to the outer requestInFlight as well. When the fetch() completes, I use requestInFlight !== currentRequest to sanity check that the currentRequest object is strictly identical to the one that was in flight. If a new request has been triggered since we started the current request we can detect that and avoid updating the results. It’s not a lot of code, really And that’s the whole thing! The code is pretty ugly, but when the entire implementation clocks in at fewer than 70 lines of JavaScript, I honestly don’t think it matters. You’re welcome to refactor it as much you like. How good is this search implementation? I’ve been building search engines for a long time using a wide variety of technologies and I’m happy to report that using SQLite in this way is genuinely a really solid option. It scales happily up to hundreds of MBs (or even GBs) of data, and the fact that it’s based on SQL makes it easy and flexible to work with. A surprisingly large number of desktop and mobile applications you use every day implement their search feature on top of SQLite. More importantly though, I hope that this demonstrates that using Datasette for an API means you can build relatively sophisticated API-backed applications with very little backend programming effort. If you’re working with a small-to-medium amount of data that changes infrequently, you may not need a more expensive database. Datasette-powered applications easily fit within the free tier of both Heroku and Zeit Now. For more of my writing on Datasette, check out the datasette tag on my blog. And if you do build something fun with it, please let me know on Twitter.",2018,Simon Willison,simonwillison,2018-12-19T00:00:00+00:00,https://24ways.org/2018/fast-autocomplete-search-for-your-website/,code 209,Feeding the Audio Graph,"In 2004, I was given an iPod. I count this as one of the most intuitive pieces of technology I’ve ever owned. It wasn’t because of the the snazzy (colour!) menus or circular touchpad. I loved how smoothly it fitted into my life. I could plug in my headphones and listen to music while I was walking around town. Then when I got home, I could plug it into an amplifier and carry on listening there. There was no faff. It didn’t matter if I could find my favourite mix tape, or if my WiFi was flakey - it was all just there. Nowadays, when I’m trying to pair my phone with some Bluetooth speakers, or can’t find my USB-to-headphone jack, or even access any music because I don’t have cellular reception; I really miss this simplicity. The Web Audio API I think the Web Audio API feels kind of like my iPod did. It’s different from most browser APIs - rather than throwing around data, or updating DOM elements - you plug together a graph of audio nodes, which the browser uses to generate, process, and play sounds. The thing I like about it is that you can totally plug it into whatever you want, and it’ll mostly just work. So, let’s get started. First of all we want an audio source.